Ogechi Adeola
#89,087
Most Influential Person Now
Nigerian business academic
Ogechi Adeola's AcademicInfluence.com Rankings
Ogechi Adeolabusiness Degrees
Business
#415
World Rank
#457
Historical Rank
Accounting
#294
World Rank
#318
Historical Rank
Management
#511
World Rank
#561
Historical Rank
Download Badge
Business
Ogechi Adeola's Degrees
- PhD Business Administration University of Lagos
- Masters Business Administration University of Lagos
- Bachelors Business Administration University of Lagos
Similar Degrees You Can Earn
Why Is Ogechi Adeola Influential?
(Suggest an Edit or Addition)According to Wikipedia, Ogechi Adeola is a Nigerian business studies academic. She is the associate dean of business administration at the University of the People and associate professor of marketing at the Lagos Business School.
Ogechi Adeola's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Financial inclusion, financial development, and economic diversification in Nigeria (2017) (63)
- Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? (2017) (60)
- ICT, infrastructure, and tourism development in Africa (2020) (57)
- Digital tourism: mobile phones, internet and tourism in Africa (2019) (55)
- The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition (2017) (47)
- Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions☆ (2016) (46)
- Drivers of international tourism demand in Africa (2018) (39)
- CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility (2022) (38)
- INVESTIGATING THE PATH FROM FIRM INNOVATIVENESS TO FINANCIAL PERFORMANCE: THE ROLES OF NEW PRODUCT SUCCESS, MARKET RESPONSIVENESS, AND ENVIRONMENT TURBULENCE (2016) (34)
- Collaborative Networks for Sustainable Human Capital Management in Women’s Tourism Entrepreneurship: The Role of Tourism Policy (2018) (31)
- An empirical investigation of the impact of bank lending on agricultural output in Nigeria: A vector autoregressive (VAR) approach (2016) (21)
- The effect of export market-oriented culture on export performance (2018) (21)
- Recontextualising gender in entrepreneurial leadership (2021) (21)
- Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation (2019) (21)
- Does organizational creativity always drive market performance (2017) (20)
- Women entrepreneurship orientation, networks and firm performance in the tourism industry in resource-scarce contexts (2021) (20)
- The impact of microfinance on financial inclusion in Nigeria (2017) (19)
- Marketing bank services to financially vulnerable customers: evidence from an emerging economy (2021) (18)
- The effect of mobile health service quality on user satisfaction and continual usage (2018) (18)
- The Effects of Gender On The Adoption of Social Media: An Empirical Investigation (2017) (16)
- Human capital development in the hospitality industry in Nigeria (2016) (15)
- Macroeconomic Determinants Of Non-Performing Loans In Nigeria: An Empirical Analysis (2017) (15)
- The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers (2020) (9)
- The hospitality business in Nigeria: issues, challenges and opportunities (2016) (8)
- Tourism and economic wellbeing in Africa (2019) (7)
- Typology of Nigeria universities: a strategic marketing and branding implication (2020) (7)
- Natural disasters, trade openness and international tourism: the role of income levels across countries (2021) (7)
- Can critical success factors of small businesses in emerging markets advance UN Sustainable Development Goals? (2021) (7)
- Health Service Marketing Management in Africa (2019) (6)
- The Effects of Regional Trade Agreements on International Tourist Flows in the Middle East and Africa (2021) (5)
- Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises (2018) (5)
- Natural Disasters, Geography, and International Tourism (2021) (5)
- Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value (2021) (5)
- Enhancing Hospitality and Tourism Industry Competitiveness in Sub-Saharan Africa (2018) (5)
- MSMEs sustainable prediction model: A three-sector comparative study (2021) (4)
- Typology of Nigerian universities (2020) (4)
- Foreign Direct Investment and Tourism Development in Africa (2020) (4)
- Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction (2022) (4)
- The online educational model and drivers for online learning (2019) (3)
- Kenya’s Blooming Flower Industry: Enhancing Global Competitiveness (2018) (3)
- Green Marketing: An Introduction (2021) (3)
- The Igbo Traditional Business School (I-TBS): An Introduction (2020) (3)
- Steering Sustainable Economic Growth: Entrepreneurial Ecosystem Approach (2021) (3)
- Promoting Gender Equality and Women’s Empowerment Through Tourism in Africa: Towards Agenda 2030 (2020) (2)
- The Informal Economy: CSR and Sustainable Development (2019) (2)
- Introduction: Empowering African Women – Towards Achieving the UN’s 2030 Sustainable Development Goals (2020) (2)
- Determinants of informal entrepreneurship in Africa (2019) (2)
- The Extractive Sector and Corporate Social Responsibility: A Case of Chevron Nigeria (2019) (2)
- The Gender Question and Family Entrepreneurship Research (2018) (2)
- Multinational enterprises' subsidiary initiative-taking: a model for implementing corporate social responsibility (2020) (1)
- Consumer values, online purchase behaviour and the fashion industry: an emerging market context (2021) (1)
- Viewpoint: plotting a way forward for service research in and out of Africa (2022) (1)
- Drivers and opportunities in Nigeria’s tourism industry (2020) (1)
- Business-to-Business Marketing (2021) (1)
- Introduction to Customer Service Management in Africa: A Strategic and Operational Perspective (2020) (1)
- Chapter 8 Bottom of the Pyramid Marketing: Examples from Selected Nigerian Companies (2018) (1)
- The New Public Management and the Way Forward in Africa (2021) (1)
- Configuring political relationships to navigate host-country institutional complexity: Insights from Anglophone sub-Saharan Africa (2023) (1)
- Strategic Planning and Healthcare Services (2019) (1)
- Harnessing the Potentials of Generation Green for Green Marketing Success in Africa’s Emerging Economies (2021) (1)
- Entrepreneurial Innovations in Small and Medium-Sized Hotels: Does Industry Context Play a Role? (2017) (1)
- New Public Management in Africa: An Introduction (2021) (1)
- A business quest for peace (2017) (1)
- Customer Service Management in Africa (2020) (1)
- Leveraging Trust to Enhance the Public Sector Brand in Africa (2021) (0)
- Customer Service Essentials (2019) (0)
- Business-to-Business Sourcing and Outsourcing (2021) (0)
- The Board in the Financial and Social Performance of Firms (2019) (0)
- Drivers of international tourism demand in Africa (2017) (0)
- Strategic Alliance Relationships and Performance in the Business-to-Business Market (2021) (0)
- Application of Digital Technologies and Social Media to Enhance Customer Service Experience (2020) (0)
- Introduction: Gendered Perspectives on Covid-19 Recovery in Africa—Towards Sustainable Development (2021) (0)
- Marketing Capabilities and Dysfunctional Competition in Export Performance--Model (2021) (0)
- Let’s go green – planet, people, product, packaging, pricing, and promotion (6Ps) (2021) (0)
- Developing and Managing Skills and Competencies for Digital Business in Africa (2022) (0)
- The Business-to-Business Market (2021) (0)
- Investigating the Dialogic Communications Potential of the Botswana Trade and Investment Centre Website for Destination Branding (2021) (0)
- Place, branding, and smart growth (2021) (0)
- Conclusion and Implications for Theoretical Adoption, Policy Formulation and Managerial Decision-Making in Emerging Markets (2021) (0)
- Women Economic Empowerment and Post-pandemic Recovery in Africa: Normalising the “Un-Normal” Outcome of Covid-19 (2021) (0)
- Exploring users’ continuance intention towards a peer-to-peer accommodation sharing platform (2023) (0)
- The Igbo Business Practice: Towards a Model for Africa Conclusion and Recommendations (2020) (0)
- International students as tourists: exploring impressions of Ghana's destination image (2021) (0)
