Robert Allen Peterson

Robert Allen Peterson's AcademicInfluence.com Rankings

Psychology

#2147

World Rank

#2509

Historical Rank

Psychometrics

World Rank

#11

Historical Rank

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Psychology

Robert Allen Peterson's Degrees

PhD Psychology Stanford University
Masters Psychology Stanford University
Bachelors Psychology University of California, Berkeley

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Robert Allen Peterson's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

A Meta-analysis of Cronbach's Coefficient Alpha (1994) (2710)
Exploring the implications of the internet for consumer marketing (1997) (1562)
On the Use of College Students in Social Science Research: Insights from a Second‐Order Meta‐analysis (2001) (1229)
ANTECEDENTS AND CONSEQUENCES OF SALESPERSON JOB SATISFACTION: META ANALYSIS AND ASSESSMENT OF CAUSAL EFFECTS (1993) (1219)
On the use of beta coefficients in meta-analysis. (2005) (994)
A Meta-Analysis of Country-of-Origin Effects (1995) (981)
First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992) (970)
Models for innovation diffusion (1985) (804)
Exploring the implications of m-commerce for markets and marketing (2002) (748)
The Effect of Effort on Sales Performance and Job Satisfaction (1994) (728)
Measuring customer satisfaction: Fact and artifact (1992) (709)
On the relationship between coefficient alpha and composite reliability. (2013) (692)
Structural Equation Modeling in Marketing: Some Practical Reminders (2008) (585)
Constructing Effective Questionnaires (1999) (531)
Consumer information search behavior and the internet (2003) (486)
Relationship marketing and the consumer (1995) (442)
Convenience samples of college students and research reproducibility (2014) (410)
A Meta-Analysis of Variance Accounted for and Factor Loadings in Exploratory Factor Analysis (2000) (394)
Customer Base Analysis: An Industrial Purchase Process Application (1994) (357)
Concerns of college students regarding business ethics (1984) (357)
Innovation Diffusion in a Dynamic Potential Adopter Population (1978) (308)
A Meta-analysis of Online Trust Relationships in E-commerce (2017) (301)
Mental accounting and categorization (1992) (243)
Empirical Research in International Marketing: 1976–1982 (1984) (207)
Ethical Attitudes of Future Business Leaders (2006) (189)
Perceived Causes of Small Business Failures: A Research Note (1983) (146)
The Female Role in Advertisements: Some Experimental Evidence (1977) (145)
On the Interpretation of Canonical Analysis (1972) (143)
A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments (1985) (131)
Concerns of college students regarding business ethics: A replication (1991) (130)
Antecedents and consequences of salesperson job satisfaction: Meta-analysis and assessment of (1993) (125)
Retailing in the 21st century: reflections and prologue to research (2002) (111)
The concept of the "Big Middle" (2005) (108)
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance (2010) (106)
A Critical Evaluation of the Randomized Response Method (1991) (103)
The Price-Perceived Quality Relationship: Experimental Evidence (1970) (98)
Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects (1993) (97)
Integrating time and space in technological substitution models (1979) (94)
Electronic Marketing and the Consumer (1997) (92)
The cheating culture: A global societal phenomenon (2009) (84)
A Set of Basic Interest Scales for the Strong Vocational Interest Blank for Men. (1968) (84)
An experimental investigation of mail-survey responses (1975) (82)
Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality (2010) (80)
Some Limits on the Potency of Word-Of-Mouth Information (1989) (79)
What Is Direct Selling?—Definition, Perspectives, and Research Agenda (2013) (78)
Strategic Marketing Problems: Cases and Comments (1978) (70)
The Role of Affect in Consumer Behavior: Emerging Theories and Applications (1986) (69)
Interjudge Agreement and the Maximum Value of Kappa (1989) (65)
The Public's Definition of Small Business (1986) (61)
A Cross-National Investigation of Price and Brand as Determinants of Perceived Product Quality (1976) (61)
Technology and Business-to-Consumer Selling: Contemplating Research and Practice (2010) (59)
First-purchase diffusion models of new-product acceptance (1979) (57)
PRACTICAL SIGNIFICANCE AND PARTITIONING VARIANCE IN DISCRIMINANT ANALYSIS (1976) (54)
Trademark dilution and the practice of marketing (1999) (54)
The female role in advertisements: Some experimental evidence. (1977) (48)
Type IV error in marketing research: The investigation of ANOVA interactions (1996) (45)
Multilevel (network) marketing: An objective view (2011) (45)
Reflections on the Use of Instructional Technologies in Marketing Education (2002) (44)
A Note on Optimal Adopter Category Determination (1973) (43)
Personalization, respondent anonymity, and response distortion in mail surveys (1977) (42)
