According to Wikipedia,
Rock Robert Scully was one of the managers of the rock band the Grateful Dead from 1965 to 1985. Living in Haight-Ashbury as a graduate student prior to the Summer of Love, Scully first saw the Grateful Dead play at one of Ken Kesey's Acid Tests, and signed on as the band's manager almost immediately. He started to book the band at local venues, like the Fillmore Auditorium and the Avalon Ballroom, where other bands such as Jefferson Airplane, Big Brother and the Holding Company, and Quicksilver Messenger Service got their start. Within a few years, the Dead became more successful, and Scully helped negotiate their initial contract with Warner Bros. Records. He also got them booked into larger concerts and was one of the principal organizers of the Altamont Free Concert.
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