Shelby D. Hunt

Shelby D. Hunt's AcademicInfluence.com Rankings

Shelby D. Hunt

Business

#353

World Rank

#386

Historical Rank

Marketing

#25

World Rank

#25

Historical Rank

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Business

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Shelby D. Hunt's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

The Commitment-Trust Theory of Relationship Marketing (1994) (21347)
The Comparative Advantage Theory of Competition (1995) (2749)
A General Theory of Marketing Ethics (1986) (2629)
Power in a Channel of Distribution: Sources and Consequences (1974) (883)
Corporate Ethical Values and Organizational Commitment in Marketing (1989) (830)
The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions (1996) (821)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003) (786)
Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1990) (606)
The Nature and Scope of Marketing (1976) (602)
Cognitive Moral Development and Marketing (1992) (598)
The General Theory of Marketing Ethics: A Revision and Three Questions (2006) (553)
Alliance competence, resources, and alliance success: Conceptualization, measurement, and initial test (2002) (550)
Ethics and marketing management: An empirical examination (1985) (531)
A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (1999) (463)
The Commitment-Trust theory of relationship marketing, Journal of Marketing, : . (1994) (444)
The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy (2008) (434)
Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy (1999) (428)
General Theories and the Fundamental Explananda of Marketing (1983) (422)
The Pretest in Survey Research: Issues and Preliminary Findings (1982) (410)
The explanatory foundations of relationship marketing theory (2006) (405)
Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation (1998) (389)
Organizational Commitment: One of Many Commitments or Key Mediating Construct? (1994) (374)
Foundations of Marketing Theory: Toward a General Theory of Marketing (2002) (372)
Truth in Marketing Theory and Research (1990) (362)
Marketing’s contribution to business strategy: market orientation, relationship marketing and resource‐advantage theory (2000) (346)
Competing through relationships: Grounding relationship marketing in resource‐advantage theory (1997) (333)
Ethical Problems of Marketing Researchers (1984) (319)
Organizational Commitment and Marketing (1985) (317)
Organizational Consequences, Marketing Ethics, and Salesforce Supervision: (1993) (309)
Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition? (1997) (296)
Marketing and Machiavellianism (1984) (265)
Marketing Theory: The Philosophy Of Marketing Science (1983) (257)
Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement (1991) (239)
Interimistic relational exchange: Conceptualization and propositional development (2000) (228)
Resource-Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior? (1997) (226)
On Rethinking Marketing: Our Discipline, Our Practice, Our Methods (1994) (226)
Salesperson cooperation: The influence of relational, task, organizational, and personal factors (2001) (212)
GROUNDING SUPPLY CHAIN MANAGEMENT IN RESOURCE‐ADVANTAGE THEORY* (2008) (210)
Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory (2009) (193)
Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach (2011) (191)
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing" (2004) (187)
The Resource-Advantage Theory of Competition (1995) (187)
Marketing management and strategy (2011) (184)
Attributional Processes and Effects in Promotional Situations (1978) (182)
Marketing Theory: Foundations, Controversy ,Strategy, Resource Advantage Theory (2010) (173)
Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy (1995) (161)
Marketing theory : conceptual foundations of research in marketing (1977) (156)
Ethical problems in public accounting: The view from the top (1988) (153)
The normative imperatives of business and marketing strategy: grounding strategy in resource‐advantage theory (2004) (142)
Grounding Supply Chain Management in Resource‐Advantage Theory: In Defense of a Resource‐Based View of the Firm (2012) (137)
A Theory and Model of Business Alliance Success (2002) (133)
The strategic imperative and sustainable competitive advantage: Public policy implications of resource-advantage theory (1999) (131)
Commentary on an empirical investigation of a general theory of marketing ethics (1990) (128)
Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory (2004) (127)
Social responsibility and personal success: Are they incompatible? (1986) (124)
Ethical Problems of Advertising Agency Executives (1987) (118)
Objectivity in Marketing Theory and Research (1993) (118)
For Reason and Realism in Marketing (1992) (112)
The Pretest in Survey Research: Issues and Preliminary Findings: (1982) (112)
Foundations of marketing (2011) (105)
Controversy in marketing theory : for reason, realism, truth, and objectivity (2003) (100)
Macromarketing as a Multidimensional Concept (1981) (99)
Resource-Advantage Theory and Embeddedness: Explaining R-A Theory’s Explanatory Success (2003) (92)
Consumer Involvement: Definitional Issues and Research Directions (1984) (89)
The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model (1982) (86)
Marketing and Machiavellianism. (1984) (84)
Commentary ‐ A General Theory of Competition: issues, answers and an invitation (2001) (83)
Post-transaction Communications and Dissonance Reduction (1970) (83)
Competition in the third millennium Efficiency or effectiveness (2002) (79)
The Socioeconomic Consequences of the Franchise System of Distribution (1972) (79)
Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice (2004) (78)
Social responsibility and personal success: A research note (1990) (77)
Does marketing success lead to market success (2006) (76)
A general theory of business marketing: R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure (2013) (75)
Behavioral dimensions of channels of distribution: Review and synthesis (1985) (75)
A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not Incremental Enough? Too Neoclassical or Not Neoclassical Enough? (2000) (74)
Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation (2006) (74)
Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital ☆ (2017) (71)
Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability (2011) (69)
Economic growth: should policy focus on investment or dynamic competition? (2007) (69)
Marketing theory, philosophy of science perspectives (1982) (68)
Ethics and Marketing Management:: A Retrospective and Prospective Commentary (2000) (62)
Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy (2020) (60)
Advancing marketing strategy in the marketing discipline and beyond: from promise, to neglect, to prominence, to fragment (to promise?) (2017) (59)
The Morphology of Theory and the General Theory of Marketing (1971) (57)
Evolutionary Economics, Endogenous Growth Models, and Resource-Advantage Theory (1997) (56)
On the Rhetoric of Qualitative Methods (1994) (56)
Competitive Irrationality: The Influence of Moral Philosophy (2002) (56)
Determining marketing strategy: A cybernetic systems approach to scenario planning (2002) (55)
Competition as an Evolutionary Process and Antitrust Policy (2001) (55)
Marketing Education and Marketing Success: Are they Related? (1986) (52)
Tying Agreements in Franchising (1975) (48)
Marketing as a profession: on closing stakeholder gaps (2002) (48)
A Realist Theory of Empirical Testing Resolving the Theory-Ladenness/ Objectivity Debate (1994) (46)
A Responsibilities Framework for Marketing as a Professional Discipline (2007) (45)
Marketing is... (1992) (45)
Naturalistic, Humanistic, and Interpretive Inquiry: Challenges and Ultimate Potential (1989) (44)
Resource-advantage theory and the wealth of nations: Developing the socio-economic research tradition (1997) (43)
The evolution of resource‐advantage theory (2012) (41)
Full Disclosure Laws in Franchising: An Empirical Investigation (1976) (40)
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution (2019) (40)
Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation (2012) (39)
For Truth and Realism in Management Research (2005) (39)
Alliance market orientation, new product development, and resource advantage theory (2012) (37)
The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare (2015) (36)
Managerial action and resource‐advantage theory: conceptual frameworks emanating from a positive theory of competition (2012) (35)
Informational vs. Persuasive Advertising: An Appraisal (1976) (33)
The Economic Effects of Franchising (2011) (33)
Developing successful theories in marketing: insights from resource-advantage theory (2011) (31)
A Crucial Test for the Howard-Sheth Model of Buyer Behavior (1972) (30)
The inductive realist model of theory generation: explaining the development of a theory of marketing ethics (2013) (29)
Resource-Advantage Theory and Austrian Economics (2002) (29)
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research (2017) (28)
Reification and Realism in Marketing: In Defense of Reason (1989) (28)
Part I (1981) (25)
Alderson’s General Theory of Marketing: A Formalization (2006) (25)
Toward the Institutionalization of Macromarketing (2012) (25)
Coopetitive innovation alliance performance: Alliance competence, alliance’s market orientation, and relational governance (2021) (24)
The theoretical foundations of nonprofit competition: a resource-advantage theory approach (2018) (24)
Moral Development and Marketing (2009) (24)
The general theory of marketing ethics: the consumer ethics and intentions issues (2015) (24)
Organizational Consequences, Marketing Ethics, and Salesforce Supervision (1993) (24)
The Philosophical Foundations of Marketing Research: For Scientific Realism and Truth (2008) (23)
The Theory of Monopolistic Competition, Marketing’s Intellectual History, and the Product Differentiation Versus Market Segmentation Controversy (2011) (23)
Trust, Personal Moral Codes, and the Resource-Advantage Theory of Competition: Explaining Productivity, Economic Growth, and Wealth Creation (2012) (23)
Part 3. Marketing and a General Theory of Competition (2002) (22)
Understanding Ethical Diversity in Organizations (2007) (22)
On the intersection of marketing history and marketing theory (2011) (22)
A General Paradigm of Marketing: In Support of the '3-Dichotomies Model' (1978) (22)
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory (2014) (22)
The bases of power approach to channel relationships: has marketing’s scholarship been misguided? (2015) (21)
Indigenous theory development in marketing: the foundational premises approach (2020) (20)
Ethics and the American Advertising Federation Principles (1987) (19)
Theory Status, Inductive Realism, and Approximate Truth: No Miracles, No Charades (2011) (19)
For re-institutionalizing the marketing discipline in Era V (2020) (18)
The Resource-Advantage Theory of Competition : A Review (2017) (17)
Specialization and the MBA: Is the Broad MBA Passé? (1986) (15)
Doctoral seminars in marketing theory (2010) (14)
On the marketing of marketing knowledge (1995) (13)
On Reforming Marketing: For Marketing Systems and Brand Equity Strategy (2015) (13)
Lawlike Generalizations and Marketing Theory (1973) (13)
Gender, income differences, and marketing: Examining the “earnings gap” in three areas of marketing (1991) (13)
Explicating the inductive realist model of theory generation (2015) (12)
Legal Remedies for Deceptive and Unfair Practices in Franchising (1981) (12)
Consumer-Interest Study in Higher Education: A Conceptual Analysis of an Emerging Discipline (1980) (11)
Competitive Advantage Strategies in Times of Adversity (2009) (11)
Understanding marketing’s philosophy debates (2014) (10)
The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal (2022) (10)
Toward a General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes (2006) (10)
The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise (2021) (10)
Book Review: The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship (2001) (10)
For dynamic relationship marketing theory: a reply to Rese (2006) (9)
Why consumers believe they are being ripped off (1981) (9)
Machiavellianism across Sexes: An Examination of Marketing Professionals (1986) (8)
The prospects for marketing strategy and the marketing discipline in Era V: is the prognosis promising or problematic? (2017) (8)
On the Founding of the Journal of Macromarketing (2011) (8)
Reflections on ethical issues in marketing management: An empirical examination (2018) (8)
Sources of funds and franchisee success (1973) (7)
A General Paradigm of Marketing: In Support of the ‘3—Dichotomies Model’ (1978) (7)
Understanding the Drivers of Economic Growth: Grounding Endogenous Economic Growth Models in Resource-Advantage Theory (2012) (7)
Marketing (as) Rhetoric: paradigms, provocations, and perspectives (2018) (6)
Is Management a Science (1978) (6)
Institutional Norms and the Institutionalization of Macromarketing: Historical Insights, the Long Macro View, and Service-Dominant Logic (2020) (6)
On Communication, Probative Force, and Sophistry (1995) (5)
Personal Moral Codes and the Hunt-Vitell Theory of Ethics: Why Do People’s Ethical Judgments Differ? (2016) (5)
The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation (2018) (5)
Book Review: Andrew H. Van de Ven Engaged Scholarship: A Guide for Organizational and Social Research (2008) (5)
The BBA-MBA Combination: Pierson, Gordon and Howell Revisited (1983) (4)
A Response to Cadeaux and Dowling (2004) (4)
Teaching Dynamic Competition in Marketing (2014) (3)
Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next? (2011) (2)
Shelby D. Hunt: a retrospection on the importance, origins, and development of research programs (2019) (2)
The nature and origins of impactful research in marketing (2021) (2)
The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare (2015) (2)
Legends in Marketing: A Review of Shelby D. Hunt's Volumes (2011) (1)
Marketing Researcher Ethical Sensitivity Scales (2015) (1)
Building customisation capability in B2B marketing: the role of organisational capital (2021) (1)
From the Editor (1985) (1)
Introduction to the special issue on marketing theory (1992) (1)
Fort George Inlet (1980) (1)
FIGURE 2 The KMV Model of Relationship Marketing (2007) (0)
The research tradition period (2011) (0)
Corporate Ethics Scale (2015) (0)
Explicating the inductive realist model of theory generation (2015) (0)
Compeliüve irrationality: The influence of morai philosophy (2002) (0)
in Marketing Theory and Research Truth (1990) (0)
Hunt Sustainable Development , and the Sustainable Society Toward the Institutionalization of Macromarketing : Sustainable Enterprise , Sustainable Marketing (2012) (0)
From the Editor (1985) (0)
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research (2017) (0)
From the Editor (1987) (0)
Reviews (2003) (0)
From the Editor (1982) (0)
On Truth and Marketing Research (2014) (0)
Explanation: Issues and Aspects (2014) (0)
The development period (2011) (0)
Higher education and the Ufi : a regional perspective. (2000) (0)
A Tribute to Jag Sheth: An Extraordinary, One-of-a-Kind Career (2019) (0)
Masterful operant resources, masterful marketing competences, and the masterful marketing academic (2022) (0)
Book Review: A Review of New Rules: Searching for Self-Fulfillment in a World Turned Upside-Down (1982) (0)
The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract (2017) (0)
On Objectivity and Marketing Research (2014) (0)
Truth , Kuhn , and Marketing ' s " Early " Crisis Literature (2007) (0)
Indigenous theory development in marketing: the foundational premises approach (2020) (0)
Controversies in marketing (2011) (0)
The inductive realist model of theory generation: explaining the development of a theory of marketing ethics (2013) (0)
Resource-Advantage Theory The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of (2009) (0)
Comment (1988) (0)
Channels of distribution (2011) (0)
Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation (2012) (0)

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What Schools Are Affiliated With Shelby D. Hunt?

Shelby D. Hunt is affiliated with the following schools:

University of Wisconsin–Madison
Texas Tech University

Shelby D. Hunt's Academic­Influence.com Rankings

Why Is Shelby D. Hunt Influential?

Shelby D. Hunt's Published Works

Published Works

What Schools Are Affiliated With Shelby D. Hunt?

Shelby D. Hunt's AcademicInfluence.com Rankings