Business students’ attitudes toward unethical behavior: A multi-country comparison (2009) (41)
Small Business Management Assistance: Needs and Sources (1984) (38)
Purchase deadline as a moderator of the effects of price uncertainty on search duration (2011) (36)
On the Ethicality of Internal Consumption in Multilevel Marketing (2007) (35)
An Exploratory Investigation of Voice Characteristics and Selling Effectiveness (2013) (34)
A new product growth model with a dynamic market potential (1979) (32)
Spread of Marketing Innovations in a Service Industry (1972) (30)
Digital Disruption: The Transdisciplinary Future of Marketing Education (2019) (28)
When Things Go Wrong: Account Strategy Following a Corporate Crisis Event (2012) (26)
Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs (2020) (26)
Calvin's Doctrine of the Atonement (1983) (23)
A Meta-Analysis of the Reliability of Free and For-Pay Big Five Scales (2016) (23)
Self-efficacy and personal selling: review and examination with an emphasis on sales performance (2020) (23)
Trade Area Analysis Using Trend Surface Mapping (1974) (22)
Personality and Performance-Satisfaction of Industrial Salesmen (1971) (22)
Hispanic Ethnicity and Media Behavior (2008) (18)
Consumer Perceptions As a Function of Product Color, Price and Nutrition Labeling (1977) (18)
The Concept and Marketing Implications of Hispanicness (2009) (17)
Response construction in consumer behavior research (2005) (17)
Erratum to Innovation Diffusion in a Dynamic Potential Adopter Population (1982) (16)
A Quantitative Analysis of Rating-scale Response Variability (1997) (16)
The future of U.S. retailing : an agenda for the 21st century (1992) (15)
Ruminations about making a theoretical contribution (2011) (15)
A Cross-National Comparison of Extreme Response Style Measures (2014) (14)
Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing (2020) (14)
Perspectives on strategic marketing management (1980) (14)
Asking the Age Question: A Research Note (1984) (13)
The Effect of Shelf Space upon Sales of Branded Products: An Appraisal (1973) (13)
Extensions and Refinements (1985) (13)
Causal attributions of product failure: An exploratory investigation (1976) (13)
Attitudes of Newspaper Business Editors and General Public toward Capitalism (1984) (12)
Ruminations on Theory and Research Scholarship in Marketing (2005) (11)
TEACHING EFFECTIVENESS IN THE DECISION SCIENCES: THE USE OF STUDENT EVALUATIONS (1978) (11)
Keeping the Marketing Curriculum Current in an Era of Digital Disruption (2019) (11)
Household income data reports in mail surveys (1980) (11)
The effective use of marketing research consultants (1980) (8)
On the economic and social benefits of direct selling (2019) (8)
Innovation Diffusion: Models and Applications (1985) (8)
Husband-wife report disagreement A cross-national investigation (1988) (7)
Market segmentation: Product usage patterns and psychographic configurations (1973) (7)
On the impactfulness of theory and review articles (2012) (7)
Market structuring by sequential cluster analysis (1974) (7)
A Meta-Analytic Investigation of the Relationship Between Scale-Item Length, Label Format, and Reliability (2016) (6)
Recent Marketing Research Texts: A Comparative Review@@@Marketing Research@@@The Practice of Marketing Research@@@Exploring Marketing Research (1983) (6)
On the significance of statistically insignificant results in consumer behavior experiments (2018) (6)
Risky Shift in Marketing Decision Making: A Nonconfirmation (1971) (5)
The public's attitude toward capitalism: 1980–1989 (1991) (5)
Scientific progress in marketing (2013) (5)
On the public's perception of capitalism (1986) (5)
Book Review: An Information Processing Theory of Consumer Choice (1979) (5)
Some Experimental Evidence (2016) (5)
The AMS Review (2011) (4)
A meta-analysis of construct reliability indices and measurement model fit metrics (2020) (4)
Effects of Nationality, Gender, (2010) (4)
Language, thought, and consumer research (2007) (4)
Self-efficacy beliefs and direct selling sales performance (2020) (4)
MEASURING BUSINESS RELATED ETHICALITY GLOBALLY: CULTURAL EMIC OR ETIC? (2013) (4)
Two Views of Hell: A Biblical & Theological Dialogue (2000) (4)
Interest Patterns and Product Preferences: An Exploratory Analysis (1969) (3)
Salvation Accomplished by the Son: The Work of Christ (2011) (3)
Marketing is … a body of knowledge (2002) (3)
Fallacies in the Annihilationism Debate: A Critique of Robert Peterson and Other Traditionalist Scholarship/fallacies in the Annihilationism Debate? a Response to Glenn Peoples (2007) (3)
Book Review: Review of Marketing-1978 (1978) (3)
The Founding Fathers of Advertising Research (1977) (2)
The AMS review: year 2 (2012) (2)
Modern American Capitalism: Understanding Public Attitudes and Perceptions (1990) (2)
Vocational Interest Patterns of Male and Female Medical Students Over a Four-Year Period. (1972) (2)
Self-perceived Performance of Female-owned Firms and Male-owned Firms: Insights from Black and Mexican-American Entrepreneurs (2019) (2)
Perceptions of Media Bias toward Business (1982) (2)
SVIB interests and product preferences (1969) (2)
Ratings of salespersons by male customers: 1971. (1972) (1)
On the myth of reported precision in public opinion polls (2018) (1)
An Exploratory Investigation of Mediating Factors in Retail Store Image Responses (1981) (1)
A multivariate analysis of psychographic variables. (1972) (1)
A TRADITIONALIST RESPONSE TO JOHN STOTT'S ARGUMENTS FOR ANNIHILATIONISM (2010) (1)
EFFECTS OF SUB-UNITS WITHIN A RESEARCH SOURCE ON MAIL SURVEY RESPONSE. (1984) (1)
Trends in consumer behavior research (1977) (1)
The Vocational Interests of Marketing Professionals. (1972) (1)
Information seeking on competitors and perception of competition by food store managers (1974) (1)
Capitalism and business: Public perceptions (1989) (1)
Industry Experience: Starr Produce Co (2000) (1)
A Quantitative Analysis of Rating-scale Response (1997) (1)
Basil Atkinson: A Key Figure for Twentieth-Century Evangelical Annihilationism (1997) (1)
Book Review: The Jmr Book Review Section in Transition (1976) (1)
A Comparison of Two Approaches to the Analysis of Personality Differences. (1971) (1)
A Tale of Two Revolutions (2013) (1)
Education in Colonial America | The Freeman (2011) (1)
Book Review: Marketing in a Regulated Environment (1979) (1)
Effects of Ordinal Position: Tripartite Analysis (1972) (1)
Book Review: Marketing Channels (1977) (0)
Interview with Robert A. Peterson (1998) (0)
EFFECTS OF SCALING ON THE CORRELATION COEFFICIENT: ISSUES AND OUTLOOKS. (1982) (0)
Special Session on Research Opportunities in Direct Selling: An Abstract (2019) (0)
On the impactfulness of theory and review articles (2012) (0)
Changing the Guard (1977) (0)
Book Review: New Additions to the Reference Library (1977) (0)
Adoption and the Goods of Birth (2015) (0)
Book Review: Surveying Attitude Structures: A Discussion of Principles and Procedures (1976) (0)
Exploring Self-Efficacy with an Emphasis on Direct Selling (2019) (0)
Heterogeneity in the US gig economy with a focus on gender (2022) (0)
How to Reach and Sell Smarter Consumers (1977) (0)
Book reviews — Short notices (1980) (0)
Book Review (1979) (0)
Texas Business Review, December 1996 (1996) (0)
Investigating QIncome RefusalsQ in a Telephone Survey By Means of Logit Analysis (1981) (0)
The Fundamental Diffusion Model (1985) (0)
Oz: Argumentum Absurdum? [6] (multiple letters) (2003) (0)
THE DARK SIDE OF ETERNITY : HELL AS ETERNAL CONSCIOUS PUNISHMENT by (2015) (0)
Book Review: Financial Dimensions of Marketing Management (1978) (0)
The First Mover Advantage (1993) (0)
POST-COMPLETION MAIL SURVEY INCENTIVES AND DATA QUALITY : AN EMPIRICAL INVESTIGATION (2002) (0)
Mr. Strawson's treatment of the mind-body problem: an essay in grammatico-logical criticism (1970) (0)
Book Review (1981) (0)
Book Reviews (1977) (0)
Student workbook to accompany marketing research (1982) (0)
Predicting Turnover of Direct Sellers (2018) (0)
Public Opinion Regarding Economic Education in the Classroom (1985) (0)
… New Books in Review (1976) (0)
Flexible Diffusion Models (1985) (0)
Direct Selling Under Scrutiny: Assessing Analytic Direct Selling Models (2020) (0)
Identifying predictors of new product acceptability for selected grocery products (1970) (0)
On the significance of statistically insignificant results in consumer behavior experiments (2017) (0)
Special Session: An Abstract on “Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disasters Crisis Need and Beyond” (2018) (0)
A Meta-Analytic Study of Nomological Relationships Involving Work Performance and Job Attitudes (1994) (0)
Brand Names and Labeling Games (1978) (0)
Special issue on selections from the international research seminar on marketing communications and consumer behavior (1996) (0)
Book Review: Product Management: Strategy and Organization (1978) (0)
The Rise of Free Agency:: Is it Inevitable? (2003) (0)
Socioeconomic Development Plans and Individual Satisfaction in Libya (2019) (0)
Book Review: Strategic Planning and Policy (1979) (0)
Book Review: Economics of Space and Time: The Measure-Theoretic Foundations of Social Science (1978) (0)
Status and Outlook (1985) (0)
Book Review (1979) (0)
Reviews of books (1976) (0)
G2G Marketing from Crisis to Resolution: Marketing for when the Government must Target the Government: An Abstract (2018) (0)
Book Review: Innovation and New Product Marketing (1978) (0)
When Things Go Wrong: Account Strategy Following a Corporate Crisis Event (2012) (0)
Understanding Entrepreneurial Marketing through Customer Orientation of Hispanic and Black Business Owners (2020) (0)

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What Schools Are Affiliated With Robert Allen Peterson?

Robert Allen Peterson is affiliated with the following schools:

University of Texas at Austin

Robert Allen Peterson's Academic­Influence.com Rankings