Ronald Paul Hill
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Ronald Paul Hillbusiness Degrees
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Ronald Paul Hill's Degrees
- PhD Marketing University of California, Berkeley
- Masters Business Administration Stanford University
- Bachelors Economics University of California, Berkeley
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(Suggest an Edit or Addition)Ronald Paul Hill's Published Works
Published Works
- The Impact of Perceived Corporate Social Responsibility On Consumer Behavior (2005) (1846)
- Corporate Social Responsibility in the 21st Century: A View from the World's Most Successful Firms (2003) (661)
- Using the Analytic Hierarchy Process to Structure the Supplier Selection Procedure (1992) (497)
- Corporate Social Responsibility and Socially Responsible Investing: A Global Perspective (2007) (323)
- The Homeless in America: An Examination of Possessions and Consumption Behaviors (1990) (312)
- Homeless Women, Special Possessions, and the Meaning of “Home”: An Ethnographic Case Study (1991) (305)
- The Impact of Sponsor Fit on Brand Equity (2006) (247)
- Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid (2012) (198)
- Neuromarketing and Consumer Free Will (2008) (169)
- The effects of scarcity on consumer decision journeys (2018) (149)
- Managing Across Generations in the 21st Century (2002) (145)
- Impoverished Consumers and Consumer Behavior: The Case of AFDC Mothers (1997) (136)
- An Exploration of Voter Responses to Political Advertisements (1989) (129)
- The Beauty Myth and Female Consumers: The Controversial Role of Advertising (1994) (126)
- Family transitions during grief: Discontinuities in household consumption patterns (1995) (123)
- A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands (2011) (121)
- Poverty and Materialism: A Look at Impoverished versus Affluent Children (2014) (111)
- Improving Service Encounters through Resource Sensitivity: The Case of Health Care Delivery in an Appalachian Community (1999) (104)
- Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel (1996) (101)
- The Vulnerability of those Grieving the Death of a Loved One: Implications for Public Policy (1995) (96)
- Corporate Social Responsibility: An Examination of Individual Firm Behavior (2003) (96)
- Consumer Experiences with Predatory Lending Practices (2007) (90)
- Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey (1992) (89)
- Designing Effective Promotional Games: Opportunities and Problems (1991) (85)
- Researching Sensitive Topics in Marketing: The Special Case of Vulnerable Populations (1995) (85)
- Consumer behavior, extended-self, and sacred consumption: An alternative perspective from our animal companions (2008) (83)
- Stalking the Poverty Consumer A Retrospective Examination of Modern Ethical Dilemmas (2002) (80)
- Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective (2014) (78)
- How can retailers enhance accessibility: giving consumers with visual impairments a voice in the marketplace (2002) (74)
- Marketplace Experiences of Consumers with Visual Impairments: Beyond the Americans with Disabilities Act (2001) (73)
- “Doing well while doing good” revisited: A study of socially responsible firms’ short-term versus long-term performance. (2005) (72)
- Juvenile Delinquents’ Use of Consumption as Cultural Resistance: Implications for Juvenile Reform Programs and Public Policy (1998) (70)
- Consumer Culture and the Culture of poverty: Implications for Marketingtheory and Practice (2002) (69)
- Surviving in a Material World (2001) (68)
- Saving and Well-Being at the Base of the Pyramid (2015) (65)
- Consumer Vulnerability (2020) (63)
- The Consumer Culture of Poverty: Behavioral Research Findings and Their Implications in an Ethnographic Context (2007) (62)
- Compassionate Love, Agape, and Altruism: A New Framework for Understanding and Supporting Impoverished Consumers (2002) (62)
- The universality of warmth and competence: A response to brands as intentional agents (2012) (60)
- Surviving in a Material World: The Lived Experience of People in Poverty (2001) (59)
- Is it Better to be Naughty or Nice? (2005) (58)
- Social marketing meets interactive media (2011) (56)
- Mood Manipulation in Marketing Research: An Examination of Potential Confounding Effects: (1989) (55)
- The Transformative Consumer Research Movement (2016) (55)
- The Process of Becoming Homeless: An Investigation of Female-Headed Families Living in Poverty (1998) (52)
- An Exploration of the Relationship between AIDS-Related Anxiety and the Evaluation of Condom Advertisements (1988) (52)
- Do the Poor Deserve Less Than Surfers? An Essay for the Special Issue on Vulnerable Consumers (2005) (51)
- A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction (2012) (50)
- The Rent-to-Own Industry and Pricing Disclosure Tactics (1998) (50)
- Measuring Emotional Responses to Advertising (1986) (49)
- An Ethical Approach to Lobbying Activities of Businesses in the United States (1997) (48)
- The Nutrition Labeling and Education Act—Progress to Date and Challenges for the Future (1996) (48)
- Salesperson response to loss of a major account: A qualitative analysis (1997) (48)
- The Impact of Violence Against Women in Advertisements (2010) (46)
- Blackfellas and Whitefellas: Aboriginal Land Rights, the Mabo Decision, and the Meaning of Land (1995) (45)
- Homeless Children: Coping with Material Losses (1992) (44)
- Advertising and Consumer Privacy (2009) (44)
- Do investors benefit from good corporate governance (2013) (42)
- The Buying Process: Effects of and on Consumer Mood States (1987) (41)
- Consumers' mood states: Antecedents and consequences of experiential versus informational strategies for brand choice (1988) (41)
- Gender Inequity and Quality of Life: A Macromarketing Perspective (1999) (39)
- Globalization and Technological Achievement: Implications for Macromarketing and the Digital Divide (2004) (38)
- Strategy for Effective Procurement in the 1980s (1980) (37)
- Global Poverty and the United Nations (1999) (36)
- The Compassionate Organization in the 21st Century (2003) (35)
- The Loss of Animal Companions: A Humanistic and Consumption Perspective (1996) (35)
- Shopping While Nonwhite: Racial Discrimination among Minority Consumers (2015) (34)
- Optimizing marketer costs and consumer benefits across “clicks” and “bricks” (2014) (34)
- The Socially-Responsible University: Talking the Talk while Walking the Walk in the College of Business (2004) (34)
- Disadvantaged Consumers: An Ethical Approach to Consumption by the Poor (2008) (34)
- The role of information technology and systems in reverse logistics: a case study (2005) (33)
- A simulation of business-to-business decision making in a relationship marketing context (2009) (32)
- Bill Collectors and Consumers: A Troublesome Exchange Relationship (1994) (32)
- A community psychology of object meanings: Identity negotiation during disaster recovery (2013) (31)
- A naturological approach to marketing exchanges: Implications for the bottom of the pyramid (2010) (30)
- International Human Rights and Consumer Quality of Life: An Ethical Perspective (2007) (30)
- The Naturological View of the Corporation and Its Social Responsibility: An Extension of the Frederick Model of Corporation–Community Relationships (2004) (30)
- Abortion in America: A Consumer-Behavior Perspective (1995) (29)
- Consumption Restriction in a Total Control Institution: Participatory Action Research in a Maximum Security Prison (2015) (29)
- Consumer Survival on Welfare with an Emphasis on Medicaid and the Food Stamp Program (1996) (28)
- Setting the Stage for Paradigm Development: A ‘Small-Tent’ Approach to Social Entrepreneurship (2014) (28)
- Codes of Ethical Conduct: A Bottom-Up Approach (2014) (28)
- A simulation of moral behavior within marketing exchange relationships (2007) (28)
- Consumer Survival during the Great Depression: Reports from the Field (1997) (27)
- The Impact of Disparate Levels of Marketplace Inclusion on Consumer–Brand Relationships (2013) (27)
- Homelessness in the US: an ethnographic look at consumption strategies (2003) (27)
- “Lordy, Lordy, Look Who’s 40!” The Journal of Consumer Research Reaches a Milestone (2015) (25)
- A Primer For Ethnographic Research With a Focus on Social Policy Issues Involving Consumer Behavior (1993) (24)
- The Multiplicity of Selves and Selves Management: A Leadership Challenge for the 21st Century (2005) (24)
- Dehumanization and Restriction inside a Maximum Security Prison: Novel Insights about Consumer Acquisition and Ownership (2016) (24)
- Marketing and consumer research in the public interest (1996) (24)
- A Consumer-Behavior Perspective on Intimate Partner Violence (2005) (23)
- The public policy issue of homelessness: A review and synthesis of existing research (1994) (23)
- On human commoditization and resistance: A model based upon Buchenwald Concentration Camp (2000) (23)
- Fanatic consumer behavior: Athletics as a consumption experience (1991) (23)
- Causes and Consequences of Abusive Supervision in Sales Management: A Tale of Two Perspectives (2014) (21)
- Service Provision through Public-Private Partnerships (2002) (20)
- Absolute and Relative Restriction and Consumer Behavior: Implications for Understanding Global Consumption (2012) (20)
- Rethinking Macro-level Theories of Consumption (2008) (20)
- Abusive supervision, distributive justice, and work-life balance: perspectives from salespeople and managers (2015) (20)
- Improvisational Provisioning in Disaster (2015) (20)
- The Birth of Modern Entitlement Programs: Reports from the Field and Implications for Welfare Policy (1996) (18)
- Globalization and Poverty: Oxymoron or New Possibilities? (2009) (17)
- Technological Achievement and Human Development: A View from the United Nations Development Program (2003) (16)
- The profit implications of altruistic versus egoistic orientations for business-to-business exchanges (2009) (15)
- Global Consumption and Distributive Justice: A Rawlsian Perspective (2001) (13)
- Incivility in political advertisements: a look at the 2012 US presidential election (2015) (12)
- ‘The Impact of Personal and Organizational Moral Philosophies on Marketing Exchange Relationships: A Simulation Using the Prisoner’s Dilemma Game’ (2005) (12)
- Antiservice as Guiding Maxim (2016) (11)
- Consumers' mood states and the decision-making process (1990) (11)
- Handbook of Research on Marketing and Corporate Social Responsibility (2014) (10)
- Criminal Receiving: The “Fence” as Marketer (1992) (10)
- In this Special Issue on Vulnerable Consumers (2005) (10)
- The impact of interpersonal anxiety on consumer information processing (1987) (9)
- Evidence-Based Cannabis Policy: A Framework to Guide Marketing and Public Policy Research (2019) (9)
- A Naturological Approach to Corporate Governance (2007) (9)
- The Beauty Myth and the Persuasiveness of Advertising: A Look at Adolescent Girls and Boys (1999) (9)
- the Effects of Advertisements on Consumers' Mood States: an Interactive Perspective (1988) (9)
- What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers (2021) (9)
- Impoverished consumers, Catholic social teaching, and distributive justice (2014) (9)
- Poverty Research and Measurement: Making the Case for Consumption Adequacy (2018) (8)
- Poverty as we never knew it: THE source of vulnerability for most of humankind (2016) (8)
- Promotional Games: the Effects of Participation on Mood, Attitude, and Information Processing (1988) (8)
- CONSUMER COMPLICITY ACROSS EMERGING MARKETS (2011) (7)
- Failure of Ethical Leadership: Implications for Stakeholder Theory and 'Anti‐Stakeholders' (2017) (7)
- Perfectionism and the Place of the Interior Life in Business: Toward an Ethics of Personal Growth (2019) (7)
- Journal of Public Policy & Marketing: A Top-Tier Journal in an Age of Enlightenment (2008) (7)
- Advocacy Groups and Television Advertisers (1991) (7)
- Immigrant Consumers and Community Bonds: Fantasies, Realities, and the transition of Self-Identity (1996) (7)
- Commitment to Physical Fitness: Commercial Influences on Long-Term Healthy Consumer Behaviors (1998) (7)
- A Consumer Perspective of Handgun Control in the U.S. (1994) (7)
- A Model of Consumption and Environmental Degradation: Making the case for sustainable consumer behaviour (2004) (7)
- Antiservice Within the Medical Service Encounter: Lessons for Radiologists Beyond Service Recovery. (2015) (7)
- Journal of Public Policy & Marketing Scholarship: Changing the World One Article at a Time (2007) (7)
- Consumption and Environmental Degradation: A Long-Term View (2007) (7)
- Marketing and Minority Civil Rights: The Case of Amendment 2 and the Colorado Boycott (1996) (6)
- Theory of marketplace morality and impoverished consumers (2018) (6)
- Health care and the homeless: a marketing-oriented approach. (1991) (6)
- Changeable Message Signs: A Technology Whose Time Has Come (1997) (6)
- Anticonsumption as Tactical Response to Institutionalized Subordination: The Case of Materially Deprived Anticonsumers (2018) (6)
- Welfare Reform in the United States: Resulting Consumption Behaviors, Health and Nutrition Outcomes, and Public Policy Solutions (1996) (6)
- Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age? (2011) (5)
- Poverty, consumption, and counterintuitive behavior (2019) (5)
- Impoverished Consumers and Social Marketing (2011) (5)
- Pandemic 101 (2020) (5)
- Essay on Moral Marketer Behaviour: Beyond Corporate Social Responsibility (2017) (5)
- Issues of Control in Two Extreme Household Types (2001) (5)
- Beyond the Risky Gamble: A Framework for Consumer Research in Real-World Risk (2018) (5)
- Policy Watch (2018) (4)
- Whose Change are We Talking About? When Multiple Parties and Multiple Agendas Collide (2010) (4)
- Book Review: Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey (1992) (4)
- Does Research on Scarcity Apply to Impoverished Consumers? (2020) (4)
- Confronting the Environmental Consequences of the High Technology Revolution (2004) (4)
- Context-Induced Mood and Brand Selection Strategy (1989) (4)
- Morality in marketing: Oxymoron or good business practice? (2011) (4)
- On Human Commoditization: a Model Based Upon African-American Slavery (1999) (4)
- Human Rights Abuses by the Third Reich: New Evidence from the Nazi Concentration Camp Buchenwald (1996) (3)
- Broadening the Concept of Public Policy and Marketing: How Far is Far Enough? (2010) (3)
- Political Advertising in the 1990S: Expected Strategies, Voter Responses, and Public Policy Implications (1991) (3)
- Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market (2021) (3)
- Advertising, technology, and the digital divide: A global perspective (2002) (3)
- Shopping While Nonwhite: Racial Discrimination in the Marketplace (2014) (3)
- Freedom of the Will and Consumption Restrictions (2020) (3)
- Distributive Justice and Catholic Faith-In-Action: Lessons from Consumer Ethnographies (2006) (3)
- Building an Inclusive Academic Community: A Possible Path for Public Policy and Marketing (2012) (2)
- Ready for the Revolution? Why Publishing Consumer Research Is Changing (2019) (2)
- Mood Manipulation in Marketing Research: An Examination of Potential Confounding Effects (1989) (2)
- A Whole or Two Halves: Serving Size Framing Effects and Consumer Healthfulness Perceptions (2018) (2)
- A Consumer-Behavior Approach to Handgun Legislation and Regulation (1995) (2)
- Confronting the Environmental Consequences of Technological Revolution (2004) (1)
- Poverty and consumer psychology. (2022) (1)
- Saving Behavior Within and Across Developing Nations: Implications for Public Policy Makers (2020) (1)
- Globalization and Poverty: Oxymoron (2009) (1)
- The growing threat of AIDS: how marketers must respond. (1989) (1)
- Welfare Reform and Health Care For the Poor: Implications For Social Marketing (1997) (1)
- Helping the Homeless: a Radical Consumer Behavior-Oriented Solution (1992) (1)
- Ethnic Cleansing (review) (1997) (1)
- Coming of Age in a Material World: Juvenile Delinquency and Adolescent Angst (1994) (1)
- Aids and the Arts (1990) (1)
- Conversations about conducting marketing research in mental health (2022) (1)
- Touchy subjects. Marketing a controversial product such as fetal tissue research requires sensitivity and finesse. (1995) (1)
- Gender Inequity and Quality of Life: A Global Perspective (1999) (1)
- Mapping Out Marketing : Navigation Lessons from the Ivory Trenches (2018) (1)
- Marketplace Experiences of Individuals with Visual Impairments : Beyond the Americans with Disabilities Act (2017) (1)
- Antiservce and Healthcare Consumers: a Tale of Two Environments (2015) (1)
- A broadened view of ethics and health care marketing. (1991) (1)
- Book Review: It Takes a Nation: A New Agenda for Fighting Poverty (1998) (0)
- Can advertising benefit women’s development? Preliminary insights from a multi-method investigation (2022) (0)
- EXPRESS: Beyond Income: Dynamic Consumer Financial Vulnerability (2022) (0)
- Optimizing marketer costs and consumer benefits across “clicks” and “bricks” (2014) (0)
- Anti-Service and the Prison–Industrial Complex (2018) (0)
- A global perspective for responsibly serving customers (2014) (0)
- Journal of Consumer Affairs: Great Journal or Greatest Journal? (2018) (0)
- HUMAN RIGHTS QUARTERLY (2001) (0)
- Advertising, Technology and Digital Divide (2002) (0)
- So, you want to write policy-relevant articles? (2019) (0)
- Rethinking scarcity and poverty: Building bridges for shared insight and impact (2022) (0)
- Abusive Leadership Scale (2016) (0)
- Commentary: Poverty as we never knew it: THE source of vulnerability for most of humankind (2018) (0)
- “A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures (2023) (0)
- “You Can Always Get What You Want?!?” The Case of Rent-to-Own (2019) (0)
- An examination of legality of global abortion services and the genesis of public policy (2023) (0)
- College of Business Annual Review : 2004-2005 (2005) (0)
- Distributive Justice and Consumer Behavior: A Rawlsian Perspective (2001) (0)
- Does “big data” have the right customer satisfaction answers? (2018) (0)
- Marketing versus consumer research (2015) (0)
- Journal of Public Policy & Marketing Subject and Author Index 2014 (Volume 33) (2014) (0)
- Mental health service utilization after military missions: The double-edged consequences of unit-level organizational support. (2021) (0)
- Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do (2017) (0)
- The impact of interpersonal anxiety on information processing decision making : the case of the consumer (marketing) (1984) (0)
- Consumer Well-Being (2023) (0)
- A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction (2012) (0)
- Public policy and marketing research and practice (2013) (0)
- Consumption Under Restriction: Vulnerability and Resilience in a Maximum Security Prison (2014) (0)
- Codes of Ethical Conduct: A Bottom-Up Approach (2014) (0)
- Book Review (1995) (0)
- An examination of legality of global abortion services and the genesis of public policy—CORRIGENDUM (2023) (0)
- Anticonsumption as Tactical Response to Institutionalized Subordination (2018) (0)
- Freedom of the Will and Consumption Restrictions (2019) (0)
- Anti-Consumption as Tactical Response to Institutionalized Subordination: The Case of Materially-Deprived Anti-Consumers (2018) (0)
- The role of social entrepreneurship in successful social marketing (2016) (0)
- Modeling non-consumer behavior: consumption-as-restriction and corporate social responsibility (2014) (0)
- The Way of the Warrior (2017) (0)
- Editor's Introduction (1995) (0)
- The Role of Information Systems and Information Technology in Reverse Logistics (2005) (0)
- Using condoms in the age of AIDS: a phenomenological study with marketing implications. (1990) (0)
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