Scott Burton

Scott Burton's AcademicInfluence.com Rankings

Scott Burton

Business

#981

World Rank

#1071

Historical Rank

Marketing

#125

World Rank

#125

Historical Rank

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Business

Scott Burton's Degrees

PhD Marketing University of Pennsylvania
Masters Marketing University of Pennsylvania
Bachelors Economics Stanford University

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Scott Burton's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990) (1026)
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items (2003) (724)
Analysis of role conflict and role ambiguity in a structural equations framework (1990) (697)
An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk (2017) (590)
A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates (1998) (576)
Attacking the obesity epidemic: the potential health benefits of providing nutrition information in restaurants. (2006) (431)
Antecedents of private label attitude and national brand promotion attitude: similarities and differences (2002) (411)
Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions (1987) (355)
Consumer Generalization of Nutrient Content Claims in Advertising (1998) (342)
Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior (1995) (325)
The Relationship between Perceived and Objective Price-Quality (1989) (316)
TASK CONDITIONS, RESPONSE FORMULATION PROCESSES, AND RESPONSE ACCURACY FOR BEHAVIORAL FREQUENCY QUESTIONS IN SURVEYS (1991) (247)
Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Perceptions of Disease-Related Risks, and Trust (2000) (240)
Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions (2000) (226)
Assessing the Domain Specificity of Deal Proneness: A Field Study (1995) (222)
The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations (1997) (220)
The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads (1991) (216)
Understanding how Graphic Pictorial Warnings Work on Cigarette Packaging (2010) (211)
THE LAST MILE: AN EXAMINATION OF EFFECTS OF ONLINE RETAIL DELIVERY STRATEGIES ON CONSUMERS (2003) (210)
Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols (2011) (193)
An examination of deal proneness across sales promotion types: A consumer segmentation perspective (1997) (169)
Food for thought: how will the nutrition labeling of quick service restaurant menu items influence consumers' product evaluations, purchase intentions, and choices? (2009) (165)
The Effect of Ad Claims and Ad Context on Attitude toward the Advertisement (1988) (164)
Consumer perceptions of tensile price claims in advertisements: An assessment of claim types across different discount levels (1993) (149)
Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising (2004) (139)
Implications of accurate usage of nutrition facts panel information for food product evaluations and purchase intentions (1999) (139)
Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus (2009) (138)
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications (2005) (129)
Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control (2006) (129)
The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns (2010) (121)
A comparison of two models for the prediction of volitional and goal-directed behaviors : a confirmatory analysis approach (1991) (121)
The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising (2010) (116)
The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures? (2009) (111)
What Consumers Don't Know Can Hurt Them: Consumer Evaluations and Disease Risk Perceptions of Restaurant Menu Items (2004) (107)
Highly coupon and sale prone consumer: benefits beyond price savings (2003) (107)
Effects of Alternative Nutrition Label Formats and Nutrition Reference Information on Consumer Perceptions, Comprehension, and Product Evaluations (1994) (106)
Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations (1996) (98)
Shopper response to front-of-package nutrition labeling programs: : potential consumer and retail store benefits. (2014) (95)
Examining the Relationships Between Voting Behavior, Intention, Perceived Behavioral Control, and Expectation (1990) (94)
Gender Differences for Appearance-Related Attitudes and Behaviors: Implications for Consumer Welfare (1995) (90)
The influence of consumer concern about global climate change on framing effects for environmental sustainability messages (2012) (82)
A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on Purchase Intentions for Retail Food Products (2015) (82)
Exposure to sales flyers and increased purchases in retail supermarkets (1999) (80)
How Modification of the Nutrition Facts Panel Influences Consumers at Risk for Heart Disease: The Case of Trans Fat (2008) (80)
The roles of gender and motivation as moderators of the effects of calorie and nutrient information provision on away-from-home foods. (2009) (80)
A Nested Comparison of Four Models of the Consequences of Role Perception Variables (1995) (80)
Psychometric Properties of Shortened Versions of the Automatic Thoughts Questionnaire (2002) (78)
An Exploratory Investigation into the Relationshps between Promotion and Turnover: A Quasi-experimental Longitudinal Study (1993) (76)
The effect of enduring, situational, and response involvement on preference stability in the context of voting behavior (1992) (76)
It’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions (2017) (72)
An experimental assessment of alternative teaching approaches for introducing business ethics to undergraduate business students (1991) (69)
Design and Evaluation of Auto-ID Enabled Shopping Assistance Artifacts in Customers’ Mobile Phones: Two Retail Store Laboratory Experiments (2017) (69)
How Graphic Visual Health Warnings Affect Young Smokers’ Thoughts of Quitting (2014) (68)
Advertised reference prices in an Internet environment: Effects on consumer price perceptions and channel search intentions (2003) (68)
Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes (2013) (64)
Marketplace attributions and consumer evaluations of discount claims (1989) (63)
The Effects of Bar-Sponsored Alcohol Beverage Promotions across Binge and Nonbinge Drinkers (2001) (62)
Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure (2015) (62)
Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues (1999) (61)
Weighing in on fast food consumption: the effects of meal and calorie disclosures on consumer fast food evaluations (2010) (60)
Flies in the Ointment? Addressing Potential Impediments to Population-Based Health Benefits of Restaurant Menu Labeling Initiatives (2012) (55)
Effects of antismoking advertising--based beliefs on adult smokers' consideration of quitting. (2005) (54)
Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Noncomparative Processing Contexts (2016) (53)
Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share (2010) (53)
Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking Consideration and Secondhand Smoke Beliefs (2016) (52)
An examination of the relationship between research productivity in prestigious business journals and popular press business school rankings (2005) (50)
Preliminary Assessment of Changes in Labels Required by the Nutrition Labeling and Education Act of 1990 (1993) (48)
The Framing of Purchase for Services (1990) (47)
When Do Nutrient Content and Nutrient Content Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat (2007) (47)
An experimental assessment of effects associated with alternative tensile price claims (1994) (45)
Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations (2018) (45)
Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad (2000) (44)
Manufacturer–supplier relationships (2002) (41)
What Am I Drinking? The Effects of Serving Facts Information on Alcohol Beverage Containers (2008) (40)
Alcoholic Beverage Sales Promotion: An Initial Investigation of the Role of Warning Messages and Brand Characters among Consumers over and under the Legal Drinking Age (1998) (38)
The Accuracy of Brand and Attribute Judgments: The Role of Information Relevancy, Product Experience, and Attribute-Relationship Schemata: (2001) (38)
Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions (2012) (37)
The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers’ Risk Beliefs and Use Intentions (2017) (36)
Changes in consumer choice: Further investigation of similarity and attraction effects (1987) (36)
An examination of the relative effects of source expertise, trustworthiness, and likability (1991) (35)
How do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences between Adults and Adolescents (2007) (34)
Believability and consumer perceptions of implausible reference prices in retail advertisements (1996) (34)
The COVID-19 Pandemic at the Intersection of Marketing and Public Policy (2020) (34)
Characteristics and Beliefs Associated with Probable Pathological Gambling: A Pilot Study with Implications for the National Gambling Impact and Policy Commission (1998) (33)
Implications of fast food restaurant concentration for preschool-aged childhood obesity (2014) (33)
Are Cigarette Smokers’, E-Cigarette Users’, and Dual Users’ Health-Risk Beliefs and Responses to Advertising Influenced by Addiction Warnings and Product Type? (2017) (32)
An Assessment of the Moderating Effects of Market Mavenism and Value Consciousness on Price-Quality Perception Accuracy (1990) (31)
Enhancing Environmentally Conscious Consumption through Standardized Sustainability Information (2018) (30)
Battling the bulge: menu board calorie legislation and its potential impact on meal repurchase intentions (2011) (29)
Psychological Correlates of a Proneness to Deals: a Domain-Specific Analysis (1997) (28)
Now that's a Bright Idea: The Influence of Consumer Elaboration and Distance Perceptions on Sustainable Choices (2015) (27)
How the Perceived Healthfulness of Restaurant Menu Items Influences Sodium and Calorie Misperceptions: Implications for Nutrition Disclosures in Chain Restaurants (2014) (27)
The role of attributions in consumer perceptions of retail advertisements promoting price discounts (1994) (27)
From Food Desert to Food Oasis: The Potential Influence of Food Retailers on Childhood Obesity Rates (2016) (27)
Decision‐Framing Helps Make the Sale (1989) (26)
The Provision of Trans Fat Information and Its Interaction with Consumer Knowledge (2006) (26)
Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered (2019) (25)
Reply to “Amazon's Mechanical Turk: A Comment” (2017) (25)
An Examination of Three Multidimensional Profiles for Assessing Consumer Reactions to Advertisements (1989) (25)
A Comparison of Drinkers' and Nondrinkers' Responses to Health-Related Information Presented on Wine Beverage Labels (2001) (23)
Effects of plain package branding and graphic health warnings on adolescent smokers in the USA, Spain and France (2016) (23)
Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility. (2019) (20)
Spokescharacters (2012) (19)
Effective use of advertisements promoting sale prices (1993) (19)
The Legal High: Factors Affecting Young Consumers' Risk Perceptions and Abuse of Prescription Drugs (2015) (18)
Health Risk Factors and Their Effect on Consumers' Use of Nutrition Facts Panels (2011) (18)
Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs About Smoking? (2010) (18)
An Examination of the Effects of Information Consistency and Distinctiveness in a Reference-Price Advertisement Context (1993) (17)
Using a Theoretical Perspective to Examine the Psychological Construct of Coupon Proneness (1991) (17)
What consumers actually know: The role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels (2021) (17)
The Effects of Voluntary Versus Mandatory Menu Calorie Labeling On Consumers’ Retailer-Related Responses (2017) (15)
Understanding Graphic Pictorial Warnings in Advertising: A Replication and Extension (2016) (13)
Reduced-Risk Warnings Versus the US FDA-Mandated Addiction Warning: The Effects of E-Cigarette Warning Variations on Health Risk Perceptions. (2018) (12)
Government Efforts to Aid Consumer Well-being: Understanding Federal Health Warnings and Disclosures (2015) (12)
The Positive Influence of State Agricultural Marketing Programs on Adults' Fruit and Vegetable Consumption (2012) (11)
An examination of free elicitation and response scale measures of feelings and judgments evoked by television advertisements (1992) (10)
Making bad look good: The counterpersuasive effects of natural labels on (dangerous) vice goods (2019) (10)
An Examination of Correlates and Effects Associated with a Concise Measure of Consumers' Nutrition Knowledge (1996) (10)
What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers (2021) (9)
The role of contextual factors in eliciting creativity: primes, cognitive load and expectation of performance feedback (2013) (8)
The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions (2019) (8)
Leaner Choices? The Potential Influence of the Inclusion of Nutrition Facts Panels on Consumer Evaluations and Choices of Ground Beef Products (2013) (8)
Design and evaluation of auto-ID enabled shopping assistance artifacts : two retail store laboratory experiments (2017) (8)
Do They Have Your Number? Understanding the Moderating Role of Format Effects and Consumer Numeracy for Quantitative Front‐of‐Package Nutrition Claims (2014) (8)
Journal of Public Policy & Marketing in Our Turbulent Times: Foundations Laid and Challenges Ahead (2020) (7)
Assessing the Relationship Between Perceived and Objective Price-Quality: a Replication (1990) (7)
Promoted claims on food product packaging: Comparing direct and indirect effects of processing and nutrient content claims (2021) (6)
Looking to the Future: The Evolving Marketing and Public Policy Community (2018) (6)
A New Era at Journal of Public Policy & Marketing Begins (2019) (4)
The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata (2001) (4)
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples (2022) (4)
The Measurement and Moderating Role of Confidence in Attributions (1988) (4)
Identifying and selecting effective graphic health warnings to prevent perceptual wearout on tobacco packaging and in advertising (2021) (3)
Double Trouble: Commingled Effects of Fast Food and Sugar-Sweetened Beverage Consumption and the Intervening Role of Physical Activity on Childhood Obesity (2017) (3)
Leveraging Revealed Preference Information by Sequentially Pricing Multiple Products (3)
An In-Class Exercise Which Demonstrates Some of the Benefits and Problems Associated with Probability-Based Sampling in Marketing Research (1986) (2)
Consideration of Future Consequences As a Moderator of Temporal Framing and Regulatory Focus in a Risk Domain (2007) (2)
Introducing Students to Perceptual Mapping Using Multidimensional Scaling: An Experiential Approach (1991) (1)
Affect Consumer Beliefs about Smoking ? (2018) (1)
Provision on Away-from-Home Foods (2009) (1)
Refining a Multidimensional Profile For Television Commercials: an Application of Targer Analysis (1989) (1)
Nutrition Labeling in the United States and the Role of Consumer Processing, Message Structure, and Moderating Conditions (2017) (1)
The effect of positive anticipatory utility on product pre‑order evaluations and choices (2021) (1)
It’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions (2017) (1)
Demonstrating the Managerial Benefits of Conjoint Analysis: An In-Class Exercise for Marketing Students (1984) (1)
CORRELATES OF INTERNAL AND EXTERNAL MOBILITY: A LONGITUDINAL INVESTIGATION. (1992) (1)
Examining the Effects of Carbon Emission Information on Restaurant Menu Items: Differential Effects of Positive Icons, Negative Icons, and Numeric Disclosures on Consumer Perceptions and Restaurant Evaluations (2023) (0)
A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc. (2020) (0)
Do Males and Females Differ? Understanding Gender Differences in Graphic Cigarette Warnings’ Effect on Young Adult Smokers’ Thoughts of Quitting (2015) (0)
The Effects of Graphic Visual and Text Warning Messages on Female Smokers and Nonsmokers’ Attitudes Toward Smoking and Purchase Intent (2007) (0)
AN EXPLORATORY INVESTIGATION OF THE COGNITIVE PROCESSES USED TO ANSWER EXPENDITURE QUESTIONS IN SURVEYS (2002) (0)
How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19 Consumer Concern (2021) (0)
Leveraging Technology‐enabled Revealed Preference Information by Sequentially Pricing Multiple Products* (0)
95 Health Care Choices in the United States and the Constrained Consumer: A Marketing Systems Perspective on Access and Assortment in Health Care (2016) (0)
From Food Desert to Food Oasis: The Potential Influence of Food Retailers on Childhood Obesity Rates (2015) (0)
Consumer Food Product Evaluation Scale (2017) (0)
Impacting the Future Smoking Behavior of Young Smokers and Nonsmokers: Identifying Effective Visual Tobacco Warnings for Packaging and Advertising (2014) (0)
18-A: Green By Itself, But Brown in Comparison: the Influence of Sustainability Disclosures At the Shelf (2017) (0)
An Examination Perceptions of Similarity to Cigarettes, Health Risk Perceptions, and Willingness to Try Across Nicotine Vaping Products. (2022) (0)
Mixing Mountains and Molehills: the Influence of Ambiguous Sustainability Disclosures on Evaluation and Choice (2015) (0)
Deanonstrating the Managerial Benefits of Conjoint Analysis: An In-Class Exercise for Marketing Students (1984) (0)
The Greening of Consumers: an Assimilation-Contrast Perspective For Product Sustainability Labeling (2012) (0)
Insights and Challenges in Studying the Effects of Anti-Smoking Ad Campaigns and Other Transformational Consumer Research (2009) (0)
Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations (2017) (0)
Nearly two-thirds of American adults are overweight, and the Centers for Disease Control and Prevention (CDC) reported that obesity is one of the leading causes of preventable deaths (2010) (0)
Functionalism and Consumer Behavior Research (1986) (0)
The Effect of Prices for Incidental Products in Web Page Promotions on Consumer Price Perceptions for an Unrealted Target Product (2015) (0)
Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure (2014) (0)