Rohit P. Deshpande

Rohit P. Deshpande's AcademicInfluence.com Rankings

Rohit P. Deshpande

Business

#727

World Rank

#799

Historical Rank

Marketing

#84

World Rank

#84

Historical Rank

business Degrees

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Business

Rohit P. Deshpande's Degrees

PhD Marketing Columbia University

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Rohit P. Deshpande's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993) (4469)
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations: (1992) (3638)
Factors affecting trust in market research relationships. (1993) (3473)
Organizational Culture and Marketing: Defining the Research Agenda (1989) (1747)
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992) (1431)
“Paradigms Lost”: On Theory and Method in Research in Marketing (1983) (826)
Measuring Market Orientation: Generalization and Synthesis (1998) (802)
Factors Affecting the Use of Market Research Information: A Path Analysis (1982) (619)
ORGANIZATIONAL CULTURE, MARKET ORIENTATION, INNOVATIVENESS, AND FIRM PERFORMANCE: AN INTERNATIONAL RESEARCH ODYSSEY (2004) (568)
The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption (1986) (535)
Identity salience and the influence of differential activation of the social self-schema on advertising response. (2002) (422)
Situational Ethnicity and Consumer Behavior (1989) (393)
Factors Affecting Trust in Market Research Relationships (1993) (392)
A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness (1994) (382)
What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response (2001) (377)
Executive Insights: Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms (1999) (293)
Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion (2001) (289)
Beyond market orientation: When customers and suppliers disagree (2000) (215)
Organizational Culture and Marketing: Defining the Research Agenda: (1989) (198)
A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use (1984) (188)
Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales : working paper (1996) (169)
Triad lessons: Generalizing results on high performance firms in five business-to-business markets (2000) (165)
The Organizational Context of Market Research Use (1982) (151)
A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms (1987) (151)
Developing a market orientation (1999) (145)
AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE (2003) (127)
Sweatshop labor is wrong unless the shoes are cute: Cognition can both help and hurt moral motivated reasoning (2013) (118)
The Market Orientation Construct: Correlations, Culture, and Comprehensiveness (1998) (109)
Up to code: does your company's conduct meet world-class standards? (2005) (107)
Linking corporate culture to strategic planning (1986) (94)
“Out of sight, out of mind”: Pantry stockpiling and brand-usage frequency (1994) (86)
Achievement motivation, strategic orientations and business performance in entrepreneurial firms How different are Japanese and American founders? (2013) (80)
Relationships Between Providers and Users of Market Research: The Role of Personal Trust (1993) (79)
Market-Focused Organizational Transformation in China (2000) (78)
Factors Affecting Trust in Market (2007) (71)
Factors Affecting Organizational Performance: A Five-Country Comparison (1997) (68)
Tigers, Dragons, and Others: Profiling High Performance in Asian Firms (2004) (66)
Marketing and Public Policy: Transformative Research in Developing Markets (2012) (48)
Should I stay or should I go? Mood congruity, self-monitoring and retail context preference (2007) (46)
The global market : developing a strategy to manage across borders (2004) (38)
“Foreseeing” Marketing (1999) (36)
Consumers Avoid Buying From Firms With Higher CEO‐to‐Worker Pay Ratios (2018) (34)
Strategic orientations in a competitive context: The role of strategic orientation differentiation (2012) (33)
Knowledge Disavowal (1989) (26)
Patterns of Research Use in Private and Public Sectors (1983) (25)
Perceptions of Unfair Marketing Practices: Consumerism Implications (1978) (25)
High Performance Firms in a Complex New China (2003) (24)
Sweatshop Labor is Wrong Unless the Jeans are Cute: Motivated Moral Disengagement (2009) (23)
Using market knowledge (2001) (21)
Charting the Evolution of Russian Firms from Soviet “Producer Orientation” to Contemporary “Market Orientation” (2006) (19)
Looking at Your World Through Your Customer'S Eyes (2002) (18)
A ction and Enlightenment Functions of Research (1981) (16)
Putting Patients First (2009) (15)
Consumer Impulse Purchase and Credit Card Usage: an Empirical Examination Using the Log Linear Model (1980) (15)
Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response (2002) (15)
Analyzing corporate cultures in approaching the global marketplace (1990) (14)
Reliability in Measuring Market Orientation and Financial Performance in Transition Economies (1999) (13)
Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios (2015) (11)
Organizational Culture, Innovativeness and Market Orientation in Hong Kong Five Years After Handover (2004) (10)
The use of market research : an exploratory study of manager and researcher perspectives (1980) (10)
A Global Leader's Guide to Managing Business Conduct (2011) (9)
Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management Under Doi Moi (1997) (9)
From Market Research Use to Market Knowledge Management (2001) (9)
Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis (2004) (9)
Correlates of Deficient Consumer Information Environments: the Case of the Elderly (1982) (8)
A Consumer Based Approach For Establishing Priorities in Consumer Information Programs: Implications For Public Policy (1981) (8)
Tigers and dragons : profiling high performance Asian firms (2001) (7)
Interdisciplinary Research Within a Modified Competing Values Model of Organizational Performance (2007) (7)
A Comparative Review of Innovation Diffusion Books@@@Innovation Diffusion: A New Perspective@@@Diffusion of Innovations@@@Patterns of Technological Innovation (1983) (6)
Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After" (2005) (5)
Building a Social Media Culture at Dell (2014) (3)
Singapore Airlines: Premium Goes Multi-Brand (2016) (3)
Singapore Airlines: Customer Service Innovation (2003) (3)
Building Brand Infosys (2012) (2)
Competitive analysis (1994) (2)
Toward a theoretical model of the utilization of marketing research information for consumer product strategy decisions (1979) (2)
Preempting Competetitive Risk via Customer Focus.: Entrepreneurial Firms in Japan and the U.S. (2004) (2)
Marketing Organizations: Changing Structures and Roles (2005) (2)
BlackRock: Linking Purpose to Profit (2020) (2)
What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness (2001) (2)
Sweatshop Labor Is Wrong Unless the Shoes Are Cute: Cognition Can Both Hurt and Help Motivated Moral Reasoning (2013) (2)
Chinese Corporate Culture, Market Orientation, Innovation and Firm Performance (1997) (2)
Hengdeli: The Art of Co-existence (2012) (1)
Terror at the Taj Bombay: Customer - Centric Leadership, Multimedia Case (2010) (1)
How Pantry Stockpiling Influences the Usage Frequency of a Brand (1992) (1)
Marketing Reading: Brands and Brand Equity (2014) (1)
Kikkoman Corporation: Consumer Focused Innovation (2004) (0)
Strategic orientations in a competitive context: The role of strategic orientation differentiation (2012) (0)
The Effect of Cross-Group Contact on Consumer Response to Advertisements (2009) (0)
The American Repertory Theater (2011) (0)
“Taj Hotels, Resorts, and Palaces,” HBS Case 9-511-039 (2010) (0)
Branding Yoga (TP) (2012) (0)
Branding Citigroup's Consumer Business (2003) (0)
National customer orientation: a framework, propositions and agenda for future research (2022) (0)
Tyra Banks: Personal Branding (TP) (2013) (0)
The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship (2016) (0)
Increasing the Utilization of Scientific and Technical Information (2019) (0)
Book Review (1983) (0)
Creating customer-centric cultures : lessons from high-performance organizations (2005) (0)
Young Guns: How Violence Drives Video Game Adoption (2007) (0)
Citigroup: Re-Branding in 2007 (A) (2008) (0)
Jeffrey Deitch: Art Entrepreneur (2020) (0)
Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business (2007) (0)
Taj Hotels, Resorts and Palaces (2011) (0)
The Swatch Group (2012) (0)
Chocolates El Rey (TP) (2012) (0)
Should I Stay or Should I Go? Affect-Congruence and Purchase Venue Choice (2005) (0)
National customer orientation: an empirical test across 112 countries (2023) (0)

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