Paul E. Green
#18,803
Most Influential Person Now
American economist and mathematician
Paul E. Green's AcademicInfluence.com Rankings
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Economics Mathematics
Paul E. Green's Degrees
- PhD Economics University of Pennsylvania
- Bachelors Mathematics University of Pennsylvania
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Why Is Paul E. Green Influential?
(Suggest an Edit or Addition)According to Wikipedia, Paul E. Green He was the founder of conjoint analysis and one of "major architects of modern marketing science and practice", having popularised the use of Bayesian statistics, multidimensional scaling, clustering, and qualitative data analysis within the marketing discipline. He wrote more than sixteen books and 200 articles on market research-related subjects. His seminal article, "Conjoint Analysis in Consumer Research: Issues and Outlook," has been cited more than 750 times in ISI and has some 4,000 citations on Google Scholar.
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What Schools Are Affiliated With Paul E. Green?
Paul E. Green is affiliated with the following schools:
