Olivier Toubia
#32,358
Most Influential Person Now
Olivier Toubia's AcademicInfluence.com Rankings
Olivier Toubiabusiness Degrees
Business
#855
World Rank
#938
Historical Rank
Marketing
#148
World Rank
#148
Historical Rank
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Business
Olivier Toubia's Degrees
- PhD Marketing Stanford University
- Masters Management Science and Engineering Stanford University
Why Is Olivier Toubia Influential?
(Suggest an Edit or Addition)According to Wikipedia, Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School, Columbia University. He is known for his work on innovation, idea generation and conjoint analysis.
Olivier Toubia's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Deriving Value from Social Commerce Networks (2009) (839)
- Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? (2013) (389)
- Idea Generation, Creativity, and Incentives (2006) (261)
- Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis (2004) (242)
- Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets (2010) (165)
- Beyond conjoint analysis: Advances in preference measurement (2008) (151)
- Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters (2012) (141)
- A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation (2007) (140)
- Explaining the Power-Law Degree Distribution in a Social Commerce Network (2009) (126)
- Adaptive Idea Screening Using Consumers (2007) (98)
- Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application (2007) (88)
- A Bounded Rationality Model of Information Search and Choice in Preference Measurement (2014) (81)
- Idea Generation, Creativity, and Prototypicality (2017) (78)
- Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific Knowledge (2015) (69)
- Eliciting Consumer Preferences Using Robust Adaptive Choice Questionnaires (2008) (63)
- Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption (2018) (62)
- The Impact of Utility Balance and Endogeneity in Conjoint Analysis (2005) (60)
- A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries (2018) (56)
- Measuring Consumer Preferences Using Conjoint Poker (2012) (46)
- What’s the Catch? Suspicion of Bank Motives and Sluggish Refinancing (2019) (37)
- Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design (2007) (35)
- The Silver Lining Effect: Formal Analysis and Experiments (2009) (29)
- Research Note---On Managerially Efficient Experimental Designs (2007) (28)
- How quantifying the shape of stories predicts their success (2021) (26)
- Improving Penetration Forecasts Using Social Interactions Data (2014) (24)
- Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis (2002) (23)
- Attention, Information Processing, and Choice in Incentive-Aligned Choice Experiments (2018) (21)
- Money Left on the Kitchen Table: Exploring Sluggish Mortgage Refinancing Using Administrative Data, Surveys, and Field Experiments (2015) (21)
- Cognitive Simplicity and Consideration Sets (2008) (18)
- 2 Intrinsic versus Image-Related Motivations in Social Media : Why do People Contribute Content to Twitter ? (2012) (16)
- Leaving Money on the Kitchen Table: Exploring Sluggish Mortgage Refinancing Using Administrative Data, Surveys, and Field Experiments (2016) (16)
- On Managerially Efficient Experimental Designs (2006) (14)
- Affect as an Ordinal System of Utility Assessment (2015) (10)
- Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Logo Design (2019) (8)
- Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments (2018) (7)
- Extracting Features of Entertainment Products: A Guided LDA Approach Informed by the Psychology of Media Consumption (2018) (6)
- A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries) (2020) (6)
- Pricing Fairness in a Pandemic: Navigating Unintended Changes to Value or Cost (2020) (5)
- Content-Based Model of Web Search Behavior: An Application to TV Show Search (2019) (5)
- Search query formation by strategic consumers (2018) (5)
- Polyhedral Methods for Adaptive Choice (2004) (4)
- The More You Ask, the Less You Get: When Additional Questions Hurt External Validity (2020) (4)
- Conjoint Analysis: Methods and Applications in Marketing Management, Public Policy, and Litigation Support (2018) (4)
- Cognitively Optimized Measurement of Preferences (2016) (4)
- Call for Papers---Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science: Deadline: December 16, 2013 (2013) (4)
- Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design (2021) (4)
- The Summarization of Creative Content (2017) (3)
- Improving Diffusion Forecasts Using Social Interactions Data (2010) (3)
- Explaining the Power-Law Degree Distribution in a Social Commerce Community (2009) (3)
- An Optimization Framework for the Adaptive Design of Robust Choice Questionnaires (2005) (3)
- The Future of Quantitative Marketing: Results of a Survey (2015) (3)
- New approaches to idea generation and consumer input in the product development process (2004) (3)
- Understanding Consumer Preferences for Explanations Generated by XAI Algorithms (2021) (3)
- Marketing and Innovations Management: An Integrated Perspective (2010) (3)
- How Should Artificial Intelligence Explain Itself? Understanding Preferences for Explanations Generated by XAI Algorithms (2021) (2)
- Small Gains Or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect (2007) (2)
- Editorial: A New Chapter or a New Page for Marketing Science? (2022) (2)
- A Framework for Modeling How Consumers Form Online Search Queries (2015) (2)
- Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experimental Evidence from Mortgagers (2010) (2)
- Search query formation by strategic consumers (2019) (1)
- Properties of Preference Questions : Utility Balance , Choice Balance , Configurators , and M-Efficiency (2003) (1)
- How do Consumers Form Online Search Queries? The Importance of Activation Probabilities between Queries and Results (2017) (1)
- Beyond Conjoint Analysis : Advances in Preference Measurement 1 (2007) (1)
- Conjoint Analysis: A Do it Yourself Guide (2014) (0)
- Perceptions of Price Fairness in the Age of the COVID-19 Pandemic: Tying Price Changes to Direct Costs (2020) (0)
- Editorial: Marketing’s Role in the Evolving Discipline of Product Management (2022) (0)
- Affective Evaluations Are More Ordinal (2011) (0)
- Editorial: Next Steps for Frontiers in Marketing Science (2022) (0)
- Note on Managerially Efficient Experimental Designs (2005) (0)
- Fast Polyhedral Adaptive Conjoint Estimation by Olivier Toubia (2001) (0)
- The Future of Quantitative Marketing: Results of a Survey (2015) (0)
- An Analysis of Nine-ending Pricing (0)
- Incentive-Compatible Preference Measurement with Boundedly Rational Consumers (Under Review, Journal of Marketing Research ) (2013) (0)
- Creative Documents and their Summaries (2018) (0)
- DisjunctionsofConjunctions,Cognitive Simplicity,andConsiderationSets (2010) (0)
- Fostering Consumer Performance in Idea Generation : Customizing the Task Structure based on Consumer Knowledge (2014) (0)
- Conjoint Analysis: Online Tutorial Supplement Slides (2014) (0)
- A Semantic Approach for Estimating Consumer Information Needs from Online Search Queries (2015) (0)
- Marketing Exercise: Using Conjoint Analysis for Business Decisions (2015) (0)
- 1 VIRAL MARKETING : A LARGE-SCALE FIELD EXPERIMENT (2009) (0)
- Electronic Companion for: 'Improving Penetration Forecasts Using Social Interactions Data' (2014) (0)
- How do Consumers Form Online Search Queries? The Importance of Semantic Relationships Between Queries and Results (2017) (0)
- Conjoint Analysis: Online Tutorial (2014) (0)
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