Theodore Levitt

#7,457
Most Influential Person

German American economist and professor at Harvard Business School

Why Is Theodore Levitt Influential?

According to Wikipedia, Theodore Levitt was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".

Theodore Levitt's Published Works

Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
19601970198019902000201002505007501000125015001750200022502500275030003250

Published Papers

This paper list is powered by the following services:

Metadata from Crossref logo

Other Resources About Theodore Levitt

What Schools Are Affiliated With Theodore Levitt?

Theodore Levitt is affiliated with the following schools:

Theodore Levitt's Academic­Influence.com Rankings