Noel Capon | Academic Influence

Noel Capon's AcademicInfluence.com Rankings

Noel Capon

Business

#201

World Rank

#222

Historical Rank

Marketing

#48

World Rank

#48

Historical Rank

business Degrees

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Business

Noel Capon's Degrees

PhD Marketing Columbia University
Bachelors Economics Columbia University

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Why Is Noel Capon Influential?

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According to Wikipedia, Noel Capon is an American organizational theorist, and the R.C. Kopf Professor of International Marketing at Columbia Business School. Biography Capon received his BSc and PhD in Chemistry from the University College London his PhD from Manchester Business School, his MBA from Harvard University and another PhD from Columbia University in 1975 with a thesis entitled "Experimental evaluation of alternative message variables in personal selling and direct mail advertising".

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Noel Capon's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Determinants of Financial Performance: A Meta-Analysis (1990) (1205)
Profiles of Product Innovators Among Large U.S. Manufacturers (1992) (428)
An individual level analysis of the mutual fund investment decision (1996) (426)
Marketing and Technology: A Strategic Coalignment (1987) (386)
Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity (1975) (331)
What's So Good About Problem-Based Learning? (2004) (235)
Individual, Product Class, and Task-Related Factors in Consumer Information Processing (1980) (151)
STRATEGIC PLANNING AND FINANCIAL PERFORMANCE: MORE EVIDENCE* (1994) (142)
Credit Scoring Systems: A Critical Analysis (1982) (139)
Corporate Strategic Planning (1988) (119)
Cognitive Algebra in Multi-Attribute Attitude Models (1975) (97)
Corporate diversity and economic performance: The impact of market specialization (1988) (80)
Logical Reasoning in the Supermarket: Adult Females' Use of a Proportional Reasoning Strategy in an Everyday Context. (1979) (66)
Can Consumers Calculate Best Buys (1982) (60)
Brand custodianship:: A new primer for senior managers (2001) (59)
Toward an Integrative Explanation of Corporate Financial Performance (1996) (57)
Decision systems analysis in industrial marketing (1975) (57)
Affluent Investors and Mutual Fund Purchases (1994) (53)
Interpersonal Communication in Marketing: An Overview (1972) (51)
A Model and Methodology for the Development of Consumer Information Programs (1979) (50)
Basic Cognitive Ability Measures as Predictors of Consumer Information Processing Strategies (1984) (49)
A Developmental Study of Consumer Information-Processing Strategies (1980) (46)
THE SLEEPER EFFECT—AN AWAKENING (1973) (38)
A Comparative Analysis of the Strategy and Structure of United States and Australian Corporations (1987) (37)
Marketing Strategy Differences between State and Privately Owned Corporations: An Exploratory Analysis (1981) (36)
Product life cycle (2002) (31)
Building industrial brand equity on resource advantage (2017) (29)
Marketing management in the 21st century (2001) (29)
A Review of Nonprofit Marketing Texts@@@Cases in Public and Nonprofit Marketing@@@Readings in Public and Nonprofit Marketing@@@Marketing for Nonprofit Organizations@@@Cases and Readings in Nonprofit Marketing (1982) (27)
Total Integrated Marketing: Breaking the Bounds of the Function (2003) (27)
Global Customer Management Programs: How to Make Them Really Work (2010) (26)
PRICING AND FORECASTING IN AN OLIGOPOLY FIRM1 (1975) (25)
In Search of Excellence Ten Years Later: Strategy and Organisation Do Matter (1991) (23)
Persuasive effects of sales messages developed from interaction process analysis. (1975) (22)
Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset (2001) (17)
Mixed ethyl bromide and ethyl chloride pyrolyses (1966) (17)
ORGANIZATIONAL AND CUSTOMER PERSPECTIVES ON BRAND EQUITY: ISSUES FOR MANAGERS AND RESEARCHERS (2001) (15)
The Marketing of Consumer Information (1983) (14)
Consumer information processing strategies in middle and late adulthood (1981) (13)
The integration of forecasting and strategic planning (1985) (13)
A Comparison of Corporate Planning Practice in American and Australian Manufacturing Companies (1984) (13)
Information Processing in Attitude Formation and Change (1975) (12)
A Multimethod Approach to Validating Multi-Attribute Attitude Models (1975) (9)
Planning the Development of Builders, Leaders and Managers for 21st-Century Business: Curriculum Review at Columbia Business School (1996) (9)
Corporate diversification, strategic planning and performance in large multiproduct firms (1994) (7)
Strategic marketing forecasting, market segment selection and firm performance☆ (1994) (7)
Talking about group (but not individual) process aids group performance (2020) (7)
What we Know (or Think we Know) About the Causes of Superior Financial Performance (1996) (5)
Mechanism of the pyrolysis of 3-bromopentane (1967) (4)
The Marketing Mavens (2007) (4)
Marketing: The Anchor for Sales (2011) (4)
Advertising Agency Decisions: An Analytic Treatment (2012) (4)
Managing Global Accounts (2005) (3)
Interpersonal Interaction and Persuasion Processes: an Overview (1976) (2)
The Marketing of Financial Services: A Book of Cases (1992) (2)
Frameworks for Market Strategy: European Edition (2016) (2)
Implementing the New Curriculum (1996) (2)
The Rise and Fall of Strategic PlanningThe Rise and Fall of Strategic Planning, by MintzbergHenry. New York: Free Press, 1994. (1996) (2)
What Determines Corporate Financial Performance (1996) (1)
The Asian Marketing Casebook (1999) (1)
Recovering Energy From Biogas - A Comparison of Available Technology (2005) (1)
Customer-Centricity in the Executive Suite: A Taxonomy of Top-Management–Customer Interaction Roles (2017) (1)
Managing Marketing:An Applied Approach (2017) (1)
Theoretical and Empirical Underpinnings (1996) (1)
The Growth of Business Education (1996) (1)
Increasing digester process performance – A comparison of UK refurbishment techniques for existing anaerobic digestion assets (2004) (1)
Curriculum Review and the Strategic Planning Process (1996) (0)
The Process of Forging the Curriculum Review Proposal (1996) (0)
Customer-Centricity in the Executive Suite: A Taxonomy of Top-Management Customer Interaction Roles (2019) (0)
Book Review (1982) (0)
An experimental evaluation of alternative message variables in personal selling and direct mail advertising (1975) (0)
Coningsby & District Pool League Winter 2014/15 Mixed Doubles Semi-Finals (2015) (0)
Curriculum Review at Columbia Business School: The 1950s and 1960s (1996) (0)
Executing the New Curriculum (1996) (0)
Initiating the Curriculum Review Process in the Early 1990s (1996) (0)
Early Development of a New Curriculum Design (1996) (0)
PURPOSE OF STUDY (1971) (0)
The Rise and Fall of Strategic Planning, by Henry Mintzberg. New York: Free Press, 1994. (2016) (0)
Curriculum Change in Context—II: Models of Organizational Decision Making (1996) (0)
Investing in the stock market: Statistical pooling of individual preference judgments (1990) (0)
Comparing and Learning From the Two Curriculum Changes (1996) (0)
Talking about group (but not individual) process aids group performance (2020) (0)
Improving Financial Performance: Summary and Research Agenda (1996) (0)
Marketing for Latin American Managers in the 21st Century (2019) (0)
Can Consumers Calculate Best Buys ? NOEL CAPON DEANNA KUHN (2007) (0)
Curriculum Change in Context—I: Historical Evolution of Columbia Business School (1996) (0)
An Empirical Examination of Financial Performance: Distilling the Essential Causal Factors (1996) (0)
Strategic marketing: the six imperatives (2019) (0)
Developing the Information Base for Curriculum Redesign (1996) (0)
Coningsby & District Pool League Winter 2014/15 (2015) (0)
Making the Case for Managing Strategic Accounts (2015) (0)
Key Issues in Designing Individual Courses (1996) (0)
Key Structural Issues Concerning the MBA Program as a Whole (1996) (0)

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Other Resources About Noel Capon

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What Schools Are Affiliated With Noel Capon?

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