Thorsten Hennig‐thurau
#161,331
Most Influential Person Now
Thorsten Hennig‐thurau's AcademicInfluence.com Rankings
Thorsten Hennig‐thuraubusiness Degrees
Business
#933
World Rank
#1019
Historical Rank
Marketing
#117
World Rank
#117
Historical Rank
Download Badge
Business
Thorsten Hennig‐thurau's Degrees
- PhD Marketing University of Münster
Why Is Thorsten Hennig‐thurau Influential?
(Suggest an Edit or Addition)Thorsten Hennig‐thurau's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004) (5032)
- Understanding Relationship Marketing Outcomes (2002) (1990)
- The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development (1997) (1418)
- The Impact of New Media on Customer Relationships (2010) (1328)
- Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet (2003) (939)
- Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships: (2006) (781)
- Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention (2004) (670)
- Customer reactions to emotional labor: the roles of employee acting strategies and customer detection accuracy (2009) (508)
- Modeling and Managing Student Loyalty (2001) (487)
- Social Commerce: A Contingency Framework for Assessing Marketing Potential (2013) (385)
- Consumer File Sharing of Motion Pictures (2007) (323)
- Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies (2013) (317)
- Willing and able to fake emotions: a closer examination of the link between emotional dissonance and employee well-being. (2011) (286)
- Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities (2013) (269)
- Does Customer Demotion Jeopardize Loyalty (2009) (241)
- German Consumer Decision‐Making Styles (2001) (232)
- Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies (2013) (214)
- Relationship Quality and Customer Retention through Strategic Communication of Customer Skills (2000) (204)
- Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships (2006) (188)
- The Role of Parent Brand Quality for Service Brand Extension Success (2010) (177)
- VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research’s Journal Ranking (2009) (166)
- Consumer confusion proneness: scale development, validation, and application (2007) (164)
- Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures (2009) (152)
- Does relationship quality matter in e-services? A comparison of online and offline retailing (2010) (151)
- The Last Picture Show? Timing and Order of Movie Distribution Channels (2007) (137)
- Customer Orientation of Service Employees—Toward a Conceptual Framework of a Key Relationship Marketing Construct (2003) (134)
- Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Concept (2000) (127)
- Consumers' decision-making style as a basis for market segmentation (2001) (120)
- The differing roles of success drivers across sequential channels: An application to the motion picture industry (2006) (118)
- Toward a theory of repeat purchase drivers for consumer services (2009) (115)
- Can good marketing carry a bad product? Evidence from the motion picture industry (2006) (108)
- Determinants of motion picture box office and profitability: an interrelationship approach (2007) (104)
- Why Customers Build Relationships with Companies — and Why Not (2000) (103)
- Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success (2017) (102)
- An Investigation into the Factors Determining the Success of Service Innovations: The Case of Motion Pictures (2001) (91)
- The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation (2014) (90)
- Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction And Customer Retention (2010) (82)
- The Role of the Partner Brand's Social Media Power in Brand Alliances (2018) (76)
- Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands (2018) (71)
- Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management (2017) (64)
- Entertainment Science (2019) (59)
- Can Automated Group Recommender Systems Help Consumers Make Better Choices? (2012) (59)
- Does Customer Demotion Jeopardize Loyalty? (2009) (53)
- Empirical generalizations on the impact of stars on the economic success of movies (2017) (49)
- Identifying Hidden Structures in Marketing's Structural Models Through Universal Structure Modeling An Explorative Bayesian Neural Network Complement to LISREL and PLS (2008) (46)
- The relationship between reviewer judgments and motion picture success: re-analysis and extension (2012) (44)
- Exploring the "Twitter Effect:" An Investigation of the Impact of Microblogging Word of Mouth on Consumers' Early Adoption of New Products (2012) (41)
- Modeling and Managing Student Loyalty: An Approach Based on Relationship Quality (2001) (41)
- Exploring the post-termination stage of consumer-brand relationships: An empirical investigation of the premium car market (2010) (37)
- Pre-release consumer buzz (2018) (37)
- When does it make sense to do it again? An empirical investigation of contingency factors of movie remakes (2015) (37)
