Theodore Levitt

Q: What Schools Are Affiliated With Theodore Levitt

Theodore Levitt is affiliated with the following schools: Ohio State University, University of North Dakota, Antioch University, Antioch College, Harvard University

Theodore Levitt's AcademicInfluence.com Rankings

Theodore Levitt

Economics

#1086

World Rank

#1266

Historical Rank

economics Degrees

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Economics

Why Is Theodore Levitt Influential?

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According to Wikipedia, Theodore Levitt was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".

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Theodore Levitt's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

THE GLOBALIZATION OF MARKETS (1983) (1797)
The Marketing Imagination (1983) (889)
EXPLOIT THE PRODUCT LIFE CYCLE (1965) (823)
Marketing Intangible Products and Product Intangibles (1981) (791)
After the Sale is Over... (1983) (488)
Production-Line Approach to Service (2012) (456)
Marketing success through differentiation of anything (1980) (359)
Creativity Is Not Enough (2002) (241)
The Marketing Mode Pathways to Corporate Growth (1969) (102)
Industrial purchasing behavior : a study of communications effects (1966) (85)
Thinking About Management (1990) (84)
The third sector;: New tactics for a responsive society (1973) (70)
Communications and Industrial Selling (1967) (61)
Growth and Profits through Planned Marketing Innovation (1960) (57)
Marketing for business growth (1974) (54)
Business should stay out of politics (1960) (41)
Marketing myopia. 1960. (2004) (37)
What business are you in? Classic advice from Theodore Levitt. (2006) (32)
Innovation in Marketing: New Perspectives for Profit and Growth (1962) (29)
Competition and Retail Gasoline Prices (1959) (26)
Alfred Marshall: Victorian Relevance for Modern Economics (1976) (24)
Prosperity versus Strikes (1953) (19)
An heretical view of management science. (1978) (18)
Advertising: `The poetry of becoming' (1993) (18)
Big business and free men (1960) (16)
The Lonely Crowd and the Economic Man (1956) (15)
New Directions in Marketing: Business-to-business Strategies for the 1990s (1994) (7)
Ted Levitt on Marketing (2006) (6)
La miopía en el marketing (2004) (5)
Managing the costs of information (2014) (4)
Levitt on marketing (1991) (4)
Miami‐Dade Community College: Forging New Urban Partnerships (1999) (3)
Turning ideas into action : innovation within the humanitarian sector A think piece for the HFP Stakeholders Forum (2008) (3)
The thinking manager. (1990) (2)
INVESTMENT, DEPRESSION, AND THE ASSURANCE OF PROSPERITY (1954) (2)
BEST OF HBR 1960 Marketing Myopia by (2004) (1)
Moving the Better Mousetrap@@@Marketing: An Introductory Analysis (1965) (1)
[Strikes and Prosperity]: Reply (1953) (1)
L'esprit marketing (1972) (1)
The twilight of the profit motive (1955) (1)
GLOBALIZATION AND THE NEW MIGRATORY QUESTION (2013) (0)
Miami-Dade Community College: Applications at the Wolfson Campus. (1995) (0)
Law, Economics, and Antitrust Revision (1955) (0)
World War II manpower mobilization and utilization in a local labor market (1951) (0)
Reply (1954) (0)
Institutional Ultimates in American Labor Unionism (1952) (0)
Blue-skies approach to tomorrow's marketing (1958) (0)
Strikes and Prosperity (1953) (0)
Source, Transmitter, Message, Audience@@@Industrial Purchasing Behavior: A Study of Communications Effects (1966) (0)
[Prosperity versus Strikes]: Reply (1953) (0)
A Reply-super-1 (1955) (0)
Learning Objectives This chapter explains: (2001) (0)
Note on Marketing Arithmetic and Related Marketing Terms (1974) (0)
[Prosperity versus Strikes Reconsidered]: Reply (1954) (0)
Creativity in product innovation: Codes of Product Evolution – a Source for Ideation (2002) (0)
Reply (1953) (0)
Book Note and Review: Personnel: Big Business and Free Men (1960) (0)
THE REALITY OF INNOVATION IN GOVERNMENT (2015) (0)
Reply (1953) (0)
Sustained growth depends on how broadly you define your business—and how carefully you gauge your customers’ needs (2004) (0)
Futurism and Management (2014) (0)
Marketing in the modern organization 1 “ (2009) (0)

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Other Resources About Theodore Levitt

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What Schools Are Affiliated With Theodore Levitt?

Theodore Levitt is affiliated with the following schools: