Ralf Wagner
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German university professor
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Ralf Wagnercomputer-science Degrees
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Artificial Intelligence
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Computer Science
Why Is Ralf Wagner Influential?
(Suggest an Edit or Addition)According to Wikipedia, Ralf Wagner is a German university professor for administration in the field of business science at the University of Kassel. Since 2006 he has been the chair of the SVI Endowed Chair for International Direct Marketing there.
Ralf Wagner's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Design Thinking: A Fruitful Concept for IT Development? (2011) (146)
- Putting sustainable supply chain management into base of the pyramid research (2015) (99)
- Green supply chain management in food retailing: survey-based evidence in Croatia (2018) (91)
- Entrepreneurial ecosystems: a systematic review (2018) (72)
- Contemporary marketing practices in Russia (2005) (58)
- An internet‐based approach to environmental scanning in marketing planning (2005) (52)
- Big Data Analytics and Firm Performance: A Systematic Review (2019) (49)
- The Internet of Things – Chance and challenge in industrial business relationships (2017) (47)
- Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions (2018) (43)
- Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory (2022) (33)
- Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures (2010) (31)
- The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study (2011) (28)
- Cultural Adaption of Hypermedia: A Contemporary State of the Art of Industrial Practice and Improvements by Multi-Trees (2012) (25)
- Intimacy of the Russian upper middle class with luxury fashion (2016) (23)
- The Impact of Missing Values on PLS Model Fitting (2010) (23)
- A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis (2019) (23)
- Solid waste management: The disposal behavior of poor people living in Gaza Strip refugee camps (2020) (21)
- How Digitalization Changes the Internationalization of Entrepreneurial Firms: Theoretical Considerations and Empirical Evidence (2013) (19)
- Detecting, Assessing and Monitoring Relevant Topics in Virtual Information Environments (2009) (17)
- The Number of Clusters in Market Segmentation (2005) (17)
- Luxury brands do not glitter equally for everyone (2018) (14)
- Identifying patterns of customer response to price endings (2006) (13)
- Leveraging learning with gamification: An experimental case study with bank managers (2021) (13)
- A review of inter-firm relationship quality in supply chains (2020) (12)
- A Review of Brand Love: Conceptual Considerations and Their Relevance for Business (2016) (11)
- Evaluating supply chain constructs in the base of the pyramid environment (2020) (10)
- Reviewing interfirm relationship quality from a supply chain management perspective (2020) (10)
- Mining Promising Qualification Patterns (2005) (10)
- The bidirectionality of buying behavior and risk perception: an exploratory study (2021) (9)
- Urban and Rural Sustainability: Divergent Concepts and Their Consequences for Marketing (2021) (9)
- Online Shopping Therapy: If You Want to Be Happy, Shop around (2021) (9)
- Personal and organizational level relationships in relational exchanges in supply chains – a bottom-up model (2020) (8)
- Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles (2019) (8)
- Robust Preference Measurement A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis (2005) (7)
- The Quality of Prior Information Structure in Business Planning - An Experiment in Environmental Scanning (2004) (7)
- An Extensive Glance at Luxury Research Domain 2000–2014: A Bibliometric Analysis—Extended Abstract (2017) (7)
- Virtual Reality Experience of Mega Sports Events: A Technology Acceptance Study (2022) (6)
- India’s new-found love for wine tourism: a decanter of expectations and change (2020) (6)
- Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies (2018) (6)
- Good Odd Prices and Better Odd Prices: An Empirical Investigation (2002) (6)
- How Indian home-grown businesses outsmart the MNCs (2019) (6)
- From managing customers to joint venturing with customers: co-creating service value in the digital age (2021) (5)
- Autonomous Environmental Scanning on the World Wide Web (2006) (5)
- Back in time to move forward: An empirical study on luxury fashion vintage drivers (2018) (4)
- Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication (2006) (4)
- Challenges in Solid Waste Management: Insights Into the Disposal Behavior of Suburban Consumers in Guatemala City (2021) (4)
- Identifying Patterns of Consumer Response to Price Endings (2004) (4)
- Extended Reality in Marketing - A Multiple Case Study on Internet of Things Platforms (2022) (4)
- Shared experiences and awareness from learning in a student multicultural environment: Measuring skills’ development in intercultural intensive programs (2018) (3)
- When marketing discourages consumption: demarketing of single-use plastics for city tourism in Ottawa, Canada (2022) (3)
- Intra-brand image confusion: effects of assortment width on brand image perception (2021) (3)
- Customizing Multimedia with Multi-Trees (2009) (3)
- Exploring the Interaction Structure of Weblogs (2008) (3)
- Antecedents of daily disposal routines in the Gaza Strip refugee camps (2021) (3)
- Linking Entrepreneurial Orientation to Firm Performance in a Post-Socialist Market Context: the Case of Hungary (2016) (3)
- Online Analytical Processing (OLAP) (2001) (3)
- Multimedia for Direct Marketing (2009) (3)
- “Feeling the waste” evidence from consumers’ living in Gaza Strip camps (2020) (3)
- Patterns of Associations in Finite Sets of Items (2006) (3)
- Measurement Equivalence in Cross Cultural Research: the Case of Formative Measurement Models (2005) (2)
- Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks (2009) (2)
- Cultural Impacts on the Spread of Mobile Commerce: An International Comparison (2009) (2)
- Mobile Direct Marketing (2009) (2)
- Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaining (2010) (2)
- BACK IN TIME TO MOVE FORWARD AN EMPIRICAL STUDY ON LUXURY FASHION VINTAGE DRIVERS (2017) (2)
- Advancing reputation measurement: evolving toward improved quantitative assessments (2019) (2)
- Classifying Contemporary Marketing Practices (2007) (1)
- Indian wine tourism: new landscape of international spillovers (2022) (1)
- Scanning Multimedia Business Environments (2008) (1)
- Marketing in Transition Economies: Lessons Learned from Russia (2004) (1)
- Internet business models: A contemporary reference framework (2013) (1)
- Targeting Key Influentials for Direct Marketing Activities in Social Networks : Methodical Progress and an Application (2010) (1)
- Marketing Research Using Multimedia Technologies (2008) (1)
- Negotiation Power and the Impact of Gender Differences (2021) (1)
- Sustainable value in the fashion industry: A case study of value construction/destruction using digital twins (2022) (1)
- Intuitive and Deliberative Decision-Making in Negotiations (2021) (1)
- Mining Consumption and Nutrition Patterns for Marketing Communication (2005) (1)
- Patterns of Marketing Practices in Transition Economies (2004) (1)
- Department of International Direct Marketing Faculty of economics Supervisor: Prof. Dr. Ralf Wagner Exposé Green purchase behavior in luxury fragrance market and determinants of purchase decision-making process (2020) (0)
- Classification in Marketing Science (2009) (0)
- Report for Politicians (2017) (0)
- Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning Behavior (2007) (0)
- The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior - An Empirical Study of Managerial Information Seeking and Processing Activities (2009) (0)
- Gaining ‘Consumer Insights’ from Influential Actors in Weblog Networks (2010) (0)
- Efficacy of supply chain relationships – differences in performance appraisals between buyers and suppliers (2023) (0)
- When Does Brand Love Imply Brand Hate? How Opposite Brand Love Affects Consumers’ Attitudes Towards Rival Brands (2017) (0)
- Konkurrenzforschung (Competitive Intelligence) (2001) (0)
- Luxury brands do not glitter equally for everyone (2017) (0)
- Investment Decisions with Endogeneity: A Dirichlet Tree Analysis (2021) (0)
- Between Involvement and Profit: Value (Un-)Captured by a Born-Social Start-Up (2023) (0)
- Data Warehouse (DW) (2001) (0)
- THE PATH TOWARDS SLOW FASHION: STUDY AFFILIATED WITH EMPOWERMENT AND MATERIALISM (2021) (0)
- The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new Facebook currency (2023) (0)
- Erratum to “Lichen 3. Outer Layers” [Algal Research 56 (2021) 102332] (2021) (0)
- Output 5 ― Evaluation-Tool (2017) (0)
- Some Have Other Crisis Concerns: Antecedents of Anxiety while Grocery Shopping (2022) (0)
- A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis (2018) (0)
- Challenging the linearity assumption of intra-brand image confusion (2022) (0)
- Enhancing Target Group Selection Using Belief Functions (2009) (0)
- Countering Negotiation Power Asymmetries with the Adjusted Winner Algorithm? (2011) (0)
- CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY (2022) (0)
- Countering Negotiation Power Asymmetries by Using the Adjusted Winner Algorithm (2023) (0)
- Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level (1999) (0)
- Reviewing interfirm relationship quality from a supply chain management perspective (2020) (0)
- References and appendix of "A review of inter-firm relationship quality in supply chains" (2020) (0)
- Report for Chambers of Commerce and Start-up Centres (2017) (0)
- Special Session: Evolution of the Luxury Industry in a Digital World (2017) (0)
- Event Detection in Environmental Scanning (2009) (0)
- The Impact of Hotel Website Content on the Online Customer Experience (2021) (0)
- Are Odd Prices Meaningful Price Thresholds? An Investigation by Generalised Cross Validation (2003) (0)
- B-TO-B RELATIONSHIPS AND CO-CREATION OF VALUE IN THE DIGITAL AGE—QUO VADIS? (2018) (0)
- Brands and Branding in the Non-Profit Sector - Theoretical Overview and Discussion (2015) (0)
- Digital solutions for bespoke apparel achieving mass customization in as service business models (2023) (0)
- Identity and Image Dynamics - Managing Social Exclusion in Profitable Way (2015) (0)
- The Dark Side of Competitive Intelligence: Technocrats at Work (2007) (0)
- RESEARCH PROTOCOL Replication of the Research Seminar in Negotiation Management (2010) (0)
- Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter (2009) (0)
- Data Mining (DM) (2001) (0)
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Ralf Wagner is affiliated with the following schools: