A. Parasuraman
#10,952
Most Influential Person Now
American business professor
A. Parasuraman's AcademicInfluence.com Rankings
A. Parasuramanbusiness Degrees
Business
#45
World Rank
#52
Historical Rank
Marketing
#5
World Rank
#5
Historical Rank
Accounting
#17
World Rank
#20
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Business
A. Parasuraman's Degrees
- Masters Business Administration University of Kerala
- Bachelors Economics University of Kerala
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Why Is A. Parasuraman Influential?
(Suggest an Edit or Addition)According to Wikipedia, A. "Parsu" Parasuraman is an Indian-American marketing professor and author. He is the Professor and the James W. McLamore Chair in Marketing at the University of Miami. Education Parasuraman got his bachelor's degree in Mechanical Engineering from IIT Madras and MBA in Marketing from Indian Institute of Management Ahmedabad in 1970 and 1972 respectively. He then proceeded to the United States where he gained a doctorate in Business Administration from Indiana University in 1975.
A. Parasuraman's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. (1988) (22747)
- A Conceptual Model of Service Quality and Its Implications for Future Research (1985) (20887)
- The Behavioral Consequences of Service Quality (1996) (11321)
- Refinement and reassessment of the SERVQUAL scale. (1991) (4346)
- Delivering quality service : balancing customer perceptions and expectations (1990) (4027)
- The nature and determinants of customer expectations of service (1993) (2694)
- Service quality delivery through web sites: A critical review of extant knowledge (2002) (2684)
- Problems and Strategies in Services Marketing (1985) (2374)
- Marketing Services: Competing Through Quality (1991) (2355)
- Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009) (2340)
- Reassessment of expectations as a comparison standard in measuring service quality: Implications (1994) (2244)
- The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002) (2213)
- Communication and Control Processes in the Delivery of Service Quality (1988) (1989)
- Technology Readiness Index (Tri) (2000) (1886)
- The impact of technology on the quality-value-loyalty chain: A research agenda (2000) (1838)
- Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria (1994) (1691)
- Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994) (1639)
- The influence of store environment on quality inferences and store image (1994) (1548)
- A MULTIPLE-ITEM SCALE FOR MEASURING CUSTOMER PERCEPTIONS OF SERVICE QUALITY (1988) (1198)
- Service Research Priorities in a Rapidly Changing Context (2015) (1157)
- Understanding Generation Y and their use of social media: a review and research agenda (2013) (1108)
- Crowd-Funding: Transforming Customers into Investors through Innovative Service Platforms (2011) (1043)
- Reflections on gaining competitive advantage through customer value (1997) (1007)
- More on improving service quality measurement (1993) (915)
- A conceptual framework for understanding e-service quality : implications for future research and managerial practice (2000) (904)
- An Updated and Streamlined Technology Readiness Index (2015) (659)
- Quality counts in services, too (1985) (615)
- Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis (2011) (615)
- Five imperatives for improving service quality (1991) (597)
- The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges (1998) (586)
- The service-quality puzzle (1988) (566)
- Perceived service quality as a customer‐based performance measure: An empirical examination of organizational barriers using an extended service quality model (1991) (549)
- A Longitudinal Assessment of the Impact of Selected Organizational Influences on Salespeople's Organizational Commitment during Early Employment (1990) (524)
- When the Recipe Is More Important Than the Ingredients (2014) (505)
- The Path to Customer Centricity (2006) (503)
- Improving service quality in America: Lessons learned (1994) (475)
- Marketing to and serving customers through the internet: An overview and research agenda (2002) (384)
- Building a New Academic Field-- The Case of Services Marketing (1993) (354)
- Customer service in business‐to‐business markets: an agenda for research (1998) (344)
- Listening to the Customer -The Concept of a Service-Quality Information System (1997) (303)
- Service quality and productivity: a synergistic perspective (2002) (283)
- Marketing Actions and the Value of Customer Assets (2002) (282)
- The Relationship of Satisfaction and Performance to Salesforce Turnover (1984) (272)
- The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges: (1998) (262)
- Prescriptions for a service quality revolution in America (1992) (232)
- Serving customers and consumers effectively in the twenty-first century: A conceptual framework and overview (2000) (230)
- The Impact of the Marketing Concept on New Product Planning (1980) (218)
- Net-Based Customer Service Systems: Evolution and Revolution in Web Site Functionalities (2004) (192)
- An empirical examination of relationships in an extended service quality model (1990) (191)
- An Empirical Study of Salesforce Turnover (1987) (183)
- Marketing/R&D Interaction in New Product Development: Implications for New Product Success Rates (1990) (174)
- Developing successful technology‐based services: the issue of identifying and involving innovative users (2006) (169)
- CUSTOMER‐ORIENTED CORPORATE CULTURES ARE CRUCIAL TO SERVICES MARKETING SUCCESS (1987) (160)
- Opportunities for Innovation in the Delivery of Interactive Retail Services (2010) (156)
- Assessing and improving service performancefor maximum impact: insights from a two‐decade‐long research journey (2004) (153)
- An Analysis of Alternative Causal Models of Salesperson Role Perceptions and Work-Related Attitudes (1986) (150)
- Managing Customers for Value (2006) (148)
- Services marketing starts from within (2000) (147)
- The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis (2008) (138)
- Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intensions link : working paper (1994) (135)
- A framework for conducting a services marketing audit (1991) (130)
- The Future of Frontline Research (2016) (113)
- Linking service design to value creation and service research (2016) (107)
- Service productivity, quality and innovation: Implications for service‐design practice and research (2010) (107)
- A Mathematical Model of Service Failure and Recovery Strategies (2004) (106)
- UNDERSTANDING CUSTOMER EXPECTATION OF SERVICE (1991) (100)
- Data completeness: a key to effective net-based customer service systems (2003) (97)
- Linking corporate culture to strategic planning (1986) (94)
- Performance and job satisfaction effects on salesperson turnover: A replication and extension (1988) (93)
- Demographics, job satisfaction, and propensity to leave of industrial salesmen (1983) (88)
- The relative importance of industrial promotion tools (1981) (82)
- Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation (2017) (76)
- SCOPE AND INTENSITY OF LOGISTICS-BASED STRATEGIC ALLIANCES: A CONCEPTUAL CLASSIFICATION AND MANAGERIAL IMPLICATIONS. (1997) (74)
- The effect of product design activities on commercial success levels of new industrial products (1989) (71)
- Understanding and Improving Service Quality: A Literature Review and Research Agenda (2002) (70)
- Environmental and positional antecedents of management commitment to service quality: A conceptual framework (1994) (69)
- Succeeding in the Big Middle through technology (2005) (63)
- Technology still matters (2003) (57)
- When Service Customers Do Not Consume in Isolation (2017) (56)
- An empirical investigation of salespeople’s performance, effort and selling method during a sales contest (1989) (56)
- A Design Theory Approach to Building Strategic Network-Based Customer Service Systems (2009) (55)
- Do customer relationships mitigate or amplify failure responses (2013) (54)
- Service firms need marketing skills (1983) (54)
- Extending a model of salesperson role perceptions and work-related attitudes: Impact of job tenure (1989) (50)
- Invited Commentary---Modeling Opportunities in Service Recovery and Customer-Managed Interactions (2006) (49)
- A Management-Oriented Model for Allocating Sales Effort (1977) (46)
- Ten lessons for improving service quality (1993) (42)
- FUTURE STRATEGIC EMPHASES IN SERVICE VERSUS GOODS BUSINESSES (1988) (37)
- Process completeness: Strategies for aligning service systems with customers' service needs (2009) (36)
- Superior Customer Service and Marketing Excellence: Two Sides of the Same Success Coin (2000) (35)
- R&D's Relationship With Profits and Sales : Research Management (1983) (31)
- More on the Prediction of Mail Survey Response Rates (1982) (30)
- Assessing the Worth of Business Simulation Games (1981) (28)
- Vendor segmentation: An additional level of market segmentation (1980) (28)
- Robustness of ordinal measures of competitive strategy variables employed in business research: A PIMS data-based analysis (1988) (27)
- An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople (2009) (27)
- 1 CROWDFUNDING : TRANSFORMING CUSTOMERS INTO INVESTORS THROUGH INNOVATIVE (2011) (25)
- Conducting Measurement Validation with Experimental Data: Cautions and Recommendations (2003) (23)
- Marketing Research (1986) (23)
- Customer Experience Creation (2005) (23)
- Mall intercept versus telephone-interviewing environment. (1985) (23)
- Sales force evaluation with expectancy theory (1983) (22)
- The Impact of Customers' Relational Models on Price-Based Defection (2010) (20)
- Commercial Marketing Reseachers' Evaluations of Academic Journals and Marketing Research Education (1981) (20)
- Role Clarity and Job Satisfaction in Purchasing (1981) (19)
- Evaluation of Simulation Games; a Critical Look at Past Efforts and Future Needs (1980) (17)
- Personality-Relatedness and Reciprocity framework for analyzing retailer-consumer interactions (2009) (17)
- Reflections on contributing to a discipline through research and writing (2003) (17)
- Degree of Uniformity in Achievement Motivation Levels of Team Members: It’s Effect on Team Performance in a Simulation Game (1977) (16)
- Hang on to the marketing concept (1981) (16)
- The Yellow Pages as An Advertising Tool for Small Businesses (1986) (16)
- Customer-Managed Interactions: A New Paradigm for Firm-Customer Relationships (2005) (15)
- More than a feeling? Toward a theory of customer delight (2020) (14)
- Exploring the Zone of Tolerance for Internal Customers in IT-Enabled Call Centers (2013) (13)
- The Fifth Industrial Revolution: How harmonious human–machine collaboration is triggering a retail and service [r]evolution (2022) (13)
- A conceptual framework for analyzing value-creating service ecosystems: An application to the recorded-music market (2012) (12)
- So you want your new product planning to be productive (1980) (12)
- The behavioral consequences of repeated flight delays (2012) (11)
- JSR Welcomes Modeling Papers and Manuscripts From Multiple Disciplines (2007) (9)
- More on “Marketing Strategy and Differential Advantage” (1985) (9)
- “Debranding”: A Product Strategy With Profit Potential (1983) (8)
- SAJM Special Issue on Refocusing on Customers in an Evolved Digital Context (2017) (8)
- The Impact of National Culture on Technology Readiness, Adoption and Use (2004) (8)
- Use of Computers in Purchasing: An Empirical Study (1981) (8)
- Introduction to special section (1993) (8)
- Technology Readiness Index (2017) (7)
- Social power bases of marketing executives: The relationship with organizational climate (1985) (7)
- Impact of delays on customers' safety perceptions and behavioral intentions (2012) (6)
- Impact of Clarity of Goals and Role Perceptions on Job Satisfaction (1981) (6)
- Consumers’ Technology Readiness in a Developing Country: The Role of Demographics and Attitudes (2015) (5)
- NCSS Process Completeness: Construct Development and Preliminary Validation (2005) (5)
- Marketing research by a small industrial firm: A case study (1978) (5)
- Assessing response quality. A self‐disclosure approach to assessing response quality in mall intercept and telephone interviews (1984) (5)
- An approach for allocating sales call effort (1982) (5)
- Internet-Based Customer Service Systems: What are They and When are They Successful?1 (2015) (5)
- Customer Service and Network Completeness (2002) (5)
- Finding Service Gaps in the Age of e-Commerce: SERVQUAL Revisited (2013) (4)
- Research's place in the marketing budget (1983) (4)
- Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations (2006) (3)
- "E-volution" to revolution (2007) (3)
- A Framework for Determining the Pedagogical Value of Simulation Gaming: Implications for Future Simulation Gaming Research (1978) (3)
- JSR’s Role as a Flagship Service Journal Continues (2006) (3)
- Selling research services to small businesses: Problems and prospects (1986) (2)
- 1990 AMA educators' proceedings : enhancing knowledge development in marketing (1990) (2)
- Prepurchase preference and postconsumption satisfaction in a service exchange : working paper (1995) (2)
- Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section (2003) (2)
- Marketing Research in a Marketing Environment@@@Marketing Research (1988) (2)
- On repositioning customer support services: some food for further thought (2020) (1)
- Assigning salesmen to sales territories: Some practical guidelines (1975) (1)
- A model of sales response as a function of sales call effort and ability of salesmen (1975) (1)
- JSR's Flagship Status Will Continue Under a New Editor (2009) (1)
- More on "Marketing Models of Service and Relationships" (2005) (1)
- Purchasing Professionals' Propensity to Leave the Purchasing Field (1983) (1)
- EXCLUDING 'LATE' RESPONDENTS FROM MAIL SURVEY DATA ANALYSIS: WILL THIS LEAD TO BIASED RESULTS? (1982) (0)
- A Contingency Model of the Impact of Prepurchase Expectations and Postpurchase Perceptions of Price and Performance on Satisfaction (2007) (0)
- NEEDS OF THE FEMALE BUSINESS TRAVELER MARKET: SOME INSIGHTS FOR THE HOTEL INDUSTRY. (1982) (0)
- : A F RAMEWORK FOR C USTOMER A SSET MANAGEMENT (2005) (0)
- BUSINESS REPLY CARDS VERSUS INQUIRER PAID POSTAGE: AN ASSESSMENT OF ALTERNATIVE DIRECT MAIL STRATEGIES. (1982) (0)
- Analysis of gaps in telecommunication services-a study with respect to service gaps in fixed-line segment ” (2019) (0)
- Brohman, M. K., A. Parasuraman, G. Piccoli, and R.T. Watson. “Network-based customer service systems: a half-time report from the field (2001) (0)
- New Service Development: A Matter of Finding Innovative Users (2006) (0)
- SERVICE QUALITY MANAGEMENT IN RURAL TOURISM SECTOR Rasa Rukuižienė Lithuanian University of Agriculture (2014) (0)
- Tribute to a Timeless Scholar with a Brilliant Mind and a Bountiful Heart (2019) (0)
- Constructing the eEconomy Bled , Slovenia , June 17-19 , 2002 Customer Service and Network Completeness (2002) (0)
- E-Core Service Quality Scale (2014) (0)
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