Jan-Benedict Steenkamp
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American economist
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Economics
Jan-Benedict Steenkamp's Degrees
- PhD Marketing University of Groningen
- Masters Business Administration University of Groningen
- Bachelors Business Administration University of Groningen
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Why Is Jan-Benedict Steenkamp Influential?
(Suggest an Edit or Addition)According to Wikipedia, Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues. Steenkamp is the author of Time to Lead, Retail Disruptors, Global Brand Strategy, Brand Breakout and Private Label Strategy. He is one of the most cited scholars in business and marketing.
Jan-Benedict Steenkamp's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Assessing Measurement Invariance in Cross-National Consumer Research (1998) (4430)
- The use of LISREL in validating marketing constructs. (1991) (1851)
- The Effects of Perceived Interdependence on Dealer Attitudes (1995) (1847)
- A review and meta-analysis of country-of-origin research (1999) (1517)
- The Effects of Supplier Fairness on Vulnerable Resellers (1995) (1456)
- The Effects of Trust and Interdependence on Relationship Commitment (1996) (1360)
- A Meta-Analysis of Satisfaction in Marketing Channel Relationships (1999) (1307)
- A CROSS -NATIONAL INVESTIGATION INTO THE INDIVIDUAL AND NATIONAL CULTURAL ANTECEDENTS OF CONSUMER INNOVATIVENESS (1999) (1163)
- Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000) (1152)
- Response Styles in Marketing Research: A Cross-National Investigation (2001) (1093)
- Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999) (1036)
- Generalizations about trust in marketing channel relationships using meta-analysis (1998) (940)
- Emotions in consumer behavior: A hierarchical approach (2005) (884)
- Make, buy, or ally: A transaction cost theory meta-analysis (2006) (855)
- Marketing renaissance: How research in emerging markets advances marketing science and practice (2006) (784)
- Effect of Service Transition Strategies on Firm Value (2008) (764)
- The role of national culture in international marketing research (2001) (747)
- The Role of Optimum Stimulation Level in Exploratory Consumer Behavior (1992) (677)
- Conceptual model of the quality perception process (1990) (655)
- Exploratory consumer buying behavior: conceptualization and measurement. (1996) (597)
- Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty (2007) (531)
- How Country Characteristics Affect the Perceived Value of Web Sites (2006) (451)
- Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences (2006) (435)
- Private-Label Use and Store Loyalty (2008) (432)
- On the use of structural equation models for marketing modeling (2000) (432)
- Economic and social satisfaction: measurement and relevance to marketing channel relationships (2000) (420)
- International Market Segmentation Based on Consumer–Product Relations (1999) (402)
- A Review and Evaluation of Meta-Analysis Practices in Management Research (2009) (398)
- A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products (2010) (391)
- International market segmentation: issues and perspectives (2002) (376)
- Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships (1998) (357)
- Socially Desirable Response Tendencies in Survey Research (2010) (353)
- What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels? (2010) (329)
- Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods (2003) (322)
- Dynamics in consumer behavior with respect to agricultural and food products (1996) (294)
- Private Label Strategy: How to Meet the Store Brand Challenge (2007) (273)
- An investigation into the association pattern technique as a quantitative approach to measuring means-end chains (1998) (266)
- Quality guidance: a consumer based approach to food quality improvement using Partial Least Squares. (1996) (262)
- Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation (2008) (255)
- Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level. (1995) (248)
- Country-of-origin effects in consumer processing of advertising claims (2005) (244)
- Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure (2005) (234)
- Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers (1990) (233)
- Optimum stimulation level and exploratory consumer behavior in an emerging consumer market (2002) (229)
- Consumers' variety seeking tendency with respect to foods: Measurement and managerial implications (1992) (214)
- Reactions to Perceived Inequity in U.S. and Dutch Interorganizational Relationships (2003) (212)
- Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model (2007) (189)
- The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it? (2012) (182)
- Segmenting retail markets on store image using a consumer-based methodology (1991) (178)
- Drivers of consumer acceptance of new packaged goods: An investigation across products and countries (2007) (171)
- A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness (1999) (169)
- A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation (1991) (162)
- Brand Equity, Consumer Learning and Choice (1999) (156)
- Conjoint measurement in ham quality evaluation. (1987) (143)
- Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020) (136)
- A fuzzy clusterwise regression approach to benefit segmentation (1989) (135)
- Agricultural marketing and consumer behavior in a changing world. Proceedings European Association of Agricultural Economists Seminar. (1996) (133)
- Personality, Culture, and Subjective Wellbeing (2007) (129)
- The effectiveness of contractual and trust‐based governance in strategic alliances under behavioral and environmental uncertainty (2016) (128)
- Importance of fear in the case of genetically modified food (2004) (118)
- The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades (2011) (117)
- Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions (2019) (116)
- Multi-Group Latent Variable Models for Varying Numbers of Items and Factors with Cross-National and Longitudinal Applications (1998) (114)
- Identifying Spatial Segments in International Markets (2002) (111)
- How global brands create firm value: the 4V model (2014) (111)
- Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning (2014) (107)
- Perceptual Mapping Based on Idiosyncratic Sets of Attributes (1994) (103)
- Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers (2008) (101)
- An investigation into the joint effects of trust and dependence on relationship commitment. (1995) (100)
- Attribute Elicitation in Marketing Research: A Comparison of Three Procedures (1997) (100)
- Consumer-oriented new product development: principles and practice (1998) (99)
- The relationships among arousal potential, arousal and stimulus evaluation, and the moderating role of need for stimulation (1996) (86)
- A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales (2009) (82)
- Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede (2012) (81)
- Branding in the era of digital (dis)intermediation (2019) (75)
- An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data (2006) (70)
- The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis (1994) (69)
- Mixture Model Analysis of Complex Samples (1997) (65)
- Response Biases in Marketing Research (2006) (61)
- Quality labeling as instrument to create product equity: The case of IKB in the Netherlands. (1997) (61)
- The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective (2012) (58)
- Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013 (2015) (58)
- Food Consumption Behavior (1993) (55)
- Brand Breakout: How Emerging Market Brands Will Go Global (2013) (55)
- Editorial: Introduction to the Special Issue on Marketing in Emerging Markets (2013) (54)
- Finite Mixture Multilevel Multidimensional Ordinal IRT Models for Large Scale Cross-Cultural Research (2010) (51)
- In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities (2019) (44)
- Value Priorities and Consumer Behavior in a Transitional Economy (1998) (44)
- Perceived quality of food products and its relationship to consumer preferences: Theory and measurement. (1986) (43)
- Don't Be undersold! (2009) (41)
- Means-End Chain Theory and Laddering in Agricultural Marketing Research1 (1997) (37)
- Brand versus Brand (2007) (36)
- Psychic distance and performance of MNCs during marketing crises (2018) (33)
- An Investigation into the Validity of Measures for Variation in Consumption Used in Economics and Marketing (1990) (31)
- The uncertain future of globalization (2019) (30)
- Analysis of Variance (2001) (29)
- Fuzzy clusterwise regression in benefit segmentation: Application and investigation into its validity (1993) (27)
- Global Brand Building and Management in the Digital Age (2020) (27)
- The relationship between price and quality in the marketplace (1988) (27)
- Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry (2018) (27)
- Quality guidance: a consumer-based approach for product quality improvement. (1989) (27)
- An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment (2020) (26)
- Task experience and validity in perceptual mapping: a comparison of two consumer-adaptive techniques. (1996) (23)
- Global Brand Strategy (2017) (19)
- The future of the marketing department at business schools (2018) (18)
- A methodology for estimating the maximum price consumers are willing to pay in relation to perceived quality and consumer characteristics. (1989) (18)
- A consumer-oriented approach to the marketing of food products: Application of means-end chain theory to the consumption of beef. (1997) (15)
- Analysis of food quality perception processes. (1986) (14)
- Managerial metric use in marketing decisions across 16 countries: A cultural perspective (2019) (13)
- Price and advertising as market signals for service quality. (1994) (12)
- An investigation into the validity of Raju's scale of exploratory behavior tendencies. (1991) (11)
- Assessing measurement invariance through multi-sample structural equation modeling. (1998) (11)
- How perceived brand globalness creates brand (2003) (11)
- Quality perception of food products (1985) (10)
- What drives the perceived value of web sites? A cross-national investigation (2006) (10)
- Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes (2019) (10)
- Quantifying Under- and Overreporting in Surveys through a Dual-Questioning-Technique Design (2015) (10)
- The Rise of Online Grocery Shopping in China: Which Brands Will Benefit? (2020) (10)
- Analysis of constant sum scores (2001) (9)
- Brands and retailers under attack from hard discounters (2018) (8)
- Country-of-Origin effects: A meta-analytic review. (1997) (8)
- Dimensions of product newness and their differential effect on market success (2002) (7)
- Optimum Stimulation Level (2010) (7)
- Global Brand Building in the Digital Age (2017) (6)
- A Global Study into Drivers of Private Label Success (2004) (6)
- Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters (2018) (6)
- Introduction to the Special Issue on Marketing Modeling on the Threshold of the 21st Century (2000) (5)
- Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis (2022) (5)
- Global Marketing Mix Decisions: Global Integration, Not Standardization (2017) (5)
- Building strong nation brands (2019) (4)
- Perceived quality and its relationship to preference: an application to margarine and butter. (1986) (4)
- Fighting Private Label: Growth Drivers, Brand Defense Strategies and Market Opportunities (2005) (4)
- Analysis of food consumption and food choice: a multidisciplinary approach. (1991) (4)
- Global Brand Equity (2017) (3)
- Issues in Means-Ens Chain Theory (1992) (3)
- Markets and marketing strategies for Dutch agribusiness in 2010. (1996) (3)
- Assessing invariance of measurement instruments in cross-national consumer research. (1996) (3)
- The Diaspora Route (2013) (3)
- Pan-Europese studie naar de consument van groenten en fruit. [Pan-European analysis of the consumer of fruits and vegetables] (1996) (3)
- Building brand value through the internet (2002) (3)
- An integrated procedure for building a common perceptual space based on completely individualized data collection (1987) (3)
- Free choice profiling in food acceptance research. (1988) (3)
- A Bayesian segmentation model for target market selection in international retail markets. (1998) (2)
- A Consumer-Led Approach to Foods in the EU: An Integrated Pan-European Segmentation Study. (1997) (2)
- Consumer-led approach to foods in the EU: development of comprehensive market-oriented strategies based on pan-European segments. (1995) (2)
- Building Consumer Value through the Internet (2001) (2)
- WhatS New? a Multi-Dimensional Approach to Product Newness (2001) (2)
- Marketing and quality. (1994) (2)
- The external validity of hybrid conjoint modeling. (1986) (2)
- The Association Pattern Technique (1996) (1)
- De-demonising universality : transcultural dragons and the universal agent in J.K. Rowling's Harry Potter and David Eddings' The Belgariad (2009) (1)
- Some aspects of European marketing research. (1992) (1)
- The relationship between physical attributes and sensory preference using the equiratio model. (1987) (1)
- Global Brands and Shareholder Value (2017) (1)
- The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning (2022) (1)
- Channel member satisfaction: assessing its components, antecedents and consequences. (1998) (1)
- New product triggers and their antecedents: an empirical analysis. (1991) (1)
- Customer Propositions for Global Brands (2017) (0)
- Global Brand Management (2017) (0)
- Determinants of price-perceived quality tradeoffs in consumer decision making. (1990) (0)
- Consumption emotions : Their structure and relevance in the consumer domain (2003) (0)
- The association pattern technique: a valid way to measure MEC? (1996) (0)
- Quantifying Brand Equity Maps (1992) (0)
- Country stereotypes in consumer product evaluation. (1998) (0)
- Optimum stimulation level in consumer behavior: measurement and cross-cultural validation. (1993) (0)
- Towards understanding different bases for store image: Fuzzy clusterwise regression and Partial Least Squares applied to consumer attitudes for outlets selling meat. (1990) (0)
- The COMET Framework: How Global Brands Create Value (2017) (0)
- The future of the marketing department at business schools (2017) (0)
- The Positive Campaign Route (2013) (0)
- We are the Champions (2013) (0)
- New IJRM Editors appointed (2006) (0)
- Consumer Ethnocentrism Measure (2012) (0)
- An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment (2020) (0)
- JB Steenkamp on the Success of Marketing Scholarship in Netherlands (2015) (0)
- A consumer-led approach to marketing of foods in the European Union. (1998) (0)
- The Cultural Resources Route (2013) (0)
- Proceedings of the 47th Seminar of the European Association of Agricultural Economists (1996) (0)
- The Asian Tortoise Route (2013) (0)
- Quality perception of ham: an application of conjoint analysis. (1986) (0)
- Susceptibility to Normative Influence Scale (2012) (0)
- International market segmentation using product-consumer relations. (1997) (0)
- Constructing perceptual spaces with individual sets of attributes. (1987) (0)
- Agricultural Marketing in a Changing World (1996) (0)
- Modeling Individual-Level Change in Marketing Phenomena (2003) (0)
- The National Champions Route (2013) (0)
- Should we plot means or mean differences when analyzing within-subjects designs? (2001) (0)
- Determinants of food consumption. (1993) (0)
- Global Culture Brand Positioning in Television Advertising in Asia, Europe and the Us: Real Or Imagined? (1995) (0)
- OP-JCRE190026 651..670 (2019) (0)
- Internationale marketing en consumentengedrag. (1993) (0)
- The Natural Resources Route (2013) (0)
- Productoordeel en Landenimago. Product judgement and country image (1999) (0)
- Latent curve models and their application in marketing. (1997) (0)
- The Cambrian Explosion of Brands (2017) (0)
- Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede (2011) (0)
- Differential relationship of affect traces: pleasure and arousal (1995) (0)
- Evolutie in de groenten- en fruitsector: beschrijving van de markt. [Market developments in the vegetables and fruits industry] (1996) (0)
- Encyclopédia internacional de marketing (1998) (0)
- The Brand Acquisition Route (2013) (0)
- Exploratory Buying Behavior Tendencies Scale (2018) (0)
- Target setting for desired product features: efficient and effective translation of consumer benefits into action able targets for product design (1999) (0)
- The Future of Global Brands (2017) (0)
- Meulenberg and Steenkamp : The Role of Store Image in Food Store Patronage Behaviour The Role of Store linage in Food Store Patronage Behaviour (0)
- Food and emotions (2001) (0)
- Consumer Emotions Measure (2017) (0)
- JB Steenkamp on the Success of Marketing Scholarship in Netherlands (2015) (0)
- Manipulation check : Relative versus absolute mean differences (2001) (0)
- Determinants of food quality perception and their relationships to physicochemical characteristics: An application to meat. (1988) (0)
- Organizational Structures for Global Brands (2017) (0)
- Proceedings of the 25th European Marketing Academy (1996) (0)
- The role of store image in food store patronage behavior. (1991) (0)
- The Business to Consumer Route (2013) (0)
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