Sarah Fisher Gardial | Academic Influence

Sarah Fisher Gardial's AcademicInfluence.com Rankings

Sarah Fisher Gardial

Business

#409

World Rank

#449

Historical Rank

Marketing

#127

World Rank

#127

Historical Rank

Accounting

#268

World Rank

#290

Historical Rank

business Degrees

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Business

Sarah Fisher Gardial's Degrees

PhD Marketing University of Texas at Austin
Masters Marketing University of Texas at Austin
Bachelors Economics University of Texas at Austin

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Why Is Sarah Fisher Gardial Influential?

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According to Wikipedia, Sarah Fisher Gardial is an American academic and teacher. She became dean of Belmont University Massey College of Business in March 2020. She is also the former dean of Tippie College of Business at the University of Iowa.

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Sarah Fisher Gardial's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (1996) (876)
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context (2002) (828)
Customer Value Change in Industrial Marketing Relationships - A Call for New Strategies and Research (1997) (444)
Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences (1994) (413)
French versus American consumers’ attachment of value to a product in a common consumption context: A cross-national comparison (2004) (151)
The influence of culture upon consumers’ desired value perceptions: A research agenda (2005) (113)
Methods of Knowledge Development in Marketing and Macromarketing (1990) (24)
Processing and Retrieval of Inferences and Descriptive Advertising Information: The Effects of Message Elaboration (1993) (24)
CUSTOMER-VALUE ANALYSIS HELPS HONE STRATEGY: RESULTS CAN BE INCREASED LOYALTY, LONG-TERM PROFITABILITY, AND GROWTH (1999) (23)
The Effects of Self-Monitoring and Similarity on Salesperson Inferential Processes (1990) (20)
Cognitive Insights into the Highly Skilled or Expert Salesperson (2006) (17)
Memory Accessibility and Task Involvement As Factors in Choice (1985) (11)
Evaluative and factual ad claims, knowledge level, and making inferences (1991) (9)
In Search of the Elusive Consumer Inference (1990) (3)
Measuring Consumers' Inferenential Processing in Choice (1987) (2)
The effects of memory set accessibility and relevance on the use of memory information during product choice (1993) (2)
Field and Laboratory Experiments in Retailing and Marketing Research (2015) (0)
The role of inferences in consumer decision making : factors mediating process and outcome (1986) (0)

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Other Resources About Sarah Fisher Gardial

en.wikipedia.org

What Schools Are Affiliated With Sarah Fisher Gardial?

Sarah Fisher Gardial is affiliated with the following schools: