Rajendra Srivastava
#38,881
Most Influential Person Now
Indian academic
Rajendra Srivastava's AcademicInfluence.com Rankings
Rajendra Srivastavabusiness Degrees
Business
#198
World Rank
#218
Historical Rank
Marketing
#43
World Rank
#43
Historical Rank
Management
#182
World Rank
#194
Historical Rank
Accounting
#211
World Rank
#231
Historical Rank
Download Badge
Business
Rajendra Srivastava's Degrees
- Bachelors Mechanical Engineering IIT Kanpur
Why Is Rajendra Srivastava Influential?
(Suggest an Edit or Addition)According to Wikipedia, Rajendra K. Srivastava is Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business. He has been a tenured professor and an academic administrator and has worked in the United States, Singapore, and India. He has been listed in the Forbes's Tycoons of Tomorrow 2018. He is also a member of the board of directors of Happiest Minds, a publicly listed company in India.
Rajendra Srivastava's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998) (2776)
- Market-Based Assets and Shareholder Value: A Framework for Analysis (1998) (2352)
- Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999) (1158)
- The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001) (1083)
- Measuring Marketing Productivity: Current Knowledge and Future Directions (2004) (1059)
- Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue (1994) (591)
- S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019) (529)
- Brand equity : a perspective on its meaning and measurement (1991) (490)
- Determination of Adopter Categories by Using Innovation Diffusion Models (1990) (459)
- Customer-Oriented Approaches to Identifying Product-Markets (1979) (432)
- Linking Brand Equity to Customer Equity (2006) (376)
- Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value (2009) (317)
- Applying Latent Trait Analysis in the Evaluation of Prospects For Cross-Selling of Financial Services (1991) (259)
- Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? (2008) (224)
- Linking Customer Assets to Financial Performance (2002) (209)
- The Integrated Networks Model: Explaining Resource Allocations in Network Markets (2003) (207)
- A Customer-oriented Approach for Determining Market Structures (1984) (203)
- Factors influencing the likelihood of customer defection: The role of consumer knowledge (2003) (195)
- An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava (1994) (176)
- Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets (1997) (167)
- Linking e-business and operating processes: The role of knowledge management (2001) (156)
- Marketing Strategy and Wall Street: Nailing down Marketing's Impact (2009) (145)
- Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use (1981) (145)
- Determinants of Bilateral Trade Flows (1986) (132)
- Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption (1997) (127)
- Predicting Choice Shares under Conditions of Brand Interdependence (1984) (89)
- Managing Intraorganizational Diffusion of Technological Innovations (1998) (76)
- Metrics for Linking Marketing to Financial Performance (2005) (75)
- Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics (2015) (68)
- Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach (1993) (65)
- An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences (1986) (60)
- A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers (1985) (59)
- Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry☆ (1995) (59)
- The connected customer - the changing nature of consumer and business markets (2010) (57)
- Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows (1997) (56)
- Product recalls and the moderating role of brand commitment (2014) (53)
- A simultaneous model for innovative product categorysales diffusion and competitive dynamics (1999) (53)
- Part IV: How Do Reputations Affect Corporate Performance?: Has the Influence of Financial Performance on Reputation Measures Been Overstated? (1997) (51)
- An Exploratory Study of the Influences of Usage Situation on Perceptions of Product-Markets (1978) (46)
- Explaining Context Effects on Choice Using a Model of Comparative Judgment (2000) (46)
- From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions (2020) (43)
- What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice? (2015) (43)
- Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour (1999) (42)
- Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets (2016) (41)
- Consumer Decision Making in a Multi-Generational Choice Set Context (2001) (41)
- A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations (2002) (40)
- Sources of Miscomprehension in Television Advertising (1984) (39)
- Market-based Assets and Capabilities, Business Processes, and Financial Performance (2004) (31)
- Managing brand performance: Aligning positioning, execution and experience (2010) (30)
- Do More Risk‐Averse Investors Have Lower Net Worth and Income? (1993) (28)
- An exploratory study of portfolio objectives and asset holdings (1992) (28)
- Impact of Component Supplier Branding on Profitability (2014) (27)
- Usage - Situational Influences on Perceptions of Product Markets: Response Homogeneity and Its Implications For Consumer Research (1980) (27)
- Usage-Situational Influences on Perceptions of Product-Markets: N theoretical and Empirical Issues (1981) (26)
- New perspectives on business model innovations in emerging markets (2019) (25)
- Incorporating choice dynamics in models of consumer behavior (1990) (25)
- Perceptions of Unfair Marketing Practices: Consumerism Implications (1978) (25)
- Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms (2010) (22)
- Discrete Multivariate Analysis Books: A Review@@@Discrete Multivariate Analysis: Theory and Practice@@@The Analysis of Cross-Classified Categorical Data@@@The Information in Contingency Tables@@@Analyzing Qualitative/Categorical Data@@@The Analysis of Cross-Classifications@@@The Analysis of Cross-Ta (1980) (20)
- Managing retailer-supplier partnerships with EDI: Evaluation and implementation (1997) (19)
- The nature of individual investors' heterogeneous expectations (1984) (19)
- Store Manager–Store Performance Relationship: A Research Note (2019) (16)
- Multidimensionality of Locus of Control for Common Stock Investors (1982) (13)
- A Model to Explain Shareholder Returns: Marketing Implications (2000) (12)
- Brand Response To Environmental Turbulence:A Framework And Propositions For Resistance, Recovery And Reinvention (2021) (11)
- Attitude Change or Attitude Formation? An Unanswered Question (1978) (11)
- Prevalence, Pattern and Predictors of Mental Health Morbidity Following an Intermediate Disaster in an Urban Slum in Delhi : A Modified Cohort Study (2004) (11)
- Moving the stakeholder journey forward (2022) (8)
- Committed Costs vs. Uncertainty in New Product Development (1993) (7)
- Correction to: S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2018) (7)
- Modeling cross-price effects on inter-category dynamics: The case of three computing platforms (2007) (7)
- A Geographical Analysis of the Innovativeness of States (1988) (7)
- Chinese Success with FDI: Lessons for India (2008) (6)
- The determinants of investment in collectibles: A probit analysis (1982) (6)
- Market-Based Capabilities and Financial Performance (2013) (6)
- Information costs and portfolio selection (1984) (5)
- Are Financial Analysts “Good Marketers”? Implications for Marketing and Investor Relations (2012) (4)
- The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations (2022) (3)
- ShareAn Empirical Examination of Alternative Models For Predicting Consumer Utilization of Two Credit Card Systems (1979) (3)
- Consumer involvement and engagement: From involvement’s elaboration likelihood to engagement’s investment propensity. (2022) (3)
- Uncertainty in infrastructure management (1993) (2)
- China's Third World Foreign Policy China and Non-Alignment by Dev Singh Karki, Soprt Publishing House, New Delhi, 1980, pp. 93 (1981) (2)
- An initial and repeat purchase legit model for multi-generation technological product markets (1999) (2)
- Administrative Problems in Educational Planning (1964) (1)
- Portrayal of Women in Indian English Print Advertising - a Longitudinal Study of Advertising in Femina Magazine Over the Last 50 Years (2011) (1)
- The Future of Branding (2016) (1)
- Value Creation and Value Appropriation (2022) (1)
- Leveraging market-based assets to de-risk the firm's operations (2014) (1)
- A Model of U.S. Automobile Demand (1984) (1)
- Building and Leveraging Market-Based Assetsto Drive Marketplace Performance and Value (2006) (1)
- Analysis of the Characteristics of Individual Investors in Real Estate Securities and Income-Producing Property (1984) (1)
- Situational influences on competitive market structure : implications for marketing planning (1979) (1)
- Incorporating choice dynamics in models of consumer behavior (1991) (1)
- The impact of marketing on financial performance (2004) (0)
- China's Nuclear Threat and India's Defence in the 70s : Five Scenarios (1970) (0)
- The Demand and Supply of Administrative Personnel: A Manpower Preview of 1975 (1966) (0)
- Facilitating sales processes in industrial markets : managing intra-organizational diffusion of innovations (1996) (0)
- Retailing and Branding in Emerging Markets (2014) (0)
- Book Reviews (1965) (0)
- Analytic approaches to product and marketing planning : the second conference : proceedings of conference (1982) (0)
- Evaluating the impact of supplier engagement on supplier selection in chemical industry (0)
- West Asia: The Lebanese Crisis—1958: A Documentary Study. Ed. by M. S. Agwani. Asia Publishing House, Bombay. 1965. 407p. Rs. 25.00 (1967) (0)
- Correction to: S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2018) (0)
- Simultaneous estimation of market diffusion and competition for new products (1996) (0)
- Attribute Overlap in the Modeling of Customer Product Portfolios (1980) (0)
- Book Reviews (1964) (0)
- Asia: Eshkol of Israel: The man and the nation By Terence Prittic. Museum Press, London. 1969. xix, 368 p. £2 (1970) (0)
- Advances in Rigless Well Abandonment: Pathfinder to Enormous Economic Advantage (2017) (0)
- Singapore’s growth story: Leadership and innovation (2014) (0)
- Book Reviews (1977) (0)
- International Affairs: Deterrence, Arms Control and Disarmament. By J. David Singer. University of Ohio Press, Ohio. 1962. 279p. $5.50 (1967) (0)
- International Relations: The Ecological Perspective in Human Affairs: With Special Reference to International Politics By Harold and Margaret Sprout. Princeton University Press, Princeton. 1965.xi, 236p. $ 5.50 (1969) (0)
- Product recalls and the moderating role of brand commitment (2013) (0)
- Book Reviews (1965) (0)
- NTUC Income’s orange force: Powering forward to innovative paths of customer excellence (2012) (0)
- Book Review: The Elements of Graphing Data (1987) (0)
- Competitive markets : structure and behavior (2016) (0)
- Brand platform as strategic investments: Leveraging customer connections to manage profitability, growth, and risk (2010) (0)
- Understanding the Market Performance Outcomes of Component Supplier Brand Strength (2010) (0)
- Book Review: Discrete Multivariate Analysis Books: A Review (1980) (0)
- Oral History Interview with Rajendra Srivastava: Growing SMU (2015) (0)
- Asia: Abu Dhabi: Birth of an Oil Shaikhdom By Major Clarence Mann. Khayats, Beirut. 1964. 153p. 35s (1966) (0)
- Innovation: Does Asia need Newton or Edison? (2019) (0)
- Ecommerce Disrupted: Is Social Ecommerce the Future of Online Shopping? (2022) (0)
- Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics (2015) (0)
- Consider uncertainty and implementation in evaluating market information systems : working paper (1994) (0)
- What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice? (2015) (0)
- India: The Jana Sangh: A biography of an Indian political party By Craig Baxter. University of Pennsylvania Press, Philadelphia. 1969. x, 352 p. $12.50. (1971) (0)
- Mia by Tanishq: Jewellery to entice the working woman in India (2015) (0)
- Uncertainty as a Management Evaluation Tool for Infrastructure Projects (1997) (0)
- S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016) (0)
- Institutional Knowledge at Singapore Management University Determinants of Bilateral Trade Flows (2014) (0)
This paper list is powered by the following services:
Other Resources About Rajendra Srivastava
What Schools Are Affiliated With Rajendra Srivastava?
Rajendra Srivastava is affiliated with the following schools:
