Roland Rust | Academic Influence

Roland Rust's AcademicInfluence.com Rankings

Roland Rust

Business

#572

World Rank

#629

Historical Rank

Marketing

#67

World Rank

#67

Historical Rank

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Business

Roland Rust's Degrees

PhD Marketing University of North Carolina at Chapel Hill
Masters Marketing University of North Carolina at Chapel Hill
Bachelors Economics University of California, Berkeley

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Why Is Roland Rust Influential?

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According to Wikipedia, Roland Rust is an American business professor, author and consultant. Professional background and accomplishments Rust is Distinguished University Professor and holds the David Bruce Smith Chair in Marketing at the Smith School of Business, University of Maryland, College Park, the first business professor to be named a Distinguished University Professor at Maryland. He is one of two people named a Fellow of the American Marketing Association and the European Marketing Academy.

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Roland Rust's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Customer satisfaction, customer retention, and market share (1993) (2376)
Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2004) (1966)
Service Quality: Insights and Managerial Implications from the Frontier (1994) (1746)
Return on Quality (ROQ): Making Service Quality Financially Accountable (1995) (1693)
Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services (1997) (1430)
Service Quality: New Directions in Theory and Practice (1993) (1222)
Measuring Marketing Productivity: Current Knowledge and Future Directions (2004) (1059)
Artificial Intelligence in Service (2018) (1022)
Reliability Measures for Qualitative Data: Theory and Implications (1994) (877)
Should we delight the customer? (2000) (739)
The Role of Marketing (1999) (670)
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? (2002) (644)
Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing (2005) (638)
Marketing Models of Service and Relationships (2006) (523)
The Customer Pyramid: Creating and Serving Profitable Customers (2001) (521)
The Path to Customer Centricity (2006) (503)
Agent-Based Modeling in Marketing: Guidelines for Rigor (2011) (446)
E-service: a new paradigm for business in the electronic environment (2003) (442)
What You Don'T Know About Customer-Perceived Quality: the Role of Customer Expectation Distributions (1999) (438)
E-Service and the Consumer (2001) (429)
Willingness-to-Pay for Crime Control Programs (2001) (366)
The Service Revolution and the Transformation of Marketing Science (2014) (347)
Customer Equity Management (2002) (299)
Why Improving Quality Doesn't Improve Quality (or Whatever Happened to Marketing?) (1993) (285)
The customer economics of internet privacy (2002) (259)
The Death of Advertising (1994) (254)
Brand Buzz in the Echoverse (2016) (252)
Do patient perceptions of quality relate to hospital financial performance? (1992) (243)
What Drives Customer Equity (2002) (242)
The satisfaction and retention of frontline employees (1996) (239)
The Effect of Customer Satisfaction on Consumer Spending Growth (2010) (235)
Engaged to a Robot? The Role of AI in Service (2020) (217)
Optimizing the Marketing Interventions Mix in Intermediate-Term CRM (2005) (210)
Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality (1993) (205)
How Information Technology Strategy and Investments Influence Firm Performance: Conjecture and Empirical Evidence (2016) (201)
Customer-centered brand management. (2004) (197)
A strategic framework for artificial intelligence in marketing (2020) (192)
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing" (2004) (187)
Sustainability and consumption (2011) (183)
Defeating feature fatigue. (2006) (174)
What academic research tells us about service (2006) (171)
Optimizing Service Productivity (2012) (168)
Seven Barriers to Customer Equity Management (2002) (166)
Indirect Financial Benefits from Service Quality (1996) (165)
The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI) (2019) (160)
Beyond traditional word‐of‐mouth: An expanded model of customer‐driven influence (2013) (159)
Marketing Strategy and Wall Street: Nailing down Marketing's Impact (2009) (145)
Technology-driven service strategy (2017) (138)
Adaptive personalization using social networks (2016) (126)
My Mobile Music: An Adaptive Personalization System for Digital Audio Players (2007) (113)
Comparing covariance structure models: A general methodology (1995) (107)
An Audience Flow Model of Television Viewing Choice (1984) (106)
How technology advances influence business research and marketing strategy (2006) (101)