- A Dyadic Model of Customer Orientation: Mediation and Moderation Effects (2015) (36)
- Relationship Marketing Success Through Investments in Customers (2000) (34)
- Exporting Media Products: Understanding the Success and Failure of Hollywood Movies in Germany (2004) (33)
- The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model (2014) (33)
- When James Bond shows off his Omega: does product placement affect its media host? (2015) (31)
- Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses (2015) (30)
- MANAGING SERVICE RELATIONSHIPS IN A GLOBAL ECONOMY: EXPLORING THE IMPACT OF NATIONAL CULTURE ON THE RELEVANCE OF CUSTOMER RELATIONAL BENEFITS FOR GAINING LOYAL CUSTOMERS (2005) (27)
- Electronic Word-of-Mouth: Consequences of and Motives for Reading Customer Articulations on the Internet (2004) (23)
- Giving the Expectancy‐Value Model a Heart (2012) (22)
- Can economic bonus programs jeopardize service relationships? (2007) (22)
- The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits (2000) (21)
- Tightening or loosening the “iron cage”? The impact of formal and informal display controls on service customers (2015) (20)
- A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings (2001) (18)
- Chapter 9 A conceptual model of the effects of emotional labor strategies on customer outcomes (2006) (14)
- Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies (2014) (14)
- 'Word-of-Mouse': Why Consumers Listen To Each Other On The Internet (2005) (12)
- German Social Media Consumer Report 2012/2013 (2013) (12)
- What’s a Movie Worth? Determining the Monetary Value of Motion Pictures’ TV Rights (2012) (12)
- The Customer Experience of Emotional Labor (2013) (12)
- National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective (1999) (12)
- An Ingredient Branding Approach to Determine the Financial Value of Stars: The Case of Motion Pictures (2013) (11)
- Social media resources and capabilities as strategic determinants of social media performance (2020) (10)
- How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms (2017) (10)
- The Differing Role of Success Drivers Across Sequential Channels (2003) (10)
- Customer Orientation of Service Employees – A Conceptual Framework (2001) (10)
- The Economics of Filmed Entertainment in the Digital Era (2021) (9)
- Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media (2021) (9)
- Not All Smiles are Created Equal: How Employee-Customer Emotional Contagion Impacts Service Relationships (2015) (9)
- Does 3D Make Sense for Hollywood? The Economic Implications of Adding a Third Dimension to Hedonic Media Products (2015) (7)
- Segmenting Markets Using Consumers’ Decision Making Style (2002) (7)
- Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of Motion Picture Box Office (2003) (7)
- Of video games, music, movies, and celebrities (2016) (6)
- Increasing consumers' understanding of recommender results: a preference-based hybrid algorithm with strong explanatory power (2010) (5)
- The Fundamentals of Entertainment (2018) (5)
- Online-Befragungen – ein neues Instrument für die Marktforschung [Online Market Research – Comparing Strength and Weaknesses] (2002) (5)
- Conceptualizing Consumer Confusion (2002) (5)
- Social Media Resources as Strategic Determinants of Social Media Marketing Effectiveness (2019) (5)
- Social interactions in the metaverse: Framework, initial evidence, and research roadmap (2022) (5)
- Consumer Anticipation of New Products: Conceptualization and Empirical Evidence Regarding Pre-Release Buzz (2008) (4)
- Creating Value, Making Money: Essential Business Models for Entertainment Products (2018) (4)
- Managing Service Relationships in a Global Economy: Refining and Extending the Concept of Customer Relational Benefits (2003) (2)
- Optimizing the Sequential Distribution Model for Motion Pictures (2006) (2)
- Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience (2018) (2)
- How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract (2017) (2)
- What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success: An Abstract (2016) (2)
- "Word-of-Mouse": Warum Kunden anderen Kunden im Internet zuhören [Word-of-Mouse: Why Some Customers Listen to other Customers on the Internet? (2004) (2)
- The Value of Real-time Multisensory Social Interactions in the Virtual-Reality Metaverse: Framework, Empirical Probes, and Research Roadmap (2022) (2)
- Affection or Money: What Really Drives Customer Loyalty? (2016) (1)
- Integrated Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions (2018) (1)
- Toward a Means-End Theory of Service Relationships (2006) (1)
- Metaverse Marketing (2022) (1)
- Unlocking Product Value Through Customer Education (2005) (1)
- Entertainment Distribution Decisions (2014) (1)
- The Theory of Reasoned Action: Does It Lack Emotion? (2008) (1)
- Does Relationship Quality Matter in E-Services? A Comparative Study of Online and Offline Service Firms (2009) (1)
- Entertainment Communication Decisions, Episode 1: Paid and Owned Channels (2018) (1)
- Consequences and Determinants of Motion Picture File Sharing Motion (2007) (0)
- Examining Customer Related Outcomes and Antecedents of Service Employees' Emotional Labor Strategies for Interactive and Individualized Services (2004) (0)
- Good Social Media Marketing: The Consumer's Perspective (2016) (0)
- Consumer Confinement: Conceptualization and Correlates (2017) (0)
- The Consumption Side of Entertainment (2018) (0)
- The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model (2013) (0)
- Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals (2018) (0)
- The Phenomenon New Drama Series - Initial Insights on Key Attributes, Motivations, and Emotions from a Large-Scale Consumer Survey (2017) (0)
- Study 1 : Testing the Effect of Customer Demotion on Loyalty Intentions with a Laboratory Experiment (2009) (0)
- Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars (2016) (0)
- Forget the “Nobody-Knows-Anything” Mantra: It’s Time for Entertainment Science! (2018) (0)
- How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era? (2016) (0)
- Why Entertainment Products are Unique: Key Characteristics (2018) (0)
- I Will Follow Him: The Value of Human Brands’ Social Media Power for New Product Success (2016) (0)
- Hurray for Hollywood? How Media Conglomerates’ New Partial Disintermediation Strategy Shapes Consumers’ Use of Streaming and Television (2021) (0)
- Conceptualizing New Product Buzz (2014) (0)
- How consumer reviews and social media posts affect new product success (2016) (0)
- Determining Customer Outcomes By Managing Employee Emotional Display: A Multilevel Approach (2015) (0)
- Editorial: Relationship marketing and the internet (2004) (0)
- Does 3D Make Sense? The Economic Implications of Adding a Third Dimension to Entertainment Products (2015) (0)
- Pre-release consumer buzz (2018) (0)
- What Drives Consumption & Engagement on Online Media-Sharing Platforms? An Investigation of YouTube (2013) (0)
- Effects of Product Placements on Consumers’ Evaluations of the Placed Product and the Host Media Program (2013) (0)
- When does it make sense to do it again? An empirical investigation of contingency factors of movie remakes (2014) (0)
- Do Video Games Turn Us into Killers (2014) (0)
- Entertainment Product Decisions, Episode 3: Brands as Quality Signals (2018) (0)
- Can Automated Recommender Systems Lead to Better Group Decisions (2011) (0)
- Entertainment Communication Decisions, Episode 2: “Earned” Channels (2018) (0)
- Correction to: Entertainment Pricing Decisions (2018) (0)
- What Makes a Video Game Hit? An Empirical Investigation of Three Console Platforms (2014) (0)
- ASSOCIATION FOR CONSUMER RESEARCH (2015) (0)
- Evaluation der Lehre mit TEACH-Q: Ein dialogischer Ansatz zur Überbrückung des Perspektivenproblems [Evaluating Teaching Services with the Teach-Q Scale] (1998) (0)
- The Good, the Bad, and the Studio-Manufactured Buzz: Can Good Marketing Carry A Bad Motion Picture (2004) (0)
- Going to the Movies - or Renting Them (2002) (0)
- Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany (2006) (0)
- The Hobbit box set released – and finally, the Jackson saga is over (2015) (0)
- Why Entertainment Markets Are Unique: Key Characteristics (2018) (0)
- Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust (2007) (0)
- How to Allocate Marketing Resources across Multiple Service Channels? A Customer Value Approach (2008) (0)
- A CONCEPTUAL MODEL OF ANTECEDENTS, MODERATORS AND OUTCOMES OF CONSUMER CONFINEMENT IN AIRLINE TRAVEL (2016) (0)
- Saving the Main Street: How Can Brick-and-Mortar Retail Stores Survive in an Online World? (2015) (0)
- Using Customer Equity to Determine Optimal Multi-Channel Strategies (2008) (0)
- The Dark Side of Hierarchical Loyalty Programs: Testing Customer Reactions to Relationship Status Reductions (2007) (0)
- Kundenseitiger Beziehungsnutzen: Relevanz für das Beziehungsmarketing von Dienstleistungsunternehmen [Customer Relational Benefits: Their Relevance for Service Firms' Relationship Marketing] (2001) (0)
- Entertainment Pricing Decisions (2018) (0)
- Identifying the Right Mix of Bricks and Clicks: Customer Equity Maximizing Multichannel Strategies for Service Firms (2008) (0)
- Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products (2018) (0)
- Consumer Confinement in Airline Travel (2017) (0)
- Consumer File Sharing of Motion Pictures: Consequences and Antecedents (2005) (0)
- Is there Anything Different about Relationships in Cyberspace (2004) (0)
- Determinants of Consumer Choice Between Word-of-Mouth Types in the Digital Era (2016) (0)
- The power of stars across industries (2010) (0)
- Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption (2009) (0)
- The relationship between reviewer judgments and motion picture success: re-analysis and extension (2012) (0)
This paper list is powered by the following services:
