Naveen R. Donthu
#123,464
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Naveen R. Donthu's AcademicInfluence.com Rankings
Naveen R. Donthubusiness Degrees
Business
#613
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#675
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Marketing
#71
World Rank
#71
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(Suggest an Edit or Addition)Naveen R. Donthu's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- An examination of selected marketing mix elements and brand equity (2000) (3203)
- Developing and validating a multidimensional consumer-based brand equity scale (2001) (2593)
- Brand Equity, Brand Preference, and Purchase Intent (1995) (1419)
- How to conduct a bibliometric analysis: An overview and guidelines (2021) (1197)
- The Internet Shopper (1999) (1145)
- HANDBOOK OF MIXED METHODS IN SOCIAL & BEHAVIORAL RESEARCH (Book) (2004) (1089)
- Effects of COVID-19 on business and research (2020) (994)
- Developing a Scale to Measure the Perceived Quality of An Internet Shopping Site ( SITEQUAL ) (2005) (955)
- Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics (2006) (950)
- Cultural Influences on Service Quality Expectations (1998) (775)
- Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011) (602)
- A Longitudinal Analysis of Satisfaction and Profitability (2000) (536)
- The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption (1986) (535)
- Cultivating Trust and Harvesting Value in Virtual Communities (2008) (468)
- Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (PQISS) (2015) (424)
- Retail productivity assessment using data envelopment analysis (1998) (296)
- Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research (2009) (293)
- Forty-five years of Journal of Business Research: A bibliometric analysis (2020) (283)
- The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates (2003) (277)
- The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students (2002) (271)
- The infomercial shopper (1996) (263)
- Testing cross‐cultural invariance of the brand equity creation process (2002) (246)
- Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality (2009) (238)
- Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions (2016) (226)
- Benchmarking marketing productivity using data envelopment analysis (2005) (203)
- Cultural Influences on the Diffusion of New Products (2002) (202)
- Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value (2006) (199)
- Impact of strength of ethnic identification on Hispanic shopping behavior (1994) (195)
- Why customers won't relate: Obstacles to relationship marketing engagement (2011) (195)
- What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆ (2017) (183)
- How to Foster and Sustain Engagement in Virtual Communities (2011) (183)
- The fluent online shopping experience (2014) (171)
- The Effect of Personal Cultural Orientation on Consumer Ethnocentrism (2005) (159)
- Beyond traditional word‐of‐mouth: An expanded model of customer‐driven influence (2013) (159)
- Advertising Repetition and Placement Issues in On-Line Environments (2008) (151)
- Factors influencing recall of outdoor advertising (1993) (146)
- A Profile of the Internet Shopper: Evidence from Six Countries (2009) (129)
- Hispanic coupon usage: The impact of strong and weak ethnic identification (1992) (125)
- The Relative Importance of Brands in Modified Rebuy Purchase Situations (2010) (124)
- Implications of Firm Controllable Factors on Export Growth (1993) (119)
- Assessing advertising media spending inefficiencies in generating sales (2005) (108)
- Benchmarking Advertising Efficiency (2001) (103)
- The influence of purchase situation on buying center structure and involvement: a select meta-analysis of organizational buying behavior research (2005) (98)
- Guidelines for advancing theory and practice through bibliometric research (2022) (96)
- Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021) (94)
- What Factors Influence Buying Center Brand Sensitivity (2012) (90)
- Improving the effectiveness of outdoor advertising: lessons from a study of 282 campaigns (1994) (83)
- Sales Response to Outdoor Advertising (1999) (83)
- A Cross-Country Investigation of Recall of and Attitude toward Comparative Advertising (1998) (77)
- The financial contribution of customer-oriented marketing capability (2014) (72)
- Capturing Geographically Localized Misspecification Error in Retail Store Choice Models (1995) (69)
- Evaluating the efficiency of Internet banner advertisements (2007) (63)
- Salesperson Evaluation Using Relative Performance Efficiency: The Application of Data Envelopment Analysis (2013) (59)
- A bibliometric retrospection of marketing from the lens of psychology: Insights fromPsychology & Marketing (2021) (59)
- Multi-unit retail site selection processes: incorporating opening delays and unidentified competition (2000) (58)
- Channel Efficiency: Franchise versus Non-Franchise Systems (1998) (57)
- Note---Estimating Geographic Customer Densities Using Kernel Density Estimation (1989) (53)
- Outdoor advertising for business markets (2006) (53)
- Emotional Appeal and Incentive Offering in Banner Advertisements (2004) (53)
- A bibliometric overview of the Journal of Hospitality and Tourism Management: Research contributions and influence (2021) (51)
- Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations (2014) (47)
- Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing: An Analytical Retrospective (2021) (47)
- Gender Differences in Trust Formation in Virtual Communities (2012) (46)
- Forty years of the International Journal of Information Management: A bibliometric analysis (2021) (45)
- Book Review: Head to Head: The Coming Economic Battle among Japan, Europe, and America Lester Thurow (1993) (42)
- Closing the gap between perceived and actual waiting times in a call center: results from a field study (2009) (41)
- The role of cyber‐intermediaries: a framework based on transaction cost analysis, agency, relationship marketing and social exchange theories (2007) (40)
- Value of special issues in the journal of business research: A bibliometric analysis (2021) (40)
- Investigating the immediate and long-term effects of job stressors on frontline service employees (2011) (38)
- How does marketing capability impact abnormal stock returns? The mediating role of growth (2018) (38)
- Double jeopardy in television program choice (1994) (37)
- Journal of Marketing Theory and Practice: a retrospective of 2005–2019 (2020) (34)
- Research Published in Management International Review from 2006 to 2020: A Bibliometric Analysis and Future Directions (2021) (34)
- Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations (2013) (33)
- Volunteerism of older adults in the United States (2012) (33)
- Managing Voice-to-Voice Encounters (2006) (32)
- A retrospective review of the first 35 years of the International Journal of Research in Marketing (2020) (29)
- Mapping of Journal of Service Research Themes: A 22-Year Review (2020) (28)
- A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019 (2020) (26)
- Journal of Service Theory and Practice at age 30: past, present and future contributions to service research (2021) (25)
- The Single Consumer (2002) (24)
- Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–2019 (2020) (24)
- Accounting for the Impact of Territory Characteristics on Sales Performance: Relative Efficiency as a Measure of Salesperson Performance (2013) (24)
- The Performance Implications of Planning, Implementation, and Evolution of Firms' Customer and Competitor Orientations (2014) (23)
- A bibliometric review of International Marketing Review (IMR): past, present, and future (2021) (21)
- Mapping of journal of services marketing themes: a retrospective overview using bibliometric analysis (2021) (17)
- Personalization in personalized marketing: Trends and ways forward (2022) (17)
- Mass customisation and consumer behaviour: the development of a scale to measure customer customisation sensitivity (2006) (17)
- Capturing dynamics in the value for brand recommendations from word-of-mouth conversations (2019) (16)
- Quality Control in Services Industry (1991) (16)
- A retrospective overview of Asia Pacific Journal of Marketing and Logistics using a bibliometric analysis (2020) (16)
- Eelm: a replication and enhancement of the elaboration likelihood model for computer-mediated environments (2003) (15)
- The Journal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review (2022) (15)
- Identifying escalation of commitment in B2B new product development projects using data envelopment analysis (2014) (14)
- A Programming and Positioning Strategy for Cable Television Networks (1988) (14)
- Role of absorptive capabilities in outsourcing the headquarters selling task in the United States (2014) (14)
- An escalation of commitment perspective on allocation-of-effort decisions in professional selling (2018) (13)
- A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis (2020) (12)
- Drivers of Trade Promotion Receptiveness: The Role of Relationship and Trade Promotion Satisfaction (2013) (11)
- Improving trade promotions through virtual forward buying (2013) (10)
- NEW BOOKS IN REVIEW (2002) (10)
- An Illustrative Application of Multi-Unit Franchise Expansion in a Local Retail Market (2007) (9)
- Comparing market areas using kernel density estimation (1991) (9)
- Three Decades of the Journal of Teaching in International Business: A Bibliometric Overview (2020) (9)
- The impact of advertising, trustworthiness, and valence on the effectiveness of blogs (2013) (8)
- Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic (2017) (8)
- A six-country comparison of the internet shopper profile (2008) (7)
- Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium (2015) (7)
- What Do We Know about Trade Promotions? Contributions, Limitations, and Further Research (2011) (7)
- The Journal of Consumer Marketing at age 35: a retrospective overview (2021) (6)
- Brand authenticity: literature review, comprehensive definition, and an amalgamated scale (2022) (6)
- Application Of Media Richness Theory To Data Collection (2011) (6)
- A retrospective overview of Journal of Enterprise Information Management using bibliometric analysis (2021) (5)
- AN INTRODUCTION TO DATA ENVELOPMENT ANALYSIS/NEW EFFICIENCY THEORY: WITH APPLICATIONS OF DATA ENVELOPMENT ANALYSIS/QUANTITATIVE MODELS FOR PERFORMANCE EVALUATION AND BENCHMARKING: DATA ENVELOPMENT ANALYSIS WITH SPREADSHEETS AND DEA EXCEL SOLVER (Book) (2004) (5)
- Comparative Advertising of Professional Services (1993) (5)
- Beyond first or late mover advantages: timed mover advantage (2020) (5)
- Antecedents of survey response bias in business‐to‐business services (2003) (5)
- DEVELOPING AND VALIDATING A CONSUMER-BASED OVERALL BRAND EQUITY SCALE FOR AMERICANS AND KOREANS: AN EXTENSION OF AAKERS AND KELLERS CONCEPTUALIZATIONS (1997) (5)
- Journal of Marketing Education: A Retrospective Overview Between 1979 and 2019 (2021) (4)
- Positioning A Radio Station (2011) (4)
- The Power of Can't: Reactance & Product Preference among Young Consumers (2015) (4)
- Research constituents and citation analysis of the Journal of Business and Industrial Marketing (1986–2019) (2021) (4)
- An exploratory study of executive factors that lead to technology adoption in small businesses (2020) (3)
- Effectiveness of Outdoor Advertising of Services (1994) (3)
- Canadian Journal of Administrative Sciences : A Retrospective Review Using Bibliometric Analysis (2022) (3)
- A Scientometric Study Of the Journal of Advertising Research (2022) (3)
- Culture's Consequences (Book) (2002) (2)
- Individual Cultural Values Scale (2017) (2)
- Thirty years of product and brand management research: a retrospective review of the Journal of Product and Brand Management using bibliometric analysis (2022) (2)
- A comparison of cue utilization in online and offline environments and the moderating role of web expertise (2002) (2)
- Foundations of knowledge management: intellectual structure and citation drivers of the Journal of Knowledge Management (2022) (2)
- Differentiating HMOs through Customer Retention Strategy: An Empirical Examination (2015) (1)
- Comment on "Benchmarking Advertising Efficiency" (2002) (1)
- Productivity of internet shops (2007) (1)
- Volunteerism of older adults in the United States (2011) (1)
- Flexible ideal point mapping and product positioning (1986) (1)
- Value of Outsourcing Sales and Marketing by CPG Companies in the Age of Retail Disruptions (2019) (1)
- Building and managing relationships in a global network: IMP 2013 Atlanta (2014) (1)
- New Books in Review Customer Relationship Management: a Fad or a Field? (2005) (1)
- Advertising May Be Inefficient Irrespective of How the Advertising Budget Was Set: A Response to Riedesel's Comment on "Benchmarking Advertising Efficiency" (2002) (1)
- HMO Selection Criteria: An Exploration of Differences Between Family and Individual Enrollees (2015) (1)
- Where the twain shall meet? A study of best practices to resolve retailer–supplier acrimony in post-audit recovery of trade promotion dollars (2020) (1)
- Decision Making Under Parity: An Experimental Examination of Retailers’ Choice Among Parity Trade Promotions (2017) (1)
- The usefulness of online reviews in financial services (2016) (1)
- Trade Promotions: Issues and Findings (2010) (1)
- THE LAWS OF THE WEB: PATTERNS IN THE ECOLOGY OF INFORMATION/SIX DEGREES: THE SCIENCE OF A CONNECTED AGE/LINKED: THE NEW SCIENCE OF NETWORKS (Book) (2004) (0)
- IMP 2013: Building and Managing Relationships in a Global Network (2014) (0)
- Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic (2017) (0)
- Book reviews (1995) (0)
- Funding marketing resources and capabilities during a recession: an empirical examination of top corporate advertisers (2022) (0)
- Fight or flight?: Understanding customer response to CRM tactics (2021) (0)
- The making of box-office collection: qualitative insights from Bollywood (2022) (0)
- Book Review: Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations across Nations (2002) (0)
- Book Review: Marketing Management Support Systems: Principles, Tools, and Implementation (2001) (0)
- An escalation of commitment perspective on allocation-of-effort decisions in professional selling (2018) (0)
- New Books in Review an Analysis of Power-law Phenomena on the Internet and World Wide Web (2004) (0)
- The financial contribution of customer-oriented marketing capability (2013) (0)
- Differences in consumer perceptions of similarity and dissimilarity (1993) (0)
- ASSOCIATE EDITORS: Naveen Donthu (2003) (0)
- NEW BOOKS IN REVEEW (2002) (0)
- PRINCIPLES OF FORECASTING (Book) (2002) (0)
- The impact of Medium Specific Investment and trust on the use of the internet for information search (2007) (0)
- Using Consumer-Generated Social Media Posts to Improve Forecasts of Television Premiere Viewership: Extending Diffusion Of Innovation Theory (2023) (0)
- Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing (2023) (0)
- When injured product users may also stay satisfied: A macro-level analysis (2023) (0)
- QUANTITATIVE MODELS IN MARKETING RESEARCH (Book) (2003) (0)
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