Thomas S. Robertson

Thomas S. Robertson's AcademicInfluence.com Rankings

Thomas S. Robertson

Business

#299

World Rank

#327

Historical Rank

Marketing

#47

World Rank

#47

Historical Rank

Management

#156

World Rank

#166

Historical Rank

Accounting

#163

World Rank

#181

Historical Rank

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Business

Why Is Thomas S. Robertson Influential?

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According to Wikipedia, Thomas S. Robertson is a Scottish-born American academic. He is the Professor of Marketing at the Wharton School of the University of Pennsylvania, where he was also the dean from 2007 to 2014. Early life Thomas S. Robertson was born in Scotland. He graduated from the Wayne State University, earned a master of arts degree in sociology and a PhD from its Kellogg School of Management.

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Thomas S. Robertson's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

A Propositional Inventory for New Diffusion Research (1985) (1285)
Technology Diffusion: An Empirical Test of Competitive Effects (1989) (704)
Competitive Effects on Technology Diffusion (1986) (622)
Innovative behavior and communication (1972) (581)
The Process of Innovation and the Diffusion of Innovation (1967) (481)
TECHNOLOGY DEVELOPMENT MODE: A TRANSACTION COST CONCEPTUALIZATION (1998) (429)
Handbook of Consumer Behavior (1990) (429)
Children and Commercial Persuasion: An Attribution Theory Analysis (1974) (419)
Toward a theory of competitive market signaling: A research agenda (1991) (389)
Marketing Strategy: New Directions for Theory and Research (1983) (360)
Modeling Multinational Diffusion Patterns: An Efficient Methodology (1989) (351)
New Product Preannouncing Behavior: A Market Signaling Study (1988) (296)
Dimensions of Opinion Leadership (1972) (263)
New Product Announcement Signals and Incumbent Reactions (1995) (247)
Low-commitment consumer behavior. (1976) (214)
Perspectives in consumer behavior (1973) (174)
Personality Correlates of Opinion Leadership and Innovative Buying Behavior (1969) (149)
Retaliatory Behavior to New Product Entry (1999) (142)
An Exchange Theory Model of Interpersonal Communication (1986) (136)
How to Reduce Market Penetration Cycle Times (1993) (121)
Inducing Multiline Salespeople to Adopt House Brands (1995) (112)
Incumbent Defense Strategies Against New Product Entry (1997) (107)
Organizational Psychographics and Innovativeness (1980) (107)
Deception by Implication: An Experimental Investigation (1988) (102)
Prediction of Consumer Innovators: Application of Multiple Discriminant Analysis (1968) (99)
Parental Mediation of Television Advertising Effects (1979) (93)
Imaging and analyzing in response to new product advertising (1993) (90)
Children's TV Commercials: Testing the Defenses (1974) (90)
Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory (2002) (81)
Consumer behavior: theoretical sources (1973) (81)
Children's Television Viewing: An Examination of Parent-Child Consensus. (1975) (79)
Organizational cosmopolitanism and innovativeness. (1983) (69)
Children's Responsiveness to Commercials. (1977) (62)
Advertising and Children (1989) (60)
Children's Attention to Television Advertising (1971) (51)
Short-Run Advertising Effects on Children: A Field Study (1976) (47)
The impact of risk and competition on choice of innovations (1993) (44)
Research Notes. ORGANIZATIONAL COSMOPOLITANISM AND INNOVATIVENESS. (1983) (32)
Children's Receptivity to Proprietary Medicine Advertising (1979) (32)
How innovators thwart new entrants into their market (1991) (28)
Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions (2020) (28)
Consumer Socialization in Different Settings: an International Perspective (1987) (28)
A successful approach to segmenting industrial markets (1992) (26)
Business model innovation: a marketing ecosystem view (2017) (25)
The linking pin role in organizational buying centers (1982) (23)
Children's Purchase Requests and Parental Yielding: a Cross-National Study (1986) (23)
Canonical Analysis of Developmental, Social, and Experiential Factors in Children's Comprehension of Television Advertising. (1976) (22)
Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz (2018) (22)
Children's Consumer Information Processing (1975) (19)
Industrial product diffusion by market segment (1982) (19)
Children's Dispositions Toward Proprietary Drugs and the Role of Television Drug Advertising (1980) (16)
Marketing's Potential Contribution to Consumer Behavior Reserach: the Case of Diffusion Theory (1984) (14)
Consumer Innovators: The Key to New Product Success (1967) (14)
Children As Consumers: the Need For Multitheoretical Perspectives (1976) (14)
Information processing and innovative choice (1991) (13)
Market signaling and competitive bluffing : an empirical study : working paper (1996) (12)
Consumption Behavior across Ethnic Categories (1971) (10)
Consumer Behavior and Health Care Change: the Role of Mass Media (1978) (10)
Televised medicine advertising and children (1979) (9)
THE MECHANISM OF BRITTLE FRACTURE (1955) (9)
Consumer Behavior Theory: Excesses and Limitations (1982) (8)
Commercial television and European children : an international research digest (1986) (8)
Adolescent attitudes toward television advertising : preliminary findings (1970) (7)
Personality Correlates of Innovative Buying Behavior: A Reply (1970) (6)
Consumer Satisfaction Among Children (1985) (6)
Technology adoption: Amplifying versus simplifying innovations (1996) (6)
Cognitive Response to Advertising: the Relation of Child to Adult Models (1976) (6)
The accumulation of vitamin C during germination in peas. (1947) (5)
Social class and educational research. (1974) (4)
Children's Attributions of Intent in Television Commercials (Abstract) (1974) (4)
New developments in marketing: A European perspective (1994) (4)
Results of the Magnuson operation for recurrent dislocation of the shoulder. (1954) (4)
Children's Conceptions of Medicine: the Role of Advertising (1978) (3)
Family influences on adolescent consumer behavior (1970) (3)
DETERMINANTS OF 'TAKE-OFF TIME' FOR EMERGING TECHNOLOGIES: A CONCEPTUAL MODEL AND PROPOSITIONAL INVENTORY (1997) (3)
Maturational and Social Factors in Children's Understanding of TV Commercials. (1975) (2)
Stability of Self-Designated Opinion Leadership (1974) (2)
Children and Commercial Persuasion: A Reply to Ryans and Deutscher (1976) (2)
Some Practical Considerations in the Conduct of Educational Research in the United Kingdom (1968) (1)
YOU NEED RAPID MARKET PENETRATION (1994) (1)
ETHNIC RELATIONS IN A GIRLS’ COMPREHENSIVE SCHOOL (1971) (1)
Centre for Marketing DIMENSIONS AND DETERMINANTS OF RETALIATORY BEHAVIOUR TO NEW PRODUCT ENTRY (1999) (1)
ADOLESCENT CONSUMER SOCIALIZATION (1971) (1)
Book Reviews (1972) (0)
THOUGHTS ABOUT ALCOHOLISM (1965) (0)
Paper 19: Brittle Fracture Tests (1965) (0)
THEORETICAL FOUNDATION ON IMPACT OF ADVERTISEMENTS ON CUSTOMERS: WHAT IS RESEARCHED? (2017) (0)
TECHNOLOGICAL TRAJECTORIES: ROLE IN CONSUMER ADOPTION OF INNOVATIONS AND VENDOR ADOPTION OF COMPLEMENTARY TECHNOLOGIES (1997) (0)
Business model innovation: a marketing ecosystem view (2017) (0)
When Should You Believe Your Competitor ’ s Announcement ? (1995) (0)
Discussion Paper: Sociological Perspectives (1979) (0)
Short-Run Advertising Effects on Children: A (2016) (0)
Integration at the Roots@@@Perspectives in Consumer Behavior (1969) (0)
THE ONE FOOT SHELF—Consumer Behavior (1967) (0)
Prediction of Consumer Innovators: Application of (2016) (0)
Green is the New Black: The Effects of COVID-19 on the Fashion Industry’s Need for Sustainability (2021) (0)
From the Editor (1983) (0)

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Thomas S. Robertson's Academic­Influence.com Rankings

Why Is Thomas S. Robertson Influential?

Thomas S. Robertson's Published Works

Published Works

Other Resources About Thomas S. Robertson

What Schools Are Affiliated With Thomas S. Robertson?

Thomas S. Robertson's AcademicInfluence.com Rankings