Katarzyna Sanak-Kosmowska

Katarzyna Sanak-Kosmowska's AcademicInfluence.com Rankings

Business

#1227

World Rank

#1379

Historical Rank

Marketing

#155

World Rank

#155

Historical Rank

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Business

Why Is Katarzyna Sanak-Kosmowska Influential?

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According to Wikipedia, Katarzyna Julia Sanak-Kosmowska is a Polish marketing and public relations theorist and researcher, assistant professor at the Marketing Department at the Kraków University of Economics. Biography She was born in 1984 as the daughter of Marek Sanak, a molecular biologist; and Iwona Sanak, a dentist. She attended the Bartłomiej Nowodworski High School in Kraków, where she passed the matriculation exam. Subsequently, she graduated with Bachelor's and Master's degree in management and marketing from the Jagiellonian University. In 2006, she studied at the IECS – The Strasbourg Graduate School of Management within the Socrates-Erasmus programme. In 2010, she graduated with Master's degree in psychology from the Jagiellonian University.

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Katarzyna Sanak-Kosmowska's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Information Asymmetry in Online Advertising (2021) (3)
The Competitive Function of Online Advertising. An Empirical Evaluation of Companies' Communication Strategies in a Digital World (2021) (2)
The Morphology and Differentiation of the Content of International Debate on Renewable Energy. A Bibliometric Analysis of Web of Science, Scopus, and Twitter (2021) (2)
Reasons to Use Beacon Technology as a Tool to Study Audience Behaviour in Museums (2019) (1)
Children's drawings and their analysis as a method supporting understanding of concepts in workshops at children's universities (2018) (1)
Empirical Identification of Latent Classes in the Assessment of Information Asymmetry and Manipulation in Online Advertising (2020) (1)
Use of crowdsourcing by young Poles (2018) (0)
WHAT WE REMEMBER FROM SOCIAL MEDIA. MEMORY OF ADVERTISEMENTS ON SOCIAL MEDIA WEBSITES – A RESEARCH IN THE PARADIGM OF BACKWARD FRAMING (2020) (0)
Online advertising (2021) (0)
Research objectives and hypotheses (2021) (0)
Implications of the research findings (2021) (0)
Branding in Search Engines - Opportunities and Threats (2018) (0)
Moral hazard as a challenge for contemporary firms (2021) (0)
Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour (2021) (0)
ORGANISATIONAL ASPECTS OF RESEARCH ON MANIPULATION IN ADVERTISING IN AN INTERNATIONAL ENVIRONMENT (2021) (0)
Reliability of advertising in the opinion of ukrainian and polish students (2021) (0)
Manipulation in online advertising (2021) (0)
Adverse selection in light of the research of declaratory recipients of ads (e-consumers) (2021) (0)
The causes and consequences of information asymmetry in online advertising (2021) (0)
Moral hazard in online advertising strategies and firms' attitudes towards it (2021) (0)
Summary (2021) (0)
Trends in further research into information asymmetry in online advertising and the manipulation of e-consumer behaviour (2021) (0)

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Other Resources About Katarzyna Sanak-Kosmowska

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What Schools Are Affiliated With Katarzyna Sanak-Kosmowska?

Katarzyna Sanak-Kosmowska is affiliated with the following schools: