Russell S. Winer | Academic Influence

Russell S. Winer's AcademicInfluence.com Rankings

Russell S. Winer

Business

#427

World Rank

#471

Historical Rank

#162

USA Rank

Marketing

#58

World Rank

#58

Historical Rank

#21

USA Rank

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Business

Russell S. Winer's Degrees

PhD Marketing Columbia University
Masters Marketing Columbia University
Bachelors Economics University of Pennsylvania

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Why Is Russell S. Winer Influential?

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According to Wikipedia, Russell Stuart Winer is an American econometrician and academic administrator. He is the William Joyce Professor of Marketing at the New York University Stern School of Business and dean of the department of business administration at the University of the People.

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Russell S. Winer's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

A reference price model of brand choice for frequently purchased products. (1986) (977)
A Framework for Customer Relationship Management (2001) (929)
Empirical Generalizations from Reference Price Research (1995) (829)
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision (2002) (618)
The Impact of New Product Introductions on the Market Value of Firms (1993) (618)
Endogeneity in Brand Choice Models (1999) (535)
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making (2009) (499)
An Empirical Analysis of Internal and External Reference Prices Using Scanner Data (1992) (432)
Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2015) (339)
Experimentation in the 21st century: The importance of external validity (1999) (329)
An Empirical Analysis of Price Endings with Scanner Data (1997) (303)
New Communications Approaches in Marketing: Issues and Research Directions (2009) (291)
A framework for the formation and structure of consumer expectations: Review and propositions (1987) (261)
The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety (1992) (240)
Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005) (228)
The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-Analysis (2014) (215)
Choosing the Right Metrics to Maximize Profitability and Shareholder Value (2009) (152)
Generating Website Traffic (2002) (142)
Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance (1992) (134)
Where the rubber meets the road : a model of in-store consumer decision making (1998) (120)
Technical Note---A Price Vector Model of Demand for Consumer Durables: Preliminary Developments (1985) (118)
Analysis for marketing planning (1988) (117)
A dynamic model of reference price and expected quality (1996) (95)
An Empirical Study of Word-of-Mouth Generation and Consumption (2012) (90)
Customer Relationship Management: A Framework, Research Directions, and the Future (2001) (79)
Working Wives and Major Family Expenditures: Replication and Extension (1983) (77)
Introduction to the Special Issue on the Emergence and Impact of User-Generated Content (2012) (75)
Cross-Validation for Prediction (1987) (71)
An Empirical Evaluation of Aggregation Approaches for Developing Market Segments (1982) (70)
Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis (1982) (66)
Why, When, and How should the Effect of Marketing be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics (2010) (64)
Choice in Interactive Environments (2005) (51)
Group process and decision performance in a simulated marketing environment (1987) (49)
An Analysis of the Time-varying Effects of Advertising: The Case of Lydia Pinkham (1979) (49)
Choice in Computer-Mediated Environments (1997) (48)
Interactive marketing goes multichannel (2005) (48)
Attrition Bias in Econometric Models Estimated with Panel Data (1983) (48)
A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation (1987) (48)
Econometric modeling of competition: A multi-category choice-based mapping approach (1998) (48)
Time preferences for products and attributes and the adoption of technologydriven consumer durable innovations (1993) (47)
Optimal Product Line Design: Genetic Algorithm Approach to Mitigate Cannibalization (2006) (46)
A multi-stage model of choice incorporating reference prices (1989) (44)
The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence (1989) (36)
Discounting and Its Impact on Durables Buying Decisions (1997) (33)
Managerial decision making in customer management: adaptive, fast and frugal? (2013) (33)
The Pareto rule for frequently purchased packaged goods: an empirical generalization (2017) (28)
Modeling and Estimation in Changing Market Environments (1983) (27)
The History of Marketing Science (2014) (26)
Incorporating choice dynamics in models of consumer behavior (1990) (25)
Using Neoclassical Consumer-Choice Theory to Produce a Market Map From Purchase Data (1994) (21)
Estimation of a Longitudinal Model to Decompose the Effects of an Advertising Stimulus on Family Consumption (1980) (16)
Judgmental forecasts in a competitive environment: Rational vs. adaptive expectations (1990) (16)
Introduction to the JMR 50th Anniversary Special Section (2014) (16)
Are People Willing to Pay More for Socially Responsible Products: A Meta-Analysis (2013) (16)
Objective vs. Online Ratings: Are Low Correlations Unexpected and Does It Matter? A Commentary on de Langhe, Fernbach, and Lichtenstein (2016) (15)
A revised behavioral model of consumer durable demand (1985) (15)
A Longitudinal Model to Decompose the Effects of an Advertising Stimulus on Family Consumption (1980) (13)
Stability of membership in market segments identified with a disaggregate consumption model (1987) (13)
Pricing: Economic and Behavioral Models (2002) (12)
When customer relationship management meets data mining (2006) (12)
When worlds collide: The implications of panel data-based choice models for consumer behavior (1994) (12)
Generating Web Site Traffic : An Empirical Analysis of Web Site Visitation Behavior (2001) (12)
The “tipping point” feature of social coupons: An empirical investigation☆ (2017) (11)
The past, present, and future of customer management (2020) (11)
Putting the Customer Back into Customer Relationship Management (CRM) (2002) (11)
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing (2020) (11)
Separating Signaling Equilibria Under Random Relations between Costs and Attributes: Continuum of Attributes (2004) (10)
Analyzing Cross-Classification Data: An Improved Method for Predicting Events (1979) (9)
The impact of marketing science research on practice: : Comment (2014) (8)
The role and impact of reviewers on the marketing discipline (2017) (8)
JIM makes great strides during 2003 (2003) (8)
Customer Relationship Management on the Web (2004) (8)
Parameter Stability and “Carry-Over Effects” in a Consumer Decision-Process Model (1982) (8)
The Pareto rule in marketing revisited: is it 80/20 or 70/20? (2019) (8)
Behavioral response to price: Data-based insights and future research for retailing (2022) (7)
Comment on Leeflang and Wittink (2000) (7)
Sustainability Matters: Why and How Corporate Boards Should Become Involved (2012) (6)
From Ownership to Sharing, Through Barter Communities. Motivations, Behaviors, and Value at Zerorelativo.com (2016) (5)
Pricing under noisy signaling (2014) (5)
The Routledge Companion to Strategic Marketing (2020) (5)
The History of Marketing Science: Beginnings (2014) (4)
ON CONSUMER- VERSUS FIRM-LEVEL ANALYSIS OF ADVERTISING EFFECTIVENESS: IMPLICATIONS FOR MODEL BUILDING* (1979) (4)
Objective and strategy determination: Some empirical results (1983) (4)
EXPERIMENTATION IN THE 21ST CENTURY: (2012) (4)
Online Pricing Strategies: Implications for Luxury Consumers (2017) (3)
A rational random behaviour model of choice (1990) (3)
Introduction to the Special Issue on Choice Modeling (2002) (3)
An econometric analysis of the effect of advertising on consumer behavior (1979) (3)
Rediscovering the Essentiality of Marketing. Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (2016) (2)
Attrition Bias in the Estimation of Econometric Models From Panel Data (1981) (2)
Call for papers: IJRM/MSI special issue on Organic Growth (2008) (2)
A new vision for the journal (2003) (2)
From the Editor (1998) (2)
Behavioral Perspectives on Pricing Strategy (2012) (2)
The Interplay Between Category Factors, Customer Characteristics, and Customer Activities in Point-Of-Purchase Decision Making (2008) (2)
Learning to Improve: The Biased Processing of Mixed Price Comparisons (2004) (2)
A Study of the Group Buying Feature of Social Coupons Using Augmented Clickstream Data (2014) (2)
Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities (2018) (2)
2009-2010 ISMS-MSI Practice Prize Competition - Special Section Introduction (2011) (2)
Faculty Research Incentives and Business School Health: A New Perspective for Marketing (2020) (2)
Editorial: Relaunching Marketing Letters (2020) (1)
Reflections on My JMR Editorship (1998–2000) (2014) (1)
Analysis for Marketing Planning -7/E. (2006) (1)
An Updated Framework for Customer Relationship Management (2020) (1)
endogeneity may result in a substantial bias in the parameter estimates. (Endogeneity; Brand Choice Models; Panel Data; Common Demand Shocks; Limited Dependent (1999) (1)
Book Review: Against the Gods: The Remarkable Story of Risk (1997) (1)
A strong year for JIM (2004) (1)
2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition - Special Section Introduction (2013) (1)
Comment on “The Historical Growth of Statistical Significance Testing in Psychology—and its Future Prospects” (2000) (1)
When Does Helping Help or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopping (2006) (1)
A New Reviewing System for Journal of Marketing Research (2006) (1)
Editorial - New Editorial Structure for Marketing Science (2014) (1)
Introducing Marketing Letters’ data policy (2022) (1)
Pricing under noisy signaling (2014) (1)
Sparking conversations: Editors’ Pick with commentaries and thematic article compilations (2022) (1)
Incorporating choice dynamics in models of consumer behavior (1991) (1)
Processing of price information (2011) (0)
The past, present, and future of customer management (2020) (0)
Special Session Summary Does Economics Have Anything to Say About Consumer Behavior (1996) (0)
The decision to customize and its effect on brand experience (2022) (0)
The role and impact of reviewers on the marketing discipline (2017) (0)
The Pareto rule for frequently purchased packaged goods: an empirical generalization (2017) (0)
Capturing Customers' Spare Change (2005) (0)
Stick Around . . . You WonT Regret It: an Exploration of Future Regret Avoidance on the Service Retention Decision (2001) (0)
Impact Of Customer Satisfaction On Brand Loyalty An Epdf Download (2021) (0)
Quantitative methods : MDS, MDA, CCA, and beyond (2015) (0)
The Pareto rule in marketing revisited: is it 80/20 or 70/20? (2019) (0)
Call for Papers - Special Issue of Marketing Science on User-Generated Content (UGC): Deadline: January 15, 2010 (2009) (0)
Pricing in the digital age: implications for consumer behavior (2017) (0)
Models, theory, and methods (2011) (0)
Integrating Strategic Planning Concepts into the Negotiating Process. (1987) (0)
AnnouncementWinner of the 2017 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact (2017) (0)
A Base Model with Endogeneity (2007) (0)
Managerial decision making in customer management: adaptive, fast and frugal? (2012) (0)
Marketing of Technical Products (1998) (0)
Special Session Summary Putting the Customer Back Into Customer Relationship Management (Crm) (2002) (0)
Introduction to special issue on gender and ethnicity in the marketing professoriate (2021) (0)
The Pareto Rule in Marketing Revisited (2018) (0)

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