Pradeep K. Chintagunta

Pradeep K. Chintagunta's AcademicInfluence.com Rankings

Business

#788

World Rank

#865

Historical Rank

Marketing

#93

World Rank

#93

Historical Rank

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Business

Pradeep K. Chintagunta's Degrees

PhD Marketing University of Southern California

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Pradeep K. Chintagunta's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets (2010) (860)
The Effect of Banner Advertising on Internet Purchasing (2006) (465)
Venture Capitalists' Assessment of New Venture Survival (1999) (461)
Customer Value Assessment in Business Markets: A State-of-Practice Study (1992) (457)
On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models (1994) (415)
A Bayesian Model to Forecast New Product Performance in Domestic and International Markets (1999) (404)
Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households (1993) (381)
Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data (1991) (356)
How Does Assortment Affect Grocery Store Choice? (2009) (325)
Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market (2000) (316)
Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants (2004) (286)
Response Modeling with Nonrandom Marketing-Mix Variables (2004) (283)
Investigating Household State Dependence Effects across Categories (1999) (278)
Temporal Differences in the Role of Marketing Communication in New Product Categories (2005) (260)
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions (2004) (225)
Investigating Category Pricing Behavior at a Retail Chain (2002) (224)
A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data (1994) (223)
Tipping and Concentration in Markets with Indirect Network Effects (2008) (216)
Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior (2002) (214)
Quantifying Transaction Costs in Online/Offline Grocery Channel Choice (2009) (206)
Structural Modeling in Marketing: Review and Assessment (2004) (198)
A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice (1996) (196)
A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category (2003) (190)
Understanding Store-Brand Purchase Behavior Across Categories (2006) (185)
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics (2010) (183)
An empirical investigation of advertising strategies in a dynamic duopoly (1992) (180)
Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced? (2004) (173)
A Dynamic Model of Channel Member Strategies for Marketing Expenditures (1992) (168)
The Proportional Hazard Model for Purchase Timing (2003) (159)
Product line extensions and competitive market interactions: An empirical analysis (1998) (153)
Heterogeneous Logit Model Implications for Brand Positioning (1994) (152)
The role of self selection, usage uncertainty and learning in the demand for local telephone service (2007) (145)
Retailer Pricing and Competitive Effects (2009) (144)
Blogs, Advertising, and Local-Market Movie Box Office Performance (2013) (143)
Balancing Profitability and Customer Welfare in a Supermarket Chain (2003) (143)
Investigating Purchase Timing Behavior in Two Related Product Categories (1998) (142)
Inertia and Variety Seeking in a Model of Brand-Purchase Timing (1998) (141)
Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models (2005) (130)
Measuring Cross-Category Price Effects with Aggregate Store Data (2006) (128)
A Discrete–Continuous Model for Multicategory Purchase Behavior of Households (2007) (125)
Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis (2004) (124)
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry (2016) (123)
Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels (2008) (122)
Investigating Dynamic Multifirm Market Interactions in Price and Advertising (1999) (121)
Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data (1996) (120)
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service (2010) (114)
Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together? (1996) (111)
Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations (2004) (103)
Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data (2001) (102)
Personalization in Email Marketing: The Role of Noninformative Advertising Content (2018) (102)
Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing (2011) (99)
Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments (1992) (98)
Information, learning, and drug diffusion: The case of Cox-2 inhibitors (2008) (94)
A model of inertia and variety-seeking with marketing variables (1998) (93)
Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets (2006) (92)
Panel data analysis of household brand choices (2001) (86)
Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior (2009) (83)
Pricing strategies in a dynamic duopoly: a differential game model (1996) (82)
Strategic Pricing and Detailing Behavior in International Markets (2005) (78)
Advertising strategies in a franchise system (2009) (78)
Nonparametric Discrete Choice Models With Unobserved Heterogeneity (2010) (77)
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments (2015) (75)
The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets (2010) (71)
Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects (1993) (68)
Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry (2007) (66)
Response Modeling with Non-Random Marketing Mix Variables (2003) (64)
Investigating Consumer Purchase Behavior in Related Technology Product Categories (2010) (61)
Accounting for Primary and Secondary Demand Effects with Aggregate Data (2004) (61)
Structural Applications of the Discrete Choice Model (2002) (61)
Variety Seeking, Purchase Timing, and the Lightning Bolt Brand Choice Model (1999) (61)
Empirical Analysis of a Dynamic Duopoly Model of Competition (1995) (60)
Estimating a Stockkeeping-Unit-Level Brand Choice Model that Combines Household Panel Data and Store Data (2005) (58)
Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model (1996) (55)
Semiparametric Estimation of Brand Choice Behavior (2002) (55)
Complementarities and the Demand for Home Broadband Internet Services (2008) (52)
An Empirical Investigation of the "Dynamic McFadden" Model of Purchase Timing and Brand Choice: Implications for Market Structure (1998) (51)
Quantifying the Economic Value of Warranties in the U.S. Server Market (2009) (51)
Investigating retailer product category pricing from household scanner panel data (1995) (51)
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets (2011) (50)
Assessing the Effect of Marketing Investments in a Business Marketing Context (2011) (50)
Editorial - Marketing Science and Big Data (2016) (48)
Representing heterogeneity in consumer response models (1997) (48)
Do Household Scanner Panel Data Provide Representative Inferences from Brand Choices (1996) (46)
Modeling and Forecasting the Sales of Technology Products (2004) (46)
Time-Varying Competition (2005) (46)
Service Quality Variability and Termination Behavior (2014) (44)
New Drug Diffusion when Forward-Looking Physicians Learn from Patient Feedback and Detailing (2012) (44)
Marketing investment decisions in a dynamic duopoly: A model and empirical analysis (1994) (43)
Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants (1997) (42)
Endogeneity and simultaneity in competitive pricing and advertising: a logit demand analysis (2006) (41)
What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry (2014) (40)
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets (2007) (39)
Structural models of complementary choices (2014) (38)
The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data (2004) (38)
Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System (2016) (37)
A pre-diffusion growth model of intentions and purchase (2012) (35)
Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands (2006) (34)
Heterogeneity in nested logit models: An estimation approach and empirical results (1992) (32)
The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage (2007) (30)
Household heterogeneity and state dependence in a model of purchase strings: empirical results and managerial implications (1997) (29)
Market structure across stores: An application of a random coefficients logit model with store level data (2002) (26)
Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China (2021) (25)
Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly (1993) (25)
Impact of Competition on Product Decisions: Movie Choices of Exhibitors (2014) (25)
Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone (2011) (25)
Pharmaceutical Product Recalls: Category Effects and Competitor Response (2017) (24)
Price Reactions to Rivals' Local Channel Exits (2015) (23)
Search Duration (2018) (23)
Measuring the effects of new brand introduction on inter-brand strategic interaction (1999) (21)
A new multivariate count data model to study multi-category physician prescription behavior (2011) (20)
Investigating brand preferences across social groups and consumption contexts (2011) (20)
Search and Learning at a Daily Deals Website (2019) (20)
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia (2020) (19)
Personalization in Email Marketing: The Role of Non-Informative Advertising Content (2016) (18)
Food Purchases During the Great Recession (2015) (17)
Promotion Spillovers: Drug Detailing in Combination Therapy (2017) (17)
Measuring marketing-mix effects in the 32/64 bit video-game console market (2009) (16)
Roi Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions (2004) (15)
Effects of Targeted Promotions: Evidence from Field Experiments (2014) (15)
Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates (2005) (14)
The Effects of Banner Advertising on Consumer Inter-purchase Times and Expenditures in Digital Environments (2002) (13)
Editorial - Marketing Science: A Strategic Review (2013) (13)
Forecasting restaurant sales using self-selectivity models (1997) (12)
Hazard/Survival Models in Marketing (2006) (11)
Dynamic Standards Competition and Tipping: The Case of 32/64 Bit Video Game Consoles (2007) (11)
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry (2018) (11)
Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data (2003) (11)
Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types (2020) (11)
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors (2018) (10)
The Informative Versus Persuasive Role of Marketing Communication in New Product Categories: An Application to the Prescription Antihistamines Market (2003) (10)
It’s About Time: A Call for More Longitudinal Consumer Research Insights (2020) (10)
Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda (2021) (10)
Balancing profitability and customer welfare: an application to zone-pricing by a supermarket chain 1 (2002) (9)
Price Transparency and Retail Prices : Evidence from Fuel Price Signs in the Italian Motorway (2015) (9)
Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types (2020) (9)
Effects of Payment on User Engagement in Online Courses (2021) (8)
Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising (2018) (8)
Incentivized Peer Referrals for Tuberculosis Screening: Evidence from India (2018) (8)
Empirical implications of unobserved household heterogeneity for manufacturer and retailer pricing (1998) (8)
2 Assessing the Economic Value of Distribution Channels : An Application to the PC Industry (2005) (7)
Retail store formats, competition and shopper behavior: A Systematic review (2022) (7)
Pricing Under Network Effects (2009) (7)
Investigating the effects of a line extension or new brand introduction on market structure (1996) (7)
Marketing Models of Consumer Demand (2010) (6)
Marketing Science: A Strategic Review (2013) (6)
Marketing and Data Science: Together the Future is Ours (2016) (6)
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior (2018) (6)
Leveraging Patients' Social Networks to Overcome Tuberculosis Underdetection: A Field Experiment in India (2018) (6)
What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales (2019) (6)
Measuring Marketing-Mix Effects in the Video-Game Console Market (2007) (5)
A Two‐Period Repeated Game Advertising Investment Model for Oligopolistic Markets with an Application to the Beer Industry* (1995) (5)
Structural models of competition: a marketing strategy perspective (2004) (5)
Geography as branding: Descriptive evidence from Taobao (2020) (5)
Competitive Entry and Pricing Responses to Product Innovation (2003) (5)
Blogs, Advertising and Local-Market Movie Box-Office Performance (2013) (5)
PRODUCT LINE MANAGEMENT AS DYNAMIC, ATTRIBUTE-LEVEL COMPETITION (2001) (5)
Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway (2016) (5)
Satisfaction Spillovers Across Categories (2016) (5)
Call for Papers---Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science: Deadline: December 16, 2013 (2013) (4)
Banner Advertising as a Customer Retention Tool in Customer Relationship Management (2003) (4)
Recovering Sku-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates (2004) (4)
Privacy Regulations and Online Search Friction: Evidence from GDPR (2021) (4)
Product Recalls, Category Effects and Competitor Response (2015) (3)
Search Revisits (2020) (3)
Drinking Through Good Times and Bad: The Role of Consumer Differences (2021) (3)
A study of manufacturer-retailer marketing strategies: A differential game approach (1991) (3)
Investigating Consumer Adoption of Related Technology Products (2007) (3)
Estimation of Sequential Search Model (2019) (3)
Effect of Payment on User Engagement in MOOCs (2019) (2)
Income and Wealth Effects on Consumer Packaged Goods Purchases (2019) (2)
What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination (2019) (2)
Commercial Success Through Commercials? Advertising and Pay-TV Operators (2021) (2)
Investigating the Role of Local Market and Exhibitor Characteristics on Box-Office Performance (2008) (2)
Response Modeling with Nonrandom (2016) (2)
The Impact of Volunteer Marketers on Product Differentiation and Firm Growth: A Field Experiment with Ugandan Entrepreneurs (2020) (2)
Do Households' Budget Allocations Vary with Economic Factors? Evidence from Nielsen Data (2019) (1)
Price Transparency and Retail Prices (2014) (1)
Invited Commentary - "How Support for Black Lives Matter Impacts Consumer Responses on Social Media" (2022) (1)
Call for Papers—Special Issue of Management Science: Marketing Within the Enterprise and Beyond (2009) (1)
Book Review: Logit Modeling: Practical Applications (1993) (1)
Studying the Impact of Store Brand Entry: A Within Category Analysis (2000) (1)
Commercial Success through Commercials? Advertising and Satellite TV Operators (2020) (1)
Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions (2023) (1)
Structural models of complementary choices (2014) (1)
Brand Performance across Store Formats: Beyond Walmart's Low Prices (2015) (1)
Intra-Household Heterogeneity and Targeting (2015) (1)
An Empirical Test of Price Theories in the Market for Seasonal Goods (2015) (1)
Appendix : Beyond the endogeneity bias : the e ff ect of unmeasured brand characteristics on household-level brand choice models (2004) (1)
Comparative Messaging, Learning and Forgetting: Evidence from Pharmaceutical Drug Detailing (2020) (1)
Pricing under network e ff ects (0)
Investigating brand preferences across social groups and consumption contexts (2012) (0)
Editors’ note (2016) (0)
Structural models in marketing: Methods and Applications in Marketing Management, Public Policy, and Litigation Support (2018) (0)
Do Women Pay More Than Men for Indirect Auto Financing? (2022) (0)
Pain Driving to the Pump: The Effect of Consumer Search Costs on Gasoline Prices (2014) (0)
Call for Papers---Special Issue of Management Science: Marketing Within the Enterprise and Beyond: Submission deadline: February 26, 2010 (2009) (0)
Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories” (2021) (0)
Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone (2015) (0)
Introduction to the special issue on new econometric models in marketing (2009) (0)
An Exploratory Analysis of Auto Aftermarket Sales (2008) (0)
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets (2021) (0)
A pre-diffusion growth model of intentions and purchase (2011) (0)
Online Word of Mouth and the Performance of New Products (2022) (0)
From Free to Paid: Monetizing a Non-advertising-based App (2021) (0)
The Second Runner-up, 2008 Fisher IMS & AMA SERVSIG Dissertation Proposal Competition (2008) (0)
Simulated Maximum Likelihood Estimation of the Sequential Search Model (2023) (0)
Journal of Business to Business Marketing Part II: Titles and Abstracts–Chronological (2003) (0)
Breaking the Glass Ceiling: Empowering Female Entrepreneurs through Female Mentors (2023) (0)
Learning-by-Doing and Preference Discovery in Video Game Play (2019) (0)
Estimating Sequential Search Models using MPEC (2015) (0)
Government policy, strategic consumer behavior, and spillovers to retailers: The case of demonetization in India (2021) (0)
Structural Models in Marketing: Consumer Demand and Search (2017) (0)
Strategic Consumer Behavior in Response to Government Policy (2021) (0)
Product Attributes, Cross Elasticities and Dynamic Market Structure in a Category with Many Products (2022) (0)
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales (2021) (0)
Geography as branding: Descriptive evidence from Taobao (2021) (0)
Disruption on the Streets: A Case Study on the Impact of Uber’s Entry on the Taxi Business (2022) (0)
Do Consumer Tax Credits for Electric Vehicles Work? Implications for Product Substitution and Carbon Emission (2021) (0)
Replication and Adaptation of Incentivized Peer Outreach: From Tuberculosis in India to COVID-19 in Zambia (2022) (0)
Selling Smokes or Smoking Sales: Investigating the Consequences of Ending Tobacco Sales (2018) (0)
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts (2022) (0)
Measuring Seller Response to Buyer-initiated Disintermediation: Evidence from a Field Experiment on a Service Platform (2023) (0)
Price Advertising and Retail Competition: Evidence from Fuel Price Signs in the Italian Motorway (2013) (0)
Introduction to the Special Issue on Marketing Within the Enterprise and Beyond (2011) (0)
Editors’ note (2016) (0)
Brand Performance at Walmart versus Supermarkets – The Role of Marketing Mix and Consumer Format Loyalty (2017) (0)
Patient Learning and Advertising in the Diffusion of Cox-2 Inhibitors ∗ (2006) (0)
Time Varying Competition (2004) (0)
Review, Referral, and Repurchase: Field Experiment Evidence on the Impact of Monetary Incentives and Encouragement (2022) (0)
Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior (2007) (0)

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What Schools Are Affiliated With Pradeep K. Chintagunta?

Pradeep K. Chintagunta is affiliated with the following schools:

University of Chicago
Cornell University