Roger Blackwell

Q: What Schools Are Affiliated With Roger Blackwell

Roger Blackwell is affiliated with the following schools: Northwestern University , Ohio State University, University of Washington

Roger Blackwell's AcademicInfluence.com Rankings

Roger Blackwell

Business

#81

World Rank

#93

Historical Rank

Marketing

#15

World Rank

#15

Historical Rank

business Degrees

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Business

Roger Blackwell's Degrees

PhD Marketing Northwestern University
Masters Marketing Northwestern University

Why Is Roger Blackwell Influential?

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According to Wikipedia, Roger Blackwell is an American marketing expert and public speaker. He was described in The New York Times as one of America's top speakers on business and marketing, along with Daniel Burrus and Tom Peters. He has served on the board of directors for multiple companies, most prominently Max & Erma's Restaurant, Inc., Abercrombie & Fitch, and Worthington Foods. Blackwell was a long-time marketing professor at Ohio State University, and has also taught at Stanford University, Cape Town University in South Africa, and Guelph University in Canada. Prior to his retirement, Sales and Marketing Executives International named him Outstanding Marketing Professor in America. He is known for his model of the consumer decision-making process.

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Roger Blackwell's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Word-of-mouth Communication by the Innovator (1969) (400)
Performance and Readability: A Comparison of Annual Reports of Profitable and Unprofitable Corporations (1993) (307)
Perceived Risk in Mail-Order and Retail Store Buying (1970) (285)
Current Problems in Consumer Behavior Research (1970) (99)
Consumer behaviour : an Asia Pacific approach (2006) (73)
The Current Status of Consumer Behavior Research: Developments During the 1968-1972 Period (1972) (57)
Teaching transparencies, Consumer behavior,eighth edition, James F. Engel, Roger D. Blackwell, Paul W. Miniard (1995) (55)
Personality measures and market segmentation: Evidence favors interaction view (1969) (53)
From mind to market : reinventing the retail supply chain (1997) (45)
Global Marketing: Perspectives and Cases (1993) (31)
Do Values Share Universal Content and Structure? A South African Test (1994) (26)
Winning the Global Advertising Race (1991) (22)
Consumer Satisfactions From Leisure Time Pursuits (1975) (19)
The Preparation of Future Marketing Managers (1981) (18)
Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here (2001) (14)
From Mind to Market (1997) (11)
Contemporary cases in consumer behavior (1977) (11)
Brands that rock : what business leaders can learn from the world of rock and roll (2004) (10)
Clothing Decisions: a Decision Process Analysis of Focused Group Interviews (1978) (9)
Research in consumer behavior (1970) (9)
Markets For Leisure Time (1975) (8)
Consumer Behavior@@@Consumer Behavior: Implications for Marketing Strategy@@@Consumer Behavior: Concepts and Applications@@@Consumer Behavior and the Practice of Marketing@@@Consumer Behavior: Basic Findings and Management Implications (1981) (7)
Performance and Readability: A Response to Jones' Comment (1994) (7)
Profiling bankamericard (visa) and master charge holders (1978) (7)
An Approach to Strategic Situation Analysis: Using Models as Analytical Tools (2014) (6)
Consumer Decisions to Reduce Or Stop Using Products and Services: Preliminary Results of a Nationwide Study (1976) (6)
Performance and readability (1993) (6)
Attractiveness, values and evaluations of non-celebrities in print ads: An exploratory study (2001) (5)
Personal values and South African financial services brand preference (1994) (5)
Cases in Marketing Management and Strategy (1984) (4)
REMARKETING OF AUTOS: THE ROLE OF AUCTIONS IN THE AUTO DISTRIBUTION REVOLUTION / (1994) (4)
Consumer Driven Health Care (2005) (4)
Strategy, Structure, and Performance of U.S.-Based Multinational Organizations: A Fit Theory Study (1997) (4)
Creating consumer-driven demand chains in food service. (2001) (3)
Macro Textbook on Micro Behavior@@@Consumer Behavior (1969) (3)
Consumer attitudes toward health care and medical malpractice (1977) (2)
From the Edge of the World: Global Lessons for Personal and Professional Prosperity (1994) (1)
Cases in consumer behavior (1969) (1)
From the edge of the world (1994) (0)
Employee (Mis)Behavior: What Directors Need to Know About Behavioral Economics (2022) (0)
The 1980's physician: (Part I) from patient care to patient advocate. Interview by Karen S. Edwards. (1980) (0)
What Does It Mean to Be a Buckeye (2004) (0)
Marketing Oriented Strategies for Physicians: The Coming Competition in Health Care Delivery (2015) (0)
Inventory control: a microcomputer solution to an old problem. (1988) (0)
The 1980's physician (Part II): from patient advocate to health-care captain. (1980) (0)
Consumer Behavior (05 Mbamm313) (2011) (0)
An evaluation of the contributions of Professor John Howard to marketing theory and methatheory / 252 (1975) (0)
From Mind To Market ( Dari Pikiran Ke Pasar ) (1997) (0)
EARTH, ENVIRONMENT AND HUMAN INTERACTIONS IN TENNESSEE: INSIGHTS FROM A MULTI-INSTITUTIONAL FIELD COURSE EXPERIENCE (2020) (0)

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What Schools Are Affiliated With Roger Blackwell?

Roger Blackwell is affiliated with the following schools:

Roger Blackwell's Academic­Influence.com Rankings