Michael Bryan Beverland

Michael Bryan Beverland's AcademicInfluence.com Rankings

Business

#953

World Rank

#1043

Historical Rank

Marketing

#122

World Rank

#122

Historical Rank

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Business

Michael Bryan Beverland's Degrees

PhD Marketing University of Bath
Masters Marketing University of Bath
Bachelors Business Administration University of Bath

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Michael Bryan Beverland's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes (2010) (648)
Crafting Brand Authenticity: The Case of Luxury Wines (2005) (629)
The 'real thing': Branding authenticity in the luxury wine trade (2006) (498)
Measuring Consumer-Based Brand Authenticity (2014) (417)
Why Pass on Viral Messages? Because They Connect Emotionally (2007) (389)
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims (2008) (362)
What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006 (2010) (311)
Controlled infection! Spreading the brand message through viral marketing (2005) (275)
Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda (2018) (247)
Uncovering “theories‐in‐use”: building luxury wine brands (2004) (175)
MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past (2005) (160)
Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives* (2005) (154)
Industrial Global Brand Leadership: a Capabilities View (2007) (151)
In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit (2006) (145)
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity (2015) (131)
Brand management and the challenge of authenticity (2005) (127)
Contextual Influences and the Adoption and Practice of Relationship Selling in a Business-to-business Setting: An Exploratory Study (2001) (116)
Organizational Life Cycles in Small New Zealand Wineries (2001) (115)
Using country of origin in strategy: The importance of context and strategic action (2002) (114)
Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort (2010) (106)
Implementing market orientation in industrial firms: A multiple case study (2007) (102)
Understanding retail experiences - the case for ethnography (2007) (101)
Authentic subcultural membership: antecedents and consequences of authenticating acts and authoritative performances (2010) (100)
Building brand authenticity (2009) (99)
Building Brand Authenticity: 7 Habits of Iconic Brands (2009) (94)
Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic (2020) (93)
An exploration of relational customers' response to service failure (2007) (85)
Exploring consumer conflict management in service encounters (2010) (84)
A longitudinal study of customers' desired value change in business-to-business markets (2003) (84)
Cultural frames that drive sales and marketing apart: an exploratory study (2006) (77)
Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships (2007) (77)
Exploring the dark side of pet ownership: Status- and control-based pet consumption (2008) (76)
The effects of in-store themed events on consumer store choice decisions (2009) (75)
Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success (2007) (66)
Branding the business marketing offer: exploring brand attributes in business markets (2007) (65)
Sustainable Eating (2014) (65)
Wine Tourism in New Zealand — Maybe The Industry Has Got It Right (1998) (64)
An Exploration of Consumer Forgiveness Following Marketer Transgressions (2006) (62)
Building corporate reputation with stakeholders Exploring the role of message ambiguity for social marketers (2010) (61)
The Role of Value Change Management in Relationship Dissolution: Hygiene and Motivational Factors (2004) (59)
The brand authenticity continuum: strategic approaches for building value (2016) (57)
What Does It Mean to Be Design‐led? (2010) (54)
Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures (2006) (54)
Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms (2006) (52)
Winery Tourism Life-cycle Development: A Proposed Model (2001) (51)
In search of the right in-store music (2003) (51)
The brand-supportive firm: An exploration of organisational drivers of brand updating (2005) (49)
Resourceful Sensemaking: Overcoming Barriers Between Marketing and Design in NPD (2016) (48)
From Strategy to Tactics: Building, Implementing, and Managing Brand Equity in Business Markets (2010) (48)
Relationship Use and Market Dynamism: A Model of Relationship Evolution (2004) (46)
The uncertain search for opportunities: determinants of strategic alliances (2001) (45)
Creating value through brands: the ZESPRITM kiwi fruit case (2001) (42)
Crafting a competitive advantage: tempering entrepreneurial action with positioning‐based values (2004) (42)
The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior (2008) (41)
Mapping the Unarticulated Potential of Qualitative Research (2011) (40)
Exploring the effects of different reward programs on in‐role and extra‐role performance of retail sales associates (2009) (34)
Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context (2008) (33)
Boundary conditions to business relationships in China: the case of selling wine in China (2008) (32)
How in-store educational and entertaining events influence shopper satisfaction (2015) (31)
Creating value for channel partners: the Cervena case (2005) (31)
The Evolution of Wine Events in Australia and New Zealand: A Proposed Model (2001) (30)
The Prime Movers: Traits of the Great Wealth Creators (2001) (29)
Exploring Consumers' Conflict Styles: Grudges and Forgiveness Following Marketer Failure (2009) (29)
Elevating Design in the Organization: ELEVATING DESIGN (2018) (28)
The Evolution of Events in the Australasian Wine Sector (2001) (27)
Barriers to network innovation in UK ethnic fresh produce supply (2010) (27)
How to write up case-study methodology sections (2020) (27)
Adapting within relationships to adapt to market-led change: does relationship success lead to marketplace inertia? (2005) (27)
An Exploration of the Luxury Wine Trade (2004) (26)
Slowing the adoption and diffusion process to enhance brand repositioning: the consumer driven repositioning of Dunlop Volley (2005) (26)
Memorable Customer Experiences: A Research Anthology (2009) (22)
Crunch Time for Small Wineries Without Market Focus (2000) (22)
Wine tourism: missed opportunities in West Auckland. (1998) (21)
Unleashing the animal within: Exploring consumers’ zoomorphic identity motives (2013) (21)
Elevating design in the organization (2017) (18)
Loyalty or liability (2018) (18)
Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomes (2012) (17)
Designers and marketers: toward a shared understanding (2011) (17)
The Dark Side of Mobile Phones (2012) (17)
The strategic challenges facing the New Zealand wine industry (1998) (16)
Wine Tourism: A Tale of Two Conferences (2000) (15)
Exploring consumer fanaticism: a fresh perspective on the concept of loyalty (2005) (14)
The viral marketing metaphor explored through Vegemite (2015) (12)
Design, consumption and marketing: outcomes, process, philosophy and future directions (2017) (11)
Unlocking the Asian Wine Market: An Exploratory Case Study (2002) (10)
Finding and choosing a supervisor (2002) (10)
As the record spins: materialising connections (2019) (9)
How Brands Craft National Identity (2020) (9)
Why Women Shop: Secrets Revealed (2005) (9)
The Unintended Normalization of Gambling (2017) (9)
Old world vs. new in wine tourism and marketing. (1999) (9)
Being sub-culturally authentic and acceptable to the mainstream: Civilizing practices and self-authentication (2016) (8)
Animals in our Lives: An Interactive Well-Being Perspective (2021) (8)
Brand value, convictions, flexibility, and New Zealand wine (2004) (7)
Becoming a Fanatic: An Exploration into the Development of Extraordinary Devotion to a Consumptive Object (2007) (7)
Right-Wing Customers—The Enemy of Innovation (2010) (7)
Uncertainty and Opportunity as Determinants of Strategic Alliances: Evidence from Four Case Studies (2000) (6)
Are Salespeople Relationship Oriented? (And Do They Need To Be?) A Study Based on the New Zealand Wine Industry (1999) (6)
Redesigning Manufacturing:Reimagining the Business of Making in the UK (2015) (5)
Repositioning New Zealand Venison: From Commodity to Brand (2005) (5)
The Dark Side of Consumer Fanaticism (2009) (5)
IMPLEMENTING MARKET ORIENTATION IN INDUSTRIAL FIRMS: (2014) (5)
The evolution of strategy in medium and large Auckland (New Zealand)‐based wineries (1998) (5)
Relationship Marketing (2004) (5)
Introduction to the special issue on branding in industrial markets (2007) (4)
Forwarding viral messages: what part does emotion play? (2006) (4)
Contemporary marketing practice: a research agenda and preliminary findings (2003) (4)
Organisational life cycles in small NZ wineries. (2000) (4)
Building icon wine brands: exploring the systemic nature of luxury wines (2003) (4)
Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson (2009) (4)
Wine marketing challenges in Asia. (2000) (4)
The paradox of surprise: empirical evidence about surprising gifts received and given by close relations (2020) (4)
The impact of retail salespeople and store atmosphere on patronage intentions (2004) (3)
Wind of changes: Marketing strategies in the wine trade (2002) (3)
Agricultural marketing: The limits of collective action (2001) (3)
An Emergent Life-Cycle Model in Small New Zealand Wineries (2001) (3)
Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics (2004) (3)
A CONCEPTUAL FRAMEWORK OF THE CAUSES AND CONSEQUENCES OF THE PRIVACY PARADOX (2009) (3)
E-talking: viral marketing to spread brand messages (2005) (3)
"Doing privacy": Consumers search for sovereignty through privacy management practices (2012) (3)
Relationship marketing's appropiateness: a conceptual model and exploratory study (2002) (3)
Whither industry leaders? Lessons from haute couture (2004) (3)
The Montana Wines — Seagrams Chateau Strategic Alliance (1998) (2)
AdultShop.com: establishing legitimacy with the 'virgin' consumer (2003) (2)
An exploratory model of consumer fanaticism: The processes leading to high-end loyalty (2008) (2)
The Partnering Role of Salespeople in a Business-to-Business Setting (2002) (2)
Be at One with the Community (2009) (2)
Four Skills Graduates Need to Cut It in Design‐Led Firms (2012) (2)
Relationship Strategies for Market Entry (2002) (2)
Peter Laplaca: A case study (2018) (2)
Market Drivers of Strategic Alliances (2015) (1)
Business-to-Business Brand Orientation (2010) (1)
Orchestrating the experience: authorship of the soul. The case of Mag Nation Melbourne (2009) (1)
Brand repositioning capabilities: enablers of ongoing brand management (2004) (1)
Exploring the tactical implementation of relationship marketing (2003) (1)
Why is quality no longer enough? Strategic marketing evolution in the wine industry (2003) (1)
Introducing iSnack 2.0: The New Vegemite (TN) (2012) (1)
The origin and evolution of brand equity idea: the story so far (1945-1990) (2017) (1)
An Exploration of Consumer Forgiveness Following Marketer Failure (2004) (1)
Relationships or transactions? Marketing practice in the wine trade (2001) (1)
Appearing as Artisanal Amateurs (2009) (1)
Four skills design graduates need to cut it in design-led firms (2012) (1)
Consumer-Based Brand Authenticity Scale (2017) (1)
Brand Storytelling at Shinola (2020) (1)
Relationship marketing as a marriage (2008) (1)
Experience-brand 'fit': a contingent model (2003) (1)
Privacy from a consumer's perspective: shared meanings and goals (2010) (1)
Manufacturing’s Business Model (2015) (1)
Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000 (2017) (0)
Why Manufacturing Needs an Image Makeover (2015) (0)
Relationship marketing in the New Zealand wine industry (2003) (0)
'Doing privacy': exploring the strategies consumers use to achieve privacy (2011) (0)
Conceptualizing consumer privacy: A cultural and macromarketing account (2012) (0)
Indoctrinate Staff into the Brand Cult (2009) (0)
A stated choice experiment to study the effect of in-store retail events on store choice (2008) (0)
Building a luxury wine brand in an unlikely setting: the case of chateau musar (2002) (0)
Can Cooperatives Build and Sustain Brands (2010) (0)
Positioning of firms and products in international markets: Cases from the Danish and New Zealand food and beverage sector (2002) (0)
How manufacturing can revive growth in the UK economy (2015) (0)
Strategically releasing control: Navigating the complexities of enabling category captains (2020) (0)
Blaming the System: Graeme Hunt, Scandal at Cave Creek: A Shocking Failure in Public Accountability, Wellington Publications Ltd in association with the National Business Review, Auckland, 1996 (1997) (0)
Positioning of products and firms in international markets: cases from the Danish and New Zealand food and beverage sector (2002) (0)
Design-driven firms: Exploring what it means to be design-led (2008) (0)
The Future of Manufacturing Debate (2015) (0)
Di$count Universe (2019) (0)
Growth Models in the New Zealand Wine Industry: Some Case Study Evidence (2001) (0)
“It’s a bit of a mask, it’s not pure…it’s not what I thought”: How doppelganger brand images attack brand authenticity (2015) (0)
Blaming the System (2020) (0)
Countries of origin: New Zealand agribusiness cases (2002) (0)
The Darker Side of Internet Shopping (2001) (0)
The Role of Salespeople in Creating Relationships (2015) (0)
Implementing customer relationship strategy at Danfoss (2009) (0)
Aesthetic Consumption As Authenticating Experience (2006) (0)
Exploring Voids and Consumer Addiction (2016) (0)
Men and shopping : the emerging generation gap (2006) (0)
Play is serious business: A look into the elevated consumption of retail (2007) (0)
Telling the great story: selling the experience of Australian fortified wine (2001) (0)
The changing nature of sales practice in the New Zealand wine industry (1999) (0)
The nature of luxury brands: a multiple case study (2003) (0)
Authentically Kiwi: how mundane objects shaped collective identity. Special session: deeper explorations of the mechanics of authenticity (2011) (0)
Kodak: The Rebirth of an Iconic Brand (2018) (0)
Planning for success: Organisational life cycles in New Zealand wineries (2000) (0)
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses (2021) (0)
In-Store Design and Brand Positioning: Results from the USA (2003) (0)
Doing Privacy: Exploring the Nature of Consumer Privacy and Privacy Management Strategies (2011) (0)
Conclusion and Implications (2018) (0)
Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. (2002) (0)
What makes consumer-brand relationships bad? Enlightening relational negativity (2020) (0)
Influencer Backlash and Instagram Built Brands: Examining the Way Forward for Imvely and Ji-hyun in South Korea and Beyond (2018) (0)
'Doing privacy': exploring the nature of consumer privacy and privacy management practices (2011) (0)
Marketing wine in China (2003) (0)
Pluralistic marketing strategies for the wine industry (2002) (0)
Ecosystems: Supporting Manufacturing Success (2015) (0)
The Salt Gypsy Brand Community (2018) (0)
Emotional branding paradox (2014) (0)
Influencing shopping value perceptions: the effect of in-store experiential events (2007) (0)
Building a Lifestyle Brand through Extensions (2021) (0)
Deploying Cultural Knowledge of Nature to Construct the Nature Sports Experience (2023) (0)
Applying brand attachment to a consumption context: Attachment to mobile phones (2009) (0)
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity (2015) (0)
Privacy Goals versus Disclosure Goals: Towards an Understanding of the Privacy-Consumption Trade-Off (2010) (0)
"Countries of Origin" as a marketing tool (2001) (0)
The New Brand Reality (2009) (0)
How UK Manufacturers Create Value (2015) (0)
The asian market : A case study (2001) (0)
Positioning icon wines: An examination of the luxury wine market (2002) (0)
A grounded model of marketing strategy evolution: evidence from the New Zealand wine industry (2002) (0)
Selling wine online: the experiences of Fine Wine Delivery (2003) (0)
Take A Look At Me Now: Consecration and the Phil Collins Effect (2021) (0)
Running head : Relationship Marketing : Fad or Panacea ? 2 Relationship Marketing : Fad or Panacea ? (2014) (0)
Vegans and Vaccines: A Tale of Competing Identity Goals (2022) (0)
Love the Doing (2009) (0)
A place to play: Orchestrating a retail experience (2008) (0)
Building a Lifestyle Brand through Extensions (2019) (0)
Uncovering attributes of authenticity: the creation of brand meaning in the luxury wine trade (2006) (0)
Keeping it Real – The Seven Secrets of Authentic Brands (2013) (0)
Are networks enough ? Unlocking the Asian wine market (2002) (0)
The Authenticity of Stories (2009) (0)
Relationship marketing in agribusiness: Evidence from six New Zealand case studies (2001) (0)
Evidence for Strategic Alliances and Relationship Marketing in New Zealand Industry (2015) (0)
The search for competitive advantage: Do relationships hold the key to success? (2001) (0)
A Stage Model of Small Firm Development in New Zealand Wineries (2000) (0)
IPR Policy Brief - Revitalising UK manufacturing's image through brand-driven value (2015) (0)
Autonomy, Control, and Importance: A Renaissance for the Three 'Lost' Pillars of Dominance (2009) (0)
Modern Luxury: How Gucci Rebranded, Refreshed, and Reinvented Itself into a Cult-Following (2018) (0)
Sticking to Your Roots (2009) (0)
Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance (2005) (0)
Building Online Engagement at Sephora (2018) (0)
Writing a case-study methodology section (2021) (0)
Exploring the negative aspects of consumer brand relationships through the use of relational models theory (2016) (0)
Relationsmarkedsforing i det internationale vinmarked: casa fra Australien og New Zealand (2002) (0)
Store Atmosphere Effects on Customer Perceptions of the Retail Salesperson (2006) (0)

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Michael Bryan Beverland's Academic­Influence.com Rankings