Leslie De Chernatony

Leslie De Chernatony's AcademicInfluence.com Rankings

Business

#1239

World Rank

#1396

Historical Rank

Marketing

#153

World Rank

#153

Historical Rank

Management

#583

World Rank

#653

Historical Rank

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Business

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Leslie De Chernatony's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

The power of emotion: Brand communication in business-to-business markets (2004) (364)
Building on Services' Characteristics to Develop Successful Services Brands (2001) (273)
Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process (2005) (244)
Communicating Services Brands' Values Internally and Externally (2006) (182)
Factors Influencing Successful Brand Extensions (2003) (179)
Building a Services Brand: Stages, People and Orientations (2003) (147)
Developing Corporate Brands Through Considering Internal and External Stakeholders (2000) (145)
Introduction: The Challenges of Corporate Branding (2002) (141)
Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson (2007) (136)
Who “Likes” You … and Why? A Typology of Facebook Fans (2014) (134)
Validating A Method for Mapping Managers' Mental Models of Competitive Industry Structures (1995) (132)
Task and Institutional Influences on Managers' Mental Models of Competition (2002) (124)
Facebook ‘friendship’ and brand advocacy (2012) (111)
Building a political brand: Ideology or voter-driven strategy (2006) (99)
Identifying and sustaining services brands' values (2004) (86)
Delphic brand visioning to align stakeholder buy-in to the City of Birmingham brand (2006) (86)
Methodological issues in cross-cultural research: An overview and recommendations (2012) (66)
Service Employee Performance: Its Components and Antecedents (2009) (61)
‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions? (2018) (58)
Towards new conceptualizations of branding: theories of the middle range (2009) (51)
Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model (2005) (46)
Succeeding with brands on the Internet (2001) (37)
Using triangulation to assess and identify successful services brands (2005) (28)
Brand orientation and brand values in retail banking (2013) (28)
Classifying, identifying and managing the service brand saboteur (2008) (26)
Strategic brand management or tactical branding? (1995) (21)
Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom (2013) (19)
Virtual Reality Techniques in NPD Research (1995) (17)
Developing a more effective brand positioning (1994) (15)
The essential brand book: Over 100 techniques to increase brand value (2001) (14)
A model for strategically building brands (2001) (13)
Would a Brand Smell any Sweeter by a Corporate Name? (2002) (13)
Towards the holy grail of defining `brand' (2009) (12)
Critical Issues in Brand Management (2007) (8)
Creating and launching a challenger brand: a case study (2009) (8)
Categorising brand strategies using the Brand-bonding Spectrum (1994) (5)
What can direct marketing do for branding and bonding? (2000) (2)
2001 - The Brand Management Odyssey (1996) (2)
The challenge of services branding: Knowledge management to the rescue? (1999) (1)
The managerial challenge of brand diversity (1996) (0)
The era of brand culling — time for a global rethink? (1995) (0)
Branding financial services (1999) (0)
Facebook ‘friendship’ and brand advocacy (2012) (0)
‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions? (2018) (0)
Book Reviews : Consumer Information Strategies : New Advertising and Media Research Rita Martenson (1988) (0)
Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom (2012) (0)
‘Strategic Marketing: A European Perspective’ (1994) (0)

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Leslie De Chernatony's Academic­Influence.com Rankings

Why Is Leslie De Chernatony Influential?

Leslie De Chernatony's Published Works

Published Works

Leslie De Chernatony's AcademicInfluence.com Rankings