Melissa Aronczyk

Q: What Schools Are Affiliated With Melissa Aronczyk

Melissa Aronczyk is affiliated with the following schools: Rutgers University, Carleton University, New York University, University of Pennsylvania

Melissa Aronczyk's AcademicInfluence.com Rankings

Melissa Aronczyk

Communications

#9018

World Rank

#12242

Historical Rank

Linguistics

#1668

World Rank

#2101

Historical Rank

communications Degrees

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Communications

Melissa Aronczyk's Degrees

PhD Communication University of Pennsylvania
Masters Communication University of Pennsylvania
Bachelors Communication University of Pennsylvania

Why Is Melissa Aronczyk Influential?

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According to Wikipedia, Melissa Aronczyk is a Canadian media studies scholar working in the United States. She is a member of the faculty of Rutgers University in the School of Communication and Information and affiliated faculty in Sociology and with the Eagleton Institute of Politics. Her expertise includes media and political promotion, corporate political advocacy, nationalism, and the political purposes of branding. Dr. Aronczyk has published three books, Branding the Nation: The Global Business of National Identity from Oxford University Press in 2013,; Blowing Up the Brand: Critical Perspectives on Promotional Culture from Peter Lang, in 2010 . and A Strategic Nature: Public Relations and the Politics of Environmentalism in Spring 2022.

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Melissa Aronczyk's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Branding the Nation: The Global Business of National Identity (2013) (282)
'Living the Brand': Nationality, Globality, and the Identity Strategies of Nation Branding Consultants (2008) (195)
Blowing up the brand : critical perspectives on promotional culture (2010) (101)
New and improved nations: Branding national identity (2007) (43)
Reading the comments: Likers, haters, and manipulators at the bottom of the web (2016) (42)
How to Do Things with Brands: Uses of National Identity (2009) (42)
Living the Brand: The Identity Strategies of Nation-Branding Consultants (2013) (37)
Creator Culture: An Introduction to Global Social Media Entertainment (2021) (21)
Corporate promotion and climate change: an analysis of key variables affecting advertising spending by major oil corporations, 1986–2015 (2019) (19)
Author Meets Critics: The Identity Trade: Selling Privacy and Reputation Online (2020) (14)
Big data for climate action or climate action for big data? (2021) (14)
Market(ing) Activism: Lush Cosmetics, Ethical Oil, and the Self-Mediation of Protest (2013) (14)
Ethical oil: the case for Canada's oil sands (2014) (13)
Introduction: Cultures of circulation (2012) (13)
Apprehending public relations as a promotional industry (2017) (13)
Portal or police? The limits of promotional paratexts (2017) (13)
Branding History at the Canadian Museum of Civilization (2015) (13)
An Integrated Framework to Assess Greenwashing (2022) (12)
The transnational promotional class and the circulation of value(s) (2013) (11)
Public Relations, Issue Management, and the Transformation of American Environmentalism, 1948–1992 (2018) (11)
The Propaganda Society: Promotional Culture and Politics in Global Context (2013) (10)
Branding the nation : mediating space, value, and identity in the context of global culture (2008) (7)
Publicity and Transparency (2020) (7)
Qualitative Political Communication| Understanding the Impact of the Transnational Promotional Class on Political Communication (2015) (6)
Nation Branding and Internet Governance: Framing Debates over Freedom and Sovereignty (2017) (5)
Meeting the Moment: Black Lives Matter, Racial Inequality, Corporate Messaging, and Rebranding (2020) (5)
Nation Branding: (2018) (3)
Environmental countermovements (2019) (3)
Narratives of Legitimacy: Making Nationalism Banal (2017) (3)
Brands and the Pandemic: A Cautionary Tale (2020) (3)
Environment 1.0: Infoterra and the making of environmental information (2018) (3)
“Taking the SUV to a Place It’s Never Been Before”: SUV Ads and the Consumption of Nature (2005) (3)
A Strategic Nature (2021) (2)
"Providing Emotions since 1534": The Politics of Visibility in Québec's Tourism Brand (2009) (1)
Branding National Identity in an Unequal World (2018) (1)
Nation ‘branding’ to promote states in the global market has serious consequences for social diversity within European countries (2014) (1)
National Belonging and Everyday Life: The Significance of Nationhood in an Uncertain World (2013) (1)
Confidence game: Marketing well-being in economic surveys (2014) (1)
Roundtable on New Mediascapes and the Futures of Advertising (2017) (1)
From Bland to Brand: Transforming Canadian Culture (2013) (0)
Book Reviews (2004) (0)
Espinoza, M. I. and Aronczyk, M. Big Data for Climate Action or Climate Action for Big Data? (2020) (0)
Author Meets Critics: Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture (2021) (0)
“Shared Value” (2021) (0)
Creative Tension, Normal Nation: Branding National Identity in Poland (2013) (0)
Roundtable on Sustainability and Advertising (2022) (0)
Conclusion (2021) (0)
Annals of Promotional Culture (2021) (0)
Bringing the Outside In (2021) (0)
PR for the Public Interest (2021) (0)
Public Communication in a Promotional Culture (2020) (0)
Melissa Aronczyk and Maria I. Espinoza, A Strategic Nature: Public Relations and the Politics of American Environmentalism (2022) (0)
The Climate of Publicity (2021) (0)
Sustainable communication: green PR and the export of corporate environmentalism, 1989–1997 (2019) (0)
Seeing Like a Publicist (2021) (0)
The New and Improved Nation: How Culture Became Competitive (2013) (0)
Nation and Brand: Keywords for the Twenty-First Century (2013) (0)
iTequila! Distilling the Spirit of Mexico (2016) (0)
The Logics and Limits of (Russia’s) Soft Power (2015) (0)
Sustainable Communication (2021) (0)
Political Branding in Cities: The Decline of Machine Politics in Bogotá, Naples, and Chicago, by Eleonora Pasotti (2010) (0)
Place as Brand: Lessons from Two Canadian Cities (2007) (0)
Environment, Energy, Economy (2021) (0)
Author Meets Critics: A Strategic Nature: Public Relations and the Politics of American Environmentalism (2022) (0)
Public Relations and Its Problems (2021) (0)
Trading Spaces: The World Tour (2013) (0)

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Other Resources About Melissa Aronczyk

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What Schools Are Affiliated With Melissa Aronczyk?

Melissa Aronczyk is affiliated with the following schools:

Melissa Aronczyk's Academic­Influence.com Rankings