Robert Lusch

Q: What Schools Are Affiliated With Robert Lusch

Robert Lusch is affiliated with the following schools: Texas Christian University, University of Arizona, University of Wisconsin–Madison, University of Oklahoma, Arizona State University

Robert Lusch's AcademicInfluence.com Rankings

Robert Lusch

Business

#62

World Rank

#72

Historical Rank

#41

USA Rank

Marketing

#14

World Rank

#14

Historical Rank

#10

USA Rank

business Degrees

Download Badge

Business

Why Is Robert Lusch Influential?

(Suggest an Edit or Addition)

According to Wikipedia, Dr. Robert Frank Lusch was an American business professor and Professor of Marketing at the University of Arizona business school. Early life and education Lusch was born in Grosse Point, Michigan, in 1949. As an adolescent Lusch moved with his mother, father, and two sisters to Tucson, Arizona. Lusch often claimed he "grew up in Arizona"; he graduated from Tucson High School and attended the University of Arizona where he received a bachelor's degree and an MBA. In 1975 he received his Ph.D. in Business Administration from the University of Wisconsin-Madison.

(See a Problem?)

Robert Lusch's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Evolving to a New Dominant Logic for Marketing (2004) (13338)
Service-dominant logic: continuing the evolution (2008) (6480)
Institutions and axioms: an extension and update of service-dominant logic (2016) (2197)
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006) (1739)
Service-dominant logic: reactions, reflections and refinements (2006) (1711)
Competing through service: Insights from service-dominant logic (2007) (1710)
Service Innovation: A Service-Dominant Logic Perspective (2015) (1402)
It's all B2B…and beyond: Toward a systems perspective of the market (2011) (1316)
The Four Service Marketing Myths (2004) (1086)
Interdependency, Contracting, and Relational Behavior in Marketing Channels (1996) (1077)
Service, value networks and learning (2010) (988)
From goods to service(s): Divergences and convergences of logics (2008) (971)
Service-dominant logic 2025 (2017) (803)
Interdependency, Contracting, and Relational Behavior in Marketing Channels: (1996) (670)
Service-Dominant Logic: Premises, Perspectives, Possibilities (2014) (625)
Toward a conceptual foundation for service science: Contributions from service-dominant logic (2008) (573)
Power and relationship commitment: their impact on marketing channel member performance (1995) (571)
Service-Dominant Logic: What It Is, What It Is Not, What It Might Be (2014) (508)
Social Media Analytics and Intelligence (2010) (481)
Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice (2006) (479)
Sources of Power: Their Impact on Intrachannel Conflict (1976) (460)
Why “service”? (2008) (383)
Service Systems (2015) (375)
The Complexity of Context: A Service Ecosystems Approach for International Marketing (2013) (369)
Capabilities that enhance outcomes of an episodic supply chain collaboration (2011) (279)
A Modified Model of Power in the Marketing Channel (1982) (277)
Toward a Service (Eco)Systems Perspective on Value Creation (2012) (267)
REFRAMING SUPPLY CHAIN MANAGEMENT: A SERVICE‐DOMINANT LOGIC PERSPECTIVE (2011) (236)
AN ANALYSIS OF SUPPLY CHAIN COLLABORATIONS AND THEIR EFFECT ON PERFORMANCE OUTCOMES (2009) (235)
Transitioning from service management to service-dominant logic: Observations and recommendations (2010) (215)
A Stakeholder-Unifying, Cocreation Philosophy for Marketing (2011) (202)
MAXIMIZING THE HUMAN CAPITAL EQUATION IN LOGISTICS: EDUCATION, EXPERIENCE, AND SKILLS (2004) (200)
From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship (2010) (199)
The Evolving Marketing Concept, Competitive Intensity and Organizational Performance: (1987) (198)
Marketing's Evolving Identity: Defining Our Future (2007) (192)
Systems, networks, and ecosystems in service research (2016) (188)
Fostering a trans-disciplinary perspectives of service ecosystems (2016) (185)
Taking a Leadership Role in Global Marketing Management (2006) (179)
An Exploration of Networks in Value Cocreation: A Service-Ecosystems View (2012) (177)
Service‐dominant logic: a necessary step (2011) (174)
Balancing the intellectual capital books: intangible liabilities (1999) (173)
A general framework for explaining internal vs. external exchange (1992) (166)
Elevating marketing: marketing is dead! Long live marketing! (2013) (162)
Personal Differences, Job Tension, Job Outcomes, and Store Performance: A Study of Retail Store Managers (1990) (162)
The roles played by interorganizational contracts and justice in marketing channel relationships (2006) (158)
The Role of Professionalism in Determining Job Satisfaction in Professional Services (2001) (150)
The value of a metaphor: Organizations and ecosystems (2012) (145)
Inversions of service-dominant logic (2014) (143)
Advancing Service Science with Service-Dominant Logic (2010) (137)
A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage (2014) (131)
Service-Dominant Logic as a Foundation for a General Theory (2014) (130)
Social Marketing: Its Ethical Dimensions (1979) (129)
Understanding Resource Management: How to Deploy Your People, Products, and Processes for Maximum Productivity (1994) (128)
Service-dominant logic (2010) (124)
Getting Marketers to Invest in Firm-Specific Capital (2007) (119)
The Service-Dominant Mindset (2008) (115)
Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann (2008) (114)
Too much theory, not enough understanding (2009) (110)
Conflict and satisfaction in an industrial channel of distribution (1991) (107)
Patronage behavior and retail management (1983) (105)
Franchisee Satisfaction: Causes and Consequences (1976) (105)
Management controls, role stress, and retail store manager performance (1991) (99)
Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (2012) (97)
Personal differences, job tension, job outcomes, and store performance: A study of retail store managers. (1990) (95)
Business-to-Business Buying: Challenges and Opportunities (2015) (94)
A service perspective. Key managerial insights from service-dominant (S-D) logic (2016) (91)
ROSEPEKICECIVECI versus CCV: The Resource-Operant, Skills-Exchanging, Performance-Experiencing, Knowledge-Informed, Competence-Enacting, Co-producer–Involved, Value-Emerging, Customer-Interactive View of Marketing versus the Concept of Customer Value: “I Can Get It for You Wholesale” Morris B. Holbr (2014) (87)
Expanding the nature and scope of due diligence (1995) (85)
The role of symbols in value cocreation (2014) (82)
Evolving to a new service-dominant logic for health care (2016) (81)
Advancing Service Science with Service- Dominant Logic Clarifications and Conceptual Development (2010) (80)
The Nature and Understanding of Value: A Service-Dominant Logic Perspective (2012) (77)
Consumer Acquisition Patterns for Durable Goods (1979) (75)
Outcome effect, controllability and performance evaluation of managers: some field evidence from multi-outlet businesses (2000) (75)
The SAGE Handbook of Service-Dominant Logic (2018) (72)
A Service Perspective for Human Capital Resources: A Critical Base for Strategy Implementation (2017) (69)
A service-dominant logic for marketing (2009) (63)
Author ' s personal copy It ' s all B 2 B ... and beyond : Toward a systems perspective of the market (2011) (61)
Service-dominant logic — a guiding framework for inbound marketing (2009) (57)
Macroenvironmental forces, marketing strategy and business performance: A futures research approach (1989) (57)
Historical Perspectives on Service-Dominant Logic (2014) (57)
The critical role of trust in obtaining retailer support for a supplier's strategic organizational change (2003) (57)
Validating the retail store image concept (1981) (55)
Protecting the core competencies of a company: Intangible asset security (1997) (54)
The evolving marketing concept, competitive intensity and organizational performance (1987) (54)
A systematic assessment of potential international strategic alliance partners (1995) (48)
Ethical Marketing: Perceptions of Economic Goods and Social Problems (1981) (48)
Theoretical Models of the Antecedents and Consequences of Organizational, Workgroup, and Professional Esprit De Corps (2005) (47)
Consumer Acquisition Priorities for Home Appliances: A Replication and Re-evaluation (1983) (47)
The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier (2010) (45)
The future of marketing strategy (1976) (44)
A preliminary test of Hunt's General Theory of Competition: using artificial adaptive agents to study complex and ill-defined environments (2005) (44)
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation (2010) (43)
User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth (2010) (41)
Leadership style profiles of retail managers: personal, organizational and managerial characteristics (2002) (41)
Protecting relational assets: a pre and post field study of a horizontal business combination (2011) (40)
The Small and Long View (2006) (38)
Employees as customers: The role of social controls and employee socialization in developing patronage (1996) (37)
Service-Dominant Logic: Frontmatter (2014) (37)
Big Data Analytics: Perspective Shifting from Transactions to Ecosystems (2013) (37)
Consumer behavior in accumulating household financial assets (1982) (36)
The supply chain management of shopper marketing as viewed through a service ecosystem lens (2014) (35)
Similarities between conflict and cooperation in the marketing channel (1982) (35)
Co-producers and Co-participants in the Satisfaction Process: Mutually Satisfying Consumption (2014) (34)
Signs and Practices as Resources in IT-Related Service Innovation (2014) (33)
Evolving service for a complex, resilient, and sustainable world (2012) (33)
Agent-Based Modeling of Ambidextrous Organizations: Virtualizing Competitive Strategy (2007) (33)
The Long Macro View (2017) (31)
Quick response retail technology: integration and performance measurement (1990) (30)
Estimation of a Department Store Production Function (1979) (29)
Management of retail enterprises (1982) (28)
The nature of power in a marketing channel (1985) (27)
A Hierarchical Model of Values, Leadership, Job Satisfaction and Commitment (2002) (27)
The forum on markets and marketing (FMM) (2012) (25)
A Marketing Mix for the 21st Century (1996) (25)
Beyond Traditional Due Diligence for Mergers an Acquisitions in the 21st Century (1998) (23)
Intrachannel Conflict and Use of Power: A Reply (1978) (23)
Marketing: Concepts and strategies (1992) (23)
Stepping aside and moving on: a rejoinder to a rejoinder (2011) (22)
Marketing's Responsibility for the Value of the Enterprise (2010) (21)
A Service Science Perspective on Higher Education Linking Service Productivity Theory and Higher Education Reform (2012) (20)
A Service logic for Service Science (2008) (20)
An Overview of Service-Dominant Logic (2018) (20)
Customers as Co-producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency Kartik Kalaignanam and Rajan Varadarajan (2014) (19)
Redefining the market: A treatise on exchange and shared understanding (2018) (19)
Ethical guidelines for business and social marketing (1978) (19)
The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas” (1980) (17)
Converting knowledge into value: Gaining insights from service dominant logic and neuroeconomics (2014) (16)
Stakeholder Analyses of Firm-Related Web Forums: Applications in Stock Return Prediction (2015) (16)
Political Risk and the Evolution of the Control of Foreign Business: Equity, Earnings and the Marketing Mix (1988) (15)
Marketing: Concepts and strategies (2nd edition) (1994) (14)
Sales margin and margin capitalization rates: linking marketing activities to shareholder value (2011) (14)
Contemporary Issues in Marketing Channels (1979) (14)
Determinants of Retail Store Performance: A Partial Examination of Selected Elements of Retailer Conduct (2015) (14)
“Relationship” in Transition: An Introduction to the Special Issue on Relationship and Service-Dominant Logic (2010) (13)
Durable Accumulation: an Examination of Priority Patterns (1978) (13)
Recent Retailing Texts: A Comparative Review (1979) (13)
Functional Integration in Marketing Channels (1992) (13)
Environmental Uncertainty Regarding Inventory Ordering (1984) (12)
An Examination of the Influence of Procedural Justice on Long-Term Orientation in Wholesaler-Supplier Relationships (2000) (12)
An Identification-Based Model of Supplier-Retailer Communication (2008) (11)
ROI3: the building blocks for successful global organizations in the 21st century (1998) (11)
Service-Dominant Logic Foundations of E-Novation (2011) (11)
Marketing channels : domestic and international perspectives (1982) (10)
Drawing on service-dominant logic to expand the frontier of physical distribution and logistics management (2014) (10)
Employee Welfare Measures in Public and Private Sectors : A Comparative Analysis (2016) (10)
ENVIRONMENT AND STRATEGY IN 1995: A SURVEY OF HIGH‐LEVEL EXECUTIVES (1986) (10)
Multiplex retailers versus wholesalers (1998) (10)
Creating a Successful Career: Guidelines and Suggestions for Recent Doctorates in Marketing (1982) (10)
Consumers’ Evaluative Reference Scales and Social Judgment Theory (2005) (10)
How Integrated Marketing Communication’s “Touchpoints” Can Operationalize the Service-Dominant Logic Tom Duncan and Sandra Moriarty (2014) (9)
Informal and formal care for the elderly: decision determinants and their implications. (1997) (9)
Factor invariance of nonwork activities. (1980) (8)
Marketing in 1985: A View from the Ivory Tower (1977) (8)
Political Risk: A Structural Analysis (1987) (8)
The flexible executive mindset: how top management should look at tomorrow’s markets (1997) (8)
REFRAMING SUPPLY CHAIN MANAGEMENT : A SERVICE-DOMINANT (2011) (7)
Logistical and Promotional Services and Wholesaler‐Broker Satisfaction (1983) (7)
Integration of Economic Geography and Social Psychological Models of Patronage Behavior (1981) (7)
Service-Dominant Logic and Performance-Based Contracting: A Systems Thinking Perspective (2018) (7)
An empirical examination of the dimensionality of power in a channel of distribution (1977) (7)
Gaining Competitive Advantage with Service-Dominant Logic (2012) (7)
Global perspectives on service (2013) (7)
Toward a new paradigm for marketing: the evolutionary exchange paradigm (1992) (7)
Advertising, Competition, and Public Policy (1977) (6)
Service-Dominant Logic: Toward Reframing Business for Enhanced E-Novation (2011) (6)
Alderson, Sessions and the 1950s Manager (2006) (6)
Evolving to a Service-Dominant Logic for Health (2015) (5)
Entropy and the prediction of consumer behavior (1988) (5)
Environmental determinants of U.S. foreign direct investment in developed and developing countries: A structural analysis (1991) (4)
Social Media Analytics and Intelligence INTRODUCTION (2010) (4)
Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal (2020) (4)
A Unified Market Segmentation Method for Generating Pareto Optimal Solutions Sets (2006) (4)
Book Review: A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000) (4)
The Declining Rate of Return on Capital in US Retailing (1981) (4)
Commentary-Lessons from Nature: Enhancing the Adaptable Potential of Service Ecosystems (2016) (4)
Higher Education Administration in a Dynamic System (2009) (4)
The Emergence of Innovation as a Social Process: Theoretical Exploration and Implications for Entrepreneurship and Innovation (2018) (4)
Introduction to Retailing -7/E. (2014) (3)
Creating Long-Term Marketing Health (2000) (3)
From the Editor (1998) (3)
From the Editor (1997) (3)
Barriers to marketing becoming what it might be: Individual vs. Community costs (1992) (3)
Service-Dominant Logic: The service-dominant mindset (2014) (3)
Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening (2020) (3)
The business environment of 1985 (1976) (3)
From the Editor (1999) (2)
Retail patronage theory : 1981 workshop proceedings (1981) (2)
A Service Perspective of Marketing, Operations, and Value Creation (2010) (2)
Going beyond the Product: Defining, Designing, and Delivering Customer Solutions Mohanbir Sawhney (2014) (2)
1985 AMA educator's proceedings (1985) (2)
Knowledge service engineering: A service-dominant logic perspective (2016) (2)
Book Review: A Review of The Marketing Edge: Making Strategies Work (1986) (2)
Perceptions of Future Competitive Structure: An Empirical Assessment of Porter's Framework (1992) (2)
Sources of Power: Their Impact on (2016) (2)
It’s all actor-to-actor (A2A) (2013) (2)
Service-Dominant Logic: Collaboration (2014) (1)
Book Review: The Strategy and Tactics of Pricing (1988) (1)
From the Editor (1999) (1)
Entrepreneurship and Creative Destruction (2020) (1)
Service-Dominant Logic: Service ecosystems (2014) (1)
Futures Research: A New Perspective for Corporate Planning (1977) (1)
ANTITRUST LEGISLATION: A TIME FOR REFLECTION, REVIEW, AND REVISION (1995) (1)
Service-Dominant Logic: Reflection and dialogue (2014) (1)
An Evolutionary Based Theory Of Attitudes: New Insights Into Marketplace Behavior (2011) (1)
Book Review: Productivity in the Distribution Trades (1987) (1)
Rethinking the roles of marketing and operations: A service-ecosystems view (2014) (1)
Cases in retailing (1995) (0)
Book Review: Retailing (1978) (0)
The Embodiment of Repair: Consumer Experiences of Material Singularity and Practice Disruption (2018) (0)
Making organisations work : Trevor Owen, Martinus Nijhoff Social Sciences Division, London, 1978, 159 pages. Hardcover: $24.00 (1981) (0)
Method and device for message communication (1994) (0)
Network system and adapter (1994) (0)
Business-to-Business Buying: Challenges and Opportunities (2015) (0)
Redefining the market (2018) (0)
Book Review: Managing in the Service Economy (1988) (0)
Book Review: Marketing Government and Social Services (1987) (0)
The Business Environment of 1995 as Seen by Wisconsin Business Executives (1986) (0)
Book Review: Diagnostic Marketing: Finding and Fixing Critical Problems (1987) (0)
Innovative techniques for improved testability (1990) (0)
Book Review: The Birth of a Consumer Society: The Commercialization of Eighteenth-Century England (1985) (0)
Social Marketing : Its Ethical Dimensions Gene (2018) (0)
Casebook to accompany retailing (1999) (0)
Techniques for improved testability in the IBM ES/9370 system (1989) (0)
A Frame of Reference for Managing Working Capital in Retailing (1978) (0)
Institutions and axioms: an extension and update of service-dominant logic (2015) (0)
Service-Dominant Logic: Axioms and foundational premises (2014) (0)
Book Review: A Review of Legal Aspects of Marketing Strategy: Antitrust and Consumer Protection Issues (1986) (0)
Towards an Institutional Account of the Market: Extending the Law of Exchange (2017) (0)
Book Review: Advertising, Competition, and Public Policy (1977) (0)
Service-Dominant Logic: Service as a guiding framework (2014) (0)
Problem Solving: A Logical and Creative Approach : Harvey J. Brightman, Business Publishing Division, College of Business Administration, Georgia State University, Atlanta, Georgia, 1981, 256 pages, $18.95 in the U.S. and Canada ($26.53 elsewhere) (1983) (0)
1985 AMA Educators' proceedings . Marketing communications : theory and research (1985) (0)
Book Review: A Review of Advertising the American Dream: Making Way for Modernity, 1920–1940 (1986) (0)
Consumer Manipulation: Are Marketers Building a Monster? (2015) (0)
INNOVATIVE TECHNIQUES FOR MpRovgD TESTABILITY (1990) (0)
The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education (2022) (0)
Book Review: Selected Publications of the United States Department of Agriculture (1985) (0)
Special issue ofJournal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue” (2006) (0)
Open Innovation: An S-D Logic Perspective (2018) (0)
Book Review (1987) (0)
Book Review: A Review of Resource Management: An Alternative View of the Management Process (1985) (0)
Book Review (1979) (0)
Book Review (1985) (0)
Service-Dominant Logic: The nature, scope, and integration of resources (2014) (0)
Ambiguity, Ambivalence and Fragility in Human-Object Relationships (2017) (0)
Conclusions and considerations (2013) (0)
Elevating marketing: marketing is dead! Long live marketing! (2013) (0)
EXPRESS: A Theory of Product-Form Strategy: When to Market Know-how, Components, or Systems? (2022) (0)
Service-Dominant Logic: Roots and heritage (2014) (0)

This paper list is powered by the following services:

Other Resources About Robert Lusch

What Schools Are Affiliated With Robert Lusch?

Robert Lusch is affiliated with the following schools: