John Little | Academic Influence

John Little 's AcademicInfluence.com Rankings

John Little

Computer Science

#3196

World Rank

#3349

Historical Rank

#1255

USA Rank

Machine Learning

#1306

World Rank

#1326

Historical Rank

#104

USA Rank

Artificial Intelligence

#1544

World Rank

#1573

Historical Rank

#216

USA Rank

Database

#2383

World Rank

#2498

Historical Rank

#522

USA Rank

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Computer Science

John Little 's Degrees

Masters Computer Science Stanford University

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Why Is John Little Influential?

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According to Wikipedia, John Dutton Conant Little is an Institute Professor at the Massachusetts Institute of Technology best known for his result in operations research, Little's law. Biography Born in Boston, he earned a S.B. in physics from Massachusetts Institute of Technology and worked at General Electric . His PhD on Use of Storage Water in a Hydroelectric System used dynamic programming, and advised by Philip M. Morse, was the first ever awarded in operations research . Next, he taught at the Case Institute of Technology from 1957 to 1962, before joining the faculty at MIT in 1962 where he since has worked. He was visiting professor at INSEAD .

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John Little 's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

A Proof for the Queuing Formula: L = λW (1961) (2420)
A Logit Model of Brand Choice Calibrated on Scanner Data (2011) (1176)
Models and Managers: The Concept of a Decision Calculus (2016) (612)
An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods (1994) (474)
Feature Article - Aggregate Advertising Models: The State of the Art (1979) (394)
On model building (1993) (295)
MAXBAND: A PROGRAM FOR SETTING SIGNALS ON ARTERIES AND TRIANGULAR NETWORKS (1981) (271)
Decision Support Systems for Marketing Managers (1979) (266)
The Synchronization of Traffic Signals by Mixed-Integer Linear Programming (2011) (255)
A Media Planning Calculus (1969) (241)
A Market Share Theorem (1975) (240)
An Algorithm for the Traveling Salesman Problem (2019) (212)
SYNCHRONIZING TRAFFIC SIGNALS FOR MAXIMAL BANDWIDTH (1964) (201)
The Marketing Information Revolution (1994) (199)
BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975) (191)
Agents to the Rescue? (1999) (162)
Choice and the Internet: From Clickstream to Research Stream (2002) (159)
Optimization of Traffic Signal Settings by Mixed-Integer Linear Programming (1975) (145)
OR FORUM - Little's Law as Viewed on Its 50th Anniversary (2011) (139)
MAXBAND : a versatile program for setting signals on arteries and triangular networks (1981) (128)
A Model of Adaptive Control of Promotional Spending (2011) (105)
A Theory of Forward Buying, Merchandising, and Trade Deals (1996) (103)
Estimating Nonlinear Parameters in the Multinomial Logit Model (1992) (88)
Can Advertising Copy Make FSI Coupons More Effective? (1997) (85)
BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study (1975) (64)
From Decision Support to Decision Automation: A 2020 Vision (1998) (63)
Pilot study of computer-based urban traffic management (1980) (59)
Coverstory: Automated News Finding in Marketing (1990) (57)
Comments on "Models and Managers: The Concept of a Decision Calculus" (2004) (57)
The Advisor Project: A Study of Industrial Marketing Budgets (1979) (55)
Choice in Interactive Environments (2005) (51)
Research Opportunities in the Decision and Management Sciences: Report of the Dallas National Science Foundation Workshop (2015) (43)
Commentary on “Judgment Based Marketing Decision Models” (1981) (43)
Simultaneous optimization of offsets, splits, and cycle time (1976) (38)
Operations Research in Industry: New Opportunities in a Changing World (1991) (33)
A theory for pricing non-featured products in supermarkets (1980) (32)
Integrated measures of sales, merchandising, and distribution (1998) (31)
TAUTOLOGIES, MODELS AND THEORIES: CAN WE FIND “LAWS” OF MANUFACTURING? (1992) (30)
A PROOF FOR THE QUEUING FORMULA : (2015) (29)
GENERALIZED COMBINATION METHOD FOR AREA TRAFFIC CONTROL (1975) (27)
A Geographic Model of an Urban Automobile Market (1976) (26)
When and What to Buy: A Nested Logit Model of Coffee Purchase (2015) (26)
A research agenda for making scanner data more useful to managers (1994) (24)
Analysing Prehistoric Diets by Linear Programming (1997) (24)
Approximate Expected Delays for Several Maneuvers by a Driver in Poisson Traffic (1961) (19)
Simultaneous Optimization (2019) (16)
An experiment in approval voting (2011) (15)
Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective (2008) (14)
OPTIMIZATION OF TRAFFIC SIGNAL SETTINGS IN NETWORKS BY MIXED-INTEGER LINEAR PROGRAMMING; THE MITROP COMPUTER PROGRAM (1974) (13)
PASSER IV: A program for optimizing signal timing in grid networks. Discussion. Authors' closure (1993) (12)
A price response model developed from perceptual theories (2003) (12)
Optimal Service Policy for the M/G/1 Queue with Multiple Classes of Arrivals. (1971) (11)
OPTIMIZATION OF LARGE TRAFFIC SYSTEMS (1978) (8)
Brandaid: an on-line marketing-mix model (2011) (8)
Optimal adaptive control: A multivariate model for marketing applications (1977) (8)
Aggregate advertising response models : the state of the art (1979) (7)
More on a Market Share Theorem (7)
Philip M. Morse and the Beginnings (2002) (7)
Information technology in marketing (2003) (7)
EVALUATION AND IMPROVEMENT OF TRAFFIC SIGNAL SETTINGS BY SIMULATION (1967) (6)
A product choice model with marketing, filtering and purchase feedback (1994) (6)
The History of the Marketing College Is a Work in Progress (2001) (6)
Experiences of a learning organization in the public sector (1996) (4)
Citizen feedback system: The puerto rico model (1971) (3)
From Little's Law to marketing science : essays in honor of John D.C. Little (2016) (2)
Merchandising measures for a product line (1989) (2)
Branch and Bound Methods for Combinatorial Problems (2015) (2)
Fundamental Investigations in Methods of Operations Research (1976) (2)
Steady State Traffic Optimization by MITROP (1976) (1)
Reply to “A Comment on a Market Share Theorem” (1976) (1)
Decision support for marketing management (1978) (1)
The implications of external change for marketing (1979) (1)
[Pricing Strategy Conference]: Discussion (1984) (1)
MEDIAC: an on-line media planning system (1968) (1)
Operations research in marketing: what's up (2013) (0)
Obituary John F. Nash Jr (2015) (0)
A Multivariate Adaptive Control Model (2015) (0)
Puerto Rico's Citizen Feedback System (2015) (0)
Diagnosing Feedback Versus Heterogeneity in Consumer Loyalty: a Non-Parametric Approach (1993) (0)
A Mixed Integer Linear Program for Synchronizing Traffic Signals for Maximal Bandwidth (2015) (0)
Annual Rept, July 1, 1969 Through June 30, 1970, (1970) (0)
A media selection calculus (2011) (0)
Adaptive Control Systems in Marketing (2015) (0)
Fundamental Investigations in Operations Research (1970) (0)
A study of the current state of information resource management and end-user computing, and their relative impact on each other : an honors thesis (HONRS 499) (1991) (0)
The Development, Testing, and Execution of a new Marketing Strategy at AT&T Long Lines (2015) (0)
The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview (1975) (0)
A Method for Synchronizing Traffic Lights (2013) (0)
Book Review: Operations Research: Methods and Problems (1960) (0)
Bevan, Mark and Sanderling, Lora, "Private Renting in Rural Areas" (Book Review) (1997) (0)
Notes on Marketing Experimentation (2015) (0)
Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio: A Working Prototype (2014) (0)
Optimal Service Policy for the M (1971) (0)
Can Advertising Copy Make FSI Coupons (2016) (0)
Assumptions for a Market Share Theorem (1973) (0)
Mediac an on-Line Planning System (2015) (0)
Forward Buying, Merchandising and Manufacturer Trade Deals: A Model (1996) (0)
Mediac, an On-Line Media Selection System (2015) (0)

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