- DOES SOCIAL MEDIA MODERATE THE LINK BETWEEN TOURISM AND ECONOMIC WELLBEING? EVIDENCE FROM THE ITERATED GMM APPROACH (2023) (0)
- Emerging Issues in Business-to-Business Marketing (2021) (0)
- Managing Business with Governments, Institutions and Non-business Actors (2021) (0)
- Promoting Inclusive Education in Nigeria: Diary of a Special Needs Mum Initiative (2021) (0)
- Empirical Investigation of Factors That Influence Website Performance (2021) (0)
- Developing Sales and Marketing Capability in African B2B Context (2021) (0)
- Selling to Business Buyers (2021) (0)
- The hospitality business environment in Nigeria: issues, challenges and opportunities (2016) (0)
- Effects of Organized Creativity Questionnaire (2018) (0)
- Africapitalism and human capital development (2019) (0)
- Positioning African Women for the United Nation’s 2030 Goals: A Way Forward (2020) (0)
- LOTS Charity Foundation – transitioning into a social enterprise (2016) (0)
- Strategy in the Business-to-Business Market (2021) (0)
- Business-to-Business Service Delivery (2021) (0)
- Buyer–Seller Relationship in Business-to-Business (B2B) Marketing in the African Context (2021) (0)
- Potential symbiotic Sino-African relations and policymaking (2020) (0)
- Using Quelch's Tools to Explore and Put Dual Marketing into Practice: Benefits, Opportunities and Risks (2020) (0)
- Indigenous Financial Practices of Igbo Micro-entrepreneurs in Lagos (2020) (0)
- Introduction: New Frontiers in Hospitality and Tourism Management in Africa (2021) (0)
- Mall Environment and Mall Value as Antecedents of Customer Loyalty in Shopping Malls: Evidence from Sub-Saharan Africa (2023) (0)
- List of Contributors (2021) (0)
- The Marketing Mix in the Business-to-Business Market (2021) (0)
- Introduction to Healthcare Service Marketing Management (2019) (0)
- Correction to: The Digital Gender Divide and Women’s Empowerment in Sub-Saharan Africa: Achieving the UN’s 2030 Sustainable Development Goals (2021) (0)
- The Digital Gender Divide and Women’s Empowerment in Sub-Saharan Africa: Achieving the UN’s 2030 Sustainable Development Goals (2020) (0)
- Green Marketing Planning in an Emerging Market Context: A People Perspective (2021) (0)
- Buying from Business Sellers (2021) (0)
- Digital Service Delivery in Africa: An Introduction (2022) (0)
- The Covid-19 Pandemic and the UN’s Sustainable Development Goals: A General Overview (2021) (0)
- Emerging Trends in the Green Marketing Space: Implications for Theory, Practice and Policy Formulation (2021) (0)
- Corporate multi-channel branding (2021) (0)
- Cultural Influence on Customer Service Delivery (2020) (0)
- The impact of macroeconomic conditions on sales performance in Nigeria (2016) (0)
- The Effects of Gender On The Adoption of Smartphone: An Empirical Investigation (2018) (0)
- Exploring the nation brand perception of Ghana (2019) (0)
- Marketing in Healthcare-related Industries (2019) (0)
- Introduction: Green Marketing and Management in Emerging Markets—Achieving Success Through People (2021) (0)
- Indigenous Business Incubators: A Focus on the Akwete Weaving Industry (2020) (0)
- Systems and Project Business (2021) (0)
- Segmentation, Targeting, and Positioning in Healthcare (2019) (0)
- Building Brand and Customer Loyalty in an African Business-to-Business Context (2021) (0)
- The Future of Hospitality and Tourism Management in Africa (2021) (0)
- Juxtaposing supply- and demand-side drivers and barriers of technology adoption at the Base of the Pyramid markets in Uganda (2020) (0)
- Savings Groups in Nigeria (2022) (0)
- Conclusion (0)
- Management Philosophies and Knowledge Transfer in China-Africa Partnerships (2021) (0)
- Offline Branding in the Digital Age (2019) (0)
- Social Media Technologies and Export Marketing (2019) (0)
This paper list is powered by the following services:
Other Resources About Ogechi Adeola
What Schools Are Affiliated With Ogechi Adeola?
Ogechi Adeola is affiliated with the following schools:
