Kunal Basu | Academic Influence

Why Is Kunal Basu Influential?

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According to Wikipedia, Kunal Basu is an Indian author of English fiction who has written five novels – The Opium Clerk , The Miniaturist , Racists , The Yellow Emperor's Cure Kalkatta and Sarojini’s Mother . The title story of his only collection of short stories, The Japanese Wife , was made into a film by the Indian filmmaker Aparna Sen. Basu has also written four Bengali novels – Rabi-Shankar , Bairer Dorja , Tejoswini O Shabnam and Angel

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Kunal Basu's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Customer loyalty: Toward an integrated conceptual framework (1994) (6615)
Corporate Social Responsibility: A Process Model of Sensemaking (2008) (1202)
Alternative Models of Categorization: Toward a Contingent Processing Framework (1987) (470)
Mood, Awareness, and Product Evaluation (1993) (251)
Humor in Advertising: The Moderating Role of Prior Brand Evaluation: (1990) (174)
Humor in Advertising: The Moderating Role of Prior Brand Evaluation (1990) (152)
Reconsidering Instrumental Corporate Social Responsibility through the Mafia Metaphor (2009) (115)
The Ethical Backlash of Corporate Branding (2007) (108)
Merging Brands after Mergers (2006) (54)
Consumers' categorization processes: An examination with two alternative methodological paradigms (1993) (35)
Marketing Developing Society Crafts: A Framework for Analysis and Change (1995) (27)
A view from the top: The impact of market share dominance on competitive position (2002) (21)
Investigating Instrumental Corporate Social Responsibility through the Mafia Metaphor (2007) (20)
AN INDUCTIVE TYPOLOGY FOR CORPORATE SOCIAL RESPONSIBILITY. (2005) (11)
Memo to CEOs (2002) (8)
Merging Brands: Designing the post M&A portfolio (2002) (7)
Memo to CEOs: The Five Half-Truths of Business (2002) (4)
Does Brand Attitude Moderate the Persuasiveness of Humor in Advertising (1990) (3)
Consumers' Categorization Processes (1993) (3)
Marketing Pharmaceuticals to Developing Nations: Research Issues and a Framework for Public Policy (2009) (2)
The Lure of Global Brands (2001) (1)
The Opium Clerk (2001) (1)
Marketing Developing Society Crafts: A Framework for Analysis and Intervention (1995) (1)
Market Driven Manufacturing : A Requirements Analysis (1996) (1)
E-Branding or Re-Branding? The Impact of E-Business on Global Branding Strategies (2000) (1)
CSR Sensemaking – A Cross-National Investigation (2012) (0)
The Need for Reform in Chinese Marketing Education (2007) (0)
CSR innovation: a comparative study of India and the UK (2012) (0)
A methodological framework for investigating alternative models of categorization (1987) (0)
Notes on Contributors (2009) (0)
Managing Innovation in Thai Firms: Success Requirements and Marketing Processes (1998) (0)
The Effects of Music in Conditioning Brand Preference: Replication and Extension (1990) (0)
Crafts of Conflict: Impact of Civil Wars on Indigenous Crafts (2002) (0)
Authenticity and Cultural Globalisation (1999) (0)

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What Schools Are Affiliated With Kunal Basu?

Kunal Basu is affiliated with the following schools:

What Are Kunal Basu's Academic Contributions?

Kunal Basu has made the following academic contributions:

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