James G. Webster
#61,602
Most Influential Person Now
American professor and audience researcher
James G. Webster's AcademicInfluence.com Rankings
James G. Webstercommunications Degrees
Communications
#4982
World Rank
#6945
Historical Rank
Linguistics
#1614
World Rank
#2029
Historical Rank

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Communications
James G. Webster's Degrees
- PhD Communication Stanford University
- Masters Communication Stanford University
- Bachelors Communication University of California, San Diego
Why Is James G. Webster Influential?
(Suggest an Edit or Addition)According to Wikipedia, James G. Webster is a professor and audience researcher at Northwestern University. Webster's publications have documented patterns of audience behavior, sometimes challenging widely held misconceptions. He has also made foundational contributions to audience theory and the methods of audience analysis.
James G. Webster's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- The Dynamics of Audience Fragmentation: Public Attention in an Age of Digital Media (2012) (490)
- Beneath the Veneer of Fragmentation: Television Audience Polarization in a Multichannel World (2005) (245)
- Media consumption across platforms: Identifying user-defined repertoires (2012) (236)
- The Marketplace of Attention: How Audiences Take Shape in a Digital Age (2014) (233)
- News-seekers and Avoiders: Exploring Patterns of Total News Consumption Across Media and the Relationship to Civic Participation (2010) (222)
- A THEORY OF TELEVISION PROGRAM CHOICE (1983) (206)
- The Mass Audience: Rediscovering the Dominant Model (1996) (204)
- Ratings analysis: The theory and practice of audience research (2006) (162)
- The Duality of Media: A Structurational Theory of Public Attention (2011) (153)
- The Myth of Partisan Selective Exposure: A Portrait of the Online Political News Audience (2017) (116)
- Program audience duplication: A study of television inheritance effects (1985) (82)
- Ratings Analysis: Theory and Practice (1991) (75)
- The Internet Audience: Web Use as Mass Behavior (2002) (74)
- Cultural Proximity and Audience Behavior: The Role of Language in Patterns of Polarization and Multicultural Fluency (2008) (72)
- User information regimes: How social media shape patterns of consumption (2010) (67)
- Audience Behavior in the New Media Environment (1986) (65)
- Channel Repertoires: Using Peoplemeter Data in Beijing (2006) (56)
- The impact of group viewing on patterns of television program choice (1982) (54)
- Audience Flow Past and Present: Television Inheritance Effects Reconsidered (2006) (52)
- Audience Currencies in the Age of Big Data (2016) (51)
- How Do Global Audiences Take Shape? The Role of Institutions and Culture in Patterns of Web Use (2015) (51)
- The role of structure in media choice: A theoretical and empirical overview (2009) (50)
- Ratings Analysis: Audience Measurement and Analytics (2000) (46)
- Structural determinants of exposure to television: The case of repeat viewing (1992) (43)
- Structural determinants of the television news audience (1988) (38)
- Measuring exposure to television (1985) (36)
- Diversity of Exposure (2006) (32)
- The impact of cable and pay cable television on local station audiences (1983) (24)
- Structuring a marketplace of attention (2008) (23)
- The impact of a multichannel environment on television news viewing: A longitudinal study of news audience polarization in South Korea (2012) (19)
- Three myths of digital media (2017) (19)
- Cable Television's Impact on Audience for Local News (1984) (13)
- Going with the flow: Nudging attention online (2020) (12)
- Building and Interpreting Audience Networks: A Response to Mukerjee, Majo-Vazquez & Gonzalez-Bailon (2018) (11)
- Victim, consumer, or commodity? Audience models in communications policy: How the media create the audience (1994) (9)
- Why Study Measures of Exposure? From Exposure to Attention (2016) (6)
- Developments in audience measurement and research (2008) (6)
- The New Media Environment (2013) (5)
- Assessing exposure to the new media: Emerging patterns of adoption and consumer use (1989) (4)
- The Relative Appeal to Children of Adult versus Children's Television Programming. (1979) (4)
- Understanding Audiences: Theory and Method/Understanding Audiences: Learning to Use the Media Constructively (2003) (2)
- Review of Watching Television Audiences: Cultural Theories & Methods by John Tulloch (2001) (2)
- Twenty year record (1987) (2)
- Media Exposure Measurement (2015) (2)
- USER INFORMATION REGIMES: (2010) (1)
- The Evolution of News Consumption: A Structurational Interpretation (2016) (1)
- Television audience behavior: Patterns of exposure in new media environments: Emerging patterns of adoption and consumer use (1989) (1)
- The Concept of Mass Audience (2013) (1)
- Television News Audiences (2013) (0)
- Preferences and Policy: Some Data for Policy Decisions in Children's Television Programming. (1978) (0)
- Beyond the Long Tail: Audience Fragmentation in an Age of Digital Media (2011) (0)
- Audience Models in Communications Policy. (1991) (0)
- The Role of Television Program Content and Scheduling in Patterns of Choice. (1985) (0)
- Mass communication technology and policy: Introduction (1985) (0)
- The role of audience ratings in communications policy (1990) (0)
- The Role of Cultural Proximity in Audience Behavior: Media Choices among Hispanic Americans (2007) (0)
- Review of The cable/broadband communications book: Journalism Quarterly (1979) (0)
- Review of Cable/Broadband Communications Book 1980-81 edited by Mary Louise Hollowell and William P. McLauchlan (1979) (0)
- Understanding Audiences: Journalism & Mass Communication Educator (2003) (0)
- Media consumers as unseen agents (2008) (0)
- Ratings analysis in advertising: Media and audiences (2003) (0)
- WHERE LIBERALS AND CONSERVATIVES MEET: A NETWORK ANALYSUS OF POLITICAL NEWS SITE AUDIENCES (2016) (0)
- Review of Hermes Bound: The Policy and Technology of Telecommunications by Clare D McGillem (1979) (0)
- GENERAL COMMUNICATIONS (2006) (0)
- 6. Audience Behavior (2018) (0)
- Review of Television and New Media Audiences by Ellen Seiter (2000) (0)
- Review of Television and new media audiences: Historical Journal of Film, Radio and Television (2000) (0)
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