Terence Aubrey Shimp
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(Suggest an Edit or Addition)Terence Aubrey Shimp's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Consumer Ethnocentrism: Construction and Validation of the CETSCALE: (1987) (1893)
- Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987) (1068)
- Consumer ethnocentrism : A test of antecedents and moderators (1995) (905)
- Attitude toward the AD as a Mediator of Consumer Brand Choice (1981) (846)
- Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications (2002) (729)
- The Theory of Reasoned Action Applied to Coupon Usage (1984) (716)
- Endorsers in Advertising: The Case of Negative Celebrity Information (1998) (661)
- Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions (1982) (599)
- Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006) (550)
- Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations (2005) (461)
- Consumer-Object Relations: a Conceptual Framework Based Analogously on Sternberg's Triangular Theory of Love (1988) (387)
- Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context (1987) (383)
- The Use of Extrinsic Cues to Facilitate Product Adoption (1982) (269)
- Consumer ethnocentrism: A test of antecedents and moderators (1995) (267)
- A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context (1991) (267)
- Countries and their products: A cognitive structure perspective (1993) (237)
- The Effect of Discount Frequency and Depth on Consumer Price Judgments (1999) (232)
- Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising (1990) (227)
- The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data (1994) (223)
- Using product sampling to augment the perceived quality of store brands (2004) (200)
- Attitude toward the Advertisement and Brand Attitudes: A Classical Conditioning Perspective (1985) (193)
- Promotion management and marketing communications (1990) (174)
- Consumer vulnerability to scams, swindles, and fraud: A new theory of visceral influences on persuasion (2001) (164)
- Integrated marketing communications in advertising and promotion (2010) (162)
- Remnants of the U.S. Civil War and modern consumer behavior (2004) (132)
- Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful? (2006) (129)
- Consumer Ethnocentrism: the Concept and a Preliminary Empirical Test (1984) (128)
- A Critical Appraisal of Demand Artifacts in Consumer Research (1991) (124)
- Consequences of an Unpleasant Experience with Music: A Second-Order Negative Conditioning Perspective (1992) (101)
- The Effects of Comparative Advertising Mediated by Market Position of Sponsoring Brand (1978) (91)
- A Bootstrap Procedure for Evaluating Goodness-of-Fit Indices of Structural Equation and Confirmatory Factor Models (1989) (77)
- Deceptive and Nondeceptive Consequences of Evaluative Advertising (1981) (68)
- THE ROLE OF DISGUST AS AN EMOTIONAL MEDIATOR OF ADVERTISING EFFECTS (2004) (65)
- Product Ownership as a Moderator of Self-Congruity Effects (1999) (54)
- An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children (1976) (52)
- Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration (2007) (40)
- How the Legal Profession Views Legal Service Advertising (1978) (39)
- Promotion Management & Marketing Communications (1993) (38)
- The Use of Framing and Characterization for Magazine Advertising of Mass-Marketed Products (1988) (35)
- Social Psychological (Mis)Representations in Television Advertising (1979) (35)
- Methods of Commercial Presentation Employed by National Television Advertisers (1976) (34)
- Comparative advertising in markets where brands and comparative advertising are novel (2008) (32)
- The Journal of Consumer Research at 40 : A Historical Analysis (2015) (31)
- In Search of a Theoretical Explanation for the Credit Card Effect (2000) (31)
- Mere Ownership Revisited: A Robust Effect? (1997) (31)
- Enhancing the Role of Marketing Research in Public Policy Decision Making (1977) (22)
- The International Competitiveness of the U.S. Textile Mill Products Industry: Corporate Strategies for the Future (1984) (21)
- A Critique of Darley and Lim's “Alternative Perspective” (1993) (20)
- The Pain-Pill-Pleasure Model and Illicit Drug Consumption (1979) (19)
- Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion (2015) (17)
- Perception of Time in Consumer Research: Comment (1982) (17)
- Assimilation and Contrast Effects in Product Performance Perceptions: Implications for Public Policy (1990) (15)
- Extensions of the Basic Social Class Model Employed in Consumer Research (1981) (13)
- An Information-Processing Perspective on Recent Advertising Literature (2012) (9)
- Classical Conditioning of Negative Attitudes (1990) (9)
- The Mere-Ownership Effect: ‘More There Than Meets Their Eyes’ or ‘Less There Than They Would Have Us Believe’? (1997) (7)
- The Country-Of-Origin Effect and Brand Origin Knowledge: How Little Consumers Know and How Important Knowledge Is (2001) (7)
- The Role of Subject Awareness in Classical Conditioning: a Case of Opposing Ontologies and Conflicting Evidence (1991) (6)
- Warranty and Other Extrinsic Cue Interaction Effects on Consumers' Confidence (1980) (5)
- Integrated marketing communications (5th Asia-Pacific edition) (2018) (4)
- A Potpourri of Consumer Research Methods (1983) (1)
- An analysis of the structural and content characteristics of national television advertising : implications for communication effects researchers and public policy officials (1974) (1)
- Integrated Marketing Communication in Advertising and promotion -8/E. (2010) (1)
- ASSOCIATION FOR CONSUMER RESEARCH (2015) (0)
- Consumer Ethnocentrism Scale (2015) (0)
- How Do Low-Price Guarantees Deter Consumer Price Search? The Effects of Branded Variants and Search Costs (2007) (0)
- Special Session Summary Implications of Imposed Dress Codes For Consumer Behavior, and Consumer Behavior Implications For Understanding the Effects of Dress Codes (1996) (0)
- ASSOCIATION FOR CONSUMER RESEARCH Memory Reconstruction Following Written Testimonials (2015) (0)
- A Cross-National Study of the Effect of Negative Celebrity Endorser Information (2003) (0)
- 1986 AMA Educators' Proceedings . 1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization (1986) (0)
- Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion (2014) (0)
- Controllership: The Work of The Managerial Accountant -8/E. (2010) (0)
- The Disgust Emotion in Consumer Behavior (2003) (0)
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