Lilly

Lilly Pulitzer

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American fashion designer

Why Is Lilly Pulitzer Influential?

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According to Wikipedia, Lillian Pulitzer Rousseau was an American entrepreneur, fashion designer, and socialite. She founded Lilly Pulitzer, Inc., which produces floral print clothing and other wares. Career Lilly and husband Herbert Pulitzer settled in Palm Beach, Florida, shortly after their marriage. They owned several Florida orange groves and, with produce from these, she opened a fruit juice stand on Via Mizner in Palm Beach. While working at the stand, Pulitzer found that squeezing juice made a mess of her clothes. Seeking to camouflage the juice stains, Lilly asked her dressmaker to design a dress that would camouflage the stains. She discovered that customers loved her dress, so she produced more to sell at her juice stand. Eventually, she was selling more dresses than juice, and decided to focus on designing and selling what had become known as her "Lillys".

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