Stephen Louis Vargo

Stephen Louis Vargo's AcademicInfluence.com Rankings

Stephen Louis Vargo

Business

#489

World Rank

#538

Historical Rank

Marketing

#50

World Rank

#50

Historical Rank

business Degrees

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Business

Stephen Louis Vargo's Degrees

PhD Marketing University of Maryland, College Park
Masters Marketing University of Maryland, College Park
Bachelors Marketing University of Maryland, College Park

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Stephen Louis Vargo's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Evolving to a New Dominant Logic for Marketing (2004) (13338)
Service-dominant logic: continuing the evolution (2008) (6480)
On value and value co-creation: A service systems and service logic perspective (2008) (2923)
Institutions and axioms: an extension and update of service-dominant logic (2016) (2197)
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006) (1739)
Service-dominant logic: reactions, reflections and refinements (2006) (1711)
Competing through service: Insights from service-dominant logic (2007) (1710)
It's all B2B…and beyond: Toward a systems perspective of the market (2011) (1316)
The Four Service Marketing Myths (2004) (1086)
The service system is the basic abstraction of service science (2008) (1077)
Service, value networks and learning (2010) (988)
From goods to service(s): Divergences and convergences of logics (2008) (971)
Contextualization and value-in-context: How context frames exchange (2011) (920)
Health Care Customer Value Cocreation Practice Styles (2012) (886)
Service-dominant logic 2025 (2017) (803)
The evolving brand logic: a service-dominant logic perspective (2009) (770)
Service innovation in the digital age: key contributions and future directions (2015) (748)
Service-Dominant Logic: Premises, Perspectives, Possibilities (2014) (625)
Innovation through institutionalization: A service ecosystems perspective (2015) (578)
Toward a conceptual foundation for service science: Contributions from service-dominant logic (2008) (573)
Service-Dominant Logic: What It Is, What It Is Not, What It Might Be (2014) (508)
Service-Dominant Logic as a Foundation for Service Science: Clarifications (2009) (503)
Toward a transcending conceptualization of relationship: a service‐dominant logic perspective (2009) (426)
Why “service”? (2008) (383)
Value cocreation and service systems (Re)formation: A service ecosystems view (2012) (376)
Customer Integration and Value Creation (2008) (375)
The Complexity of Context: A Service Ecosystems Approach for International Marketing (2013) (369)
Succeeding through service innovation : a service perspective for education, research, business and government (2008) (292)
Toward a Service (Eco)Systems Perspective on Value Creation (2012) (267)
Technology as an operant resource in service (eco)systems (2014) (254)
Services in Society and Academic Thought: An Historical Analysis (2005) (234)
Transitioning from service management to service-dominant logic: Observations and recommendations (2010) (215)
From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship (2010) (199)
Extending the context of service: from encounters to ecosystems (2015) (191)
Fostering a trans-disciplinary perspectives of service ecosystems (2016) (185)
Converging on a New Theoretical Foundation for Selling (2018) (182)
The context of experience (2015) (181)
Taking a Leadership Role in Global Marketing Management (2006) (179)
An Exploration of Networks in Value Cocreation: A Service-Ecosystems View (2012) (177)
Service‐dominant logic: a necessary step (2011) (174)
Inversions of service-dominant logic (2014) (143)
Advancing Service Science with Service-Dominant Logic (2010) (137)
Market systems, stakeholders and value propositions (2011) (133)
A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage (2014) (131)
On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive (2007) (130)
Service-Dominant Logic as a Foundation for a General Theory (2014) (130)
Service-dominant logic (2010) (124)
A Systems Perspective on Markets: Toward a Research Agenda (2017) (120)
Conceptualizing Value: A Service-ecosystem View (2017) (118)
The Service-Dominant Mindset (2008) (115)
Institutions as resource context (2016) (115)
Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann (2008) (114)
Business models as service strategy (2017) (107)
Extending actor participation in value creation: an institutional view (2016) (106)
Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (2012) (97)
Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective (2020) (94)
A service perspective. Key managerial insights from service-dominant (S-D) logic (2016) (91)
ROSEPEKICECIVECI versus CCV: The Resource-Operant, Skills-Exchanging, Performance-Experiencing, Knowledge-Informed, Competence-Enacting, Co-producer–Involved, Value-Emerging, Customer-Interactive View of Marketing versus the Concept of Customer Value: “I Can Get It for You Wholesale” Morris B. Holbr (2014) (87)
Satisfiers, Dissatisfiers, Criticals, and Neutrals: A Review of Their Relative Effects on Customer (Dis)Satisfaction (2007) (87)
Institutional Complexity as a Driver for Innovation in Service Ecosystems (2016) (84)
The role of symbols in value cocreation (2014) (82)
Emerging Digital Frontiers for Service Innovation (2016) (82)
Advancing Service Science with Service- Dominant Logic Clarifications and Conceptual Development (2010) (80)
The Nature and Understanding of Value: A Service-Dominant Logic Perspective (2012) (77)
The SAGE Handbook of Service-Dominant Logic (2018) (72)
Toward a service-dominant logic-based theory of the market (2011) (66)
A service-dominant logic for marketing (2009) (63)
Author ' s personal copy It ' s all B 2 B ... and beyond : Toward a systems perspective of the market (2011) (61)
Historical Perspectives on Service-Dominant Logic (2014) (57)
Service-dominant logic — a guiding framework for inbound marketing (2009) (57)
The Co-Creation of Value-in-Cultural-Context (2013) (54)
On marketing theory and service-dominant logic: Connecting some dots (2011) (48)
Customers as Resource Integrators: Styles of Customer Co-creation (2009) (47)
The Use of Price and Warranty Cues in Product Evaluation (1999) (37)
Service-Dominant Logic: Frontmatter (2014) (37)
The supply chain management of shopper marketing as viewed through a service ecosystem lens (2014) (35)
Service-dominant logic, service ecosystems and institutions: an editorial (2018) (35)
Co-producers and Co-participants in the Satisfaction Process: Mutually Satisfying Consumption (2014) (34)
Triads: A review and analytical framework (2017) (32)
Paradigms, Pluralisms, and Peripheries: On the Assessment of the S-D Logic (2007) (31)
Extending the Context of Innovation: The Co-creation and Institutionalization of Technology and Markets (2017) (30)
Innovation in Service Ecosystems (2016) (28)
Advancing conceptual-only articles in marketing (2020) (26)
The forum on markets and marketing (FMM) (2012) (25)
Stepping aside and moving on: a rejoinder to a rejoinder (2011) (22)
An Overview of Service-Dominant Logic (2018) (20)
A Service logic for Service Science (2008) (20)
Customers as Co-producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency Kartik Kalaignanam and Rajan Varadarajan (2014) (19)
Zooming Out and Zooming In: Service Ecosystems as Venues for Collaborative Innovation (2016) (19)
Triads (2017) (18)
Further Advancing Service Science with Service-Dominant Logic: Service Ecosystems, Institutions, and Their Implications for Innovation (2018) (18)
Reconciling Resource Integration and Value Propositions -- The Dynamics of Value Co-creation (2014) (18)
A Service-Ecosystem Perspective on Value Creation: Implications for International Business (2017) (17)
From Micro to Macro: Stakeholders and Institutions (2011) (17)
Emergence in marketing: an institutional and ecosystem framework (2022) (14)
Service Ecosystem Emergence from Primitive Actors in Service Dominant Logic: An Exploratory Simulation Study (2018) (14)
Rethinking Social CRM Design: A Service-Dominant Logic Perspective (2014) (13)
“Relationship” in Transition: An Introduction to the Special Issue on Relationship and Service-Dominant Logic (2010) (13)
Service - Oriented Challenges for Design Science: Charting the "E"-volution (2010) (12)
Service-Dominant Logic: Backward and Forward (2018) (12)
Towards an alternative logic for electronic customer relationship management (2008) (12)
Why Service-Dominant Logic? (2018) (12)
From promise to perspective: Reconsidering value propositions from a service-dominant logic orientation (2020) (11)
Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward (2021) (11)
Service-Dominant Logic Foundations of E-Novation (2011) (11)
Employee Welfare Measures in Public and Private Sectors : A Comparative Analysis (2016) (10)
Drawing on service-dominant logic to expand the frontier of physical distribution and logistics management (2014) (10)
Consumers’ Evaluative Reference Scales and Social Judgment Theory (2005) (10)
Multiplex retailers versus wholesalers (1998) (10)
How Integrated Marketing Communication’s “Touchpoints” Can Operationalize the Service-Dominant Logic Tom Duncan and Sandra Moriarty (2014) (9)
Being Innovative About Service Innovation: Service, Design and Digitalization (2012) (9)
Marketing Relevance Through Market Theory (2018) (8)
Designing Institutional Complexity to Enable Innovation in Service Ecosystems (2016) (8)
A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation (2018) (8)
Advancing sales theory through a holistic view: how social structures frame selling (2020) (7)
Practices, Systems, and Meaning-Making: An Introduction to the Special Section on Markets and Marketing (2010) (7)
Conceptual Framework for a Service-Ecosystems Approach to Project Management (2015) (7)
Global perspectives on service (2013) (7)
Gaining Competitive Advantage with Service-Dominant Logic (2012) (7)
The Role of Emergence in Service Systems (2020) (7)
Situating Humans, Technology and Materiality in Value Cocreation (2018) (7)
Service-Dominant Logic: Toward Reframing Business for Enhanced E-Novation (2011) (6)
Understanding institutional complexity in service ecosystems: Insights from social network theory and systems thinking (2015) (5)
Service Ecosystems Emergence and Interaction: A Simulation Study (2019) (5)
From B2C to B2B to A2A: A Translation Perspective on Theory Development (2015) (4)
Technology as an operant resource in service (eco)systems (2013) (4)
Assessing and advancing marketing’s value propositions: a disciplinary dialog (2020) (4)
Reconceptualising service through a service-dominant logic (2012) (4)
Transitioning to Value Co-development (2014) (4)
Alternative Ontological Foundations for Service System Conceptualization (2011) (4)
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide (2021) (3)
Reconceptualizing Service through Service-dominant Logic (2013) (3)
Service-Dominant Logic: The service-dominant mindset (2014) (3)
From the Dyad to the Service Ecosystem: Broadening and Building Theory in Sales—An Abstract (2017) (3)
Beyond Circularity—A Service-dominant (S-D) Logic Perspective (2021) (3)
Institutional pluralism as a driver for innovation (2014) (2)
Knowledge service engineering: A service-dominant logic perspective (2016) (2)
It’s all actor-to-actor (A2A) (2013) (2)
Assessing and enhancing the impact potential of marketing articles (2021) (2)
A Service Perspective of Marketing, Operations, and Value Creation (2010) (2)
The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science (2021) (2)
Going beyond the Product: Defining, Designing, and Delivering Customer Solutions Mohanbir Sawhney (2014) (2)
Service-Dominant Logic: Service ecosystems (2014) (1)
Service-Dominant Logic: Collaboration (2014) (1)
Rethinking the roles of marketing and operations: A service-ecosystems view (2014) (1)
Editorial: Technology in Service Innovation (February 2015) (2015) (1)
Call for Papers-Service Science Special Issue: Service-Dominant Logic: Institutions, Service Ecosystems, and Technology: Deadline for Submissions: December 1, 2016 (2016) (1)
Editorial: Technology in Service Innovation (2015) (1)
Correction to: Technology as an operant resource in service (eco)systems (2021) (1)
Toward a Service-Dominant Logic for International Marketing (2015) (1)
Service-Dominant Logic: Reflection and dialogue (2014) (1)
Market (Re)creation Through Innovation and Entrepreneurship (2016) (1)
The role of institutions in the evolution of service ecosystems (2013) (1)
The development period (2011) (0)
How Practice Diffusion Drives IoT Technology Adoption and Institutionalization of Solutions in Service Ecosystems (2023) (0)
Business models as service strategy (2017) (0)
THE DIGITAL AGE SERVICE INNOVATION IN THE DIGITAL AGE : KEY CONTRIBUTIONS AND FUTURE DIRECTIONS (2015) (0)
Special issue ofJournal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue” (2006) (0)
The Evaluation of Service Brand Extensions (2015) (0)
Advancing conceptual-only articles in marketing (2020) (0)
Service-Dominant Logic: Axioms and foundational premises (2014) (0)
Service-Dominant Logic: Service as a guiding framework (2014) (0)
Fostering scholarly discussion in marketing (2022) (0)
Institutions and axioms: an extension and update of service-dominant logic (2015) (0)
Artificial intelligence and the shaping of the business context (2022) (0)
Introducing Unrelated Brand Extensions Through Core Brand Sponsorship (2015) (0)
Jagdish Sheth: A Statement of Personal Impact and Appreciation (2019) (0)
Aligning the value-in-use of B2B and B2G segments with a fitting value proposition from a Service-Dominant Logic perspective (2017) (0)
Correction to: Technology as an operant resource in service (eco)systems (2021) (0)
Conclusions and considerations (2013) (0)
The service-dominant logic journey: from conceptualization to publication (2019) (0)
Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline (2023) (0)
Service-Dominant Logic: The nature, scope, and integration of resources (2014) (0)
Service-Dominant Logic: Roots and heritage (2014) (0)
Moving forward… (2019) (0)
2007 School Seminar Series (2007) (0)

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