Jonah Berger

#51,278
Most Influential Person

American marketer

Why Is Jonah Berger Influential?

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According to Wikipedia, Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an internationally bestselling author, and an expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. He has published over 50 articles in academic journals, and has written for The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries around the world.

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Jonah Berger's Published Works

Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
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What Schools Are Affiliated With Jonah Berger?

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