Joel C. Huber
#157,410
Most Influential Person Now
Joel C. Huber's AcademicInfluence.com Rankings
Joel C. Huberbusiness Degrees
Business
#894
World Rank
#978
Historical Rank
Marketing
#112
World Rank
#112
Historical Rank
Download Badge
Business
Joel C. Huber's Degrees
- PhD Marketing University of Chicago
- Masters Marketing University of Chicago
- Bachelors Economics University of California, Berkeley
Similar Degrees You Can Earn
Why Is Joel C. Huber Influential?
(Suggest an Edit or Addition)Joel C. Huber's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Adding Asymmetrically Dominated Alternatives: Violations of Regularity & the Similarity Hypothesis. (1981) (1728)
- The Importance of Utility Balance in Efficient Choice Designs (1996) (1111)
- The Impact of Inferential Beliefs on Product Evaluations (1982) (501)
- Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects (1983) (458)
- Pricing environmental health risks: survey assessments of risk-risk and risk-dollar trade-offs for chronic bronchitis☆ (1991) (377)
- The Impact of Anticipating Satisfaction on Consumer Choice (2000) (349)
- Nonconscious Goals and Consumer Choice (2008) (330)
- An Investigation of the Rationality of Consumer Valuations of Multiple Health Risks (1987) (326)
- On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths (2000) (268)
- When Do Losses Loom Larger than Gains? (2005) (264)
- MTurk Character Misrepresentation: Assessment and Solutions (2017) (254)
- Non-Conscious Influences on Consumer Choice (2002) (226)
- A General Method for Constructing Efficient Choice Designs (1996) (219)
- The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice (1993) (212)
- Geographic differences and the location of new manufacturing facilities (1987) (208)
- The Shopping Momentum Effect (2007) (200)
- Promoting Recycling: Private Values, Social Norms, and Economic Incentives (2010) (173)
- Agents to the Rescue? (1999) (162)
- Emotional Bidders - An Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction (2005) (156)
- Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments (2001) (146)
- Paired comparison and contingent valuation approaches to morbidity risk valuation (1988) (141)
- Economic Analysis of Influenza Vaccination and Antiviral Treatment for Healthy Working Adults (2002) (139)
- Informational regulation of consumer health risks: an empirical evaluation of hazard warnings (1986) (135)
- Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data (2018) (126)
- Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand (2008) (123)
- The Economic Value of Water Quality (2008) (117)
- Adapting Cutoffs to the Choice Environment: The Effects of Attribute Correlation and Reliability (1991) (115)
- Estimating discount rates for environmental quality from utility-based choice experiments (2008) (105)
- Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice (2016) (104)
- Let's be Honest about the Attraction Effect (2014) (98)
- A Reference Lottery Metric for Valuing Health (1996) (97)
- Communication of ambiguous risk information (1991) (96)
- The Relationship Between Prior Brand Knowledge and Information Acquisition Order (1988) (95)
- Using Attribute Ratings for Product Positioning: Some Distinctions among Compositional Approaches (1979) (83)
- Reflections on the replication corner: In praise of conceptual replications (2015) (83)
- Adjusting Choice Models to Better Predict Market Behavior (2005) (81)
- Customer-Specific Taste Parameters and Mixed Logit (1999) (80)
- Dealing with Product Similarity in Conjoint Simulations (2007) (78)
- Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics (1979) (78)
- Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act (2012) (77)
- Effects of Competitive Context and of Additional Information on Price Sensitivity (1986) (72)
- Expressing Preferences in a Principal-Agent Task: A Comparison of Choice, Rating, and Matching (2002) (68)
- A simple mechanism to incentive-align conjoint experiments (2010) (66)
- Altering experienced utility: The impact of story writing and self-referencing on preferences (2004) (66)
- Predicting Preferences on Experimental Bundles of Attributes: A Comparison of Models (1975) (66)
- Weighting composite endpoints in clinical trials: essential evidence for the heart team. (2012) (62)
- Consumer processing of hazard warning information (1988) (61)
- Assessing whether there is a cancer premium for the value of a statistical life. (2014) (60)
- An Iterative Choice Approach to Valuing Clean Lakes, Rivers, and Streams (2000) (57)
- Reference-dependent valuations of risk: Why willingness-to-accept exceeds willingness-to-pay (2011) (55)
- Discontinuous Behavioral Responses to Recycling Laws and Plastic Water Bottle Deposits (2009) (49)
- Compensating for Public Harms: Why Public Goods Are Preferred to Money (2002) (44)
- Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility (1997) (43)
- Dynamic relationships between social norms and pro-environmental behavior: evidence from household recycling (2020) (41)
- A Topical History of JMR (2014) (41)
- Reinforcement versus balance response in sequential choice (2008) (39)
- The Efficiency of Political Mechanisms for Siting Nuisance Facilities: Are Opponents More Likely to Participate than Supporters? (2001) (36)
- Testing the Impact of Dimensional Complexity and Affective Differences of Paired Concepts in Adaptive Conjoint Analysis (1987) (36)
- Alternative Policies to Increase Recycling of Plastic Water Bottles in the United States (2010) (35)
- The Private Rationality of Bottled Water Drinking (2013) (35)
- Survey Mode Effects on Valuation of Environmental Goods (2010) (34)
- A theory of cutoff formation under imperfect information (1996) (34)
- 5. Risk-Dollar Tradeoffs, Risk Perceptions, and Consumer Behavior (1987) (33)
- Market segmentation analysis of potential inter-city rail travelers (1992) (28)
- Brand experience as a moderator of the negative impact of promotions (1991) (25)
- Hyperbolic Discounting of Public Goods (2006) (23)
- A Comment on Metacognitive Experiences and Consumer Choice (2004) (20)
- Fostering Recycling Participation in Wisconsin Households through Single-Stream Programs (2016) (19)
- Reference dependence in iterative choices (2008) (19)
- The Value of Sticky Articles (2008) (18)
- The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice (2015) (16)
- Bootstrapping of Data and Decisions (1975) (16)
- Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference (2019) (16)
- The Value of Regional Water Quality Improvements (2004) (14)
- Surprising adaptivity to set size changes in multi-attribute repeated choice tasks (2020) (14)
- The Effect of Set Composition on Item Choice: Separating Attraction, Edge Aversion, and Substitution Effects (1983) (12)
- A HIERARCHICAL BAYES APPROACH TO MODELING CHOICE DATA: A STUDY OF WETLAND RESTORATION PROGRAMS (2004) (12)
- The Determinants of Esthetic Value and Growth (1980) (11)
- AN EMPIRICAL COMPARISON OF ACA AND FULL PROFILE JUDGMENTS (2001) (11)
- Journal of Marketing Research in the New Competitive Journalistic Environment (2007) (10)
- A Measure of Halo (1978) (10)
- Heterogeneity in Values of Morbidity Risks from Drinking Water (2011) (10)
- The Psychophysics of Taste: Perceptions of Bitterness and Sweetness in Iced Tea (1974) (9)
- How Many Options? Behavioral Responses to Two versus Five Alternatives per Choice (2017) (9)
- Voter-Weighted Environmental Preferences (2009) (9)
- Detecting the Differences in Jazz: A Comparison of Methods for Assessing Perceptual Veridicality in Applied Aesthetics (1983) (8)
- The Use of Real Versus Artificial Stimuli in Research on Visual Esthetic Judgments (1981) (8)
- 4. The Effect of Risk Information on Precautionary Behavior (1987) (8)
- What Has Marketing Learned from Richard Johnson? (2005) (8)
- Private Recycling Values, Social Norms, and Legal Rules (2014) (8)
- Book Review: Apm System for adaptive Perceptual Mapping (1988) (7)
- Covariance Bias of Thurstone Case V Scaling As Applied to Consumer Preferences and Purchase Intentions (1979) (7)
- Adjusting Choice Models to Better Predict Market (2005) (6)
- Character Misrepresentation by Amazon Turk Workers : Assessment and Solutions CONTRIBUTION STATEMENT Consumer researchers conducting studies with Amazon Mechanical Turk Workers (2018) (6)
- Econometric Estimation of Halo Effect: Single Vs Simultaneous Equation Models (1978) (6)
- Ideal Point Models of Preference (1976) (5)
- The Effect of Brand Awareness on Intrusive Advertising (2009) (5)
- Estimating temporal trends in preferences measured by graded paired comparisons (1982) (4)
- Introduction to the special issue bridging behavioral decision theory and social psychology (2011) (3)
- A Note on the Fishbein Attitude Model As an Expected Utility Model (1979) (3)
- Choosing Among Employer-sponsored Health Plans: What Drives Employee Choices? (2013) (3)
- Responsible Precautions for Uncertain Environmental Risks (2019) (3)
- Consumer Learning Through Experience: a Study and Experimental Paradigm (1981) (3)
- Detecting the Differences, Indeed (1994) (3)
- The Effect of Pair Similarity on Dollarmetric Profile Comparisons (1980) (2)
- Hyperbolic Discounting of Environmental Quality (2005) (2)
- Revealing Painful Truths: The Impact of Friends on Self-Reported Health Behavior (2013) (2)
- JMR in Transition: Reflections on the 2006–2012 Period (2014) (2)
- Commentaries and Reply to "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act" by Christine Moorman, (2012) (2)
- Trends in Household Recycling of Cans, Paper, Plastic, and Glass; U.S. and State Data 2005-2012 (2014) (2)
- Components of attentional effort for repeated tasks (2020) (2)
- Reference-dependent valuations of risk: Why willingness-to-accept exceeds willingness-to-pay (2011) (1)
- Lessons From Ten Years of Household Recycling in the United States by (2018) (1)
- Assessing Whether There Is a Cancer Premium for the Value of a Statistical Life (2012) (1)
- Editorial: Relaunching Marketing Letters (2020) (1)
- Comparing Perceptual Mapping and Conjoint Analysis : The Political Landscape 1996 Sawtooth Software Conference (2001) (1)
- Modeling Buy/No Buy Decisions: a Comparison of Two Methods (1982) (1)
- Book reviewMultiple criteria, multiple models: Milan Zeleny. Multiple Criteria Decision Making. New York: McGraw-Hill, 1982 (1983) (1)
- Revealing Painful Truths: The Impact of Friends on Self-Reports of Health-Related Behavior (2013) (1)
- Special Session Summary the Antecedents and Consequences of Choice Deferral (1995) (1)
- Sawtooth Software RESEARCH PAPER SERIES pirical Comparison of ACA and Full Profile Judgments (1991) (0)
- mE SPATIAL REPRESENTATION OF RESPONSES TOWARD JAZZ: APPLICATIONS OF CONSUMER ESTHETICS TO MAPPING THE MARKET FOR MUSIC Introduction: Consumer Esthetics (2004) (0)
- What Would Your Friends Say? Encouraging Painful Truths in Surveys by Evoking the Friends' Perspective (2013) (0)
- Quasi-Experimental Evidence on the Impact of State Deposit Laws and Recycling Laws: Household Recycling Following Interstate Moves (2019) (0)
- Data for: Components of Effort for Repeated Tasks (2020) (0)
- U . S . Patent Mar . 25 , 2014 Sheet 2 of 6 US 8 , 682 , 709 B 2 (2017) (0)
- Heterogeneity in Values of Morbidity Risks from Drinking Water (2011) (0)
- The Value of Objective Characteristics to Predict the Extent of Household Recycling (2023) (0)
- Effects of nonconscious goal priming on consumer choice behavior: (621312012-026) (2004) (0)
- Responding to reviewers: lessons from 17 years of editor experience at Duke University (2019) (0)
- Components of Effort for Repeated Tasks (2019) (0)
- Gone But Not Forgotten: the Role of Unacceptable Options in Decision Making (2006) (0)
- Quasi-Experimental Evidence on the Impact of State Recycling and Deposit Laws: Household Recycling Following Interstate Moves (2023) (0)
- Who Benefits from JACR? (2019) (0)
- JACR: Successes, Challenges, and Prospects (2017) (0)
- Changes in Household Recycling Behavior: Evidence from Panel Data (2023) (0)
- JCP's First Methods Dialogue: A Coherent Philosophy of Science for Consumer Psychology (2020) (0)
- JACR: A New Kind of Journal (2016) (0)
- Sawtooth Software RESEARCH PAPER SERIES ng with Product Similarity in Conjoint Simulations (2002) (0)
- APA handbook of consumer psychology. (2022) (0)
- Harnessing Tacit Knowledge in Social Networks - A Social Approach to Incentivizing Truth- Telling (2013) (0)
- Local Smoothing: a Method of Controlling Error and Estimating Relationships in Consumer Research (1977) (0)
- The Perception and Excessive Valuation of Small, Publicized Drinking Water Risks (2020) (0)
- Evidence for Adaptive Information Processing in Decision Sequences (2014) (0)
- Using Uncorrelated Conjoint Choice Designs in a World of Correlated Beliefs (2015) (0)
- Workshop: J-ACR Discussion (2014) (0)
- Sawtooth Software RESEARCH PAPER SERIES t We Have Learned from 20 ears of Conjoint Research : Use Self-Explicated , Graded Pairs , Full Profiles or Choice Experiments (2001) (0)
- Special Session Summary the Retailer As Master of Asymmetric Price Competition: Experimental, Empirical, and Simulation-Based Results (2001) (0)
- The Budget Contraction Effect: Cutting Categories to Cope With Shrinking Budgets (2010) (0)
- Creating Shopping Momentum (2009) (0)
- Don’T Quite Super Size Me: Demand For Portion Sizes and Bundles Based on Menu Format (2007) (0)
- Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models (2015) (0)
- The predictive effectiveness of alternative preference models (1974) (0)
- A Social Approach to Truth-Telling (2013) (0)
- 3. The Design of the Consumer Information Study (1987) (0)
- Responsible Precautions for Uncertain Environmental Risks 1 (2019) (0)
This paper list is powered by the following services:
What Schools Are Affiliated With Joel C. Huber?
Joel C. Huber is affiliated with the following schools:
