Paul Rand

Most Influential Person

American graphic designer

Why Is Paul Rand Influential?

According to Wikipedia, Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.

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Paul Rand is affiliated with the following schools:

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