Key Pousttchi
#76,209
Most Influential Person Now
German professor for digitalization
Key Pousttchi's Degrees
- PhD Business Administration University of Mannheim
Why Is Key Pousttchi Influential?
(Suggest an Edit or Addition)According to Wikipedia, Key Pousttchi is a professor of Business Informatics and Digitalization, author and entrepreneur. From 2015 to 2020 he held the SAP Endowed Chair at the University of Potsdam's Faculty of Economics and Social Sciences, where he was also the director of their Master of Science program in digital transformation, in co-operation with the Hasso-Plattner Institute. His research focuses on the impact of digitalization on everyday life, economy and society as well as on digital transformation strategies for traditional industries.
Key Pousttchi's Published Works
Published Works
- Assessment of today's mobile banking applications from the view of customer requirements (2004) (225)
- Mobile word-of-mouth – A grounded theory of mobile viral marketing (2009) (219)
- Security issues in mobile payment from the customer viewpoint (2006) (163)
- Conditions for acceptance and usage of mobile payment procedures (2003) (152)
- A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research (2006) (91)
- A modeling approach and reference models for the analysis of mobile payment use cases (2008) (83)
- Standardized Payment Procedures as Key Enabling Factor for Mobile Commerce (2002) (81)
- What Influences Consumers ’ Intention to Use Mobile Payments ? (2007) (76)
- Proposing a comprehensive framework for analysis and engineering of mobile payment business models (2009) (74)
- Exploring the digitalization impact on consumer decision-making in retail banking (2018) (68)
- Mobile Payment Procedures: Scope and Characteristics (2003) (62)
- Characteristics of Mobile Payment Procedures (2002) (60)
- A Scenario-Based Analysis of Mobile Payment Acceptance (2010) (56)
- Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach (2007) (52)
- Introduction to the Special Issue on Mobile Commerce: Mobile Commerce Research Yesterday, Today, Tomorrow—What Remains to Be Done? (2015) (51)
- Extending knowledge management to mobile workplaces (2004) (50)
- Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment (2014) (48)
- Current mobile payment procedures on the German market from the view of customer requirements (2003) (45)
- Added Value-based Approach to Analyze Electronic Commerce and Mobile Commerce Business Models (2003) (44)
- Handbook of Research on Mobile Marketing Management (2009) (33)
- An Analysis of the Mobile Payment Problem in Europe (2004) (31)
- The "Mobility-M"-framework for Application of Mobile Technology in Business Processes (2005) (31)
- Value Creation in the Mobile Market (2011) (31)
- Analyzing the Basic Elements of Mobile Viral Marketing-An Empirical Study (2008) (30)
- Determinants of customer acceptance for mobile data services: an empirical analysis with formative constructs (2011) (24)
- Technology Impact Types for Digital Transformation (2019) (22)
- Analyzing and Categorization of the Business Model of Virtual Operators (2009) (21)
- Adoption and Impact of Mobile-Integrated Business Processes - Comparison of Existing Frameworks and Analysis of their Generalization Potential (2007) (20)
- Analyzing the Elements of the Business Model for Mobile Payment Service Provision (2007) (18)
- Surrounded by middlemen - how multi-sided platforms change the insurance industry (2019) (17)
- Enabling mobile commerce through mass customization (2002) (17)
- Understanding Effects and Determinants of Mobile Support Tools: A Usability-Centered Field Study on IT Service Technicians (2006) (16)
- An Approach for Assessment of Electronic Offers (2004) (15)
- Social networks: the role of users' privacy concerns (2012) (15)
- An apple a day – how the platform economy impacts value creation in the healthcare market (2021) (14)
- Understanding the Determinants of Mobile Viral Effects-Towards a Grounded Theory of Mobile Viral Marketing (2008) (14)
- The impact of new media on bank processes: a Delphi study (2015) (13)
- Mobile Marketing Management: Marketing Objectives, Types and Implementation Techniques (2010) (12)
- Mobile Payment in Deutschland (2005) (9)
- Mobile Technology for Knowledge Management (2011) (9)
- Mobile payment in the smartphone age: extending the mobile payment reference model with non-traditional revenue streams (2012) (9)
- Enabling evidence-based retail marketing with the use of payment data - the Mobile Payment Reference Model 2.0 (2013) (8)
- Acceptance of Mobile Payment Procedures in Germany (2003) (8)
- Exploring the Organizational Effects of Mobile Business Process Reengineering (2009) (7)
- Analyzing the Benefits of Mobile Enterprise Solutions Using the Example of Dispatching Processes (2008) (7)
- Guest Editorial: Research advances for the mobile payments arena (2008) (6)
- Business Model Typology for Mobile Commerce (2006) (5)
- Mobile Viral Marketing (2008) (5)
- Business Models for Mobile Payment Service Provision and Enabling (2009) (5)
- City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing (2009) (5)
- Acceptance criterias for mobile payment procedures (2002) (4)
- Requirements on IT business value measures for mobile-integrated business processes (2009) (4)
- Suitability of Mobile Communication Techniques for the Business Processes of Intervention Forces (2004) (4)
- Mobile Knowledge Management (2011) (3)
- MOBILE BUSINESS PROCESSES IN THE VENDING INDUSTRY (2004) (3)
- Payment Procedures for Electronic Government Services (2005) (3)
- INFLUENCING FACTORS FOR THE INTRODUCTION OF MOBILE-INTEGRATED BUSINESS PROCESSES (2009) (3)
- Analyzing the Forwarding Behavior in Mobile Viral Marketing: An Empirical Study (2010) (3)
- CHARACTERISTICS OF VALUE BUNDLES IN RFID-ENABLED SUPPLY NETWORKS (2009) (3)
- A Reference Model For Mobile Product Information Systems (2013) (3)
- Abrechnung mobiler Mehrwertdienste [Payment of mobile value-added services] (2003) (2)
- Abrechnung mobiler Dienste im Mobile-Payment-Referenzmodell [Charging of mobile services by mobile payment reference model] (2005) (2)
- Mobile Payment and the Charging of Mobile Services (2007) (2)
- Comparing Mobile Enterprise Solutions in Europe and Japan (2009) (2)
- Requirements for Personalized m-Commerce: What Drives Consumers' Use of Social Networks? (2013) (1)
- Techniques and Applications for Mobile Commerce: Proceedings of TAMoCo 2009, Volume 201 Frontiers in Artificial Intelligence and Applications (2009) (1)
- Proceedings of the 2009 conference on Techniques and Applications for Mobile Commerce: Proceedings of TAMoCo 2009 (2009) (0)
- Categorization of Mobile Advertising Campaigns (2006) (0)
- An apple a day – how the platform economy impacts value creation in the healthcare market (2021) (0)
- Payment of mobile value-added services (2003) (0)
- Exploring the digitalization impact on consumer decision-making in retail banking (2018) (0)
- The Mobile Payment Paradox - Current Research Issues on Yesterday's Future Payment Instrument (2008) (0)
- Mobile Business in the Vending Industry (2004) (0)
- Mobile Business - Processes, Platforms, Payment - Proceedings zur 5. Konferenz Mobile Commerce Technologien und Anwendungen (MCTA 2005), 31.01.-02.02.2005, Universität Augsburg (2005) (0)
- Relative advantage of mobile payment procedures - Mobile Payment from the perspective of the diusion theory (2007) (0)
- Techniques and Applications for Mobile Commerce - Proceedings of TAMoCo 2009, 16-17 September 2009, Mérida, Spain (2009) (0)
- Einsatz mobiler Kommunikationstechnologien in der Baubranche [Usage of mobile communication technologies in construction industry] (2005) (0)
- 04441 Working Group - Business Models (2004) (0)
- Identifying the Patterns: Towards a Systematic Approach to Digital Platform Regulation (2022) (0)
- Vom Electronic zum Mobile Commerce (2004) (0)
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What Schools Are Affiliated With Key Pousttchi?
Key Pousttchi is affiliated with the following schools: