Jennifer Aaker

Q: What Schools Are Affiliated With Jennifer Aaker

Jennifer Aaker is affiliated with the following schools: University of California, Berkeley, University of California, Los Angeles, Stanford University

Jennifer Aaker's AcademicInfluence.com Rankings

Jennifer Aaker

Psychology

#1918

World Rank

#2266

Historical Rank

#1028

USA Rank

psychology Degrees

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Psychology

Why Is Jennifer Aaker Influential?

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According to Wikipedia, Jennifer Aaker is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.

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Jennifer Aaker's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Dimensions of Brand Personality (1997) (6426)
When Good Brands Do Bad (2004) (1407)
Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion. (2004) (1281)
The Malleable Self: The Role of Self-Expression in Persuasion (1999) (1207)
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001) (1128)
Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (2001) (953)
The pleasures and pains of distinct self-construals: the role of interdependence in regulatory focus. (2000) (953)
Some key differences between a happy life and a meaningful life (2013) (669)
Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter (2010) (613)
Empathy Versus Price: The Influence of Emotional Appeals Across Cultures (1998) (565)
The Effect of Cultural Orientation on Persuasion (1997) (555)
Can Mixed Emotions Peacefully Coexist (2002) (459)
Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being (2012) (436)
The Happiness of Giving: The Time-Ask Effect (2008) (394)
A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality (1995) (327)
Understanding Regulatory Fit (2006) (325)
Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes (2000) (276)
Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes (2000) (264)
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the 'Golden Quadrant' (2011) (232)
How Happiness Affects Choice (2011) (227)
'The Time vs. Money Effect': Shifting Product Attitudes and Decisions through Personal Connection (2008) (226)
Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing (2005) (211)
Culture-Dependent Assimilation and Differentiation of the Self (2001) (194)
Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention (2008) (177)
When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments (2006) (177)
The Shifting Meaning of Happiness (2010) (160)
Recalling Mixed Emotions (2008) (154)
Why Do People Give? The Role of Identity in Giving (2009) (132)
Getting Emotional about Health (2006) (123)
Additivity versus attenuation : the role of culture in the resolution of information incongruity (1997) (121)
If money does not make you happy, consider time (2011) (112)
Off-Target? Changing Cognitive-Based Attitudes (2002) (76)
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change (2010) (71)
Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions (2007) (66)
Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued (2015) (65)
Money in the Bank: Feeling Powerful Increases Saving (2014) (64)
Consumption Symbols as Carriers of Culture (2001) (58)
I Seek Pleasures, We Avoid Pains (2001) (53)
Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise (2006) (49)
The Negative Attraction Effect? a Study of the Attraction Effect Under Judgment and Choice (1991) (39)
Brand Personality Scale (2016) (39)
Non-Profits are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010) (39)
Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness (2014) (35)
It's not going to be that fun: negative experiences can add meaning to life. (2019) (35)
The Journal of Consumer Research at 40 : A Historical Analysis (2015) (31)
If Money Doesn't Make You Happy, Consider Time (2010) (30)
What are Your Signature Stories? (2016) (22)
Rethinking time: Implications for well‐being (2018) (21)
Research DialogueDelineating Culture (2006) (19)
Cultivating Optimism: How to Frame Your Future During a Health Challenge (2017) (18)
Making Time Matter: A Review of Research on Time and Meaning (2019) (16)
Two Roads to Updating Brand Personality Impressions (2005) (13)
Center for Responsible Business (2008) (10)
How Happiness Impacts Choice (2011) (9)
The Meaning(s) of Happiness (2009) (9)
Accessibility or Diagnosticity (2000) (8)
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions (2001) (6)
Recalling Mixed Emotions: How Did I Feel Again? (2007) (5)
When Does Culture Matter (2006) (4)
Additivity Versus Attenuation (2000) (4)
It's the journey, not the destination: How metaphor drives growth after goal attainment. (2019) (4)
When Does Culture Matter in Marketing (2006) (3)
Special Session Summary When Does Culture Matter? the Transitory Nature of Cultural Differences in Judgments and Choices (2001) (3)
When Good Brands Do Bad: Brand Personalities, Acts of Transgression, and the Evolution of Relationship Strength (2002) (3)
Special Session Summary the Role of Role in Consumers' Responses to Advertising, Sales, and Service Interactions (1996) (2)
A later mover advantage? The impact of order of entry and brand characteristics on consumer (1994) (2)
Special Session Summary Culture and Consumer Behavior: the Impact of Cultural Orientation on Language, Trust and Self-Expression (1998) (2)
Getting the Most Out of Giving: Pursuing Concretely-Framed Prosocial Goals Maximizes Happiness (2013) (2)
Special Session Summary What Is Your Goal? the Impact of Goals on Counterfactual Thinking, Attitude Formation, and Predictions of the Future (2001) (1)
“The Pressing Preference For Prevention: the Impact of Temporal Construal on the Persuasiveness of Prevention Versus Promotion Framed Product Information” (2007) (1)
A Monte Carlo Study of Growth Regressions (2006) (1)
"Forgiving by Not Forgetting: The Effect of Compensations following Brand Transgressions" (2008) (1)
Consumers as Moticated Beings: the Influence of Self-Regulation on Judgment and Persuasion (2002) (1)
Finding Happiness in Meaning and Meaning in Happiness: Where, When, and For Whom Happiness and Meaning Converge (2018) (1)
Special Session Summary New Directions in Cultural Psychology: the Effects of Cultural Orientation on Affect and Cognition (1997) (1)
Rethinking Time For Well-Being (2017) (1)
Approach and Avoidance : The Role of Risk and Framing in Persuasion (2002) (1)
Pressed For Time? Goal Conflict Shapes How Time Is Seen, Spent, and Valued (2015) (1)
Getting Emotional about Health the Role of Emotions in Communicating Health Risks (1)
Moments That Last: Meaningfulness Slows Happiness Decay (2017) (1)
Financial resources impact the relationship between meaning and happiness. (2022) (0)
Social Psychological and Personality Science (2011) (0)
Anger Tickles Me: Emotional Energy Transfer From Anger to Humor (2008) (0)
Special Session Summary 'I Yam What I Yam' Or Am I?N Impact of Changing Selves on Information Processing and Decision Making (2000) (0)
How Regulatory Focus Influences Consumer Evaluations, Judgments and Choices Determining of and (0)
Step by Step: Think of goals as part of the journey, not the destination (2022) (0)
GITA VENKATARAMANI JOHAR , (2009) (0)
Life's Riches: the "Time > Money Effect" (2009) (0)
Wendy Liu is Assistant Professor of Marketing at UCLA Anderson School of Management (2007) (0)
Can Mixed Emotions Peacefully Coexist? (2000) (0)
Leave Them Smiling: How Concretely Framing a Prosocial Goal Creates More Happiness (2013) (0)
Special Session Summary the Effect of Affect: Examining New Contexts, Processes and Outcomes in Affect Research (1998) (0)
Journey Takes You Beyond the Destination: the Use of Linguistic Metaphor in Sustaining Post Goal-Attainment Motivation (2017) (0)
Special Session Summary Consumers As Motivated Beings: the Influence of Self-Regulation on Judgement and Persuasion (2002) (0)

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What Schools Are Affiliated With Jennifer Aaker?

Jennifer Aaker is affiliated with the following schools:

Jennifer Aaker's Academic­Influence.com Rankings