Kusum Ailawadi

Q: What Schools Are Affiliated With Kusum Ailawadi

Kusum Ailawadi is affiliated with the following schools: Dartmouth College, University of Virginia

Kusum Ailawadi's AcademicInfluence.com Rankings

Kusum Ailawadi

Economics

#3980

World Rank

#4502

Historical Rank

economics Degrees

Download Badge

Economics

Why Is Kusum Ailawadi Influential?

(Suggest an Edit or Addition)

According to Wikipedia, Kusum Lata Ailawadi is an American economist. She is currently the Charles Jordan 1911 TU'12 Professor of Marketing at Tuck School of Business, Dartmouth College. Education PhD, University of Virginia, 1991MBA, Indian Institute of Management, 1984BSc , St. Stephen's College, Delhi University, 1982

(See a Problem?)

Kusum Ailawadi's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Understanding retail branding: conceptual insights and research priorities (2004) (1070)
Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001) (1020)
Revenue Premium as an Outcome Measure of Brand Equity (2003) (986)
Private-Label Use and Store Loyalty (2008) (432)
The Effect of Promotion on Consumption: Buying More and Consuming it Faster (1998) (355)
An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (2004) (350)
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research (2009) (293)
Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions (2017) (269)
Innovations in Retail Pricing and Promotions (2011) (262)
The retail power-performance conundrum (2001) (238)
Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy (2001) (210)
Sales Promotion (2002) (189)
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? (2017) (188)
Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics (2006) (181)
Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation (2014) (174)
Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers (1995) (146)
Decomposition of the Sales Impact of Promotion-Induced Stockpiling (2007) (118)
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior (2011) (115)
When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes (2009) (114)
Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building (1999) (113)
Retail power : monster or mouse? (1992) (111)
Trade Promotion: Essential to Selling through Resellers (1999) (84)
Empirical models of manufacturer-retailer interaction: A review and agenda for future research (2010) (73)
Market share and ROI: Observing the effect of unobserved variables (1999) (67)
Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses (2005) (62)
Structural Analysis of Models with Composite Dependent Variables (1992) (60)
Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis (2013) (57)
Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants (2009) (55)
Consumer response to uncertain promotions: : An empirical analysis of conditional rebates (2014) (49)
Practice Prize Report---Quantifying and Improving Promotion Effectiveness at CVS (2007) (31)
Share and Growth Are Not Good Predictors of the Advertising and Promotion/Sales Ratio (1994) (30)
The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases (2018) (29)
A product-market-based measure of brand equity (2002) (27)
Six Lessons for In-Store Marketing from Six Years of Mobile Eye-Tracking Research (2014) (26)
Perceptual and Objective Performance Measures: An Empirical Analysis of the Difference and its Impact (2003) (18)
The Impact of Retailers ’ Corporate Social Responsibility on Price Fairness (2011) (17)
The Effect of Store Brand Share on Retail Margins: An Empirical Analysis (2002) (13)
Commentary: Omnichannel from a Manufacturer’s Perspective (2021) (13)
Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Rejoinder (1997) (11)
Understanding Competition Between Retailers and Manufacturers: An Integrated Analysis of Store Brand and National Brand Deal Usage (2003) (10)
Getting Multi‐Channel Distribution Right (2020) (8)
Introduction to the Special Issue on Marketing Science and Health (2020) (7)
Advances in National Brand and Private Label Marketing (2021) (5)
Customer experience management in retailing : Communication and promotion (2011) (4)
The Reciprocal Relationship between Private Label Use and Store Loyalty (2007) (3)
The Benefits of Promotion-Induced Stockpiling (2005) (3)
Market share and growth are not good predictors of the A/S ratio (1993) (2)
Predicting Competitive Response to P&G's Value Pricing Move: Combining Normative and Empirical Analyses (2002) (2)
Market share and roi : a peek at some unobserved variables (1993) (1)
The Home Food Environment and a Young Child's Weight Status (2015) (1)
Uber Pricing Strategies and Marketing Communications (2017) (1)
The Profit Impact of Marketing Strategy Project: Causation and components in market share–performance models: the role of identities (2004) (1)
The Multichannel Challenge at Natura in Beauty and Personal Care (2020) (1)
Category characteristics for IRI Marketing Science Dataset used in: How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?, Journal of Marketing (2017) (2018) (0)
How the Use of a Self-Scanner while Shopping Influences Consumer Spending (2016) (0)
Research threads : Professor Kusum Ailawadi and Potoula Chresomales T ’ 00 (2000) (0)
Lorraine's Pre-Syllabus Blues (2009) (0)
How the Use of A Self-Scanner While Shopping Influences Consumer In-Store Choices (2016) (0)
Category characteristics for IRI Marketing Science Dataset (2018) (0)
Can diverse population characteristics be leveraged in a machine learning pipeline to predict resource intensive healthcare utilization among hospital service areas? (2022) (0)
The Effect of Sales Promotion on Consumption : Buying More and Consuming It Faster 1 (2004) (0)
Novel integration of governmental data sources using machine learning to identify super-utilization among U.S. counties (2023) (0)
Exploring Consumer Responses to COVID-19: Meaning Making, Cohort Effects, and Consumer Rebound (2022) (0)
Finding the Right Metrics to Manage Multi-Channel Distribution (2023) (0)
Quantifying differences in packaged food and drink purchases among households with diet-related cardiometabolic multi-morbidity: a cross-sectional analysis (2022) (0)
School Nutrition Mandates and the Household Grocery Basket (2023) (0)

This paper list is powered by the following services:

Other Resources About Kusum Ailawadi

en.wikipedia.org

What Schools Are Affiliated With Kusum Ailawadi?

Kusum Ailawadi is affiliated with the following schools: