Stefan Stremersch | Academic Influence

Stefan Stremersch's AcademicInfluence.com Rankings

Stefan Stremersch

Business

#697

World Rank

#767

Historical Rank

Marketing

#126

World Rank

#126

Historical Rank

Management

#493

World Rank

#541

Historical Rank

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Business

Stefan Stremersch's Degrees

PhD Marketing Erasmus University Rotterdam
Masters Business Administration Erasmus University Rotterdam
Bachelors Business Administration Erasmus University Rotterdam

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Why Is Stefan Stremersch Influential?

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According to Wikipedia, Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and a Chair of Marketing, both at Erasmus University Rotterdam, the Netherlands. Previously he held positions at IESE Business School, Barcelona, Spain, Fuqua School of Business, Duke University, USA, Goizueta Business School, Emory University, USA, USC Marshall School of Business, USA, and Ghent University, Belgium. His main research interests focus on innovation diffusion, marketing of technology and science, marketing strategy, new product growth, business economics of the life sciences and commercialization of new technologies. He is the scientific director of the Erasmus Healthcare Business Center and ECMI . Stremersch is also founder and director at The Marketing Technology and Innovation Institute , a consulting company focused on helping companies innovate.

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Stefan Stremersch's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Strategic Bundling of Products and Prices: A New Synthesis for Marketing (2002) (774)
Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test (2004) (447)
The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness (2003) (413)
Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity (2005) (409)
The Quest for Citations: Drivers of Article Impact (2006) (299)
The purchasing of full-service contracts: An exploratory study within the industrial maintenance market (2001) (295)
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability (2004) (284)
Vertical Marketing Systems for Complex Products: A Triadic Perspective (2004) (194)
Indirect Network Effects in New Product Growth (2007) (191)
Understanding and Managing International Growth of New Products (2004) (175)
Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry (2011) (164)
Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field (2009) (159)
The Effect of Superstar Software on Hardware Sales in System Markets (2009) (141)
Customizing Complex Products: When Should the Vendor Take Control? (2006) (100)
The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link? (2007) (99)
Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field? (2005) (99)
Buying Modular Systems in Technology-Intensive Markets (2003) (86)
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes (2008) (82)
From academic research to marketing practice: Exploring the marketing science value chain (2014) (78)
Health and marketing: The emergence of a new field of research ☆ (2008) (78)
Modeling Global Spillover of New Product Takeoff (2008) (72)
Does new product growth accelerate across technology generations? (2010) (55)
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity (2019) (49)
The Effect of Customer Empowerment on Adherence to Expert Advice (2014) (45)
Unraveling scientific impact: Citation types in marketing journals (2015) (44)
Database Submission - The Evolving Social Network of Marketing Scholars (2010) (43)
Innovation and Marketing in the Pharmaceutical Industry (2014) (42)
Analysis of sensitive questions across cultures: an application of multigroup item randomized response theory to sexual attitudes and behavior. (2012) (40)
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality (2011) (38)
The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price (2011) (32)
The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space (2012) (31)
Erratum - The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link? (2008) (27)
Unraveling Scientific Impact : Citation Types in Marketing Journals (2014) (24)
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies (2014) (21)
Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity (2018) (20)
The Rise of New Technologies in Marketing: A Framework and Outlook (2021) (18)
The evolving social network of marketing scholars (2010) (18)
Pricing in services (1998) (16)
25 years of IJRM: Reflections on the past and the future (2008) (16)
Preface to “The chilling effects of network externalities" (2010) (15)
The commercial contribution of clinical studies for pharmaceutical drugs (2014) (14)
Variable selection in international diffusion models (2014) (13)
The connected patient (2011) (13)
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales (2020) (13)
The Pharmaceutical Industry: Specificity, Challenges, and What You Can Learn from this Book (2014) (12)
Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry (2016) (12)
Contagion and Heterogeneity in New Product Diffusion: An Emperical Test (2003) (12)
Marketing competition in the 21st century (2010) (11)
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing (2020) (11)
From academic research to marketing practice: Some further thoughts (2014) (10)
Consumer Preferences for Mass Customization (2004) (9)
Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies (2014) (9)
The Study of Important Marketing Issues: Reflections (2020) (8)
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? (2020) (7)
The Successful Launch and Diffusion of New Therapies (2014) (6)
Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns (2019) (5)
The chilling effects of network externalities : Perspectives and conclusions ☆ (2010) (5)
Grassroots Innovation Success: The Role of Self-Determination and Leadership Style (2021) (5)
The value of context-specific studies for marketing (2022) (4)
The what, who and how of innovation generation (2018) (3)
From the (Past) Editors (2009) (3)
Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities (2018) (2)
Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions (2017) (2)
“ Buyer Preferences for Vendors in Business Markets : A Triadic Perspective ” (2002) (2)
Marketing Models for the Life Sciences Industry (2017) (2)
In search of an audience... (2005) (2)
Financial Projections in Innovation Selection: The Role of Scenario Presentation, Expertise, and Risk (2021) (2)
Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing (2010) (2)
Commentary on Kohli & Haenlein : The study of important marketing issues : Reflections q (2021) (2)
Faculty Research Incentives and Business School Health: A New Perspective for Marketing (2020) (2)
Modeling Generational Transitions from Aggregate Data (2002) (1)
Does Size Matter? Disentangling Consumer's Bundling Preferences (2000) (1)
Preface to a debate (2009) (1)
BUYING HIGH TECH PRODUCTS: AN EMBEDDEDNESS PERSPECTIVE (2001) (1)
International Series in Quantitative Marketing Innovation and Marketing in the Pharmaceutical Industry (2013) (1)
A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing (2016) (1)
Buying behavior in technology-intensive markets: The role of embeddedness (2001) (0)
Implementing Grassroots Innovation in a Large Firm (2012) (0)
Does size matter?: disentangling consumers' bundling preferences (2000) (0)
Introduction to the IJRM Special Issue on Marketing and Innovation (2015) (0)
Online Advertising Effectiveness Across Media Channels and Countries (2017) (0)
Global launch of pharmaceuticals: the role of introduction delays in introductory prices (2008) (0)
Essays on marketing strategy in technology-intensive markets (2001) (0)
REVIEW ON IMPACT OF DIFFERENT FACTOR’S ON PHYSICIAN PRESCRIBING BEHAVIOR (2018) (0)
Dynamics in International Market Segmentation of New Product Growth (2011) (0)
Unraveling Scientific Impact (2014) (0)
The International Journal of Research in Marketing Turns 25: Reflections on Its Past and Future * (2008) (0)
Debiasing Managers' Decisions: How to Overcome Marketers Tendency to Overspend in Marketing Campaigns? (2012) (0)
Buying High Tech Products (2001) (0)
Modeling Global Pricing and Entry Timing Strategies in the Pharmaceutical Industry (2012) (0)
Drivers of Technological Novelty and Superior Customer-Need Fulfillment in New Product Development (04-117) (2005) (0)
A New Method of Measuring Online Media Advertising Effectiveness : Prospective Meta-Analysis in Marketing by Gui Liberali (2016) (0)
Reducing Biases in Advertising Effectiveness Research: New Meta-Analytic Evidence (2022) (0)
Full-Service Contracts: An Exploratory Study Into Industrial Purchasing Behaviour (1999) (0)
The international launch and diffusion of new products (2010) (0)
Erratum to: Preface to “The chilling effects of network externalities” [Intern. J. of Research in Marketing, Volume 27 (2010) 1–3] (2010) (0)
Proceedings of the Marketing Science Conference, Rotterdam, 2004 (2004) (0)
Inspire, diverge, converge: 3 steps to better decisions (2019) (0)
The Adoption of New Products: The Overlooked Role of Information Uncertainty on Innovation Attributes (2005) (0)

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