Jonah Berger

Q: What Schools Are Affiliated With Jonah Berger

Jonah Berger is affiliated with the following schools: Stanford University, Cornell University, Duke University, University of Pennsylvania

Jonah Berger's AcademicInfluence.com Rankings

Jonah Berger

Business

#85

World Rank

#98

Historical Rank

#54

USA Rank

Marketing

#16

World Rank

#16

Historical Rank

#11

USA Rank

business Degrees

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Business

Jonah Berger's Degrees

PhD Marketing Stanford University
Masters Social Psychology Stanford University
Bachelors Human Judgment and Decision Making Stanford University

Why Is Jonah Berger Influential?

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According to Wikipedia, Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an internationally best-selling author, and an expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behavior catch on. He has published over 50 articles in academic journals, and has written for The New York Times, Wall Street Journal, and Harvard Business Review. More than a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries around the world.

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Jonah Berger's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

What Makes Online Content Viral? (2012) (2128)
Where Consumers Diverge from Others: Identity Signaling and Product Domains (2007) (1117)
Word of mouth and interpersonal communication: A review and directions for future research (2014) (960)
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales (2009) (602)
What Drives Immediate and Ongoing Word of Mouth? (2011) (593)
Arousal Increases Social Transmission of Information (2011) (470)
Who Drives Divergence? Identity-Signaling, Outgroup Dissimilarity, and the Abandonment of Cultural Tastes (2008) (458)
Subtle Signals of Inconspicuous Consumption (2008) (418)
Communication Channels and Word of Mouth: How the Medium Shapes the Message (2013) (298)
Broadcasting and Narrowcasting: How Audience Size Affects What People Share (2014) (294)
Uniting the Tribes: Using Text for Marketing Insight (2019) (285)
Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice (2012) (278)
Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice (2008) (256)
The Influence of Product Variety on Brand Perception and Choice (2006) (252)
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice (2008) (233)
Shifting Signals to Help Health: Using Identity-Signaling to Reduce Risky Health Behaviors (2008) (204)
Can Losing Lead to Winning? (2011) (196)
When, Why, and How Controversy Causes Conversation (2012) (174)
Contextual priming: Where people vote affects how they vote (2008) (171)
Social Transmission, Emotion, and the Virality of Online Content (2010) (146)
Contagious: Why Things Catch On (2013) (144)
When the Same Prime Leads to Different Effects (2007) (133)
Valuable Virality (2017) (132)
How adoption speed affects the abandonment of cultural tastes (2009) (130)
When Identity Marketing Backfires: Consumer Agency in Identity Expression (2014) (127)
Alone in a crowd of sheep: asymmetric perceptions of conformity and their roots in an introspection illusion. (2007) (126)
How Language Shapes Word of Mouth's Impact (2017) (107)
Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas (2005) (96)
Emotion and Virality: What Makes Online Content Go Viral? (2013) (95)
The science of sharing and the sharing of science (2014) (86)
Visual Influence and Social Groups (2012) (73)
Positive Effects of Negative Publicity (2010) (66)
Facebook Therapy? Why Do People Share Self-Relevant Content Online? (2012) (63)
Decision Quicksand: How Trivial Choices Suck Us In (2012) (56)
Living in the Past, Present, and Future: Measuring Temporal Orientation With Language. (2017) (54)
How Attribute Quantity Influences Option Choice (2012) (51)
Identity signaling, social influence, and social contagion. (2008) (50)
Word of mouth and interpersonal communication (2016) (50)
Drivers of cultural success: The case of sensory metaphors. (2015) (47)
How Content Acquisition Method Affects Word of Mouth (2016) (44)
Are Atypical Things More Popular? (2018) (42)
Food, sex and the hunger for distinction (2011) (42)
Beyond Viral: Interpersonal Communication in the Internet Age (2013) (42)
How the voice persuades. (2020) (40)
When controversy sparks Buzz-and when it doesn't (2014) (40)
A Data-Driven Study of View Duration on YouTube (2016) (34)
How Interest Shapes Word-of-Mouth Over Different Channels (2012) (34)
Extracting Human Temporal Orientation from Facebook Language (2015) (34)
Does Time of Day Affect Variety-Seeking? (2018) (34)
How Concrete Language Shapes Customer Satisfaction (2020) (31)
From Karen to Katie (2012) (28)
How quantifying the shape of stories predicts their success (2021) (26)
Does Presentation Order Impact Choice After Delay? (2016) (26)
Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice (2018) (23)
How Self-Control Shapes the Meaning of Choice (2017) (23)
Microblogging and the Value of Undirected Communication (2018) (20)
Focal points in coordinated divergence (2006) (20)
Creating Contagious: How Social Networks and Item Characteristics Combine to Drive Persistent Social Epidemics (2009) (19)
Trickle-Round Signals: When Low Status Is Mixed with High (2020) (18)
Fired Up for the Future: How Time Shapes Sharing (2017) (18)
Thinking of You: How Second-Person Pronouns Shape Cultural Success (2020) (18)
Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts (2021) (16)
Divergence in Cultural Practices: Tastes as Signals of Identity (2005) (14)
What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth (2011) (13)
Identity Signaling with Social Capital: A Model of Symbolic Consumption (2011) (13)
A Candid Advantage? The Social Benefits of Candid Photos (2018) (13)
What Makes Content Engaging? How Emotional Dynamics Shape Success (2021) (12)
The Catalyst: How to Change Anyone's Mind (2020) (10)
How Nonconsumption Can Turn Ordinary Items into Perceived Treasures (2021) (9)
Can Where People Vote Influence How They Vote? The Influence of Polling Location Type on Voting Behavior (2006) (9)
Using natural language processing to understand people and culture. (2021) (8)
The Influence of Humor on Sharing (2011) (8)
Motivations for Consumer Engagement With Social Media (2015) (7)
Virality: What Gets Shared and Why (2010) (6)
What makes online content viral (2012) (5)
Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts: (2020) (5)
Don’T Confuse Me With Them: Identity-Signaling and Product Abandonment (2007) (5)
Multivariate Visual Diffusion for Social Groups (2011) (5)
Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice (2016) (5)
When Do People Talk About and Why (2013) (4)
Different Drivers of Online and Offline Word of Mouth (2011) (4)
Wisdom from words: marketing insights from text (2022) (4)
Quantifying Gender Bias in Consumer Culture (2022) (4)
The Cambridge Handbook of Consumer Psychology: Word of Mouth and Interpersonal Communication (2015) (3)
Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion (2015) (3)
The speed of stories: Semantic progression and narrative success. (2022) (3)
When Does Social Influence Attract versus Repel? Identity-Signaling, Conformity, and Divergence (2012) (2)
How Everyday Items Become Treasures: Forgoing Usage and the Escalation of Specialness (2016) (2)
Expression Modalities: How Speaking Versus Writing Shapes What Consumers Say, and Its Impact (2021) (2)
Escaping the Crosshairs: Reactance to Identity Marketing (2010) (2)
When Low Status Becomes High (2017) (2)
Posting Posed, Choosing Candid: Photo Posters Mispredict Audience Preferences (2015) (2)
Why Do Some Advertisements Get Shared More than Others? (2020) (2)
Does Article Order Influence Impact? (2009) (1)
Does Variety-Seeking Vary By Time of Day? (2017) (1)
Emotional Volatility and Cultural Success (2018) (1)
Why Do Products Become Unpopular? Adoption Velocity and the Death of Cultural Tastes (2010) (1)
Same Prime, Different Effects: Segmentation in Nonconscious Behavior Influence (2007) (1)
Reaching for rigor and relevance: better marketing research for a better world (2022) (1)
Do Facial Expressions Predict Ad Sharing? A Large-Scale Observational Study (2019) (1)
Style, Content, and the Success of Ideas (2022) (1)
Family-Friendly Benefits and Subsequent Employee Turnover and Profitability (2008) (1)
Why Coastal Dwellers May Prefer Tide: the Effects of Conceptually-Related Environmental Cues on Product Evaluation (2009) (1)
Wisdom from Words: Using Natural Language Processing to Study Culture (and Psychology More Broadly) (2021) (1)
Creating Contagious: Cascades in Spatially Dispersed Social Networks (2009) (1)
SPECIAL SESSION SUMMARY Possessions and Identity: Shifting Identities, Shifting Relationships (0)
How Verb Tense Shapes Persuasion (2023) (0)
How and Why Audience’s Expertise Shapes Word-of-Mouth Valence (2015) (0)
The Cost of Quantification: Measurement Undermines Intrinsic Enjoyment (2015) (0)
If the Future Feels Fine: When Are People Likelier to Share the Past Or the Future? (2014) (0)
How Tradeoffs Shrink Attribute Hierarchy (2013) (0)
The Effect of Fertility on Women’S Word-Of-Mouth Behavior (2018) (0)
Marketing insights from text analysis (2022) (0)
Penny For Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving (2018) (0)
How Self-Control Shapes Inferences From Choice (2017) (0)
EXPERIMENT 1 : VARIETY AND OPTION CHOICE Experiment 1 A : Ice Cream Experiment (2008) (0)
Satisfying Identity-Signaling and Uniqueness Motives Through Consumer Choice (2010) (0)
How Sensory Language Shapes Influencer’s Impact (2023) (0)
How Environmental Cues Influence Product Evaluation and Choice (2007) (0)
On Metacognition and Culture (2013) (0)
EXPRESS: What Holds Attention? Linguistic Drivers of Engagement (2023) (0)
Seeing your life story as a Hero's Journey increases meaning in life. (2023) (0)
The Emergence and Evolution of Consumer Language Research (2023) (0)
' s personal copy Food , sex and the hunger for distinction ☆ , ☆ ☆ (2011) (0)
Common “Wisdom” Put to the Test: Bad News Can be Good News … Sometimes (2011) (0)
Why Your Next Project Should Use Automated Textual Analysis (2015) (0)
Positive Versus Negative WOM: The Role of Audience Expertise (2016) (0)
Reply to Bentley and Ormerod: Key considerations in studying cultural abandonment by using baby names (2009) (0)
Discussing proximal pasts and far futures (2022) (0)
Emotional Valence and Social Transmission (2011) (0)
The secret of DDT-resistant mosquitoes (2008) (0)
How Hedges Impact Persuasion (2022) (0)
Catalyzing social change: Does concentration encourage action? (2022) (0)
ASSOCIATION FOR CONSUMER RESEARCH (2015) (0)
Cultural Habitats: How Fit With the Environment Influences the Stickiness of Products and the Success of Ideas (2009) (0)
What Holds Attention? Linguistic Drivers of Engagement (2022) (0)
Wisdom from words: The psychology of consumer language (2022) (0)
With Or Without You: When Second Person Pronouns Engage Listeners (2018) (0)
When Losing Leads to Winning 1 When Losing Leads to Winning (2008) (0)
How Context Shapes Communication (2022) (0)
Identity-Signaling and Product Abandonment” (0)
Correction to: Marketing insights from text analysis (2022) (0)
SYMPOSIUM SUMMARY Social Networks and Consumer Behavior (0)
Quantifying cultural change: Gender bias in music. (2023) (0)
What Makes Ideas Stick? How Characteristics and Contexts of Messages Influence Their Success (2009) (0)
What Drives Virtual Influencer's Impact? (2023) (0)
Finding Vs. Receiving: How Content Acquisition Affects Sharing (2015) (0)
Differentiation and Cultural Success (2017) (0)
Message Splitting: Using Attention-Grabbing Material to Increase Prosocial Behavior (2010) (0)
The Effect of Audience Expertise and Information Valence and Wom Transmission (2015) (0)

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Other Resources About Jonah Berger

What Schools Are Affiliated With Jonah Berger?

Jonah Berger is affiliated with the following schools:

Jonah Berger's Academic­Influence.com Rankings