Leonard Berry
#20,484
Most Influential Person Now
American marketing professor
Leonard Berry 's AcademicInfluence.com Rankings
Leonard Berry business Degrees
Business
#71
World Rank
#83
Historical Rank
#48
USA Rank
Marketing
#11
World Rank
#11
Historical Rank
#8
USA Rank
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Business
Leonard Berry 's Degrees
- PhD Marketing University of Arizona
- Masters Business Administration Texas Tech University
- Bachelors Marketing Texas Tech University
Why Is Leonard Berry Influential?
(Suggest an Edit or Addition)Leonard Berry 's Published Works
Published Works
- SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. (1988) (22747)
- A Conceptual Model of Service Quality and Its Implications for Future Research (1985) (20887)
- The Behavioral Consequences of Service Quality (1996) (11321)
- Refinement and reassessment of the SERVQUAL scale. (1991) (4346)
- Delivering quality service : balancing customer perceptions and expectations (1990) (4027)
- Relationship marketing of services—growing interest, emerging perspectives (1995) (3364)
- The nature and determinants of customer expectations of service (1993) (2694)
- Problems and Strategies in Services Marketing (1985) (2374)
- Marketing Services: Competing Through Quality (1991) (2355)
- Communication and Control Processes in the Delivery of Service Quality (1988) (1989)
- Cultivating service brand equity (2000) (1788)
- Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria (1994) (1691)
- Customers' motivations for maintaining relationships with service providers (1997) (1679)
- Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994) (1639)
- Understanding Service Convenience (2002) (1310)
- A MULTIPLE-ITEM SCALE FOR MEASURING CUSTOMER PERCEPTIONS OF SERVICE QUALITY (1988) (1198)
- Managing the Total Customer Experience (2002) (1082)
- An Empirical Investigation of Customer Satisfaction after Service Failure and Recovery (2000) (999)
- More on improving service quality measurement (1993) (915)
- Emerging perspectives on services marketing (1983) (620)
- Quality counts in services, too (1985) (615)
- Five imperatives for improving service quality (1991) (597)
- The service-quality puzzle (1988) (566)
- Perceived service quality as a customer‐based performance measure: An empirical examination of organizational barriers using an extended service quality model (1991) (549)
- Improving service quality in America: Lessons learned (1994) (475)
- Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing (2006) (467)
- Relationship Marketing of Services Perspectives from 1983 and 2000 (2002) (459)
- Health Care (2007) (451)
- Creating new markets through service innovation (2006) (423)
- The Combined Effects of the Physical Environment and Employee Behavior on Customer Perception of Restaurant Service Quality (2007) (415)
- Service fairness: What it is and why it matters (1998) (402)
- Building a New Academic Field-- The Case of Services Marketing (1993) (354)
- The promise of Lean in health care. (2013) (350)
- On Great Service: A Framework for Action (1995) (318)
- A Behavioral Conception of Retail Image (1968) (316)
- Listening to the Customer -The Concept of a Service-Quality Information System (1997) (303)
- Guidelines for the advertising of services (1981) (253)
- What's the Hard Return on Employee Wellness Programs? (2010) (248)
- Service Innovativeness and Firm Value (2013) (245)
- Prescriptions for a service quality revolution in America (1992) (232)
- Patients' perspectives on ideal physician behaviors. (2006) (229)
- A Conceptual Framework for the Domain of Evidence-Based Design (2010) (212)
- An empirical examination of relationships in an extended service quality model (1990) (191)
- BIG IDEAS IN SERVICES MARKETING (1986) (184)
- Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success (1999) (173)
- Capture and Communicate Value in the Pricing of Services (1996) (171)
- Service Quality: A Profit Strategy for Financial Institutions (1988) (158)
- Opportunities for Innovation in the Delivery of Interactive Retail Services (2010) (156)
- Build Loyalty Through Experience Management (2007) (151)
- Services marketing starts from within (2000) (147)
- Clueing in customers. (2003) (145)
- A Fertile Field for Service Research (2009) (141)
- Innovations in Access to Care: A Patient-Centered Approach (2003) (141)
- Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intensions link : working paper (1994) (135)
- Serving unfair customers (2008) (132)
- A framework for conducting a services marketing audit (1991) (130)
- Patients’ Commitment to Their Primary Physician and Why It Matters (2008) (129)
- Relationship retailing: transforming customers into clients (1986) (128)
- The Effect of the Servicescape on Service Workers (2008) (124)
- Creating New Markets Through Service (2006) (114)
- Discovering the Soul of Service (1999) (113)
- A Practical Guide to Combining Products Services (2009) (108)
- UNDERSTANDING CUSTOMER EXPECTATION OF SERVICE (1991) (100)
- Brand in Labour‐Intensive Services (2004) (91)
- The old pillars of new retailing. (2001) (87)
- Teaching an Old Service New Tricks (2000) (86)
- Building a strong services brand: Lessons from Mayo Clinic (2007) (86)
- Motivating Customers to Adhere to Expert Advice in Professional Services (2015) (84)
- Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations (2008) (78)
- Fable Hospital 2.0: The Business Case for Building Better Health Care Facilities (2011) (77)
- Care coordination for patients with complex health profiles in inpatient and outpatient settings. (2013) (73)
- The Business Case for Better Buildings (2004) (71)
- What's the hard return on employee wellness programs? (2010) (68)
- Finding Hope and Healing When Cure Is Not Possible (2019) (67)
- Supporting the Supporters: What Family Caregivers Need to Care for a Loved One With Cancer. (2017) (67)
- Marketing Financial Services: A Strategic Vision (1985) (65)
- When Patients and Their Families Feel Like Hostages to Health Care. (2017) (57)
- Service firms need marketing skills (1983) (54)
- For love and money: The common traits of successful retailers (1997) (53)
- Service Safety in the Pandemic Age (2020) (52)
- Lessons in Integrating Shared Decision-Making Into Cancer Care. (2018) (49)
- Service innovation is urgent in healthcare (2019) (47)
- A Roadmap for Improving Healthcare Service Quality (2011) (45)
- Ten lessons for improving service quality (1993) (42)
- Revisiting “big ideas in services marketing” 30 years later (2016) (41)
- The Impact of Facility Improvements on Hospital Nurses (2008) (37)
- You Say You Want a Revolution? Drawing on Social Movement Theory to Motivate Transformative Change (2015) (36)
- Our Roles as Educators: Present and Future (1993) (35)
- Should Business Care About Obesity (2007) (32)
- Retail positioning strategies for the 1980s (1982) (31)
- Innovative Healthcare Delivery (2010) (31)
- Is it time to reconsider the term “cancer survivor”? (2019) (30)
- The Effect of the Work and Physical Environment on Hospital Nurses' Perceptions and Attitudes: Service Quality and Commitment (2011) (30)
- The Branding of Palliative Care. (2016) (30)
- The Collaborative Organization:: Leadership Lessons from Mayo Clinic (2004) (28)
- Banking tomorrow: Managing markets through planning (1978) (26)
- Competing with quality service in good times and bad (2009) (25)
- The enduring culture of Mayo Clinic. (2014) (24)
- Partnering for prevention with workplace health promotion programs. (2011) (23)
- Toward a strategy of patient-centered access to primary care. (2014) (22)
- Role of Kindness in Cancer Care. (2017) (22)
- Pricing hybrid bundles by understanding the drivers of willingness to pay (2018) (20)
- Physician counseling of overweight patients about preventive health behaviors. (2014) (19)
- Bank Marketing Priorities in the United States (1982) (19)
- Restoring customer confidence. (2004) (19)
- Team-based care at Mayo Clinic: a model for ACOs. (2014) (18)
- A Healthcare Agenda for Business (2004) (18)
- Marketing for Bankers (1988) (17)
- Marketing in retailing: a research agenda (1990) (16)
- Improving Nonclinical and Clinical-Support Services: Lessons From Oncology (2018) (16)
- Essentials for improving service quality in cancer care. (2016) (16)
- An Evaluation of Sales Training in the U.S. Banking Industry (2013) (15)
- Improving Service Quality in Primary Care (2015) (15)
- Improve service by acting small (2001) (14)
- The best companies are generous companies (2007) (14)
- When the Aims and the Ends of Health Care Misalign (2020) (13)
- Leadership lessons from lean. (2013) (13)
- Lessons from high-performance service organizations (2011) (11)
- An “Essential Services” Workforce for Crisis Response (2020) (11)
- Lessons That Patient-Centered Medical Homes Can Learn From the Mistakes of HMOs (2010) (11)
- Marketing for the bank executive (1975) (10)
- Personal Selling in the US Banking Industry: 1983 and 1988 (1990) (9)
- Becoming a Marketing Academician: A Strategic Career Planning Seminar for Doctoral Students (1989) (9)
- Managing the Clues in Cancer Care. (2016) (9)
- Introduction to special section (1993) (8)
- Regaining the Health of a Nation:: What Business can do about Obesity (2006) (8)
- New Diagnosis Bundle: Improving Care Delivery for Patients With Newly Diagnosed Cancer. (2016) (7)
- IN PURSUIT OF CONSUMER THEORY (1970) (7)
- Using Evidence to Design Cancer Care Facilities (2020) (7)
- Bankers Who Sell: Improving Selling Effectiveness in Banking (1985) (7)
- 'Do-it-Yourself' Employee Health Care (2012) (6)
- Strategies for Growth in Banking: An Exposition (1983) (6)
- Discovering the Soul of Service: The Nine Drivers of Sustainable Success (1999) (6)
- A Physicians’ Agenda for Partnering with Employers and Insurers: Fresh Ideas (2006) (6)
- Mayo Clinic Arizona's 7-step approach to improve service and delight customers (2012) (5)
- Service Guarantees Have a Place in Health Care (2019) (5)
- What Adult Cancer Care Can Learn From Pediatrics. (2016) (5)
- Creating value through quality service (2020) (5)
- The business case for better buildings. (2004) (5)
- Recapturing Marketing's Mission (2005) (5)
- Trust-Based Partnerships Are Essential - and Achievable - in Health Care Service. (2021) (4)
- Confronting America's healthcare crisis (2008) (4)
- Marketing Continuing Education Programs. (1973) (3)
- A Study on Service Quality Perceptions and Customer Satisfaction in Private Sector Life Insurance Companies: A Study with Special Reference to Chennai City (2014) (3)
- The High Stakes of Outsourcing in Health Care. (2021) (3)
- The Personal Selling Orientation of Banks in the United States (1984) (3)
- Mayo Clinic: Making Complex Healthcare Simpler (2013) (2)
- How a Child With Cancer Moved From Vulnerability to Resilience. (2017) (2)
- Marketing de servicios financieros: una visión estratégica (1989) (2)
- Shared decision making with breast cancer patients: impact on patient engagement and fear of recurrence. Protocol for a Danish randomized trial in radiotherapy (DBCG RT SDM) (2021) (2)
- Practical Ideas for Improving the Quality of Hospice Care. (2017) (2)
- Marketing and the social environment: A readings text (1973) (2)
- Where to invest healthcare dollars. Diabetes an example of how spending on prevention can save lives, costs. (2004) (2)
- Enduring leadership: Lessons from the Mayo Clinic (2009) (2)
- Reviewers for Mayo Clinic Proceedings (2016). (2018) (2)
- Learning to Write, Writing to Learn (1998) (1)
- Health Care Organizations Should Be as Generous as Their Workers (2020) (1)
- A COMPARATIVE STUDY ON THE CUSTOMER SATISFACTION IN PRIVATE SECTOR AND PUBLIC-SECTOR BANKS WITH REFERENCE TO KAMAREDDY TOWN (2018) (1)
- When Cancer Centers Mislead Prospective Patients. (2020) (1)
- Designing the Service Factory for Customers and Employees (2001) (1)
- STRATEGIC TEAMWORK IN HEALTH CARE: THE ESSENTIAL ROLE OF PHYSICIANS. (2015) (1)
- Customer support services’ next horizon: a commentary (2020) (1)
- Strategic generosity: STRATEGIC GENEROSITY (1999) (1)
- Elevating the Discussion—The Value of Worksite Health Promotion (2011) (1)
- Proposing a Bill of Rights for Patients With Cancer. (2020) (1)
- Behavioral Intention Battery (2014) (0)
- Advancing human health, safety, and well-being with healthy buildings (2021) (0)
- Platform Based of The Major Attribute Research for The Service Ecosystem Construction (2014) (0)
- SERVICE QUALITY MANAGEMENT IN RURAL TOURISM SECTOR Rasa Rukuižienė Lithuanian University of Agriculture (2014) (0)
- Pricing hybrid bundles by understanding the drivers of willingness to pay (2017) (0)
- Book Review: Learning to Write, Writing to Learn (1998) (0)
- Analysis of gaps in telecommunication services-a study with respect to service gaps in fixed-line segment ” (2019) (0)
- The successful use of glass ionomer luting cements without post-cementation sensitivity. (1987) (0)
- Leading for the long term (1997) (0)
- Managing the Evidence in SERVICE BUSINESSES (2010) (0)
- Reflections on Jagdish Sheth: A Marketing Role Model (2019) (0)
- STRATEGIC TEAMWORK IN HEALTH CARE (2015) (0)
- Customer Relationship Management Customer Satisfaction Ebooks Download (2021) (0)
- Service innovation is urgent in healthcare (2019) (0)
- Leonard L. Berry, PhD: The Mayo culture of leadership. (2009) (0)
- Marketing para el ejecutivo de banca (1976) (0)
- Mays Business School Texas A&M University (2012) (0)
- Letters to the Editors (2009) (0)
- How Hospitals Improve Health Equity Through Community-Centered Innovation (2023) (0)
- Pediatric Cancer Care-The Empathy Would Work For Adults Also (2018) (0)
- Seven qualities to seek. (2013) (0)
- Designing connection into healthcare services (2020) (0)
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