Viewer Preference Segmentation and Viewing Choice Models for Network Television (1992) (99)
The future of marketing (2020) (98)
Rising from the ashes of advertising (1996) (97)
Using service quality data for competitive marketing decisions (2000) (94)
Rethinking Ma: rketing (2010) (94)
Estimating Publication Bias in Meta-Analysis (1990) (87)
IT-Related Service (2013) (87)
Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain (2000) (85)
The Rise of E-Service (2001) (84)
Model selection criteria: an investigation of relative accuracy, posterior probabilities, and combinations of criteria (1995) (84)
Driving customer equity : linking customer lifetime value to strategic marketing decisions (2001) (82)
A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models (1985) (81)
The business value of e‐government for small firms (2005) (76)
A Call for a Wider Range of Service Research (2004) (75)
Will the frog change into a prince? Predicting future customer profitability (2011) (74)
Scheduling Network Television Programs: A Heuristic Audience Flow Approach to Maximizing Audience Share (1989) (73)
The Duplication of Viewing Law and Television Media Schedule Evaluation (1979) (72)
What Is the Domain of Service Research? (1998) (71)
E-Service: New Directions in Theory and Practice (2002) (69)
Capturing Geographically Localized Misspecification Error in Retail Store Choice Models (1995) (69)
Advertising Media Models: A Practical Guide (1986) (65)
Prevention, Crime Control or Cash? Public Preferences Towards Criminal Justice Spending Priorities (2005) (64)
Mathematical models of service (1996) (59)
Determining the optimal return on investment for an advertising campaign (1996) (57)
The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules (1984) (57)
From the Editor: The Maturation of Marketing as an Academic Discipline (2006) (56)
Determining the optimal level of media spending (1994) (56)
The price of competitiveness in competitive pricing (1997) (55)
Emotional feelings and evaluative dimensions of advertising: Are they related? (1993) (54)
Note---Estimating Geographic Customer Densities Using Kernel Density Estimation (1989) (53)
Measuring the Congruence of Market Areas (1984) (44)
Getting return on quality (1994) (43)
Modeling Fuzzy Data in Qualitative Marketing Research (2000) (43)
A roadmap for driving customer word-of-mouth (2018) (39)
Return on Quality at Chase Manhattan Bank (1999) (39)
Call for Papers: Journal of Service Research Special Issue on IT-Related Service: A Multidisciplinary Perspective (2011) (37)
Video Dial Tone (1994) (32)
Technology and Optimal Segment Size (1998) (32)
Real-Time Brand Reputation Tracking Using Social Media (2021) (31)
A Framework for Collaborative Artificial Intelligence in Marketing (2021) (30)
Incorporating prior theory in covariance structure analysis: A bayesian approach (1989) (30)
Improving the Estimation Procedure for the Beta Binomial TV Exposure Model (1981) (29)
How does Marketing Strategy Change in a Service-based World ? Implications and Directions for Research (2009) (28)
Selecting network television advertising schedules (1985) (27)
The impact of cable and VCR penetration on network viewing: Assessing the decade (1993) (25)
Outside-in marketing: Why, when and how? (2020) (23)
Flexible Regression (1988) (22)
Customer equity: Making marketing strategy financially accountable (2004) (20)
The Real-Time Service Product: Conquering Customer Time and Space (2000) (19)
Reliability and expected loss: A unifying principle (1994) (18)
Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules (1986) (18)
The duality of decisions and the case for impulsiveness metrics (2012) (17)
Network externalities—Not cool?: A comment on “The chilling effects of network externalities” (2010) (17)
Comment: Is Advertising a Zombie? (2016) (16)
Handbook of Service Marketing Research (2014) (15)
The Feeling Economy (2021) (15)
Quality mental model convergence and business performance (2016) (15)
A Comparative Study of Television Duplication Models (1981) (14)
A Programming and Positioning Strategy for Cable Television Networks (1988) (14)
Rejoinder - Indirect Financial Benefits from Service Quality (1996) (14)
General estimators for the reliability of qualitative data (1995) (14)
Return on Service Amenities (2017) (13)
Efficient and Inefficient Media for Political Campaign Advertising (1984) (11)
Complex systems: marketing’s new frontier (2018) (11)
INTRODUCTION TO THE SPECIAL ISSUE ON SERVICE MARKETING AND SERVICE OPERATIONS (2009) (11)
Hotel Brand Standards: How to Pick the Right Amenities for Your Property (2017) (10)
Should Your Business Be Less Productive (2014) (10)
Invited commentaries on the service-dominant logic by participants in The Otago Forum (2006) (10)
Invited commentaries on the service-dominant logic by participants in The Otago Forum (2006) (10)
SSME—let's not Forget About Customers and Revenue (2008) (9)
Distribution-Free Methods of Approximating Nonlinear Marketing Relationships (1982) (9)
Getting returns from service quality : is the conventional wisdom wrong? (2000) (9)
The Iowa Pork Industry: Competitive Situation and Prospects (1988) (8)
Estimating the Return on Quality: Providing Insights into Profitable Investments in Service Quality (2000) (8)
Algorithmic Discrimination in Service (2020) (6)
What Do Hotel Guests Really Want? Anticipated Versus Actual Use of Amenities (2018) (6)
From the Editor: The State of the Journal (2008) (6)
Measuring Customer Equity and Calculating Marketing ROI (2006) (6)
Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction : Quasi-experiments in the U . S . and Spain (2003) (6)
Up close and personalized: a marketing view of recommendation systems (2009) (6)
Technology and Service (1999) (5)
From the Editor (2006) (5)
Document Title: Measuring Public Perceptions of Appropriate Prison Sentences, Executive Summary (2003) (5)
Leading the Future of Marketing (2017) (4)
Positioning A Radio Station (2011) (4)
Editorial: Reflections on the review process (2018) (4)
A model for the selection of television advertising schedules (1979) (4)
What Kind of Journal Is the Journal of Service Research? (1998) (4)
tracking the Age Wave: Parsimonious Estimation in Cohort Analysis (1995) (4)
Effectiveness of some simple pricing strategies under varying expectations of competitor behavior (1993) (4)
E-Service: The Revenue Expansion Path to E-Commerce Profitability (2005) (4)
Drivers of customer equity (2015) (3)
Determining the Return on Quality (ROQ) (1998) (3)
Studies of Communication Effects: Methodological and Theoretical Papers on Left/Right Brain Specialization (1986) (3)
Interarchive : Archivarische Praktiken und Handlungsräumr im zeitgenössischen Kunstfeld = Interarchive : Archival Practices and Sites in the Contemporary Art Field (2002) (3)
AI as customer (2022) (3)
Don't Do It Right, Do It Fast? Speed and Quality of Innovation as an Emergent Process (2016) (2)
Artificial Creativity (2021) (2)
Automating Service (1999) (2)
Response---On Establishing a Dialogue in Television Viewing Research (1984) (2)
EEG response to advertisements in print and broadcast media (1985) (2)
HBR CASE COMMENTARY (2002) (2)
Discrimination in Service Discrimination in Service (2018) (2)
My Vision for IJRM (2015) (2)
Editorial: The First Seven Years of JSR (2005) (2)
AI for Feeling (2021) (1)
Editorial — First issue of 2016 (2016) (1)
A strategic framework for artificial intelligence in marketing (2020) (1)
The Unintended Consequences of Attitudinal Word-of-Mouth Drivers (2021) (1)
The Thinking Economy (2021) (1)
Media Exposure in Target Markets (1993) (1)
Moral, Ethical, and Governance Implications (2021) (1)
The Availability and Quality of Television Viewing Data: A Response (1986) (1)
The Managerial Path to Return on Quality: How Individual and Collective Belief Systems Evolve in the Firm (04-107) (2004) (1)
Service marketing research: emerging directions (2014) (1)
The simple rules of a complex world: William Rand and Roland Rust (2016) (1)
Book Review: Linear Statistical Analysis of Discrete Data (1984) (1)
The Role of Marketing Author ( s ) : (2008) (0)
Jobs That Feel (2021) (0)
The Era of Women (2021) (0)
Introduction to the IJRM Special Issue on Marketing and Innovation (2015) (0)
Editorial (2005) (0)
Adaptive Mobile News Personalization Using Social Networks (2014) (0)
The Physical Economy (2021) (0)
AI for Consumers (2021) (0)
How Education Must Change (2021) (0)
Complex systems: marketing’s new frontier (2018) (0)
"Do you really want it that much?" ..."More!" (2004) (0)
A COMPARATIVE STUDY OF TELEVISIOI DUP nLICATO MODELS (2015) (0)
Understanding the Service Revolution (2006) (0)
Adaptive personalization using social networks (2015) (0)
The duality of decisions and the case for impulsiveness metrics (2011) (0)
Beyond the Feeling Economy (2021) (0)
Practitioner Articles in JSR (1999) (0)
Technology-driven service strategy (2017) (0)
The Age of Emoji (2021) (0)
Politics That Feel (2021) (0)
Executive confidence and myopic marketing management (2022) (0)
Book Review: Studies of Communication Effects: Methodological and Theoretical Papers on Left/Right Brain Specialization (1986) (0)
Satisfaction as Measures of Quality (2008) (0)
Management in the Feeling Economy (2021) (0)
WHAT FASHION CAN LEARN FROM SILICON VALLEY (2017) (0)
Managing Service Productivity (2012) (0)

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Other Resources About Roland Rust

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What Schools Are Affiliated With Roland Rust?

Roland Rust is affiliated with the following schools: