John

John Quelch

John
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American academic

John Quelch's Academic­Influence.com Rankings

John Quelch
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#53
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#60
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#38
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Marketing
#40
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#40
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#18
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Management
#72
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#77
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#37
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Accounting
#134
World Rank
#151
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#44
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According to Wikipedia, John Anthony Quelch CBE is a British-American academic and professor. He is the former dean of the University of Miami School of Business at the University of Miami in Coral Gables, Florida from 2017 to 2022.

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John Quelch's Published Works

Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
195019601970198019902000201001252503755006257508751000112512501375

Published Works

  • How global brands compete. (2004) (664)
  • The Internet and International Marketing (1996) (658)
  • New Strategies in Emerging Markets (1998) (632)
  • The mass marketing of luxury (1998) (616)
  • Consumer Promotions and the Acceleration of Product Purchases (1985) (414)
  • Brands Versus Private Labels: Fighting to Win (1996) (399)
  • Advertising and Promotion Management (1987) (354)
  • Customizing Global Marketing (1986) (334)
  • Global Marketing Management (1999) (295)
  • Extend Profits, Not Product Lines (1994) (285)
  • Quality Is More than Making a Good Product (1983) (282)
  • Ethics In Marketing (1992) (227)
  • How to Market in a Downturn (2009) (197)
  • The Costly Bargain of Trade Promotion (1990) (131)
  • Marketing the premium product (1987) (127)
  • Bringing customers into the boardroom. (2004) (120)
  • Global Brands: Taking Stock (1999) (95)
  • A Strategic Approach to Managing Product Recalls (1996) (89)
  • Restoring Credibility to Retail Pricing (1991) (86)
  • Business‐to‐business market making on the Internet (1997) (70)
  • Building and valuing global brands in the nonprofit sector (2007) (61)
  • Positioning the nation-state (2005) (58)
  • Retailing: Confronting the Challenges that Face Bricks-and-Mortar Stores (1999) (57)
  • Consumer Satisfaction with Professional Services (1981) (45)
  • The Passion of the Christ (A) (2004) (45)
  • Non-Store Marketing: Fast Track or Slow? (1981) (44)
  • The global market : developing a strategy to manage across borders (2004) (38)
  • After the Wall: Marketing Guidelines for Eastern Europe (1991) (36)
  • Should Multinationals Invest in Africa (1993) (34)
  • Greater Good: How Good Marketing Makes for Better Democracy (2008) (34)
  • All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World (2012) (32)
  • Can sales promotion go global (1990) (31)
  • The Fall and Rise of the CMO (2004) (31)
  • Better Marketing at the Point of Purchase (1983) (30)
  • Sales promotion management (1989) (29)
  • In Defense of Price Promotion (1987) (28)
  • Multinational Marketing Management (1988) (28)
  • An Exploration of Marketing's Impacts on Society: A Perspective Linked to Democracy (2008) (26)
  • Why not exploit dual marketing (1987) (25)
  • Global Marketing Management: Cases and Readings (1995) (25)
  • Mining Gold in Not-for-Profit Brands (2004) (25)
  • Can Corporate Social Responsibility Survive Recession (2009) (24)
  • ITC's e-Choupal: a platform strategy for rural transformation. (2007) (23)
  • Leverage Your Warranty Program (1990) (23)
  • The Return of the Country Manager (1996) (22)
  • The Product Management Audit: Design and Survey Findings (1987) (21)
  • The New Global Brands: Managing Non-Government Organizations in the 21st Century (2005) (21)
  • Opportunities and Risks of Durable Goods Promotion (1987) (19)
  • Consumer promotions in service marketing (1983) (18)
  • The New Country Managers (1992) (17)
  • The Product Management Audit (1992) (17)
  • Prepare Your Company for Global Pricing (2000) (17)
  • Building a Culture of Health: A New Imperative for Business (2016) (16)
  • Can Brand Obama Rescue Brand America (2009) (16)
  • Pharmaceutical marketing practices in the third world (1991) (15)
  • Starbucks: Delivering Customer Service (2006) (15)
  • Ten Steps to a Global Human Resources Strategy (1999) (14)
  • Country managers: the next generation (1996) (14)
  • Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships (1987) (14)
  • Fusion technology experience at Ontario Hydro's Darlington Tritium Removal Facility and heavy water upgraders (1990) (14)
  • Externalizar el márketing (2005) (14)
  • Pathways to Business Success in Sub-Saharan Africa (1996) (13)
  • The Marketing Challenge of 1992 (1990) (12)
  • Country managers in transitional economies: The case of Vietnam (1998) (12)
  • Structural Determinants of Ratios of Promotion and Advertising to Sales (1984) (11)
  • How Consumers Value Global Brands (2004) (11)
  • Trade promotion by grocery products manufacturers : a managerial perspective (1982) (10)
  • Lenovo: Building A Global Brand (TN) (2006) (9)
  • Marketing principles and the future of preventive health care. (1980) (9)
  • Cases in advertising and promotion management (1983) (9)
  • Consumer Satisfaction and Dissatisfaction in the Elderly Market (1981) (9)
  • Don't Forget Latin America (1992) (9)
  • Measurement of the relative importance of product attribute information: A review of the information display approach (1979) (8)
  • Sunkist Growers, Inc. (1976) (8)
  • Managing the Global Brand: A Typology of Consumer Perceptions (2004) (7)
  • Marketing Management: Principles, Analysis and Applications (1985) (6)
  • The role of nutrition information in national nutrition policy. (2009) (6)
  • Advertising & promotion management : a manager's guide to theory & practice (1987) (6)
  • International Marketing and the Internet (1996) (6)
  • Marketing Moves through EC Crosswords (1989) (6)
  • Archdiocese of New York (1978) (6)
  • Profit Globally, Give Globally (2003) (5)
  • For The Greater Goods (2008) (5)
  • Internet y el marketing internacional: Parte II (1997) (5)
  • Marketing programs to reach India's underserved. (2007) (5)
  • Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals (1978) (5)
  • Meeting unmet needs at the base of the pyramid: mobile health care for India's poor. (2007) (5)
  • US national dietary goals: Food industry threat or opportunity? (1979) (5)
  • Creating strong businesses by developing and leveraging the productive capacity of the poor. (2007) (4)
  • Government Adoption of Sales Promotions: An Initial Appraisal (2010) (4)
  • Consumer satisfaction with food products. (1980) (4)
  • All Business is Local (2012) (4)
  • Rana Plaza: Workplace Safety In Bangladesh (A) (2013) (4)
  • Achieving System Cooperation in Developing the Market for Consumer Videotex (1985) (4)
  • The resource allocation process in nutrition policy planning. (1979) (4)
  • Six Sigma Comes To Marketing (2005) (4)
  • Cases in Strategic Marketing Management: Business Strategies in Muslim Countries (2000) (4)
  • Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: the Case of Cold Breakfast Cereals (1980) (3)
  • Cases in Marketing Management and Strategy: An Asia Pacific Perspective (1996) (3)
  • Ethics in Marketing@@@Practical Business Ethics (1996) (3)
  • Readings in Modern Marketing (2006) (3)
  • Respect your customers (2011) (3)
  • Goodyear: the aquatred launch (2002) (3)
  • Microcredit, segmentation, and poverty alleviation strategy for women: who are the customers? (2007) (3)
  • Energy conservation policies for builders' purchases of domestic appliances (1980) (3)
  • Real Madrid Club de Fútbol in 2007: Beyond the Galácticos (2007) (3)
  • Operating experience with tritium accounting and analysis systems in our tritium-handling facilities (1995) (3)
  • Governance in the Public Sector (2008) (3)
  • Communications Strategy for the Nation-State (1981) (3)
  • Real Madrid Club de Futbol (2004) (3)
  • How to Market to Consumers: 10 Ways to Win (1989) (3)
  • Determinants of Food Consumption in American Households (1982) (3)
  • Cases in Consumer Behaviour (1980) (3)
  • The application of information display research (1978) (2)
  • Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities (1980) (2)
  • Trade Promotion and Food Distribution Costs (1987) (2)
  • Building a Culture of Health (2016) (2)
  • Building and Valuing Brands in the Nonprofit Sector (2007) (2)
  • How Model Behaviour Brings Market Power (2004) (2)
  • Hospitals, consumers and advertising. (1979) (2)
  • Consumer Behavior for Marketing Managers (1984) (2)
  • Culinarian Cookware: Pondering Price Promotion (2009) (2)
  • Consumer Segmentation (2018) (2)
  • Michigan Consolidated Gas Co. (1976) (2)
  • Cases in Strategic Marketing Management: Business Strategies in Latin America (2000) (2)
  • Toyota Recalls (A): Hitting the Skids (2010) (2)
  • Philips Healthcare: Marketing the HealthSuite Digital Platform (2015) (2)
  • Marketing Management: Readings from Theory to Practice (1985) (2)
  • Nutrition and the American Consumer: A Survey of Interest Groups (1977) (2)
  • Problems and Cases in Health Care Marketing (2005) (1)
  • The Passion of the Christ (B) (2004) (1)
  • Conclusion: Toward Mental Health for All and by All (2018) (1)
  • Demarketing Soda in New York City (2013) (1)
  • Reed Supermarkets: A New Wave of Competitors (2011) (1)
  • Modifications to the High Tritium Columns at Darlington Tritium Removal Facility (1991) (1)
  • Rana Plaza (C): Primark and Victim Compensation (2015) (1)
  • Literacy Issues Within Victoria's Job Network, Job Search Training Programs. (2000) (1)
  • Holding a Mirror up to Marketing (2008) (1)
  • Royal Caribbean Cruises Ltd.: Safety, Environment and Health (2014) (1)
  • Builders as Consumers: Their Role in Residential Sector Energy Conservation (1979) (1)
  • Eco7: Launching a New Motor Oil (2015) (1)
  • Global marketing management : a casebook (2006) (1)
  • Assessment of the Beckman System 1 (1977) (1)
  • GlaxoSmithKline in China (A) (2013) (1)
  • Problems and Cases in Health Care Marketing - Instructor Manual (2005) (1)
  • Hospitals, consumers and advertising. (1979) (1)
  • Theranos: Small Volume Blood Testing (A) (2017) (1)
  • Google in China (B) (2010) (1)
  • Cases in product management (1995) (1)
  • Marketing and Democracy (2012) (1)
  • Compassionate Management of Mental Health in the Modern Workplace (2018) (1)
  • Does the customer come first in your boardroom (2005) (1)
  • Keeping A Keen Eye On Consumer Behaviour (2009) (1)
  • Rana Plaza: Workplace Safety In Bangladesh (A) and (B) (2014) (1)
  • Marketing Management: Strategy, Planning and Implementation (1985) (1)
  • Fresno's Social Impact Bond for Asthma (2014) (1)
  • Marketing the "$100 Laptop" (A) (2007) (1)
  • Cases in European marketing management (1994) (1)
  • Strategic marketing cases for 21st century Asia (2000) (1)
  • Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste (2015) (1)
  • International marketing managers (A): Susana Elespuru (2002) (1)
  • Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Spreadsheet Supplement (Brief Case) (2010) (0)
  • Sagacity Tea: What Direction for Growth? (Brief Case) (2018) (0)
  • Promoting Land and Nature Jerky, Spreadsheet for Instructors (Brief Case) (2020) (0)
  • Marketing Management: Principles, Analysis, and Applications@@@Marketing Management: Strategy, Planning, and Implementation@@@Marketing Management Readings: From Theory to Practice (1986) (0)
  • Promoting Land and Nature Jerky (Brief Case) (2020) (0)
  • RESPONSIBILITY and RESPONSIVENESS: Black & Decker Designs a Recall (2010) (0)
  • Cancer Screening in Japan: Market Research and Segmentation (2014) (0)
  • Magellan Boatworks, Spreadsheet for Instructors (Brief Case) (2017) (0)
  • Choice Matters (2018) (0)
  • Problems in Eurobond Underwriting (1978) (0)
  • Western Multinationals Expand Into China (2010) (0)
  • BBC Worldwide: Global Strategy (2007) (0)
  • Milestones in Marketing / 829 (2009) (0)
  • Consumer Products Warranties: Perspectives and Issues (1980) (0)
  • Brannigan Foods: Strategic Marketing Planning (Brief Case) (2013) (0)
  • A Plea to Boards to Shift Focus Back to the Customer (2003) (0)
  • The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study (2016) (0)
  • Six Ways Marketing Can Change The World (2009) (0)
  • Marketing in the International Airline Industry: An Analysis of Change (2016) (0)
  • Reed Supermarkets: A New Wave of Competitors, Spreadsheet Supplement (Brief Case) (2011) (0)
  • A Marketing Manifesto to Address China's Consumers Far and Wide (2009) (0)
  • Marketing and distribution strategies for international organizations (1979) (0)
  • Manchester Products: A Brand Transition Challenge, Faculty Spreadsheet (Brief Case) (2009) (0)
  • Classic Knitwear and Guardian: A Perfect Fit? Student Spreadsheet (Brief Case) (2010) (0)
  • Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Instructors (Brief Case) (2013) (0)
  • Harmonie Water: Refreshing the World Naturally (Brief Case) (2017) (0)
  • For information about the Program content and fee, as well as location and accommodation please contact with the Executive Program Director. (2016) (0)
  • Managing in a downturn: looking beyond the crisis (2009) (0)
  • Toyota Recalls (B): Mr. Toyoda Goes to Washington (2010) (0)
  • Forta Furniture: International Expansion (Brief Case) (2018) (0)
  • Can China Manage Its Image (2008) (0)
  • Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case) (2010) (0)
  • Vision 2020: Takeda and the Vaccine Business (2014) (0)
  • Consumer Forces in Healthcare (2018) (0)
  • What to Do for a Struggling Colleague (2016) (0)
  • Orbital Sciences Corporation: ORBCOMM (1997) (0)
  • Johnson & Johnson: The Promotion of Wellness (2014) (0)
  • Rediscover Your Customers (2003) (0)
  • Merieux NutriSciences: Marketing Food Safety Testing (2015) (0)
  • MasterCard and World Championship Soccer (1995) (0)
  • Sagacity Tea: What Direction for Growth? Spreadsheet for Instructors (Brief Case) (2018) (0)
  • Hunley, Inc.: Casting for Growth (Brief Case) (2018) (0)
  • Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case) (2017) (0)
  • Access Health CT: Marketing Affordable Care (A) (2014) (0)
  • Marketing as Competitive Advantage: Fundamentals (2008) (0)
  • Magellan Boatworks (Brief Case) (2017) (0)
  • Measuring Consumer Satisfaction and Complaint Behavior: A Study of Financial Services and Insurance (1980) (0)
  • Astra Sports Inc. (B) (2002) (0)
  • Making a Consumer Choice “System” Work (2018) (0)
  • Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Spreadsheet Supplement (Brief Case) (2010) (0)
  • The Builder and Energy Conservation: a New Target For Public Policymakers1 (1980) (0)
  • Culinarian Cookware: Pondering Price Promotion (Brief Case) (2009) (0)
  • St. Joseph Bank & Trust Co. (1975) (0)
  • AIP Healthcare Japan: Investing in Japan's Retirement Home Market (2015) (0)
  • Food Safety Economics: The Cost of a Sick Customer (2016) (0)
  • Manchester Products: A Brand Transition Challenge (Brief Case) (2009) (0)
  • Dare to Care: How Are Others Doing, and How Might I Help? (2018) (0)
  • Mental Health and the American Workplace (2014) (0)
  • Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Spreadsheet for Instructors (Brief Case) (2018) (0)
  • Western Retailers Are Making Strategic Inroads (2010) (0)
  • Planning a joint venture (2002) (0)
  • Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Teaching Note (Brief Case) (2018) (0)
  • American Family Care (2017) (0)
  • Eco7: Launching a New Motor Oil, Spreadsheet for Instructors (Brief Case) (2015) (0)
  • Reed Supermarkets: A New Wave of Competitors (Brief Case) (2011) (0)
  • Stress About Stressors: What Are Key Inflection Points? (2018) (0)
  • Note on Mobile Healthcare (2014) (0)
  • AT&T USADirect In-Language Service: India TN (2000) (0)
  • Harmonie Water: Refreshing the World Naturally, Spreadsheet for Instructors (Brief Case) (2017) (0)
  • Amalgamated Aluminum Alloy Division, Teaching Note (1991) (0)
  • The Slingshot: Improving Water Access (2013) (0)
  • Hunley, Inc.: Casting for Growth (2018) (0)
  • Preventive Health Care and Consumer Behavior: Towards a Broader Perspective (1979) (0)
  • Research May Be Costly, but It's Critical (2009) (0)
  • An Interview with John Quelch 1992: Design Strategies to Meet the Challenges in Europe (2010) (0)
  • Interview with Christine Day : Starbucks (2009) (0)
  • Magellan Boatworks, Spreadsheet for Students (Brief Case) (2017) (0)
  • Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note (Brief Case) (2019) (0)
  • Ethiopia: An Emerging Market Opportunity? (2015) (0)
  • Sarbox Still Putting the Squeeze on Marketing (2005) (0)
  • Negative Ad Power (2008) (0)
  • 23andMe: Genetic Testing for Consumers (A) (2014) (0)
  • Recapturing market share (2002) (0)
  • Case Map for Lehmann & Winer : Product Management (0)
  • Put the Customer Back in the Boardroom (2003) (0)
  • Marketing the "$100 Laptop" (TN) (A), (B) & (C) (2007) (0)
  • Marketing at The Vanguard Group (2003) (0)
  • Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners (1979) (0)
  • Eco7: Launching a New Motor Oil (Brief Case) (2015) (0)
  • The Decision-Making Process (2018) (0)
  • Flare Fragrances Company, Inc: Analyzing Growth Opportunities (2010) (0)
  • Agribusiness supply opportunities in U.S. and world agriculture. (1980) (0)
  • The Lamentable Law of Marketing Management (2005) (0)
  • Brannigan Foods: Strategic Marketing Planning (2013) (0)
  • Classic Knitwear and Guardian: A Perfect Fit? (2010) (0)
  • Caída y ague del director general de márketing (2007) (0)
  • Consumer Satisfaction with Appliances and Personal Care Equipment (1980) (0)
  • Reliance Baking Soda: Optimizing Promotional Spending (2009) (0)
  • Mobile Apps: Possibilities and Pitfalls of Location-Based Marketing (2012) (0)
  • The Procter & Gamble company lenor refill package (2002) (0)
  • Innovation And Growth: Understanding China's Market And Management Education System (2012) (0)
  • Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case) (2011) (0)
  • Carolinas HealthCare System: Consumer Analytics (2015) (0)
  • The Challenges of the Modern Workplace: A Brave New Connected World (2018) (0)
  • Manchester Products: A Brand Transition Challenge (2009) (0)
  • Classic Knitwear and Guardian: A Perfect Fit? (Brief Case) (2010) (0)
  • The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films (video) (2005) (0)
  • Marketing Marijuana in Colorado (2014) (0)
  • Clean Edge Razor: Splitting Hairs in Product Positioning, Faculty Spreadsheet Supplement (Brief Case) (2011) (0)
  • Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case) (2015) (0)
  • Europe : le defi marketing (1992) (0)
  • Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Instructors (Brief Case) (2019) (0)
  • CVS Health: Promoting Drug Adherence (2015) (0)
  • QuintilesIMS: Biosimilar Marketing in England (2016) (0)
  • Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Instructor Spreadsheet Supplement (Brief Case) (2010) (0)
  • Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Faculty Spreadsheet (Brief Case) (2010) (0)
  • Efforts to Foster Mental Health at Work (2018) (0)
  • International Perspectives in Bank Marketing (1979) (0)
  • Mental Health and Work (2018) (0)
  • Mind the Mind: How Am I Doing and How Can I Do Better? (2018) (0)
  • Creating a Consumer Marketplace (2018) (0)
  • Which Levers Boost ROI (2007) (0)
  • Foreword (1999) (0)
  • Reed Supermarkets: A New Wave of Competitors, Faculty Spreadsheet (Brief Case) (2011) (0)
  • Crescent Pure (Brief Case) (2014) (0)
  • DPDHL Group: Employee Safety and Wellbeing (2015) (0)
  • Lessons from China: CEIBS (2013) (0)
  • E-Cigarettes: Marketing Versus Public Health (2013) (0)
  • Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case) (2011) (0)
  • Lenovo: Building A Global Brand (Multimedia case) (2008) (0)
  • The Six E’s of Consumer Choice (2018) (0)
  • The Effects of Increased Choice on Television Viewing Behavior (1979) (0)
  • The Post 9/11 Resilience of American Brands (2004) (0)
  • Measuring Consumer Satisfaction Through Survey Research (1980) (0)
  • Harmonie Water: Refreshing the World Naturally (2017) (0)
  • Hunley, Inc.: Casting for Growth, Spreadsheet for Instructors (Brief Case) (2018) (0)
  • Case study: Should you address a colleague’s erratic behavior? (2016) (0)
  • Is Healthcare Special? (2018) (0)
  • CleanSpritz, Spreadsheet for Instructors (Brief Case) (2014) (0)
  • Pfizer and AstraZeneca: Marketing an Acquisition (A) (2014) (0)
  • The Marketing Factor for Nonconventional-Protein Products (1978) (0)
  • CleanSpritz (Brief Case) (2014) (0)
  • Directors from Academia Can Fill Gaps in Talent (2006) (0)
  • Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case) (2010) (0)
  • Manchester Products: A Brand Transition Challenge, Spreadsheet Supplement (Brief Case) (2009) (0)
  • Hospitals, consumers and advertising. (1979) (0)
  • Cost of Giving (1999) (0)
  • Ideas for Action: The Product Management Audit (1987) (0)
  • The New Videotex Technology and Its Impact on Retailers in Canada (1982) (0)
  • Toyota Recalls (C): Bumpy Road Ahead (2010) (0)
  • Building Blocks for Mental Health: How Do I Best Manage My Team? (2018) (0)
  • Ethiopia: An Emerging Market Opportunitiy? Spreadsheet for Instructors (Brief Case) (2015) (0)
  • Braas GmbH (C) (1995) (0)
  • Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case) (2018) (0)
  • Hospitals, consumers and advertising. (1980) (0)
  • Interview with Prof. Theodore Levitt (2004) (0)
  • Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? (Brief Case) (2013) (0)
  • Reliance Baking Soda: Optimizing Promotional Spending (Brief Case) (2009) (0)
  • Branch Banking Strategies (1979) (0)
  • Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case) (2019) (0)
  • Cottle-Taylor: Expanding the Oral Care Group in India (Brief Case) (2011) (0)
  • Brannigan Foods: Strategic Marketing Planning, Spreadsheet for Instructors (Brief Case) (2013) (0)
  • Pintura Corporation: The Lena Launch Decision (Brief Case) (2017) (0)
  • Forta Furniture: International Expansion, Spreadsheet for Instructors (Brief Case) (2018) (0)
  • Pintura Corporation: The Lena Launch Decision (2017) (0)
  • Politics Meets Marketing In America's Presidential Race (2004) (0)
  • Implementing a Culture of Health (2016) (0)
  • Global Pricing Contracts (2000) (0)
  • Promoting Land and Nature Jerky (2020) (0)
  • Classic Knitwear and Guardian: A Perfect Fit? Instructor's Spreadsheet (Brief Case) (2010) (0)
  • John Quelch on Marketing (2021) (0)
  • Ethiopia: An Emerging Market Opportunity? (Brief Case) (2015) (0)
  • Internet Economy: Valuing the Web's Economic Impact (2009) (0)
  • 1992, desafío para el marketing (1990) (0)
  • Wells Fargo & Co.: Respect Your Customers (A) (2017) (0)
  • Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug (Brief Case) (2010) (0)
  • Vaxess Technologies, Inc. (2014) (0)
  • Changing My Organization and Beyond: How Can I Have a Greater Impact? (2018) (0)
  • Global Marketing Management Ed. 5 (2005) (0)
  • Forta Furniture: International Expansion (2018) (0)
  • Marketing, Much Like Democracy, Is Good For You (Yes, Really) (2008) (0)
  • Sagacity Tea: What Direction for Growth? (2018) (0)
  • Un marketing mundial a la medida (1987) (0)

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