Philip Kotler
#9503 Overall Influence

Philip Kotler

American marketing author, consultant and professor

About

Why is this person notable and influential?

Philip Kotler is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University . He gave the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as “the link between society’s needs and its pattern of industrial response.”

Source: Wikipedia

Other Resources

Schools

What schools is this person affiliated with?
University of Chicago
University of Chicago

Private research university in Chicago, Illinois, United States

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Harvard University
Harvard University

Private research university in Cambridge, Massachusetts, United States

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Massachusetts Institute of Technology
Massachusetts Institute of Technology

Research university in Cambridge, Massachusetts, United States

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DePaul University
DePaul University

Private university in Chicago, Illinois

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Northwestern University
Northwestern University

Private research university with campuses in Evanston and Chicago, Illinois, United States

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Influence Rankings by Discipline

How’s this person influential?
#117 World Rank #85 USA Rank
Business
#803 World Rank #379 USA Rank
Economics