Philip Kotler

Q: What Schools Are Affiliated With Philip Kotler

Philip Kotler is affiliated with the following schools: Northwestern University, Massachusetts Institute of Technology, University of Chicago, DePaul University, Harvard University

Philip Kotler's AcademicInfluence.com Rankings

Philip Kotler

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#87

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#100

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#55

USA Rank

Marketing

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Philip Kotler's Degrees

Masters Economics University of Chicago
Bachelors Economics DePaul University

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Why Is Philip Kotler Influential?

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According to Wikipedia, Philip Kotler is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University . He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

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Philip Kotler's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Marketing Management: Analysis, Planning, Implementation and Control (1972) (7339)
Principles of Marketing (1994) (6149)
Atmospherics as a Marketing Tool (1974) (2581)
Marketing management : analysis, planning, and control (1960) (2388)
Marketing for Hospitality and Tourism (1995) (2323)
Broadening the concept of marketing. (1969) (2021)
Country as brand, product, and beyond: A place marketing and brand management perspective (2002) (1760)
Social Marketing: An Approach to Planned Social Change (1971) (1575)
Marketing places : attracting investment, industry, and tourism to cities, states and nations (1993) (1463)
A Generic Concept of Marketing (1972) (1274)
Marketing in the Network Economy (1999) (1262)
Marketing Management: The Millennium Edition (1999) (1183)
Marketing: An Introduction (1997) (1147)
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2004) (1139)
Social Marketing: An Approach to Planned Social Change (1996) (963)
A Framework for Marketing Management (2000) (870)
Social Marketing: Influencing Behaviors for Good (1989) (849)
Reinventing Marketing to Manage the Environmental Imperative (2011) (830)
A framework for marketing image management. (1991) (815)
Strategic marketing for nonprofit organizations (1985) (794)
Social Marketing: Strategies for Changing Public Behavior (1989) (691)
Administração de Marketing (2000) (671)
From sales obsession to marketing effectiveness (1977) (624)
ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. (1996) (606)
Strategic Marketing for Educational Institutions (1995) (598)
Social Marketing: Improving the Quality of Life (2002) (582)
Marketing Decision Making: A Model-building Approach (1971) (564)
Marketing Management: An Asian Perspective (1998) (516)
From market driven to market driving (2000) (492)
DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL (1984) (481)
Marketing for nonprofit organizations (1974) (480)
Marketing 3.0: From Products to Customers to the Human Spirit (2018) (469)
Marketing management, millenium edition (2011) (438)
Marketing Management -12/E. (2006) (428)
MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL (2016) (415)
Marketing Management: A South Asian Perspective (2008) (411)
Kotler on Marketing: How to Create, Win, and Dominate Markets (1999) (375)
Frontiers of the marketing paradigm in the third millennium (2012) (365)
Dirección de marketing (2000) (357)
MARKETING MANAGEMENT 12e (2006) (355)
B2B brand management (2006) (346)
Principles of marketing 14th ed. (2012) (325)
From mass marketing to mass customization (1989) (296)
Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe (1999) (295)
Standing Room Only: Strategies for Marketing the Performing Arts (1997) (293)
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (2003) (282)
Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role (2000) (277)
Strategies for Introducing Marketing into Nonprofit Organizations (1979) (277)
The marketing of social causes: the first 10 years. (1980) (269)
Marketing-Management : Analyse, Planung, Umsetzung und Steuerung (1992) (261)
The Prosumer Movement : a New Challenge For Marketers (1986) (257)
Marketing Professional Services (1977) (254)
PRINCIPLES OF MARKETING: EUROPEAN EDITION (1996) (246)
Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies (2007) (238)
What Consumerism Means to Marketers (1972) (230)
Marketing Decision Making: A Model Building Approach (1984) (230)
Ending the war between Sales & Marketing. (2006) (218)
Marketing Places Europe (1999) (210)
Marketing management 15th ed. (2016) (207)
Broadening the Concept of Marketing (1969) (204)
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources (1998) (203)
Marketing for Health Care Organizations (1986) (199)
How can a place correct a negative image? (2004) (192)
GLOBAL STANDARDIZATION—COURTING DANGER (1986) (180)
Chaotics: The Business of Managing and Marketing in the Age of Turbulence (2009) (177)
Principles of Marketing Global Edition (2012) (175)
Marketing Warfare in the 1980s (1981) (175)
Best of Breed: When it Comes to Gaining a Market Edge While Supporting a Social Cause, “Corporate Social Marketing” Leads the Pack* (2005) (171)
Social Marketing: Improving the Quality of Life (2nd Edition) (2003) (169)
Marketing 3.0 (2010) (164)
The Asian Apocalypse: Crisis Marketing for Consumers and Businesses (2000) (162)
The Major Tasks of Marketing Management (1973) (161)
The Marketing of Nations: A Strategic Approach to Building National Wealth (1997) (157)
Principles of marketing 14th edition (2012) (154)
Principles of marketing 13th Edition (2010) (150)
Principles of Marketing: 5th European Edition (2008) (150)
Political Marketing--Generating Effective Candidates, Campaigns, and Causes (1999) (145)
Principles of Marketing, 12th Edition (2007) (144)
Social Marketing: Changing Behaviors for Good (2015) (144)
Marketing during Periods of Shortage (1974) (144)
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources (1998) (143)
Marketing management / Philip Kotler (2003) (143)
Marketing and Public Relations (1978) (142)
A New Form of Marketing Myopia: Rejoinder to Professor Luck (1969) (141)
Marketing's new paradigms: What's really happening out there (1992) (136)
Principles of Marketing: 4th European Edition (2005) (136)
Marketing Moves: A New Approach to Profits, Growth, and Renewal (2001) (133)
Competitive Strategies for New Product Marketing Over the Life Cycle (1965) (128)
Principles of Marketing -13/E. (2010) (127)
Grundlagen des Marketing (2010) (123)
Principles of Marketing: 2nd European Edition (1999) (121)
MARKETING AUDIT COMES OF AGE. (1977) (119)
Ingredient Branding: Making the Invisible Visible (2010) (115)
Strategic Marketing for Non Profit Organizations (2017) (114)
Principles of Marketing: An Asian Perspective (2005) (114)
Behavioral Models for Analyzing Buyers (1965) (113)
The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought (2005) (112)
Up and Out of Poverty: The Social Marketing Solution (2009) (105)
Marketing Management : Analysis, Planning, and Control - 3/E (2002) (104)
Social Marketing for Public Health: Global Trends and Success Stories (2009) (101)
Crisis in the arts: The marketing response (1996) (98)
Museum Strategy and Marketing (1998) (97)
Fostering Sustainable Behavior (2012) (96)
Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System (2008) (94)
It's Time for Total Marketing (1992) (94)
Buying is Marketing Too! (1973) (93)
Phasing Out Weak Products (1965) (93)
Marketing Asian Places (2002) (92)
Alleviating Poverty: A Macro/Micro Marketing Perspective (2006) (91)
The Elusive Fan: Reinventing Sports in a Crowded Marketplace (2006) (90)
Principles of Marketing: 3rd European Edition (2001) (86)
Overview of Political Candidate Marketing (1975) (85)
How marketers can respond to recession and turbulence (2009) (83)
行銷學精論 : Marketing essentials (1990) (82)
Strategies for High Market-Share Companies (1975) (79)
Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line (2012) (78)
Principles of Marketing -12/E. (2008) (77)
Targeting Prospects for a New Product (1976) (75)
New competition (1973) (74)
Reconceptualizing marketing: An interview with Philip Kotler (1994) (72)
High Visibility: The Making and Marketing of Professionals into Celebrities (1987) (72)
Principles of marketing / by Philip Kotler (1984) (71)
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions (2005) (70)
A design for the Firm's marketing nerve center (1966) (68)
The service-dominant logic for marketing: A critique (2014) (66)
The Marketing of Nations (1998) (65)
Principles of marketing 17th ed. (2018) (65)
Best of Breed (2004) (64)
Prosumers: A New Type of Consumer (1986) (63)
Marketing-management : Analyse, Planung und Kontrolle (1974) (62)
Lateral Marketing: New Techniques for Finding Breakthrough Ideas (2003) (62)
Marketing in the Age of Information Democracy (2001) (62)
Creating social change (1975) (62)
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (2010) (61)
‘Where is place branding heading?’ (2004) (60)
Third Sector Management - The Role of Marketing (1975) (59)
Marketing Management: Analysis, Planning -9/E (1996) (58)
The marketing of leadership (1999) (58)
Marketing in the Public Sector: A Roadmap for Improved Performance (2006) (57)
Principle of Marketing (Asia edition) (2004) (57)
Manajemen pemasaran: analisis, perencanaan, implementasi, dan kontrol - 9/E., jilid 1 = Marketing management: analysis, planning, implementation, and control - 9/E. (2002) (56)
Ten Deadly Marketing Sins: Signs and Solutions (2004) (56)
A framework for marketing management, Kotler, 2nd edition (2007) (56)
Marketing for Congregations: Choosing to Serve People More Effectively (1992) (53)
Marketing 4.0 Bergerak dari Tradisional ke Digital (2019) (53)
How the Arts Can Prosper through Strategic Collaborations (1996) (51)
Marketing Management -13/E (2008) (51)
Principles of Marketing, 2nd edition (2001) (50)
Principles of Marketing: 1st European Edition (1996) (49)
There's no place like our place! The marketing of cities, regions, and nations (1993) (47)
Marketing Mix Decisions for New Products (1964) (47)
Winning At Innovation: The A-to-F Model (2011) (47)
Chapter 3 – A place marketing and place branding perspective revisited (2011) (46)
THE WORLD'S CHAMPION MARKETERS: THE JAPANESE (1982) (45)
Philip Kotler: some of my adventures in marketing (2017) (43)
Beyond Marketing: The Furthering Concept (1969) (42)
Philip Kotler's Contributions to Marketing Theory and Practice (2011) (41)
Social Marketing: Behavior Change for Social Good (2019) (39)
Marketing social: estrategias para cambiar la conducta pública (1991) (39)
The Consumer in the Age of Coronavirus (2020) (38)
Metaverse – the new marketing universe (2022) (36)
The Prosumer Movement (2010) (36)
Marketing Management (Pearson Horizon Editions) (2013) (36)
Repositioning Asia: From Bubble to Sustainable Economy (2000) (35)
STRATEGIC REMARKETING: THE PREFERRED RESPONSE TO SHORTAGES AND INFLATION. (1975) (34)
Business Marketing for Political Candidates (1981) (34)
Social Marketing of Health Behavior (1984) (34)
Marketing in the Public Sector: The Final Frontier (2007) (33)
Principles of Marketing (Pearson Horizon Edition) (2013) (33)
Marketing management / Philip Kotler and Kevin Lane Keller (2007) (32)
According to Kotler (2007) (32)
The Elements of Social Action (1971) (31)
Marketing u ugostiteljstvu, hotelijerstvu i turizmu (2017) (31)
Marketing Management in China (2010) (31)
Marketing Management: Analysis and Control (1977) (30)
Strategic Global Marketing: Lessons from the Japanese (1985) (28)
A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation (2016) (28)
Marketing management - analýza, plánování, realizace a kontrola (1992) (28)
Marketing : an introduction : an Asian perspective (2006) (27)
Building Global Biobrands: Taking Biotechnology to Market (2003) (27)
A Review of Nonprofit Marketing Texts@@@Cases in Public and Nonprofit Marketing@@@Readings in Public and Nonprofit Marketing@@@Marketing for Nonprofit Organizations@@@Cases and Readings in Nonprofit Marketing (1982) (27)
Strategic Marketing Management (2008) (26)
Toward an Explicit Model for Media Selection (1964) (26)
Confronting Capitalism: Real Solutions for a Troubled Economic System (2015) (26)
Principles of Marketing Swedish Edition (2011) (25)
Marketing management and strategy: A reader (1984) (25)
A three‐part plan for upgrading your marketing department for new challenges (2004) (24)
Principles of marketing 17th edition (2018) (24)
The Marketing of Social Causes: The First 10 Years (1980) (23)
Harvesting strategies for weak products (1978) (23)
Simulation in social and administrative science : overviews and case-examples (1972) (22)
Marketing’s Lost Frontier: The Poor (2016) (21)
Principles of marketing 10/E (2004) (21)
Turbo marketing through time compression. (1991) (21)
Customer Value Management (2017) (21)
Principles of Marketing: A Global Perspective (2008) (21)
A guide to gathering expert estimates The treatment of unscientific data (1970) (20)
Marketing: An Introduction, 6th Edition (Маркетинг: Введение) (2003) (20)
Ending Poverty: “What's Social Marketing Got to Do with It?” (2009) (19)
Manajemen Pemasaran Jilid 2 -11/E. = Marketing Management - 11/E. (2006) (19)
Branding in B2B Firms (2012) (19)
Corporate Models: Better Marketing Plans (1970) (19)
Design thinking, demarketing and behavioral economics: Forecasting interdisciplinary growth in social marketing (2011) (19)
Semiotics of Person and Nation Marketing (1987) (19)
Marketing Management An Asian Perspective, 7th ed. (2018) (18)
FLAWED PRODUCTS: CONSUMER RESPONSES AND MARKETER STRATEGIES (1985) (18)
THE FUTURE OF SPORTS MEDIA: (2007) (18)
Attracting Investors: A Marketing Approach to Finding Funds for Your Business (2004) (17)
Marketing Simulations: Review and Prospects (1970) (17)
Marketing management : analysis, planning, implementation, and control / Philip Kotler (1984) (17)
Australian marketing management (1980) (17)
The use of Mathematical Models in Marketing (1963) (17)
A framework for marketing management : integrated with PharmaSim (2009) (17)
Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions (2019) (16)
Humanistic Marketing: Beyond the Marketing Concept (1987) (15)
Why broadened marketing has enriched marketing (2018) (15)
Marketing and introduction (2017) (15)
The New Competition: What Theory Z Didn't Tell You About Marketing (1985) (15)
Principi di Marketing (2015) (15)
There's No Place Like our Place! The Marketing of Cities (1994) (15)
Reducing cigarette smoking: an opportunity for social marketing? (1980) (14)
H2H Marketing (2021) (14)
Mathematical models of individual buyer behavior. (1968) (14)
The gap between the vision for marketing and reality (2012) (14)
What Does it Mean for Pastors to Adopt a Market Orientation (1995) (13)
Principes van Marketing (2003) (13)
Principles of Marketing -14/E. (2012) (13)
Toward a broader concept of marketing's role in social order (1979) (13)
The Importance of China Marketing (2010) (13)
Strategic marketing for nonprofit organizations : cases and readings (1987) (12)
Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers (2016) (12)
Readings in marketing management (1967) (12)
The Potential Contributions of Marketing Thinking to Economic Development (1988) (11)
Princiles of Marketing. (2016) (11)
Democracy in Decline: Rebuilding its Future (2016) (11)
Building Strong Congregations: Attracting, Serving, and Developing Your Membership (2009) (11)
Cases and readings for marketing for nonprofit organizations (1983) (11)
The Future of the Computer in Marketing (1970) (10)
Principles of marketing, ed. 12 (2008) (10)
Reducing Energy use (2012) (10)
Holistic Marketing: A Broad, Integrated Perspective to Marketing Management (2015) (10)
Think ASEAN! Rethinking Marketing toward ASEAN Community 2015 (2006) (9)
Marketing management : analysis, planning and control / by Philip Kotler (1980) (9)
The marketing of parochial schooling modeled as an exchange process (1993) (9)
Extending the Marketing Dialog on Poverty (2017) (9)
Direccion De Marketing 12 Edicion (2006) (9)
The Competitive Marketing Simulator—A New Management Tool (1965) (9)
Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities (2014) (9)
Mapping the Future Marketplace (1997) (8)
Marketing and Management : An Asian Perspective (2006) (8)
Marketing 4.0 (2017) (8)
Manajemen Pemasaran : Marketing Management 9e Jilid 2 (2016) (8)
There's No Place Like Our Place! The Marketing of Cities, Regions, and Nations: The Futurist (1993) (8)
Principles of Marketing 5/E- (2018) (8)
Marketing-management : de essentie (2007) (8)
Is marketing ethics an oxymoron (2004) (8)
Welcome to Marketing 3.0 (2011) (8)
Marketing and Value Creation (2020) (8)
Marketing als Managementwissenschaft (1998) (7)
New Directions in Marketing: Business-to-business Strategies for the 1990s (1994) (7)
Principles of marketing / by Philip Kotler, Gary Armstrong (2004) (7)
Broadening the Concept of Marketing Still Further: The Megamarketing Concept (1987) (7)
Principles of marketing - 6/E. (2003) (7)
Axioms for Societal Marketing (1978) (7)
Study guide : Principles of marketing 13th edition Philip Kotler, Gary Armstrong (2010) (7)
Idea management. (1986) (7)
Marketing für Nonprofit-Organisationen (1978) (7)
Marketing: A Definition for Community Colleges. (1981) (6)
Social Media Marketing: A Practitioner Guide (2017) (6)
Rinkodaros Principai (Lithuanian Translation of Principles of Marketing: 3rd European Edition) (2003) (6)
Introducción al marketing 3e (2011) (6)
Marketing For Competitiveness Asia Yang Mendunia Pada Era Konsumen Digital (2017) (6)
FAQs on Marketing (2005) (6)
Die neue Dimension des Marketings (2010) (6)
Marketing per Manager: modelli e casi di successo made in Italy (2014) (6)
Teacher's manual, Marketing management : analysis, planning, and control (1976) (5)
EBOOK : Principles of Marketing, 16th Edition (2016) (5)
Globalization - Realities and Strategies (1990) (5)
Ethical Lapses of Marketers (2006) (5)
Diagnosing the Marketing Takeover (1965) (5)
What CEOs need to know and do about marketing (2006) (5)
Computer Simulation in the Analysis of New-Product Decisions (1968) (5)
The market for transformation (2019) (5)
Marketing per la Sanità. Logiche e strumenti (2010) (5)
A Marketing Approach to Energy Conservation (1979) (5)
Marketing for Competitiveness: Asia to the World into Digital Consumers: In the Age of Digital Consumers (2016) (5)
Asian Competitors (2018) (5)
FAQs on Marketing: Answered by the Guru of Marketing (2005) (5)
Market Your Way to Growth: 8 Ways to Win (2012) (5)
Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact (2016) (5)
Marketing Future Challenges (2009) (5)
Strategy and Strategic Management: A First Basic Understanding (2016) (4)
Managing Direct and Online Marketing (1997) (4)
Operations Research in Marketing (1967) (4)
Social Marketing and the Broadening of Marketing Movement (2006) (4)
A Critical Assessment of Marketing Theory and Practice (1979) (4)
Le marketing direct interactif: marketing du 21e siècle? (1997) (4)
Marketing según Kellogg (2002) (4)
Basics of Ingredient Branding (2010) (4)
Should Government Regulate Questionable Goods and Services? (2019) (3)
The Problem of Questionable Marketing Outputs (2014) (3)
Le plan marketing (1986) (3)
Reducing Water use (2012) (3)
A Sporting Chance at Branding (2006) (3)
The Convenience Store: Past Developments and Future Prospects (1988) (3)
Summary of Best Practices (2012) (3)
Principi di Marketing (Italian Translation of Principles of Marketing) (2003) (3)
On Ben Johnston ’ s Notation and the Performance Practice of Extended Just Intonation by (2018) (3)
Boards Should Tune in to Corporate Marketing Programs (1999) (3)
Understanding Marketing: Expert Solutions to Everyday Challenges (2010) (3)
Rethinking the chain (2009) (3)
Marketing jilid 1 (1990) (3)
Ending Global Stagnation: Linking the Fortunes of the Industrial and Developing Countries (1989) (2)
FAQs On Marketing : Answers and advice by the guru of marketing (2012) (2)
Protecting Water Quality (2012) (2)
Manajemen pemasaran : marketing management 9e (1997) (2)
It's Time to Cut Down on Advertising Waste (1973) (2)
Managing Biotechnology: From Science to Market in the Digital Age (2017) (2)
Marketing 3.0: Values-Driven Marketing (2007) (2)
The Current State of Marketing (2020) (2)
Computerized Media Selection: Some Notes on the State of the Art (1966) (2)
Rethinking Operative Marketing: The H2H Process (2020) (2)
Onetoone Emarketing Strategy Alignment: Five Internet Case Studies Onetoone Emarketing Strategy Alignment: Five Internet Case Studies Onetoone Emarketing Strategy Alignment: Five Internet Case Studies (2)
Customer-Centric Perspective: Connecting With The Digital Consumer (2017) (2)
Marketing for Hospitality and Tourism Global Edition, 7/E. (2018) (2)
Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power (2021) (2)
How to set the hospital's marketing report. (1986) (2)
H2H MARKETING: PUTTING TRUST AND BRAND IN STRATEGIC MANAGEMENT FOCUS (2021) (2)
H2H Management: Putting Trust and Brand in Focus (2020) (2)
American Politics and Social Marketing (2012) (2)
Marketing Places, Latin America (2006) (2)
Rethinking Marketing: Suatainable Market-ing Enterprise di Asia (2003) (2)
Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years (2016) (2)
Auditing the Marketing Function (1994) (2)
Evaluating Competitive Marketing Strategies Through Computer Simulation (1965) (2)
Managing Ingredient Brands and Measuring the Performance of InBrands (2010) (2)
Market Challenger Strategies (1980) (2)
Marketing jilid 1 / Philip Kotler; alih bahasa Herujati Purwoko (2009) (2)
Socially Responsible Business Practices: Changing How You Conduct Business to Achieve Social Outcomes (2012) (1)
Broadening the concept and applications of marketing (2012) (1)
Protecting Fish and Wildlife Habitats (2012) (1)
Principles of Marketing: Learning Guide (2000) (1)
Japanese Strategic Marketing: An Overview (1985) (1)
Competitiveness and Civic Character (1997) (1)
The New Paradigm: H2H Marketing (2020) (1)
The Marketing of Leadership: A Leader to Leader Guide (1999) (1)
Good Intentions Aren't Enough: Why Some Marketing and Corporate Social Initiatives Fail and Others Succeed (2012) (1)
Three Emphases@@@Marketing Management: Analysis, Planning, and Control (1967) (1)
Introduction: Essential Strategy Know-How and Nothing More (2016) (1)
Elements in a Theory of Growth Stock Valuation (1962) (1)
The Battle between Commercial Marketing and Social Marketing (2022) (1)
Guiding Customer Business Transformation (2016) (1)
The Market For Personal Growth Services (1978) (1)
Marketing: The Unappreciated Work Horse (2009) (1)
Marketing in the new economy (2012) (1)
Cause Promotion: Persuading Consumers to Join Your Company in a Good Cause (2012) (1)
Rápido y flexible (1999) (1)
A Perspective on the Use of Marketing Audits (1992) (1)
Detailed Examples of Successful Ingredient Brands (2010) (1)
A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order (1999) (1)
Meeting the new competition from Japan and the Far East (1986) (1)
Cause-Related Marketing: Making Contributions to Causes Based on Product Sales and Consumer Actions (2012) (1)
Distributed marketing networks: The fourth industrial revolution (2022) (1)
Book Review: Monte Carlo Methods (1966) (1)
Marketing Lateral: extracto del libro "Lateral marketing" (2004) (1)
Where Does Consumerism Stand Today? (2020) (1)
Thriving in The Age of Turbulence: Achieving Business Enterprise Sustainability (2009) (1)
Usefulness of Higher Math Just Dawning on Untrained Managers (1961) (1)
Book Review:Scanning the Business Environment. Francis Joseph Aguilar (1967) (1)
Nine Major Shifts in the New Economy (2001) (1)
Marketing to a New Consumer (1985) (1)
Marketing Strategy For Value Exploration (2017) (0)
Setting the Joint Transformation Agenda (2016) (0)
Marketing the Mission to the Consumers (2011) (0)
Marketing Value With Values (2017) (0)
Technological Choice in Underdeveloped Economies (1962) (0)
Kellogg on Marketing Ed. 2 (2010) (0)
Marketing Latin American and Caribbean Places (2006) (0)
Grow by Partnering with Government and NGOs (2012) (0)
Globalization and international marketing competition (2012) (0)
Grow by Building an Outstanding Reputation for Social Responsibility (2012) (0)
MARKETING MANAGEMENT IN THE SERVICE SECTOR: BUSINESS PHILOSOPHY, RANGE OF TOOLS AND MODERN TRENDS (2022) (0)
Community Volunteering: Employees Donating Their Time and Talents (2012) (0)
Concluding Thoughts and Recommendations (2012) (0)
PRODUCT-CENTRIC PERSPECTIVE: CONNECTIVITY IN PRODUCT DEVELOPMENT (2019) (0)
Reforming Foreign Policy Making—Who Should Make Foreign Policy? (2016) (0)
Creating the responsive organization. (1986) (0)
Soluciones para un marketing efectivo (2004) (0)
Marketing theory and orientations (2012) (0)
Rethinking marketing : suistainable marketing enterprise in Asia : text and cases (2005) (0)
Offense: Developing Social Initiative Programs (2012) (0)
Grow by Developing a Powerful Brand (2012) (0)
Comming Attractions (2008) (0)
Reforming Government Service—Are Government Employees Efficient and Conscious that they are ‘Public Servants’? (2016) (0)
Reforming the Federal–States Relationship—Are the States Too Independent? (2016) (0)
Corporate Social Marketing:Supporting Behavior Change Campaigns (2012) (0)
O marketing na economia de rede. Journal of Marketing (2008) (0)
The marketing consultant (2010) (0)
Marketing management and strategy =: Formerly Readings in marketing management : a reader (1980) (0)
Undertaking the Transformative Journey (2016) (0)
The Role of the Marketing Department in the Organization of the Future (1998) (0)
ACKNOWLEDGING, ASSESSING AND RECORDING GROUPED NON-TANGIBLE ASSETS IN THE BOOKS (2008) (0)
Marketing Management Graduate Course BUSN 7208 Fall 2013 Syllabus Instructor's Information (2013) (0)
Improving the role and practice of marketing (2012) (0)
Delivering Socio‐Cultural Transformation (2011) (0)
From Mass Marketing to Self-Marketing (1996) (0)
Offense: Choosing a Social Problem to Alleviate (2012) (0)
Striving for Environmental Sustainability (2011) (0)
Marketing, mercado y demanda: Compuesto por "Principios de Marketing" 12e de Philip Kotler y Gary Armstrong (2013) (0)
Kotler on Kotler : advertising versus public ralations (2006) (0)
Careers in marketing (1995) (0)
Marketing Management (16e édition) (2019) (0)
Introduction: Meeting the New Challenges (2009) (0)
Grow by Mergers, Acquisitions, Alliances, and Joint Ventures (2012) (0)
Perspectives of Successful InBranding (2010) (0)
The Marketing Consultant: Insights from World Experts (2004) (0)
Offense: Evaluating Efforts (2012) (0)
Frontiers of the marketing paradigm in the third millennium (2011) (0)
Creating Emerging Market Entrepreneurs (2011) (0)
Reforming Political Parties—Are the Parties Too Rigid? (2016) (0)
TheChaoticsModel: Managing Vulnerability and Opportunity (2009) (0)
Organizational orientation and capabilities (2016) (0)
Intel Inside – The Ingredient Branding Success Story (2010) (0)
Reforming the Executive Branch—Is the President Too Powerful? (2016) (0)
Driving Change with Strategic Customers (2016) (0)
Marketing's Drive to Maturity (1977) (0)
Finding Meaning in a Troubled World (2020) (0)
Being Strategy: From Positioning To Confirmation (2017) (0)
Leading with Vision and Statesmanship—What Will it Take to Restore Democracy? (2016) (0)
No Good Deed Goes Unpunished: Dealing with Cynics and Critics (2012) (0)
Implementation of InBranding Within a Company (2010) (0)
Arbeitsbuch zu Marketing-Management (1975) (0)
Why broadened marketing has enriched marketing (2018) (0)
Personal reflections on my book's role in Russian marketing (2008) (0)
High Visibility: The Value of Strong Personal Brands (2003) (0)
Offense: Selecting a Social Initiative to Support the Cause (2012) (0)
Reforming Congress—Why Does Congress Perform Poorly? (2016) (0)
Core Tactic: From Differentiation To Codification (2017) (0)
Success Stories of Ingredient Branding (2010) (0)
Value Indicator: From Brand To Character (2017) (0)
Enabling Internal Transformation (2016) (0)
Study guide, Principles of marketing (2009) (0)
Summary: It’s Your Turn! (2016) (0)
Corporate Philanthropy: Making a Direct Contribution to a Cause (2012) (0)
SOCIAL MARKETING: GENDER INFLUENCE ON ADOPTION OF HIV/AIDS PREVENTIVE MEASURES IN MAIDUGURI METROPOLIS (2013) (0)
Design thinking, behavioural economics and social marketing (2011) (0)
Creating and managing the product mix (2012) (0)
Management's Wrong Responses to Turbulence Now Become Dangerous (2009) (0)
Grow by Innovating New Products, Services, and Experiences (2012) (0)
Grow through Developing Committed Customers and Stakeholders (2012) (0)
Bookend: Bringing Business Skills to Social Change (1990) (0)
MARKETING VALUES FOR EXCELLENT EXECUTION (2019) (0)
Becoming a market-oriented company (1981) (0)
The Market for Personal Growth Services: Volume 5 (1978) (0)
Marketing the Vision to the Shareholders (2011) (0)
LUNCHEON ADDRESS: THE MARKETER AND ANTITRUST (2016) (0)
MARKETING FOR HOSPITALITY AND TOURISM EBOOK%0D (2020) (0)
New-Product Profit Evaluation Models (1976) (0)
Future Model for Marketing 3.0 (2011) (0)
Problems in marketing management (1984) (0)
Marketing the Values to the Employees (2011) (0)
Comprar Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System | Royal College of Paediatri | 9780787984960 | Wiley (2009) (0)
The Marketing Process (2003) (0)
Reforming the Federal Judiciary Process—Is the Judiciary Shaping Legislation? (2016) (0)
Seeing Threats as Opportunities (1999) (0)
DIRECT SELLING: A DISTRIBUTION CHANNEL GENERATING JOBS IN RUSSIA (2011) (0)
Designing Marketing Systems for Resilience (2009) (0)
Foreword and acknowledgment (2016) (0)
O papel do marketing no século 21 (2014) (0)
ASIA’S MULTINATIONAL COMPANIES: GLOBAL VALUE, REGIONAL STRATEGY, LOCAL TACTIC (2019) (0)
The social and ethical side of marketing (2012) (0)
A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations (2012) (0)
Emeritus Professor Michael James Thomas (1933-2010) (2011) (0)
MARKETING TACTICS FOR VALUE ENGAGEMENT (2019) (0)
Reforming Elections—Why are Citizens Not Voting? (2016) (0)
Success in Social Marketing (2022) (0)
Development of Marketing Theory. George Schwartz (1964) (0)
Quantitative Analysis in Marketing Research (1965) (0)
Dealing with the Major Unresolved Government Policy Issues (2016) (0)
Why Democracy ISN’T Working Well in America or Elsewhere—Why Having Elections ISN’T Enough (2016) (0)
Rethinking marketing (meninjau ulang pemasaran): sustainable market-ing enterprise di Asia (2004) (0)
The World Has Entered a New Economic Stage: From Normality to Turbulence (2009) (0)
Principles of Marketing: 2nd European Edition, Russian language edition (1999) (0)
Only the Sustainable Succeed: Lessons from Asian Survivors (2002) (0)
Six Social Initiatives for Doing Well by Doing Good (2012) (0)
MarkPlus Inc (2021) (0)
Marketing the Values to the Channel Partners (2011) (0)
Grow by Building Your Market Share (2012) (0)
Grow by International Expansion (2012) (0)

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