Kevin Lane Keller

Kevin Lane Keller's Academic­Influence.com Rankings

Kevin Lane Keller

Business

#31

World Rank

#36

Historical Rank

#21

USA Rank

Marketing

#2

World Rank

#2

Historical Rank

#2

USA Rank

Management

#22

World Rank

#26

Historical Rank

#15

USA Rank

Accounting

#214

World Rank

#235

Historical Rank

#54

USA Rank

business Degrees

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• Business

Kevin Lane Keller's Degrees

• PhD Marketing Duke University
• Masters Marketing Cornell University
• Bachelors Mathematics Cornell University

Similar Degrees You Can Earn

• Best Online Bachelor's in Math Ranked

Why Is Kevin Lane Keller Influential?

According to Wikipedia, Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management , a widely used text on brand management. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management.

Other Resources About Kevin Lane Keller

• en.wikipedia.org

What Schools Are Affiliated With Kevin Lane Keller?

Kevin Lane Keller is affiliated with the following schools:

• Dartmouth College
• Cornell University
• Duke University