Kathryn LaTour | Academic Influence

Kathryn LaTour's AcademicInfluence.com Rankings

Kathryn LaTour

Business

#1095

World Rank

#1222

Historical Rank

Marketing

#151

World Rank

#151

Historical Rank

business Degrees

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Business

Kathryn LaTour's Degrees

PhD Marketing Cornell University
Masters Marketing Cornell University
Bachelors Economics University of California, Berkeley

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Why Is Kathryn LaTour Influential?

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According to Wikipedia, Kathryn LaTour is an American academic, researcher and author. She is an applied cognitive psychologist and currently serves as the Banfi Vintners Professor of Wine Education and Management at the School of Hotel Administration within Cornell University’s SC Johnson College of Business.

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Kathryn LaTour's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Blackjack in the Kitchen: Understanding Online versus Casino Gambling (2009) (136)
Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy (2013) (130)
How Strong is the Pull of the Past? (2013) (52)
Bridging Aficionados’ Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience (2010) (48)
Coke is It: How stories in childhood memories illuminate an icon (2010) (41)
A Qualitative Analysis of Slot Clubs as Drivers of Casino Loyalty (2008) (40)
Positive Mood and Susceptibility to False Advertising (2009) (40)
Sticktion Assessing Memory for the Customer Experience (2014) (24)
The Effects of Perceptual and Conceptual Training on Novice Wine Drinkers’ Development (2011) (23)
Fuzzy Trace Theory and “Smart” False Memories: Implications for Advertising (2014) (22)
Learning to Become a Taste Expert (2018) (21)
提携研究機関誌からの論文紹介 The Advertising Research Foundation『Journal of Advertising Research』より How Strong is the Pull of the Past? : Measuring Personal Nostalgia Evoked by Advertising (2013) (17)
Cracking the Cultural Code of Gambling (2009) (16)
IS A CIGAR JUST A CIGAR? A GLIMPSE AT THE NEW-AGE CIGAR CONSUMER (2003) (13)
Self-Directed Learning Online: An Opportunity to Binge (2021) (10)
The influence of music on the perception of oaked wines – a tasting room case study in the U.S. Finger Lakes Region (2019) (8)
Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Insights into Brand Icons (2018) (7)
Advertising, public relations and crisis management (2008) (3)
Sticktion (2014) (3)
Consumer Empowerment and Casino Loyalty Programs: an Examination of temporal Orientation and Consumer Choice (2008) (3)
The artification of wine: lessons from the fine wines of Bordeaux and Burgundy (2021) (2)
Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators (2021) (2)
Temporal Orientation and Customer Loyalty Programs (2021) (1)
How Co-Production and Authenticity Affect: Experience Design Management (2017) (1)
Managing Hospitality Experiences: Las Vegas Style (2016) (1)
Developing Wine Appreciation for New Generations of Consumers (2020) (1)
The Impact of Supertasters On Taste Test and Marketing Outcomes (2017) (1)
How Winery Tourism Experience Builds Brand Image and Brand Loyalty (2021) (1)
Baking Your Own Cookies: Does Food Self-Production Increase Consumption? (2022) (1)
Developing an Advertising Personal Nostalgia Intensity Scale (2015) (0)
The Use of Childhood Icons in Nostalgic Appeals for Charity. (2016) (0)
Cultivating Appreciation Of Hedonic Products (2019) (0)
Chapters School of Hotel Administration Collection 6-2018 Learning to Become a Taste Expert (2019) (0)
Chapters School of Hotel Administration Collection 9-2009 Cracking the Cultural Code of Gambling (2019) (0)
Can Advertising Change Memory for Even a Really Discrepant Experience? Paradigm Issues in the Study of Postexperience Advertising (2012) (0)
Should CookieMonster adopt a healthy lifestyle or continue to indulge ? Insights into brand icons AltafMerchant 1 (2019) (0)
Michael LaTour, In Memoriam (2016) (0)
Chapter 14 The Artification of Hospitality: Elevating Service to Luxury Status (2022) (0)
Chapters School of Hotel Administration Collection 2-2014 Sticktion : Assessing Memory for the Customer Experience (2015) (0)
Underpricing Luxury: When a Lower Price Results in Higher Reputation (2021) (0)
Building an integrated marketing communications mindset for hotel managers (2016) (0)

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Other Resources About Kathryn LaTour

en.wikipedia.org

What Schools Are Affiliated With Kathryn LaTour?

Kathryn LaTour is affiliated with the following schools: