#8627 Overall Influence

Leo Burnett

American advertising executive

About

Why is this person notable and influential?

From Wikipedia

Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.

Source: Wikipedia

Other Resources

Schools

What schools is this person affiliated with?

University of Michigan

Public research university in Ann Arbor, Michigan, United States

Influence Rankings by Discipline

How’s this person influential?
#392 World Rank
Business
#787 World Rank
Communications