Theodore Levitt

Most Influential Person

German American economist and professor at Harvard Business School

Theodore Levitt's Academic­ Rankings

World Rank
Historical Rank
economics Degrees

Why Is Theodore Levitt Influential?

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According to Wikipedia, Theodore Levitt was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".

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Theodore Levitt's Published Works

Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

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What Schools Are Affiliated With Theodore Levitt?

Theodore Levitt is affiliated with the following schools: