Martin

Martin Reimann

#64,957
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American psychologist

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Martin Reimann
Psychology
#2335
World Rank
#2717
Historical Rank
psychology Degrees
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  • Psychology

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Why Is Martin Reimann Influential?

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According to Wikipedia, Martin Reimann is a psychologist and marketing researcher. He is an associate professor of marketing at the Eller College of Management at the University of Arizona. Research Reimann's research focuses on consumer psychology, especially the role of positive and negative affect in consumption, and is aimed at identifying an overarching framework for how consumers utilize emotional information to arrive at decisions. Specifically, he is interested in reward and reinforcement, food consumption, and relationship management. Reimann's research also deals with accuracy of survey responses and the triangulation of different data forms.

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What Schools Are Affiliated With Martin Reimann?

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