O. C. Ferrell

Q: What Schools Are Affiliated With O. C. Ferrell

O. C. Ferrell is affiliated with the following schools: Colorado State University, University of Tampa, Illinois State University, Auburn University, Belmont University, University of New Mexico, Texas A&M University

O. C. Ferrell's AcademicInfluence.com Rankings

O. C. Ferrell

Business

#680

World Rank

#745

Historical Rank

Marketing

#78

World Rank

#78

Historical Rank

business Degrees

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Business

O. C. Ferrell's Degrees

PhD Marketing Louisiana State University
Masters Marketing University of Wyoming
Bachelors Marketing University of Wyoming

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O. C. Ferrell's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985) (1853)
Corporate social responsibility and marketing: An integrative framework (2004) (1761)
Corporate citizenship: Cultural antecedents and business benefits (1999) (1243)
The Management of Customer-Contact Service Employees: An Empirical Investigation (1996) (1185)
The management of customer-contact service employees: An empirical investigation. (1996) (1011)
A stakeholder model for implementing social responsibility in marketing (2005) (700)
Measuring Corporate Citizenship in Two Countries: The Case of the United States and France (2000) (634)
A Synthesis of Ethical Decision Models for Marketing (1989) (590)
Marketing Concepts and Strategies (1989) (579)
Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations (1988) (469)
Business Ethics : Ethical Decision Making and Cases (1994) (410)
Antecedents and benefits of corporate citizenship: an investigation of French businesses (2001) (394)
Nature of Corporate Responsibilities: Perspectives from American, French and German consumers (2003) (297)
Global organizational learning capacity in purchasing: Construct and measurement (1997) (273)
Ethical Beliefs of Marketing Managers (1978) (271)
Predicting Unethical Behavior Among Marketing Practitioners (1979) (258)
Role-Set Configuration and Opportunity as Predictors of Unethical Behavior in Organizations (1982) (255)
From Market Orientation to Stakeholder Orientation (2010) (252)
The influence of ethical climate and ethical conflict on role stress in the sales force (1997) (222)
A theoretical perspective of the antecedents and consequences of organizational learning in marketing channels (1996) (203)
Conceptual and theoretical developments in marketing (1979) (178)
Business ethics, corporate social responsibility, and brand attitudes: An exploratory study (2019) (131)
Business ethics and customer stakeholders (2004) (128)
A GLOBAL LEARNING ORGANIZATION STRUCTURE AND MARKET INFORMATION PROCESSING (1997) (126)
The impact of perceived risk and moral philosophy type on ethical decision making in business organizations (1992) (122)
Business Ethics: Ethical Decision Making & Cases (2013) (120)
Marketing: Basic concepts and decisions (1977) (104)
Cognitive consistency of marketing managers in ethical situations (1992) (104)
The Federal Sentencing Guidelines for Organizations: A Framework for Ethical Compliance (1998) (94)
A Reassessment of the Effects of Appeals on Response to Mail Surveys (1980) (88)
The Organizational Ethics of Advertising: Corporate and Agency Views (1981) (88)
Business and Society: A Strategic Approach to Social Responsibility (2004) (87)
Ethical Behavior in Retail Settings: Is There a Generation Gap? (1997) (87)
A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice (2008) (85)
Response Rates and Perceived Questionnaire Length in Mail Surveys (1979) (81)
Stakeholder orientation: development and testing of a framework for socially responsible marketing (2011) (75)
Advertising Sensitive Products (1995) (66)
Leadership and Relationship Commitment (2000) (60)
Global organizational learning effects on cycle time performance (2002) (58)
Marketing Strategy, Text and Cases (2001) (56)
Artificial intelligence: disrupting what we know about services (2020) (54)
Marketing Strategy and Plans (1979) (54)
Improving Marketing Education in the 1990s: A Faculty Retrospective and Perspective View (1995) (51)
Seismic Shifts in the Sharing Economy: Shaking Up Marketing Channels and Supply Chains (2017) (51)
Foundations of Marketing (2003) (51)
Business : A Changing World (1992) (50)
Redirecting direct selling: High-touch embraces high-tech (2012) (46)
A Comparison of Predictors of Ethical and Unethical Behavior among Corporate and Agency Advertising Managers (1983) (44)
Business Ethics: New Challenges for Business Schools and Corporate Leaders (2004) (43)
An Assessment of the Use of Technology in the Direct Selling Industry (2010) (42)
Marketing: Concepts and Strategies. 5th Edition (2005) (40)
An evaluation of progress in the development of a definition of marketing (1987) (40)
Organizational dimensions of marketing-research ethics (1988) (38)
Theoretical development in ethical marketing decision making (2013) (38)
Opportunistic behavior in marketing research organizations (1989) (37)
A Framework for Understanding Ethical Supply Chain Decision Making (2013) (35)
Firm-level political behavior in the global marketplace (1997) (34)
Marketing the Business School: An Exploratory Investigation (1998) (33)
Marketing: Concepts and Strategies (6th ed.) (2012) (32)
Is stakeholder orientation relevant for European firms (2016) (30)
Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence (2020) (30)
Federal Sentencing Guidelines for Organizations: Legal, Ethical, and Public Policy Issues for International Marketing (1997) (30)
Understanding the History of Marketing Education to Improve Classroom Instruction (2015) (29)
A tribute to forty years of top-level marketing research (2012) (28)
An Assessment of The Proposed Academy of Marketing Science Code of Ethics for Marketing Educators (1999) (28)
Management: Comprehension, Analysis, and Application (1994) (27)
A Review of Nonprofit Marketing Texts@@@Cases in Public and Nonprofit Marketing@@@Readings in Public and Nonprofit Marketing@@@Marketing for Nonprofit Organizations@@@Cases and Readings in Nonprofit Marketing (1982) (27)
Assessing Instructional Technology in the Classroom (2002) (26)
Is all social exchange marketing (1977) (26)
TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION (2020) (24)
Personal and nonpersonal incentives in mail surveys: Immediate versus delayed inducements (1984) (24)
An empirical examination of three machiavellian concepts: Advertisers vs. the general public (1989) (24)
Marketing: Core Concepts and Applications (2006) (22)
Broadening marketing’s contribution to data privacy (2017) (20)
Codes of Ethics Among Corporate Research Departments, Marketing Research Firms, and Data Subcontractors: An Examination of a Three-Communities Metaphor (1998) (20)
An analysis of federal mail and wire fraud cases related to marketing (2005) (19)
The Marketing Ethics Course (2013) (18)
A New Direction for Sales Ethics Research: The Sales Ethics Subculture (2019) (17)
Initiating Structure for Legal and Ethical Decisions in a Global Sales Organization (2000) (17)
Ethical Decision Making for Business -8/E. (2012) (16)
Improving Marketing Education in the 1990s: A Faculty Perspective (1990) (15)
The effect of global leadership on purchasing process outcomes (1998) (14)
A Framework for Understanding Organizational Ethics (2016) (14)
An enterprise-wide strategic stakeholder approach to sales ethics (2009) (13)
A Critique of Giving Voice to Values Approach to Business Ethics Education (2012) (13)
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance (2019) (13)
Strategic marketing for nonprofit organizations : cases and readings (1987) (12)
A Stakeholder Marketing Approach to Sustainable Business (2016) (12)
Cases and readings for marketing for nonprofit organizations (1983) (11)
An examination of pro-stakeholder unethical behavior in the sales ethics subculture (2020) (11)
Self-Efficacy, Locus of Control and Engagement as Determinants of Grades in a Principles of Marketing Class (2020) (10)
Ethics and Social Responsibility in Marketing Channels and Supply Chains: An Overview (2016) (10)
New directions for marketing ethics and social responsibility research (2021) (9)
Applying the Hunt Vitell ethics model to artificial intelligence ethics (2021) (9)
Corporate social responsibility and business ethics: conceptualization, scale development and validation (2019) (9)
Strategic planning for nonprofit health care organization funding. (1986) (8)
Marketing: Concepts and Strategies 12/e (Маркетинг: Концепции и стратегии) (2003) (8)
Strategic Marketing Management: Text and Cases (1993) (7)
Estrategia de marketing (2012) (7)
A review of ethical decision-making models in marketing (2015) (7)
Conflicts of Interest Arising from the Prudent Investor Rule: Ethical Implications for Over-the-Counter Derivative Securities (2003) (7)
Broadening the Definition of Socially Responsible Marketing (2022) (7)
Husband-Wife Decision Making in Purchasing and Renewing Auto Insurance (1981) (7)
Distinguishing market segments to assess price responsiveness (1989) (6)
Are Marketing Academicians' Preferences for Frameworks and Topics in Introductory Marketing Texts Changing? (1979) (6)
Fulfilling Our Obligation: Perspectives on Teaching Business Ethics (2005) (6)
A Corporate Ethics + Citizenship = Competitive Advantage (1999) (5)
Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing (2021) (5)
Marketing : Core Concepts and Applications: Asia-Pacific Edition (2006) (5)
Re-institutionalizing marketing (2021) (5)
Understanding how to teach business ethics by understanding business ethics (2005) (5)
Business Ethics and Policy: Ethical Decision Making and Cases (2012) (4)
Computer-Assisted Instruction for the Basic Marketing Course: a Student Evaluation (1979) (4)
Marketing : concepts and strategies 2000e (2000) (4)
Introduction: Special Issue on Sales Force Ethics—Strategic Implications and Leadership Challenges (2007) (3)
From the Special Issue Editors (2004) (3)
Marketing’s Greatest Challenge: The Social Impact of the Globalization of Markets (2015) (3)
Pride-Ferrell Foundations of Marketing (2003) (3)
Ethical Climate’s Relationship to Trust, Market Orientation and Commitment to Quality: A Single Firm Study (2015) (3)
Is all social exchange marketing? (1977) (3)
Marketing Channels and Supply Chain Networks in North America (2020) (3)
Social Power in a Rural Community (1973) (3)
Addressing socio-ecological issues in marketing: environmental, social and governance (ESG) (2021) (3)
Marketing Asia Pacific edition (2007) (3)
A Historical Review and Reconceptualization of Commodity Marketing (2014) (2)
The role of consumers in the public policy process (1978) (2)
The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science (2021) (2)
The domain of corporate social responsibility and marketing (2014) (2)
Study guide to accompany Marketing : Core concepts & applications, 2nd Asia-Pacific edition (2008) (2)
Marketing: Contemporary Dimensions (1983) (2)
EBOOK : Business Ethics: Ethical Decision Making & Cases, 10th Edion (2015) (2)
Evaluating E-Book Effectiveness and the Impact on Student Engagement (2021) (2)
Marketing strategy and plans : systematic marketing management (1979) (2)
The Relationship Between Corporate Citizenship and Competitive Advantage (2003) (2)
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace (2022) (2)
A rejoinder: Is all social exchange marketing? A reply (1980) (1)
Marketing’s Theoretical and Conceptual Value Proposition: An Abstract (2017) (1)
Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines? (2016) (1)
Consumer Feelings of Competence and Influence in Utility Regulation (1972) (1)
Corporate Citizenship Scale (2018) (1)
Publishing ethics: managing for success (2019) (1)
Consumer Affairs Executives' Opinions on Educational Preparation for Business Careers in Consumer Affairs (1980) (1)
A Values Comparison of Future Managers from West Germany and the United States (1992) (1)
Public policy issues in marketing (1975) (1)
Distribution in a Developing Economy: 1850–1900 (2020) (1)
Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment (1996) (1)
Book Reviews : MULTIVARIATE DATA ANALYSIS by Joseph F. Hair, Jr., Rolph E. Anderson, Ronald L. Tatham, and Bernie J. Grablowsky (Tulsa, OK: PPC Books,1979. 353 pp. $19.95) (1979) (1)
Business : A Changing World (BI) (2014) (0)
A tribute to forty years of top-level marketing research (2011) (0)
Business Foundations A Changing World, 12th ed. (2020) (0)
Conclusion: Marketing Education and the Future (2020) (0)
Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract (2020) (0)
In Pursuit of Happiness, Textbooks (2019) (0)
Book Reviews : MARKETING DECISION MAKING: CONCEPTS AND STRATEGY by David Cravens, Gerald E. Hills and Robert B. Woodruff (Homewood, Illinois: Richard D. Irwin, Inc., 1976. 744 pp. $14.95) (1976) (0)
Commentary on a Moral Evaluation of Sales Practices (1986) (0)
The North American Free Trade Agreement: Implications for Sales Managers (1994) (0)
The Cocoa Exchange - Video & Written Case (2017) (0)
Perspectives on socially responsible marketing: the chasm widens (2022) (0)
Clearance vs. sale: promotion keywords and their implications for retailers and public policy (2022) (0)
Perspectives on socially responsible marketing: the chasm widens (2022) (0)
History of Marketing Channels in North America: An Abstract (2020) (0)
Antecedents of Ethical Decision Making in Sales Organizations (2015) (0)
Book reviews (1979) (0)
Addressing socio-ecological issues in marketing: environmental, social and governance (ESG) (2021) (0)
Marketing’s identity crisis: it’s complicated (2018) (0)
The Editors’Corner (2004) (0)
NiSource and Columbia Gas of Kentucky Maintain a Values-Based Ethics Program (2014) (0)
Principles of Marketing (2012) (0)
Broadening marketing’s contribution to data privacy (2016) (0)
Business : A Changing World -6/E. (2007) (0)
Direct Selling Under Scrutiny: Assessing Analytic Direct Selling Models (2020) (0)
THE MEASUREMENT OF CUSTOMER CONTRACT SERVICE EMPLOYEES (2000) (0)
Special Session on Research Opportunities in Direct Selling: An Abstract (2019) (0)
Book reviews (1976) (0)
Introduction (2020) (0)
The development period (2011) (0)
Sarbanes–Oxley Section 406 Code of Ethics for Senior Financial Officers and Firm Behavior (2016) (0)
Expectations and Attitudes Toward Gender-Based Price Discrimination (2016) (0)
Book Review: Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (2005) (0)
A Critique of Giving Voice to Values Approach to Business Ethics Education (2012) (0)
Visioning the future (2010) (0)
Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract (2018) (0)
A delineation of functional areas of competency considered important to consumer affairs professionals (1982) (0)
Technology Accelerates: 1950 to Present (2020) (0)
Comparing the Ethical Beliefs of Advertising Agency Practitioners to Corporate Practitioners. (1979) (0)
Distribution Driven by Technology: 1900–1950 (2020) (0)
Ethics, quality of life, and pedagogy (2011) (0)
Study guide for Fundamentals of marketing (1982) (0)
From the Editors (2000) (0)
Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! (2017) (0)
Cutting Edge Quality: Cutco "Knives for Life" (2019) (0)
Theoretical development in ethical marketing decision making (2013) (0)
Customer Loyalty Scale (2018) (0)

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What Schools Are Affiliated With O. C. Ferrell?

O. C. Ferrell is affiliated with the following schools: