Nirmalya Kumar

Q: What Schools Are Affiliated With Nirmalya Kumar

Nirmalya Kumar is affiliated with the following schools: Shivaji University, London Business School, University of Calcutta, Northwestern University, Pennsylvania State University, INSEAD, Harvard University, University of Illinois Chicago

Nirmalya Kumar's AcademicInfluence.com Rankings

Nirmalya Kumar

Business

#1004

World Rank

#1098

Historical Rank

Marketing

#130

World Rank

#130

Historical Rank

Accounting

#232

World Rank

#254

Historical Rank

Management

#440

World Rank

#474

Historical Rank

business Degrees

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Business

Why Is Nirmalya Kumar Influential?

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According to Wikipedia, Nirmalya Kumar is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited , Tata Unistore, Ultratech, and Zensar Technologies. He received the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy by the Marketing Strategy SIG of the American Marketing Association .

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Nirmalya Kumar's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Conducting Interorganizational Research Using Key Informants (1993) (2265)
The Effects of Perceived Interdependence on Dealer Attitudes (1995) (1847)
The Effects of Supplier Fairness on Vulnerable Resellers (1995) (1456)
A Meta-Analysis of Satisfaction in Marketing Channel Relationships (1999) (1307)
Learning Orientation, Working Smart, and Effective Selling (1994) (1141)
The power of trust in manufacturer-retailer relationships (1996) (1098)
Generalizations about trust in marketing channel relationships using meta-analysis (1998) (940)
Make, buy, or ally: A transaction cost theory meta-analysis (2006) (855)
Examining the Impact of Destructive Acts in Marketing Channel Relationships (2001) (492)
From market driven to market driving (2000) (492)
Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption (2005) (458)
Assessing Reseller Performance from the Perspective of the Supplier (1992) (451)
Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships (1998) (357)
Private Label Strategy: How to Meet the Store Brand Challenge (2007) (273)
The nature and consequences of marketing channel intermediary commitment : working paper (1994) (224)
Reactions to Perceived Inequity in U.S. and Dutch Interorganizational Relationships (2003) (212)
The power of power in supplier-retailer relationships (2005) (130)
Kill a brand, keep a customer. (2003) (114)
The revolution in retailing: from market driven to market driving (1997) (106)
Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation (2004) (103)
Strategies to fight low-cost rivals. (2006) (90)
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (2007) (74)
India Inside: The Emerging Innovation Challenge to the West (2011) (66)
Brand Breakout: How Emerging Market Brands Will Go Global (2013) (55)
Marketing As Strategy (2004) (54)
Profits in the Pie of the Beholder (2003) (52)
Don't Be undersold! (2009) (41)
Brand versus Brand (2007) (36)
India's Global Powerhouses: How they are taking on the World (2010) (35)
The Global Retail Challenge (2005) (21)
Have you restructured for global success (2011) (19)
Certified Value Sellers (2008) (9)
Business market value merchants (2008) (7)
Don’t cut your marketing budget in a recession (2020) (5)
Assessing reseller performance from the supplier's perspective (1992) (5)
The CEO's marketing manifesto (2008) (5)
Become a value merchant (2008) (5)
The Indian Mystique (2009) (4)
Starbucks in China: An undisputed leader? (2020) (3)
Starbucks China: Facing Luckin, the local disruptor (2019) (3)
The Diaspora Route (2013) (3)
India inside: The emerging innovation challenge (2012) (3)
India Unleashed (2009) (3)
Trends to Track (2010) (2)
Injecting Intelligence (2012) (2)
The revolution in retailing: Introduction to the special issue (1997) (2)
Indian companies as customers, competitors, and collaborators (2009) (1)
Interorganizational Dynamics and Their Impact on Alliance Performance and Stability (2011) (1)
India inside: the emerging invovation challenge to the west/ Nirmalya Kumar and Phanish Puranam (2012) (1)
Amazon and Walmart on collision course (2018) (1)
Profile: Nirmalya Kumar (2011) (1)
Zara in China and India (2018) (0)
Thinking Smart: How to Master Work, Life and Everything In-Between (2018) (0)
The Asian Tortoise Route (2013) (0)
Pay for Performance: When Does it Fail? (2021) (0)
The Brand Acquisition Route (2013) (0)
The Natural Resources Route (2013) (0)
The Business to Consumer Route (2013) (0)
BT Business: Responding to 'Free Forever' (2009) (0)
Plugging drains, sealing leaks stop caving to customer price pressure (2008) (0)
Institutional Knowledge at Singapore Management University Institutional Knowledge at Singapore Management University Kill a brand, keep a customer Kill a brand, keep a customer (2020) (0)
Claves de e-commerce para negocios minoristas (2001) (0)
Hemen Mazumdar: The last romantic (2019) (0)
How Jamini Roy found a home in Baker Street (2014) (0)
The Cultural Resources Route (2013) (0)
The Upstart's Assault (2010) (0)
Outcome Sales Performance Scale (2015) (0)
Comming Attractions (2008) (0)
Diaspora Marketing By targeting groups of emigrants abroad , emerging-market companies are building international brands (2013) (0)
The Positive Campaign Route (2013) (0)
Institutional Knowledge at Singapore Management University Have you restructured for global success? (2019) (0)
Institutional Knowledge at Singapore Management University Conducting interorganizational research using key informants (2019) (0)
Institutional Knowledge at Singapore Management University Conducting interorganizational research using key informants (2019) (0)
Institutional Knowledge at Singapore Management University Institutional Knowledge at Singapore Management University From market driven to market driving From market driven to market driving (2020) (0)
Institutional Knowledge at Singapore Management University Institutional Knowledge at Singapore Management University From market driven to market driving From market driven to market driving (2020) (0)
The National Champions Route (2013) (0)
Institutional Knowledge at Singapore Management University Institutional Knowledge at Singapore Management University India unleashed India unleashed (2019) (0)
We are the Champions (2013) (0)

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Other Resources About Nirmalya Kumar

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What Schools Are Affiliated With Nirmalya Kumar?

Nirmalya Kumar is affiliated with the following schools:

What Are Nirmalya Kumar's Academic Contributions?

Nirmalya Kumar is most known for their academic work in the field of business. They are also known for their academic work in the fields of

Nirmalya Kumar has made the following academic contributions:

Nirmalya Kumar's Academic­Influence.com Rankings

Why Is Nirmalya Kumar Influential?

Nirmalya Kumar's Published Works

Published Works

Other Resources About Nirmalya Kumar

What Schools Are Affiliated With Nirmalya Kumar?

What Are Nirmalya Kumar's Academic Contributions?

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Nirmalya Kumar's AcademicInfluence.com Rankings